The Red Sox could be sued over “B-Strong”


This hit the news two weeks ago, but I missed it because I was derping around Florida. It appears that no resolution has been announced yet, however, so it’s still an operative controversy, as we in the controversy business say.

A Texas-based foundation — The Braden Aboud Memorial Foundationhas been in negotiations with the Boston Red Sox over the latter’s use of the “B-Strong” logo and slogan. The foundation, named after 14-year-old Braden Aboud, who died in a skiing accident — trademarked “B-Strong” for its charitable efforts in 2007. According to Aboud’s father, who runs the foundation, the Aboud foundation’s trademark is getting confused with and potentially overtaken by Red Sox-related “B-Strong” imagery in Google searches and the like. Which is kind of a big problem when you have a trademark for a similarly-purposed undertaking. Here, charitable efforts.

Also a problem: the Sox, while diverting a portion of “B-Strong” merchandise revenues to charity, do keep a portion of it and profit off “B-Strong” merchandise. That doesn’t sit well with Aboud. The Aboud Foundation is 100% non-profit. A cease and desist letter was sent to the Red Sox in May. Since then the sides have been negotiating about it, but it may very well wind up in court.

It’s a really unfortunate situation, as both uses of “B-Strong” are rooted in tragedy and philanthropy. Here’s hoping some sort of amicable resolution can be reached.

Clayton Kershaw completes spring training with a 0.00 ERA

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Clayton Kershaw had nothing left to prove when he exited the mound during his last Cactus League start on Friday. He finished camp with a 0.00 ERA, made all the more impressive after he extended his scoreless streak to 21 1/3 innings following 6 2/3 frames of one-hit ball against the Royals.

In six spring training starts this year, the Dodgers southpaw racked up 12 hits, four walks and 23 strikeouts. His velocity appeared to fluctuate between the high-80s and low-90s from start to start, but manager Dave Roberts told reporters that he expects Kershaw to get back up to the 93 m.p.h. range next week. Kershaw is tabbed for his eighth consecutive Opening Day start on Thursday.

The 30-year-old lefty is poised to enter his 11th season with the club in 2018. He went 18-4 in 27 starts last year and turned in a 2.31 ERA, 1.5 BB/9 and 10.4 SO/9 over 175 innings. He suffered his fair share of bumps and bruises along the way, including a lower back strain that required a five-week stay on the disabled list.

The Dodgers will open their season against the Giants on Thursday, March 29 at 7:08 PM ET. Given the sudden rash of injuries that hit the Giants’ rotation earlier today, Kershaw’s Opening Day opponent has not yet been announced.