This hit the news two weeks ago, but I missed it because I was derping around Florida. It appears that no resolution has been announced yet, however, so it’s still an operative controversy, as we in the controversy business say.
A Texas-based foundation — The Braden Aboud Memorial Foundation — has been in negotiations with the Boston Red Sox over the latter’s use of the “B-Strong” logo and slogan. The foundation, named after 14-year-old Braden Aboud, who died in a skiing accident — trademarked “B-Strong” for its charitable efforts in 2007. According to Aboud’s father, who runs the foundation, the Aboud foundation’s trademark is getting confused with and potentially overtaken by Red Sox-related “B-Strong” imagery in Google searches and the like. Which is kind of a big problem when you have a trademark for a similarly-purposed undertaking. Here, charitable efforts.
Also a problem: the Sox, while diverting a portion of “B-Strong” merchandise revenues to charity, do keep a portion of it and profit off “B-Strong” merchandise. That doesn’t sit well with Aboud. The Aboud Foundation is 100% non-profit. A cease and desist letter was sent to the Red Sox in May. Since then the sides have been negotiating about it, but it may very well wind up in court.
It’s a really unfortunate situation, as both uses of “B-Strong” are rooted in tragedy and philanthropy. Here’s hoping some sort of amicable resolution can be reached.
Here are the Rangers and Blue Jays lineups for Game 1 of the ALDS in Toronto:
CF Delino DeShields
RF Shin-Soo Choo
3B Adrian Beltre
DH Prince Fielder
1B Mike Napoli
LF Josh Hamilton
SS Elvis Andrus
2B Rougned Odor
C Robinson Chirinos
SP Yovani Gallardo
With left-hander David Price on the mound for Toronto the Rangers are going with Mike Napoli at first base over Mitch Moreland. Beyond that it’s a pretty standard lineup for Texas, or at least standard for what manager Jeff Banister used down the stretch once Josh Hamilton was healthy enough to play left field.
LF Ben Revere
3B Josh Donaldson
RF Jose Bautista
DH Edwin Encarnacion
SS Troy Tulowitzki
1B Justin Smoak
C Russell Martin
2B Ryan Goins
CF Kevin Pillar
SP David Price
After returning from the disabled list for the final weekend of the regular season Troy Tulowitzki is in the lineup and batting fifth. That allows Ryan Goins to play second base in place of the injured Devon Travis. Justin Smoak gets the nod over Chris Colabello at first base against a right-hander.
Houston made one unexpected change to the roster for the ALDS, leaving off veteran reliever Chad Qualls.
Qualls warmed up but never appeared in the Wild Card game win over the Yankees and during the regular season the 36-year-old right-hander logged 49 innings with a 4.38 ERA and 46/9 K/BB ratio. Qualls was on the Astros’ last playoff team in 2005.
Utility man Jonathan Villar has been bumped off the roster in favor of outfielder Preston Tucker, as the Astros opted for a good left-handed bat off the bench versus the Royals rather than Villar’s speed.