old TV

World Series viewers are getting older. Is this a problem?

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Well, we’re all getting older. What’s relevant here is that the median age of the World Series viewer is creeping up and remains considerably higher than that of viewers of the other sports’ marquee events. Jonathan Mahler of Bloomberg explains why this is a concern:

For the time being, baseball can still sell plenty of ads for luxury cars and financial services and Viagra against its demographic. But at the end of the day, the inescapable reality is that baseball fans are old and getting older. At a certain point, about when 53.4 becomes 62.9, that’s going to be a problem.

Baseball knows this. That’s why it has been reduced to creating sideshows such as the Fan Cave, “a first-of-its-kind space mixing baseball with music, popular culture, media, interactive technology and art.”

I won’t put this one in the silly “baseball is dying” pile because unlike most of those efforts, here Mahler is pointing out a specific issue that could, theoretically, present a problem.

But I also question how big a problem it is. As we’ve noted several times before, baseball skews regional and the ratings of the national broadcasts like the World Series aren’t the best way to gauge its health. I can’t help but wonder if the same goes for its demographics, especially when the teams involved come from such established baseball towns like Boston and St. Louis which, one assumes, lend themselves to a lot of old timers watching broadcasts.

But even if the cities aren’t relevant to the analysis, I still wonder whether TV-watching metrics truly tell the whole tale about age about baseball’s overall demographic situation. It doesn’t apply to the playoffs, but how many baseball fans are consuming products via MLB.tv? How many “follow” baseball closely via digital means, even if they don’t watch every game? Baseball, after all, is an every day thing — not a weekly event like a football game or like an episode of “Big Bang Theory.”

Baseball also has revenue streams flowing from many different sources than just big broadcasts. It’s also the sport which boasts one of the best digital platforms in all of entertainment. It’s capturing eyes in many different forms and, I imagine, if you capture all of those various means of consuming baseball, you’d get a very different picture of the demographics of its fans than merely looking at playoff TV viewers will give you.

Which isn’t to say that it’s awesome that the median age of TV viewers is climbing. Indeed, it’s incumbent upon baseball, I believe, to try to get the people who consume baseball via a laptop, a phone and a Roku player to, come playoff time, switch on the TV, because that’s where serious money is made. Perhaps having Fox, ESPN and TBS approach baseball broadcasts in a fundamentally different way would be a good start because, boy howdy, the current broadcast product is pretty bad.

But I think that’s more of nagging problem to solve than it is some generational time bomb.

Casey McGehee signs one-year deal with Yomiuri Giants

DETROIT, MI - AUGUST 19: Casey McGehee #31 of the Detroit Tigers singles in the fourth inning of the game against the Boston Red Sox on August 19, 2016 at Comerica Park in Detroit, Michigan. (Photo by Leon Halip/Getty Images)
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Former Tigers infielder Casey McGehee has reportedly signed a one-year deal with the Yomiuri Giants of Nippon Professional Baseball, according to FOX Sports’ Ken Rosenthal.

It’s the fourth move the corner infielder has made in the last two seasons after seeing short-term stints with the Marlins, Giants and Tigers. He signed a minor league deal with the Tigers prior to the 2016 season, providing the club with some infield depth behind 24-year-old Nick Castellanos. When Castellanos hit the disabled list in August with a broken hand, McGehee was recalled from Triple-A Toledo for a 30-game stint and slashed .228/.260/.239 with one extra-base hit in 96 PA. His career batting line (.258/.317/.384 over eight seasons) isn’t too shabby, but his age and a long history of knee injuries puts a damper on his potential.

McGehee last appeared in the NPB circuit in 2013, when he signed a one-year, $1.5 million deal with the Tohoku Rakuten Golden Eagles. He spent the bulk of his season at the hot corner, batting an impressive .292/.396/.515 with 28 homers in 590 PA and appearing in the Eagles’ first and only championship run to date.

The deal comes with a club option for 2018, Rosenthal reports, though no figure has been specified.

Report: Dodgers could pursue three-year deal with Rich Hill

LOS ANGELES, CA - OCTOBER 18:  Rich Hill #44 of the Los Angeles Dodgers pitches in the first inning against the Chicago Cubs in game three of the National League Championship Series at Dodger Stadium on October 18, 2016 in Los Angeles, California.  (Photo by Harry How/Getty Images)
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Free agent left-hander Rich Hill is rumored to be entertaining a three-year, $40+ million offer from the Dodgers, reports Peter Gammons. The Boston Globe’s Nick Cafardo corroborated the report, adding that Hill could receive somewhere between $46 and $48 million from his former team.

Hill, 36, pitched to a 2.12 ERA and 3.91 FIP in back-to-back stints with the Athletics and Dodgers in 2016. While a chronic case of blisters on his pitching hand limited the frequency of his starts, he still figures to be one of the most productive and noteworthy starting pitchers on the market this winter.

The Orioles, Yankees, Red Sox, Rangers and Astros have all been mentioned as potential suitors for the left-hander’s services, though Orioles’ GM Dan Duquette said the club has yet to make a play for Hill and ESPN’s Jim Bowden pointed out that the Red Sox are less involved in trade talks than other interested parties.