old TV

World Series viewers are getting older. Is this a problem?


Well, we’re all getting older. What’s relevant here is that the median age of the World Series viewer is creeping up and remains considerably higher than that of viewers of the other sports’ marquee events. Jonathan Mahler of Bloomberg explains why this is a concern:

For the time being, baseball can still sell plenty of ads for luxury cars and financial services and Viagra against its demographic. But at the end of the day, the inescapable reality is that baseball fans are old and getting older. At a certain point, about when 53.4 becomes 62.9, that’s going to be a problem.

Baseball knows this. That’s why it has been reduced to creating sideshows such as the Fan Cave, “a first-of-its-kind space mixing baseball with music, popular culture, media, interactive technology and art.”

I won’t put this one in the silly “baseball is dying” pile because unlike most of those efforts, here Mahler is pointing out a specific issue that could, theoretically, present a problem.

But I also question how big a problem it is. As we’ve noted several times before, baseball skews regional and the ratings of the national broadcasts like the World Series aren’t the best way to gauge its health. I can’t help but wonder if the same goes for its demographics, especially when the teams involved come from such established baseball towns like Boston and St. Louis which, one assumes, lend themselves to a lot of old timers watching broadcasts.

But even if the cities aren’t relevant to the analysis, I still wonder whether TV-watching metrics truly tell the whole tale about age about baseball’s overall demographic situation. It doesn’t apply to the playoffs, but how many baseball fans are consuming products via MLB.tv? How many “follow” baseball closely via digital means, even if they don’t watch every game? Baseball, after all, is an every day thing — not a weekly event like a football game or like an episode of “Big Bang Theory.”

Baseball also has revenue streams flowing from many different sources than just big broadcasts. It’s also the sport which boasts one of the best digital platforms in all of entertainment. It’s capturing eyes in many different forms and, I imagine, if you capture all of those various means of consuming baseball, you’d get a very different picture of the demographics of its fans than merely looking at playoff TV viewers will give you.

Which isn’t to say that it’s awesome that the median age of TV viewers is climbing. Indeed, it’s incumbent upon baseball, I believe, to try to get the people who consume baseball via a laptop, a phone and a Roku player to, come playoff time, switch on the TV, because that’s where serious money is made. Perhaps having Fox, ESPN and TBS approach baseball broadcasts in a fundamentally different way would be a good start because, boy howdy, the current broadcast product is pretty bad.

But I think that’s more of nagging problem to solve than it is some generational time bomb.

Joe Girardi is not a fan of Game 162 scheduling

Joe Girardi
Getty Images

The Yankees fell behind early to the Orioles on Sunday afternoon, a day after dropping both ends of Saturday’s doubleheader. Their game, as did every other game on Sunday with the exception of the Braves-Cardinals doubleheader, started at 3:05 or 3:10 EDT, a change Major League Baseball recently made to create fairness on the final day of the season.

Girardi is not a fan. Per the Associated Press:

It was cloudy at Camden Yards at 3:05 p.m., but late-afternoon games often make it difficult for batters to see pitches.

Girardi said, “Here’s the thing that bothers me: If it’s a sunny day you’re playing in shadows.”

He added, “If it’s the most important game of the year to get in, I don’t think that’s right.”

Understanding the idea is for every team to play at the same time, Girardi said, “Then play all night games.”

One wonders if MLB had scheduled Sunday’s slate of games for the night, if Girardi would have instead complained about batters losing fly balls in the stadium lights. Furthermore, both teams have to play in the same conditions.

Video: Ichiro Suzuki pitches an inning for the Marlins

Ichiro Suzuki
AP Photo

Marlins outfielder Ichiro Suzuki was given an opportunity to play a new position in Sunday’s series finale against the Phillies. After the Phillies rallied to take a 6-2 lead in the seventh, the Marlins let Suzuki take the hill in the eighth. And, in news that surprises no one, he was impressive.

Though Suzuki gave up a run on two hits, he flashed a fastball that hit the mid-80’s and a breaking ball with some bite.

Suzuki, who turns 42 years old later this month, is 65 hits of 3,000 in his major league career. The Marlins are interested in bringing him back in 2016.