baseball grass

Doomsayers be damned: Baseball is healthy and ratings are strong


ST. LOUIS — I write often about how the “Baseball is dying” people and the folks who wring their hands over playoff and World Series television ratings are either overstating their concern, are misapprehending history or are flat-out wrong. It appears, however, that those people and those folks will continue to march on with that narrative unabated.

Keith Olbermann talked about baseball’s relative national irrelevancy the other night. The website Sports Media Watch, which gets cited by many looking for a quick and dirty take on TV ratings, tends to spin things toward the dire. I presume once the overnight ratings for Game 4 are in this morning — a Game 4 which played opposite ratings juggernaut Sunday Night Football — we’ll hear a new round of all of this. It’s an evergreen story, as the news media folks say, and it’ll be trotted out every fall, I am certain.

Obviously the numbers are what they are — I haven’t seen people flat out lying about what the TV ratings say, after all — but the context and thus the relevancy of these stories are misleading in the extreme.  So, sorry class, I know you’ve heard this lecture before, but please get out your pencils and take good notes so we can be certain the curriculum actually begins to sink in:

Baseball doesn’t get the ratings it used to, but nothing gets the ratings it used to

For reasons that continue to escape me, the doomsaying about World Series television ratings is fundamentally different from the conversation being had about any other TV show’s ratings. And it’s fundamentally unfair to baseball at that. When someone talks about, say, “NCIS” or “Two and Half Men” they talk about its ratings compared to actually competing prime time shows. They don’t compare it to “All in the Family” in 1974 or “M*A*S*H” in 1980.  Yet baseball, for some reason, is always judged against games from that era as if time had not passed.

Olbermann cited an Orioles-Pirates series from the 70s. Sports Media Watch couched otherwise strong numbers for Game 2 on Saturday night as “baseball’s fifth-lowest-rated World Series game of all time.” No one talks about “NCIS” like that. But what if they did? “NCIS” was the highest-rated entertainment show in the fall of 2012. It got a 9.8 rating. In 1998, the highest rated primetime show was “E.R.” It got an 18.8.  That’s 48% higher. Indeed, if “NCIS” were on in 1998 and got the same ratings, it wouldn’t have cracked the top ten.

Where are the “NCIS is dying” stories? Nowhere, obviously, because such stories are irrelevant and would make no sense, either as a logical comparison — the show on now is not the show that was on back then — or as a business comparison. That’s because current programming is competing against current programing, not ghosts from 15, 20 or 40 years ago.

As current programming the World Series is doing just fine, thanks.

Baseball, as a television product, is not competing for eyes or ad dollars with 1979. It’s competing with programming from 2013. And as far as that goes it’s doing quite well, thank you.  In 2012 — A series which many cite as a low water mark — the World Series beat every entertainment show on the fall primetime schedule in multiple key age groups: Men 18-34, Men 18-49, Adults 18-34, and Adults 18-49. On Saturday night — the night Sports Media Watch referred to Game 2 as the “fifth lowest World Series game ever — Fox averaged a 7.4 rating for the game, which was up 21 percent over last year’s Saturday night Game 3. It drew a 37.2 rating in St. Louis. It drew a 32.4 rating in Boston.

It’s not the NFL, obviously — pro football is other-worldly in its success and is an exception to the overall rule about audiences getting smaller — but it’s not getting beat by much else, if anything, including college football (Game 2 drew better than all of the national prime time college games on Saturday combined).

In terms of total viewers, The World Series typically delivers to FOX the equivalent of an entire season of a top 10 entertainment program over the course of one week. Again, it’s not what it was back when your father was your age, but to spin its current ratings as some sort of failure takes an awful lot of work and the application of an awful lot of filters that bear no relation whatsoever to what television and advertising professionals consider important in 2013.

Whatever you think about the ratings, baseball is not dying.

Parsing ratings is one thing — it’s kind of an insidery sport, actually, that might otherwise have no consequence — but the conclusions pundits like to draw from them is another, far more ridiculous thing. We’ve talked about this a lot: the “baseball is dying” crowd. The folks who lament the fact that baseball is no longer The National Pastime.

