Silverado Strong

UPDATE: MLB and Chevrolet pull the “Silverado Strong” promotion


UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.

Michael Albano, Chevrolet Spokesperson issued the following statement:

“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”,  which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion.  However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”

Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.

Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.

ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo.  From where I’m sitting I can see the third base line and can clearly see the word “Strong.”  “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.

But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:


From, explaining it:

Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit

Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks.  And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:


Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.

Ken Griffey Jr. will be on the cover of MLB The Show 17

SEATTLE - APRIL 18:  Ken Griffey Jr. #24 of the Seattle Mariners bats against the Detroit Tigers at Safeco Field on April 18, 2010 in Seattle, Washington. (Photo by Otto Greule Jr/Getty Images)
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Sony San Diego announced on Thursday that Hall of Famer Ken Griffey Jr. will grace the cover of its next baseball video game, MLB The Show 17. The game is scheduled to be released on March 28, 2017 for the PS4.

Considering that the baseball and video game fans with disposable income are the people who grew up watching Griffey play, the decision comes as no surprise. It’s just shocking that this hadn’t been done before. The Show has featured current stars on its cover including Josh Donaldson, Yasiel Puig, Miguel Cabrera, and Andrew McCutchen, but this will be the first time a retired player will be featured on the cover.

Griffey, of course, is no stranger to video game covers. He was the inspiration for Ken Griffey Jr. Presents Major League Baseball (Super Nintendo), Ken Griffey Jr.’s Winning Run (Super Nintendo), Major League Baseball Featuring Ken Griffey Jr (Nintendo 64), and Ken Griffey Jr.’s Slugfest (Nintendo 64, Game Boy Color).

Griffey, 46, was inducted into the National Baseball Hall of Fame this past July along with Mike Piazza.

Curt Schilling is already getting clobbered by Elizabeth Warren in the 2018 senate race

NEW YORK, NY - APRIL 27:  Former ESPN Analyst Curt Schilling talks about his ESPN dismissal and politics during SiriusXM's Breitbart News Patriot Forum hosted by Stephen K. Bannon and co-host Alex Marlow at the SiriusXM Studio on April 27, 2016 in New York, New York.  (Photo by Cindy Ord/Getty Images for SiriusXM)

I realize it’s early. I realize that we have one big election coming up in less than two weeks and that 2018 may as well be 2218 as far as the election is concerned. But it’s probably worth mentioning that, at the moment, Curt Schilling isn’t doing too well in the Massachusetts Senate race.

To be fair, he hasn’t officially declared himself a candidate yet. He said he has to get the OK from his wife first. But as a famous Massachusetts resident, it’s not like he needs to spend a lot of time working on the stuff just-declared candidates do. He’s got name recognition bleeding out of his socks. Which makes this somewhat sobering:

It’s been many, many years since I worked on a political campaign, but I feel qualified to give Schilling some advice: more memes. Post as many political memes on Facebook as Twitter as you can. It doesn’t even matter if they’re true as long as they feel true to you. Right now the important thing is to mobilize the base.

Yep, fire everyone up. They’ll certainly flock to you then. Good luck, Curt.