A story about Twitter engagement with televised sports shows that (a) half of all Twitter comments about TV shows are sports-related; but (b) baseball lags the other sports:
One league that should be somewhat concerned, however, is Major League Baseball.
In addition to the fourth-worst television ratings in history, the 2013 World Series failed to crack the top 10 in Twitter engagement. That’s troubling given the matchup between teams from major media markets in Boston and St. Louis that have especially engaged and long-standing fanbases, in addition to the nationally compelling “Boston Strong” storyline following the Boston Marathon bombing.
Setting aside the questionable metrics regarding and overall utility of “Twitter engagement,” the same flaws that infect every story about baseball and TV rankings infect this one as well: a failure to appreciate baseball’s hyper-local focus and fan bases and the disperse nature of baseball as a televised event compared to things like football. Baseball is on every day, with as many as 15 games playing. It’s championship is spread out over a week. Football is a one day a week event for the most part and its big event is the Super Bowl. It’s old territory we’ve discussed around here many, many times.
My experience with baseball on Twitter — which at this point is pretty damn extensive — is that there are extremely strong groups of users centered around specific teams. These groups are generally referred to by team names, actually: “Yankees Twitter,” “Red Sox Twitter,” etc., describing that fan base. Every beat writer is intimately familiar with team-based Twitter communities. Often because they are extremely vocal, sometimes hostile, but undoubtedly passionate. They follow games closely and “engage” I would say, even if I’m not 100% sure what Nielsen means by that term.
Put more broadly: I see no shortage of Twitter engagement in baseball. It tends to drive an awful lot of baseball coverage, marketing and everything else. I am skeptical, however, if whoever is measuring that stuff understands how baseball and baseball fandom work. If they don’t, they certainly wouldn’t be alone in that respect.
You’ll recall the little controversy last month when Ichiro Suzuki passed Pete Rose’s hit total. Specifically, when Ichiro’s Japanese and American hit total reached Rose’s American total of 4,256 and a lot of people talked about Ichiro being the new “Hit King.” You’ll also recall that Rose himself got snippy about it, wondering if people would now think of him as “the Hit Queen,” which he took to be disrespect.
There’s a profile of Ichiro over at ESPN the Magazine and reporter Marly Rivera asked Ichiro about that. Ichiro’s comments were interesting and quite insightful about how ego and public perception work in the United States:
I was actually happy to see the Hit King get defensive. I kind of felt I was accepted. I heard that about five years ago Pete Rose did an interview, and he said that he wished that I could break that record. Obviously, this time around it was a different vibe. In the 16 years that I have been here, what I’ve noticed is that in America, when people feel like a person is below them, not just in numbers but in general, they will kind of talk you up. But then when you get up to the same level or maybe even higher, they get in attack mode; they are maybe not as supportive. I kind of felt that this time.
There’s a hell of a lot of truth to that. Whatever professional environment you’re in, you’ll see this play out. If you want to know how you’re doing, look at who your enemies and critics are. If they’re senior to you or better-established in your field, you’re probably doing something right. And they’re probably pretty insecure and maybe even a little afraid of you.
The rest of the article is well worth your time. Ichiro seems like a fascinating, insightful and intelligent dude.
In 2012 Curt Schilling’s video game company, 38 Studios, delivered the fantasy role-playing game it had spent millions of dollars and countless man hours trying to deliver. And then the company folded, leaving both its employees and Rhode Island taxpayers, who underwrote much of the company’s operations via $75 million in loans, holding the bag.
The fallout to 38 Studios’ demise was more than what you see in your average business debacle. Rhode Island accused Schilling and his company of acts tantamount to fraud, claiming that it accepted tax dollars while withholding information about the true state of the company’s finances. Former employees, meanwhile, claimed — quite credibly, according to reports of the matter — that they too were lured to Rhode Island believing that their jobs were far more secure than they were. Many found themselves in extreme states of crisis when Schilling abruptly closed the company’s doors. For his part, Schilling has assailed Rhode Island politicians for using him as a scapegoat and a political punching bag in order to distract the public from their own misdeeds. There seems to be truth to everyone’s claims to some degree.
As a result of all of this, there have been several investigations and lawsuits into 38 Studios’ collapse. In 2012 the feds investigated the company and declined to bring charges. There is currently a civil lawsuit afoot and, alongside it, the State of Rhode Island has investigated for four years to see if anyone could be charged with a crime. Today there was an unexpected press conference in which it was revealed that, no, no one associated with 38 Studios will be charged with anything:
An eight-page explanation of the decision concluded by saying that “the quantity and qualify of the evidence of any criminal activity fell short of what would be necessary to prove any allegation beyond a reasonable doubt and as such the Rules of Professional Conduct precluded even offering a criminal charge for grand jury consideration.”
Schilling will likely crow about this on his various social media platforms, claiming it totally vindicates him. But, as he is a close watcher of any and all events related to Hillary Clinton, he no doubt knows that a long investigation resulting in a declination to file charges due to lack of evidence is not the same thing as a vindication. Bad judgment and poor management are still bad things, even if they’re not criminal matters.
Someone let me know if Schilling’s head explodes if and when someone points that out to him.