Well, guess what: it’s not the National Pastime anymore. And Eisenhower is not the president anymore and Jack Parr isn’t the king of late night anymore and you don’t pull your beloved dog Spot around 1950s America in your Radio Flyer anymore either. I hate to break it you, kiddo, but Spot’s dead as is the world in which baseball is The National Pastime.

Eisenhower and Jack Parr are OK, though. We took them to live at a nice farm upstate where they have far more room to run around. We’ll go visit them someday!

Baseball’s status as The National Pastime is one which it would certainly love to hold on to if it could, but it can’t and hasn’t truly had it for close to 50 years. It attained it when it was the only sport of consequence and the world was a much simpler, less fragmented place. Pro football and basketball were niche sports as recently as the 1950s. The nation was much more homogenous and prone to agreeing on things then than it is now. There were fewer things to agree on in the first place.

The fragmentation of baseball’s popularity is no different than the fragmentation of the music industry, the television industry or the international economy. Not everyone listens to The Hit Parade anymore. The U.S. no longer has 50%+ of the world’s GDP. That doesn’t mean that no one listens to music and no one in American makes money anymore. It just means that we’re in a different world than we once were.  The same goes for baseball.  And when you measure baseball for what it is rather than against what it once was, it’s hard to argue that the sport is not healthy. Indeed, the sport is thriving.

  • Major League Baseball attendance for 2013 exceeded 74 million, which is the sixth highest ever. There have been 30 teams in baseball since 1998 so perhaps the relevant comparisons for attendance should focus on the past 15 years, but even then the past ten years have seen the ten highest-attended seasons in that time frame, which is a pretty good trend line, especially considering the 2008 recession from which we’re still not really recovered.
  • MLB has achieved record revenue for ten consecutive years with last year reaching $7.5 billion
  • Competitive balance, which many who like to slam baseball enjoy citing, actually favors baseball these days.  Indeed, 26 of the league’s 30 clubs have made the playoffs at least once in the last 10 years.

But don’t just take my word for baseball’s health. Take the word of the people who are actually gambling their own money on the health of the sport. In the past year, Fox, ESPN and TBS each signed new eight-year rights agreements with Major League Baseball to the tune of $12.4 billion. That’s a 100% increase over the previous rights deals. And that’s just national broadcasting. The local broadcasting — which is how most folks watch baseball — is booming too, with RSNs and other outlets shelling out insane money for the right to broadcast baseball games.

Will that last forever? Probably not. No booms do. But ESPN, Fox, Turner and the other networks are not in the business of flushing money down the toilet. They think about this stuff and they believe that baseball is healthy and a good financial bet.

So, are people ever going to stop claiming that the sky is falling?

Man, you’d hope so. But I doubt it. Baseball, for whatever reason, causes people to ignore the facts in front of their face and to go with narratives that just feel right. When it comes to all of this stuff, the “baseball is dying and no one is watching” thing is no different than the “so-and-so is a clutch hitter” and “what’s his face pitches to the score” rebop. I expect we’ll see it every fall for as long as there is baseball on television.

But, as we all know, repeating something over and over doesn’t tell us anything if what’s being repeated is simply wrong. Well, at least not anything apart from the intelligence and critical thinking skills of the folks doing the repeating.

Minor league home run king Mike Hessman retires

NEW YORK - JULY 29:  Mike Hessman #19 of the New York Mets bats against the St. Louis Cardinals on July 29, 2010 at Citi Field in the Flushing neighborhood of the Queens borough of New York City. The Mets defeated the Cardinals 4-0.  (Photo by Jim McIsaac/Getty Images)
Jim McIsaac/Getty Images
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Baseball America’s J.J. Cooper reports that corner infielder Mike Hessman has retired from professional baseball after 20 seasons. Hessman hit 433 home runs in the minor leagues, an all-time record. He broke Buzz Arlett’s record this past August and with style as #433 was a grand slam.

Hessman, 37, was selected in the 16th round of the 1996 draft by the Braves and remained with the organization through the 2004 season. He then went to the Tigers from 2005-09, the Mets in 2010, then drifted into the Astros and Reds’ farm systems before returning to the Tigers for the last two years.

Hessman took 250 plate appearances at the major league level, batting .188/.272/.422 with 14 home runs and 33 RBI.

