MTV and Major League Baseball are teaming up

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What’s more unexpected: that MTV is doing a show about Major League Baseball or that David Ortiz and Andrew McCutchen are getting creative credits?

MTV Networks and Major League Baseball said Monday they are collaborating on a weekly 30-episode series that melds pop culture and baseball. Ortiz and Pittsburgh Pirates All-Star outfielder Andrew McCutchen are both executive producers of the series, set to begin next spring around the start of the new season.

It’ll air on MTV2 and will be filmed in the Fan Cave in New York. It’ll be a decidedly off-the-field thing, dealing with music, lifestyles and stuff like that. MLB’s Executive VP for Business — Tim Brosnan — describes it as something which can promote the game to MTV’s younger demographic.

Which makes sense. For whatever can be said about baseball’s television ratings and overall popularity, the game’s fan base does tend to skew older. And one of the bigger criticisms of Major League Baseball is that it doesn’t do much to promote its stars or the game itself outside of baseball’s traditional, between-the-lines methods. It’s possible that such outreach could come off as ham-handed if handled the wrong way, but MTV is a pretty solid brand as far as youthful outreach goes.

It’ll be interesting to see how it turns out.

Melvin Upton released by the Giants

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Jon Heyman reports that the Giants have released outfielder Melvin Upton. He requested his release.

Upton, who turned 33 yesterday, signed with San Francisco in early April after the Blue Jays released him. It was a minor league deal. After recovering from a rash of minor injuries, Upton batted .244/.306/.333 in 12 games at Triple-A Sacramento. There was no indication that the Giants were going to call him up. I presume that, back when they signed him, they figured they’d be contending and could maybe use a veteran bat. That’s obviously not the case anymore.

I suppose it’s possible that someone gives Upton a look when rosters expand in eight days, but I figure it’s more likely that we’ll next see him as he fights to make a team on a minor league deal next spring.

Carlos Santana left last night’s game with back tightness

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Andrew Miller leaving last night’s Indians-Red Sox game got all the press, but the Indians lost another key player in the game as well: Carlos Santana. He was forced to leave after going 0-for-3. There was no followup announcement after the game, so he’s likely being reevaluated.

Santana is hitting .250/.355/.446 on the year, but he’s been pretty hot of late, hitting .375 with a couple of homers in the past week.