World Series viewers are getting older. Is this a problem?

50 Comments

Well, we’re all getting older. What’s relevant here is that the median age of the World Series viewer is creeping up and remains considerably higher than that of viewers of the other sports’ marquee events. Jonathan Mahler of Bloomberg explains why this is a concern:

For the time being, baseball can still sell plenty of ads for luxury cars and financial services and Viagra against its demographic. But at the end of the day, the inescapable reality is that baseball fans are old and getting older. At a certain point, about when 53.4 becomes 62.9, that’s going to be a problem.

Baseball knows this. That’s why it has been reduced to creating sideshows such as the Fan Cave, “a first-of-its-kind space mixing baseball with music, popular culture, media, interactive technology and art.”

I won’t put this one in the silly “baseball is dying” pile because unlike most of those efforts, here Mahler is pointing out a specific issue that could, theoretically, present a problem.

But I also question how big a problem it is. As we’ve noted several times before, baseball skews regional and the ratings of the national broadcasts like the World Series aren’t the best way to gauge its health. I can’t help but wonder if the same goes for its demographics, especially when the teams involved come from such established baseball towns like Boston and St. Louis which, one assumes, lend themselves to a lot of old timers watching broadcasts.

But even if the cities aren’t relevant to the analysis, I still wonder whether TV-watching metrics truly tell the whole tale about age about baseball’s overall demographic situation. It doesn’t apply to the playoffs, but how many baseball fans are consuming products via MLB.tv? How many “follow” baseball closely via digital means, even if they don’t watch every game? Baseball, after all, is an every day thing — not a weekly event like a football game or like an episode of “Big Bang Theory.”

Baseball also has revenue streams flowing from many different sources than just big broadcasts. It’s also the sport which boasts one of the best digital platforms in all of entertainment. It’s capturing eyes in many different forms and, I imagine, if you capture all of those various means of consuming baseball, you’d get a very different picture of the demographics of its fans than merely looking at playoff TV viewers will give you.

Which isn’t to say that it’s awesome that the median age of TV viewers is climbing. Indeed, it’s incumbent upon baseball, I believe, to try to get the people who consume baseball via a laptop, a phone and a Roku player to, come playoff time, switch on the TV, because that’s where serious money is made. Perhaps having Fox, ESPN and TBS approach baseball broadcasts in a fundamentally different way would be a good start because, boy howdy, the current broadcast product is pretty bad.

But I think that’s more of nagging problem to solve than it is some generational time bomb.

Rays acquire Sergio Romo from Dodgers

Getty Images
Leave a comment

The Rays acquired right-handed reliever Sergio Romo from the Dodgers, the teams announced Saturday night. Tampa Bay manager Kevin Cash hinted that the team was in on Romo during the offseason, but couldn’t quite make a deal happen at the time. The righty reliever was designated for assignment by the Dodgers on Thursday and will net the club cash considerations or a player to be named later.

Romo, 34, struggled to find his footing in his first season with the Dodgers. He left a closing role in San Francisco to play set-up man to established closer Kenley Jansen, and saw mixed results on the mound with a 6.12 ERA, 4.3 BB/9 and 11.2 SO/9 through his first 25 innings of 2017. It’s a far cry from the sub-3.00 ERA he maintained in 2015 and 2016, but the Rays don’t seem to have ruled out a second-half surge just yet.

The veteran right-hander is expected to step into a bullpen that already boasts a solid core of right-handed relievers, including Alex Colome, Brad Boxberger, Erasmo Ramirez, Chase Whitley and Tommy Hunter. According to FOX Sports’ Ken Rosenthal, the Rays were intrigued by Romo’s extensive postseason experience, affordability and hefty strikeout rate, but will likely continue to hunt for additional bullpen depth in the weeks to come.

Colin Moran is carted off the field after taking a foul ball to the eye

Getty Images
Leave a comment

Astros’ third baseman Colin Moran was carted off the field on Saturday night after a foul ball caught him in the left eye. He was forced to leave in the sixth inning when a pitch from Orioles’ right-handed reliever Darren O'Day ricocheted off the handle of his bat and struck him in the face, causing considerable bleeding and bruising around his eye. The full extent of his injury has yet to be reported by the team.

Prior to the injury, Moran was 1-for-2 with a base hit in the third inning. He was relieved by pinch-hitter/third baseman Marwin Gonzalez, who polished off the end of the at-bat by catapulting a three-run homer onto Eutaw Street.

Evan Gattis and Carlos Beltran combined for another two runs in the ninth inning, bringing the Astros to a four-run lead as they look toward their 65th win of the season. They currently lead the Orioles 7-4 in the bottom of the ninth.