So much for the whole “baseball is dying” theme. MLB issued the following press release this afternoon declaring this year’s playoffs as a ratings success:
For the entire month of Postseason baseball beginning with the Wild Card games, viewership increased +20% across FOX, TBS and MLB Network (6.3 million average viewers), the largest year-over-year increase since 2009. In addition, 2013 marks the first year since 2001 that viewership increased for every round of the Postseason as well as the All-Star Game.
The World Series finished with an average of 14.9 million viewers, up +17% over last year and marking the largest year-over-year viewership increase for the World Series since 2009. As for Game 6 on Wednesday night, 19.2 million viewers tuned in, making it the most-watched MLB game since Game 7 of the 2011 World Series, based on Nielsen data. The game was the highest-rated show across all of television on Wednesday, and FOX once again won the night in primetime against all competition, something it has done on all six nights of the World Series.
There are some caveats with this announcement, as the Associated Press points out. Last year’s World Series had the lowest average rating ever and didn’t have much drama to it, so it didn’t take much for this one to be a marked improvement by comparison. This year’s World Series will also go down as the lowest-rated for a matchup that went at least six games. However, it’s perfectly logical to see this as a sign of the times with television viewership on the whole as opposed to “sky is falling” evidence of baseball’s downfall. All in all, a pretty good month for MLB.