Silverado Strong

UPDATE: MLB and Chevrolet pull the “Silverado Strong” promotion


UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.

Michael Albano, Chevrolet Spokesperson issued the following statement:

“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”,  which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion.  However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”

Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.

Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.

ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo.  From where I’m sitting I can see the third base line and can clearly see the word “Strong.”  “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.

But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:


From, explaining it:

Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit

Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks.  And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:


Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.

The Yankees Wild Card Game roster is set

Luis Severino
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Wild Card teams get to set their roster for the one-and-done game and then reset it for the Division Series if they advance. As such, you sometimes see some weirdness with the wild card roster. The Yankees, who just set theirs for tonight’s game, are no exception.

Masahiro Tanaka will be tonight’s starter, but Luis Severino, also a starter, will be around as well in case Tanaka gets knocked out early and they need more innings. In all, the Yankees are carrying nine pitchers and three catchers. In addition, they have Rob Refsnyder, Slade Heathcott, and pinch-runner Rico Noel as bench players. In case you forgot, pinch running can matter a lot in a Wild Card Game.

Jarrod Dyson Gif

Either way, it beats having a regular season-type roster with 13 pitchers or something. I mean, if you’re using more than nine pitchers, you ain’t winning anyway.

Here’s the whole roster:

CC Sabathia’s bad weekend in Baltimore made him choose rehab

sabathia getty

It was inevitable that someone would report on what, specifically, was going on with CC Sabathia in the run up to his decision to go into rehab yesterday. And today we have that story, at least in the broad strokes, from the New York Post.

Speaking to an anonymous source close to Sabathia, the Post reports that the Yankees’ starter more or less went on a bender from Thursday into Friday and continued on to Saturday, which resulted in his Sunday afternoon phone call to Brian Cashman in which he said he needed help.

Notable detail: Sabathia is referred to as “not a big drinker” in the story. Which is something worth thinking about when you think of others who have trouble with alcohol. It’s not always about massive or constant consumption. It’s about the person’s relationship with substances that is the real problem. Many who drink a good deal are totally fine. Many who don’t drink much do so in problematic ways and patterns. For this reason, and many others, it’s useful to avoid engaging in cliches and stereotypes of addicts.