World Series viewers are getting older. Is this a problem?

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Well, we’re all getting older. What’s relevant here is that the median age of the World Series viewer is creeping up and remains considerably higher than that of viewers of the other sports’ marquee events. Jonathan Mahler of Bloomberg explains why this is a concern:

For the time being, baseball can still sell plenty of ads for luxury cars and financial services and Viagra against its demographic. But at the end of the day, the inescapable reality is that baseball fans are old and getting older. At a certain point, about when 53.4 becomes 62.9, that’s going to be a problem.

Baseball knows this. That’s why it has been reduced to creating sideshows such as the Fan Cave, “a first-of-its-kind space mixing baseball with music, popular culture, media, interactive technology and art.”

I won’t put this one in the silly “baseball is dying” pile because unlike most of those efforts, here Mahler is pointing out a specific issue that could, theoretically, present a problem.

But I also question how big a problem it is. As we’ve noted several times before, baseball skews regional and the ratings of the national broadcasts like the World Series aren’t the best way to gauge its health. I can’t help but wonder if the same goes for its demographics, especially when the teams involved come from such established baseball towns like Boston and St. Louis which, one assumes, lend themselves to a lot of old timers watching broadcasts.

But even if the cities aren’t relevant to the analysis, I still wonder whether TV-watching metrics truly tell the whole tale about age about baseball’s overall demographic situation. It doesn’t apply to the playoffs, but how many baseball fans are consuming products via MLB.tv? How many “follow” baseball closely via digital means, even if they don’t watch every game? Baseball, after all, is an every day thing — not a weekly event like a football game or like an episode of “Big Bang Theory.”

Baseball also has revenue streams flowing from many different sources than just big broadcasts. It’s also the sport which boasts one of the best digital platforms in all of entertainment. It’s capturing eyes in many different forms and, I imagine, if you capture all of those various means of consuming baseball, you’d get a very different picture of the demographics of its fans than merely looking at playoff TV viewers will give you.

Which isn’t to say that it’s awesome that the median age of TV viewers is climbing. Indeed, it’s incumbent upon baseball, I believe, to try to get the people who consume baseball via a laptop, a phone and a Roku player to, come playoff time, switch on the TV, because that’s where serious money is made. Perhaps having Fox, ESPN and TBS approach baseball broadcasts in a fundamentally different way would be a good start because, boy howdy, the current broadcast product is pretty bad.

But I think that’s more of nagging problem to solve than it is some generational time bomb.

Giancarlo Stanton dented the outfield wall in Marlins Park

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If we haven’t said it before, it bears repeating: When it comes to pure muscle mass and power, no major league player rivals the sheer force of Giancarlo Stanton. His record-setting 504-foot home run in 2016 has yet to be bested in the Statcast era (though it narrowly beat out Jake Arrieta‘s 503-foot blast in 2015, because baseball is weird), he broke the Dodgers’ outfield fence on an attempted catch at the wall last Sunday, and he carries 25 home runs that have each exceeded 460 feet.

It should come as little surprise, then, that when Stanton muscled his 12th home run of the season against the Angels on Friday night, it not only hit the batter’s eye, but left a visible dent in the wall:

Stanton’s mammoth shot put the Marlins on the board in the first inning, setting the stage for a four-run effort that gave the club an early lead. The home run measured a cool 462 feet, the slugger’s longest of the season. He still has a little ways to go to catch up to the 2017 season leader, Jake Lamb, whose 481-foot home run against the Rockies currently leads the pack.

The next item on Stanton’s bucket list? If we’re lucky, maybe something a little like this:

Bud Norris exits outing with right knee soreness

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Angels’ right-handed reliever Bud Norris made his 23rd appearance of the season on Friday, and after just three pitches, he was done for the night. He worked a 2-1 count to Marlins’ Dee Gordon in the eighth inning, then promptly exited the field after experiencing some tightness in his right knee. Neither Norris nor manager Mike Scioscia believe the injury is cause for major concern, and the 32-year-old right-hander admitted that it may have had something to do with his lack of stretching before he took the mound. For now, he’s day-to-day with right knee soreness, with the hope that the issue doesn’t escalate over the next few days.

While the Angels are lucky to have avoided serious injury, they’ll need Norris to pitch at 100% if they want to stay competitive within the AL West. They currently sit a full nine games behind the league-leading Astros, and haven’t been helping their cause after taking five losses in their last eight games. Friday’s 8-5 finale marked their third consecutive loss of the week.

 

When healthy, Norris has been one of the better arms in the Angels’ bullpen. Through 23 2/3 innings, he’s pitched to a 2.66 ERA, 3.4 BB/9 and an outstanding 11.8 SO/9 in 23 outings. The righty hasn’t allowed a single run in four straight appearances, recording three saves and helping the club clinch four wins in that span. This is his second setback of the year after sustaining a partial fingernail tear on his pitching hand during spring training.