UPDATE: MLB and Chevrolet pull the “Silverado Strong” promotion

96 Comments

UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.

Michael Albano, Chevrolet Spokesperson issued the following statement:

“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”,  which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion.  However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”

Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.

Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.

ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo.  From where I’m sitting I can see the third base line and can clearly see the word “Strong.”  “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.

But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:

source:

From MLB.com, explaining it:

Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit ChevyBaseball.com.

Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks.  And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:

source:

Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.

The Cubs are in desperate need of relief

Associated Press
Leave a comment

Tonight in Chicago Yu Darvish of the Dodgers will face off against Kyle Hendricks of the Cubs. If this were Game 1, we’d have a lot to say about the Dodgers’ trade deadline pickup and the Cubs’ budding ace. If this series continues on the way it’s been going, however, each of them will be footnotes because it has been all about the bullpens.

The Cubs, you may have heard, are having tremendous problems with relief pitching. Both their own and with the opposition’s. Cubs relievers have a 7.03 ERA this postseason, and have allowed six runs on eight hits and have walked six batters in seven innings of work. And no, the relief struggles aren’t just a matter of Joe Maddon pushing the wrong buttons (even though, yeah, he has pushed the wrong buttons).

Maddon pushed Wade Davis for 44 pitches in Game 5 of the NLDS, limiting his availability in Games 1 and 2. That pushing is a result of a lack of relief depth on the Cubs. Brian Duensing, Pedro Strop and Carl Edwards Jr. all have talent and all have had their moments, but none of them are the sort of relievers we have come to see in the past few postseasons. The guys who, when your starter tosses 80 pitches in four innings like Jon Lester did the other night, can be relied upon to shut down the opposition for three and a half more until your lights-out closer can get the four-out save.

In contrast, the Dodgers bullpen has been dominant, tossing eight scoreless innings. Indeed, Dodgers relievers have tossed eight almost perfect innings, allowing zero hits and zero walks while striking out nine Cubs batters. The only imperfection came when Kenley Jansen hit Anthony Rizzo in Game 2. That’s it. Compare this to the past couple of postseasons where the only truly reliable arm down there was Jansen, and in which Dodgers managers have had to rely on Clayton Kershaw to come on in relief. That has not been a temptation at all as the revamped L.A. pen, featuring newcomers Brandon Morrow and Tony Watson. Suffice it to say, Joe Blanton is not missed.

Which brings us back to Kyle Hendricks. He has pitched twice this postseason, pitching seven shutout innings in Game 1 of the NLDS but getting touched for four runs on nine hits while allowing a couple of dingers in Game 5. If the good Hendricks shows up, Maddon will be able to ride him until late in the game in which a now-rested Davis and maybe either Strop or Edwards can close things out in conventional fashion, returning this series to competitiveness. If the bad Hendricks does, he’ll have to do what he did in that NLDS Game 5, using multiple relievers and, perhaps, a repurposed starter in relief while grinding Davis into dust again. That was lucky to work there and doing it without Davis didn’t work in Game 2 on Sunday night.

So it all falls to Hendricks. The Dodgers have shown how soft the underbelly of the Cubs pen truly is. If they get to Hendricks early and get into that pen, you have to like L.A’s chances, not just in this game, but for the rest of the series, as bullpen wear-and-tear builds up quickly. It’s pretty simple: Hendricks has to give the Cubs some innings tonight. There is no other option available.

Just ask Joe Maddon. He’s tried.