This hit the news two weeks ago, but I missed it because I was derping around Florida. It appears that no resolution has been announced yet, however, so it’s still an operative controversy, as we in the controversy business say.
A Texas-based foundation — The Braden Aboud Memorial Foundation — has been in negotiations with the Boston Red Sox over the latter’s use of the “B-Strong” logo and slogan. The foundation, named after 14-year-old Braden Aboud, who died in a skiing accident — trademarked “B-Strong” for its charitable efforts in 2007. According to Aboud’s father, who runs the foundation, the Aboud foundation’s trademark is getting confused with and potentially overtaken by Red Sox-related “B-Strong” imagery in Google searches and the like. Which is kind of a big problem when you have a trademark for a similarly-purposed undertaking. Here, charitable efforts.
Also a problem: the Sox, while diverting a portion of “B-Strong” merchandise revenues to charity, do keep a portion of it and profit off “B-Strong” merchandise. That doesn’t sit well with Aboud. The Aboud Foundation is 100% non-profit. A cease and desist letter was sent to the Red Sox in May. Since then the sides have been negotiating about it, but it may very well wind up in court.
It’s a really unfortunate situation, as both uses of “B-Strong” are rooted in tragedy and philanthropy. Here’s hoping some sort of amicable resolution can be reached.
This is happening, people.
Earlier we heard Joe Maddon being non-committal about Kyle Schwarber joining the Cubs for the World Series. Now it seems pretty clear that the Cubs are committal indeed: Jon Morosi reports that Schwarber is en route to Cleveland from Arizona on a private jet and that he’s expected to DH in Game 1 tomorrow night.
Schwarber hasn’t played in a game that counted since April 7. His potent bat is could be a windfall for a Cubs team that didn’t have a game-changing option at DH in the American League park.
Schwarber lost the whole season due to a knee injury, but he hit .246/.355/.487 with 16 homers and 43 RBI in 69 games as a rookie in 2015. His big coming out party was in the playoffs, however, when he hit three homers in five postseason games while going 7-for-13 with two walks in five games.
Paul Hoynes of the Cleveland Plain Dealer reports that Indians First Baseman/DH Carlos Santana shagged some flyballs in left field during the Indians’ workout today.
Sure, why not? Santana has played one game in the outfield in his major league career and that was over four years ago, but the Indians will have to play in Chicago without the DH, meaning either losing Santana’s bat or that of Mike Napoli.
It would be up to Terry Francona to decide if that happens, but ultimately I don’t think he’ll make it real and, rather, will just forget about it, because Santana’s defense out there would in no way be smooth.
I’m sorry. I’m sick today and I’m on a lot of cold medicine.