MTV and Major League Baseball are teaming up


What’s more unexpected: that MTV is doing a show about Major League Baseball or that David Ortiz and Andrew McCutchen are getting creative credits?

MTV Networks and Major League Baseball said Monday they are collaborating on a weekly 30-episode series that melds pop culture and baseball. Ortiz and Pittsburgh Pirates All-Star outfielder Andrew McCutchen are both executive producers of the series, set to begin next spring around the start of the new season.

It’ll air on MTV2 and will be filmed in the Fan Cave in New York. It’ll be a decidedly off-the-field thing, dealing with music, lifestyles and stuff like that. MLB’s Executive VP for Business — Tim Brosnan — describes it as something which can promote the game to MTV’s younger demographic.

Which makes sense. For whatever can be said about baseball’s television ratings and overall popularity, the game’s fan base does tend to skew older. And one of the bigger criticisms of Major League Baseball is that it doesn’t do much to promote its stars or the game itself outside of baseball’s traditional, between-the-lines methods. It’s possible that such outreach could come off as ham-handed if handled the wrong way, but MTV is a pretty solid brand as far as youthful outreach goes.

It’ll be interesting to see how it turns out.

Chris Sale will start on Opening Day for Red Sox

Bob Levey/Getty Images

No surprise here: Chris Sale will start on Opening Day for the Red Sox, Pete Abraham of The Boston Globe reports. The Red Sox open the season on March 29 in Tampa Bay against the Rays. Sale will oppose Chris Archer.

Sale, 28, is the fifth different Opening Day starter the Red Sox have had in as many years, preceded by Rick Porcello, David Price, Clay Buchholz, and Jon Lester. Sale started on Opening Day for the White Sox in 2013, ’14, and ’16.

Sale finished second in AL Cy Young Award balloting last year and finished ninth for AL MVP. He went 17-8 with a 2.90 ERA and a 308/43 K/BB ratio in 214 1/3 innings. Sale and Clayton Kershaw (2015) are the only pitchers to strike out 300 or more batters in a season dating back to 2003.