Marlins announcer Tommy Hutton was let go because he was “too negative”

marlins logo wide

We heard earlier this week that Marlins television analyst Tommy Hutton was let go after 19 seasons on the job. By all accounts, he’s well-liked and respected, so it smelled a little fishy with a team that has owner Jeffrey Loria calling the shots. Well, Barry Jackson of the Miami Herald was told by a source close to the Marlins that Hutton was let go because he was “too negative.”

Jackson was also able to get in touch with Hutton, who provided some details about how things went down.

“I know there were times I was negative, but I thought those times were called for,” he said. “Ninety percent of what I said was positive. I tried not to be a homer, but you could tell I wanted the Marlins to do well.”

After being told that his salary wasn’t a factor in the decision, Hutton suspected that his candid, blunt analysis might be the impetus for his ouster.

So after learning his fate on Monday, he asked that question – whether they thought he was too negative — to both a Fox producer (at a meeting at Starbucks) and the Marlins’ vice president/communications (by phone).

He said the question was met with silence by both executives.

“I couldn’t get a yes or a no,” he said.

Hutton said there were three incident in recent years where he was told the Marlins were uncomfortable with something he said. He disclosed one example where he was exasperated at the ballpark’s dimensions after former catcher John Buck flew out to the warning track for the final out of a game. He was told by a Marlins vice president after the game that Loria prefer he not talk about the ballpark’s dimensions. Of course, the team is moving in the fences this winter.

To be clear, Hutton said he was told it was a “mutual decision” between the Marlins and FOX to let him go, but Jackson’s source hears that the concern about his “negativity” came from the team.

Hey, do you know the best way to prevent “negative” talk about your team? Fielding a winning baseball team without a dysfunctional ownership and front office. Crazy idea, I know, but it could be cool?

Report: Indians have been in touch with Shane Victorino

LOS ANGELES, CA - AUGUST 01:  Shane Victorino #18 of the Los Angeles Angels makes a catch for an out against the Los Angeles Dodgers at Dodger Stadium on August 1, 2015 in Los Angeles, California.  (Photo by Harry How/Getty Images)
Photo by Harry How/Getty Images

Outfield is a glaring need for the Indians, but they aren’t expected to shop for any of the big names on the free agent market. Instead, they are looking at potential bargains on short-term deals. Paul Hoynes of the Cleveland Plain Dealer writes that Shane Victorino falls under this classification and that the veteran outfielder is among many names the Indians have contacted.

Victorino, who turns 35 on Monday, has been limited to just 101 games over the past two seasons due to injury. Coming off back surgery, he batted just .230/.308/.292 with one home run and seven RBI over 204 plate appearances this past season between the Red Sox and Angels while battling calf and hamstring injuries. It’s hard to see the upside at this point, but the Indians could promise him regular at-bats, especially with Michael Brantley likely to miss the start of the 2016 season following shoulder surgery.

The Indians have also reportedly discussed trading either Danny Salazar or Carlos Carrasco for a bat, which represents their best chance of adding a big name to their outfield this winter.

Korean slugger Byung-ho Park is reportedly traveling to Minnesota

Byung-ho Park

Could the Twins and Korean slugger Byung-ho Park be close to finalizing a contract?

According to Naver Sports (via a translated report from Mike Berardino of the St. Paul Pioneer Press), Park is scheduled to travel to the United States on Sunday. The 29-year-old is expected to make a quick stop in Chicago to meet with his agent, Alan Nero, before coming to Minnesota to see Twins officials and take a physical exam. If all goes well, a contract could be finalized as soon as next week.

The Twins bid $12.85 million last month to secure exclusive negotiating rights with Park. The deadline to complete a deal is December 8. If a deal is not worked out, Park would remain with the Nexen Heroes in the KBO (Korea Baseball Organization) and the Twins would not have to pay the posting fee.

Right now, it’s unclear how far along the two sides are in negotiations. However, Berardino hears that a guarantee in the range of $20-30 million is reasonable to expect.

Park, a two-time MVP in the KBO, has amassed 105 home runs in 268 games over the past two seasons. It’s hard to tell how those numbers will translate, even after the success of Jung Ho Kang this season, but the Twins are hoping he can be a middle-of-the-order force.