A story about Twitter engagement with televised sports shows that (a) half of all Twitter comments about TV shows are sports-related; but (b) baseball lags the other sports:
One league that should be somewhat concerned, however, is Major League Baseball.
In addition to the fourth-worst television ratings in history, the 2013 World Series failed to crack the top 10 in Twitter engagement. That’s troubling given the matchup between teams from major media markets in Boston and St. Louis that have especially engaged and long-standing fanbases, in addition to the nationally compelling “Boston Strong” storyline following the Boston Marathon bombing.
Setting aside the questionable metrics regarding and overall utility of “Twitter engagement,” the same flaws that infect every story about baseball and TV rankings infect this one as well: a failure to appreciate baseball’s hyper-local focus and fan bases and the disperse nature of baseball as a televised event compared to things like football. Baseball is on every day, with as many as 15 games playing. It’s championship is spread out over a week. Football is a one day a week event for the most part and its big event is the Super Bowl. It’s old territory we’ve discussed around here many, many times.
My experience with baseball on Twitter — which at this point is pretty damn extensive — is that there are extremely strong groups of users centered around specific teams. These groups are generally referred to by team names, actually: “Yankees Twitter,” “Red Sox Twitter,” etc., describing that fan base. Every beat writer is intimately familiar with team-based Twitter communities. Often because they are extremely vocal, sometimes hostile, but undoubtedly passionate. They follow games closely and “engage” I would say, even if I’m not 100% sure what Nielsen means by that term.
Put more broadly: I see no shortage of Twitter engagement in baseball. It tends to drive an awful lot of baseball coverage, marketing and everything else. I am skeptical, however, if whoever is measuring that stuff understands how baseball and baseball fandom work. If they don’t, they certainly wouldn’t be alone in that respect.
Alcides Escobar finished with a .292 OBP this year. He came in at .246 in 117 at-bats in August and .257 in 109 at-bats between September and October, so he wasn’t exactly flying high entering the postseason. Still, that didn’t stop Ned Yost from putting him into the leadoff spot for Thursday’s Game 1 against the Astros.
Yost finally did reconsider hitting Escobar first in September. It took Alex Gordon‘s return to health, plus the previous addition of Ben Zobrist to the lineup, in order to make that happen. However, it didn’t stick. Escobar hit ninth in each of his starts from Sept. 7-26, batting .236 with a .276 OBP during that span. With five games left to go, he was suddenly returned to the leadoff spot. The Royals went on to win all five games. Yost saw it as a sign, even though Escobar went 5-for-22 with no walks in those games.
Escobar went 0-for-4 in Thursday’s loss to the Astros. He did not swing at the first pitch of the game, which probably explains the defeat.
It’s been difficult to argue with Yost since last year’s World Series run and this year’s incredible run out of the game. The blind spot with Escobar, though, gets rather infuriating. One can defend hitting him leadoff against the Astros’ lefties. His career OBP against southpaws is .319 (.316 this year). Against righties, he’s the most obvious No. 9 hitter alive, with a career .258/.290/.342 line (.252/.284/.314 this year). He’s not a pace-setter. He’s not a spark plug. He’s a liability.
After shutting out the Yankees in the AL Wild Card game on Tuesday, the Astros beat the Royals 5-2 in Game 1 of the ALDS on Thursday at Kauffman Stadium. Road teams are now 4-0 to begin the 2015 postseason.
The Astros grabbed an early 3-0 lead against Yordano Ventura through two innings. Chris Young took over for the Royals after a 47-minute rain delay and was very effective for the most part, allowing just a solo homer to George Springer over four innings while striking out seven batters. Colby Rasmus, who homered in the Wild Card game, took Ryan Madson deep in the eighth inning to give the Astros’ bullpen some extra breathing room.
Collin McHugh stayed in after the rain delay and ended up tossing six innings while allowing just four hits and one walk. Kendrys Morales did all the damage against him with a pair of solo homers. He’s the first Royals player to hit two home runs in a postseason game since George Brett in the 1985 ALCS.
The Royals’ offense showed some signs of life in the bottom of the eighth inning with back-to-back two-out hits against Will Harris, but Oliver Perez got Eric Hosmer to foul out to end the threat. Luke Gregerson tossed a scoreless ninth inning to finish off the victory.
Consistent with their identity during the regular season, the Astros won despite striking out 14 times. The same goes for the Royals, as they struck out just four times. Despite putting the ball into play more often, the Kansas City lineup wasn’t able to muster anything aside from the home runs by Morales.
Game 2 of the ALDS will begin Friday at 3:45 p.m. ET. Scott Kazmir will pitch for the Astros and Johnny Cueto will get the ball for the Royals.
After Kendrys Morales brought the Royals within one run in the bottom of the fourth inning with his second solo home run of the game, George Springer took Chris Young deep in the top of the fifth to extend the Astros’ lead to 4-2 in Game 1 of the ALDS.
According to Statcast, the ball traveled an estimated 422 feet and left Springer’s bat at 109 mph. Royals fans are happy it was just a solo home run. It could have been worse, as Jose Altuve singled to lead off the fifth inning before being thrown out trying to steal second base during Springer’s at-bat.
The Royals will try to answer as we move to the bottom of the fifth inning at Kauffman Stadium.