A story about Twitter engagement with televised sports shows that (a) half of all Twitter comments about TV shows are sports-related; but (b) baseball lags the other sports:
One league that should be somewhat concerned, however, is Major League Baseball.
In addition to the fourth-worst television ratings in history, the 2013 World Series failed to crack the top 10 in Twitter engagement. That’s troubling given the matchup between teams from major media markets in Boston and St. Louis that have especially engaged and long-standing fanbases, in addition to the nationally compelling “Boston Strong” storyline following the Boston Marathon bombing.
Setting aside the questionable metrics regarding and overall utility of “Twitter engagement,” the same flaws that infect every story about baseball and TV rankings infect this one as well: a failure to appreciate baseball’s hyper-local focus and fan bases and the disperse nature of baseball as a televised event compared to things like football. Baseball is on every day, with as many as 15 games playing. It’s championship is spread out over a week. Football is a one day a week event for the most part and its big event is the Super Bowl. It’s old territory we’ve discussed around here many, many times.
My experience with baseball on Twitter — which at this point is pretty damn extensive — is that there are extremely strong groups of users centered around specific teams. These groups are generally referred to by team names, actually: “Yankees Twitter,” “Red Sox Twitter,” etc., describing that fan base. Every beat writer is intimately familiar with team-based Twitter communities. Often because they are extremely vocal, sometimes hostile, but undoubtedly passionate. They follow games closely and “engage” I would say, even if I’m not 100% sure what Nielsen means by that term.
Put more broadly: I see no shortage of Twitter engagement in baseball. It tends to drive an awful lot of baseball coverage, marketing and everything else. I am skeptical, however, if whoever is measuring that stuff understands how baseball and baseball fandom work. If they don’t, they certainly wouldn’t be alone in that respect.
Steve Gilbert of MLB.com reports that the Diamondbacks and outfielder A.J. Pollock have avoided arbitration by agreeing to a two-year extension. The deal is worth $10.25 million, per ESPN’s Buster Olney.
Pollock was arbitration-eligible for the first time this winter. The 28-year-old requested $3.9 million and was offered $3.65 million by the Diamondbacks when figures were exchanged on January 15. It wasn’t much of a gap, but the two sides were ultimately able to find common ground on a multi-year deal. Pollock will still be under team control for one more year after this new deal expires.
Pollock is coming off a breakout 2015 where he batted .315/.367/.498 with 20 home runs, 76 RBI, and 39 stolen bases over 157 games. He ranked sixth among position players with 7.4 WAR (Wins Above Replacement), according to Baseball Reference.
The Blue Jays and 2015 American League Most Valuable Player Josh Donaldson have avoided arbitration by agreeing to a two-year, $29 million contract, reports Shi Davidi of Sportsnet.ca.
Donaldson was arbitration-eligible for the second time this winter. He filed for $11.8 million and was offered $11.35 million by the Blue Jays when figures were exchanged last month. It wasn’t a big gap, but since the Blue Jays are a “file and trial” team, they bring these cases to an arbitration hearing unless a multi-year deal can be worked out. As opposed to last winter, they were able to avoid a hearing this time around. Donaldson was originally a Super Two player, so he’ll still have one year of arbitration-eligibility once this two-year deal is completed.
The 30-year-old Donaldson is coming off a monster first season in Toronto where he batted .297/.371/.568 with 41 homers while leading the American League with 123 RBI.
Brandon Belt filed for $7.5 million and was offered $5.3 million by the Giants when arbitration figures were exchanged last month. That’s a pretty sizable gap. While there’s still a chance that an agreement will be worked out at the last minute, Henry Schulman of the San Francisco Chronicle reports that an arbitration hearing is scheduled for Wednesday.
The Giants haven’t gone to an arbitration hearing since 2004, when they lost to catcher A.J. Pierzynski. Schulman hears from one person involved that because of the gap between Belt and the Giants, there’s a real chance this will break that string and require a hearing.
Belt batted .280/.356/.478 with 18 home runs and 68 RBI over 137 games in 2015, but he dealt with concussion symptoms for the second straight season. An arbitration hearing could bring some unpleasant conversation to the surface.
The Padres have inked veteran utility player Skip Schumaker to a minor league contract, per FOX Sports’ Ken Rosenthal.
Schumaker, who turned 36 last week, has spent the last two seasons with the Reds. He batted .242/.306/.336 with one home run and 21 RBI over 131 games last season while making starts between all three outfield spots and second base. Cincinnati cut ties with him in November after declining a $2.5 million club option for 2016.
While Schumaker had to settle for a non-guaranteed deal here, it would be no surprise to see him land a bench job with the Padres come Opening Day.