old TV

World Series viewers are getting older. Is this a problem?

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Well, we’re all getting older. What’s relevant here is that the median age of the World Series viewer is creeping up and remains considerably higher than that of viewers of the other sports’ marquee events. Jonathan Mahler of Bloomberg explains why this is a concern:

For the time being, baseball can still sell plenty of ads for luxury cars and financial services and Viagra against its demographic. But at the end of the day, the inescapable reality is that baseball fans are old and getting older. At a certain point, about when 53.4 becomes 62.9, that’s going to be a problem.

Baseball knows this. That’s why it has been reduced to creating sideshows such as the Fan Cave, “a first-of-its-kind space mixing baseball with music, popular culture, media, interactive technology and art.”

I won’t put this one in the silly “baseball is dying” pile because unlike most of those efforts, here Mahler is pointing out a specific issue that could, theoretically, present a problem.

But I also question how big a problem it is. As we’ve noted several times before, baseball skews regional and the ratings of the national broadcasts like the World Series aren’t the best way to gauge its health. I can’t help but wonder if the same goes for its demographics, especially when the teams involved come from such established baseball towns like Boston and St. Louis which, one assumes, lend themselves to a lot of old timers watching broadcasts.

But even if the cities aren’t relevant to the analysis, I still wonder whether TV-watching metrics truly tell the whole tale about age about baseball’s overall demographic situation. It doesn’t apply to the playoffs, but how many baseball fans are consuming products via MLB.tv? How many “follow” baseball closely via digital means, even if they don’t watch every game? Baseball, after all, is an every day thing — not a weekly event like a football game or like an episode of “Big Bang Theory.”

Baseball also has revenue streams flowing from many different sources than just big broadcasts. It’s also the sport which boasts one of the best digital platforms in all of entertainment. It’s capturing eyes in many different forms and, I imagine, if you capture all of those various means of consuming baseball, you’d get a very different picture of the demographics of its fans than merely looking at playoff TV viewers will give you.

Which isn’t to say that it’s awesome that the median age of TV viewers is climbing. Indeed, it’s incumbent upon baseball, I believe, to try to get the people who consume baseball via a laptop, a phone and a Roku player to, come playoff time, switch on the TV, because that’s where serious money is made. Perhaps having Fox, ESPN and TBS approach baseball broadcasts in a fundamentally different way would be a good start because, boy howdy, the current broadcast product is pretty bad.

But I think that’s more of nagging problem to solve than it is some generational time bomb.

The Chicago Cubs: Spring training games, regular season prices

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Craig Calcaterra
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MESA, AZ — I’ve been covering spring training for eight years, and in just those eight years a lot has changed in the Cactus and Grapefruit League experiences. The parks are bigger and fancier and the vibe is far more akin to a regular season major league one than the intimate and laid back atmosphere most people think of when they picture February and March baseball.

Just imagine, however, how much has changed if you’ve been coming to Florida or Arizona for a really long time.

“When we first started coming, you could bring your own beer in,” says Don Harper, a lifelong Cubs fan from Kennewick, Washington who spends his winters in Arizona. “You couldn’t bring a cooler, but you could bring a case of beer and a bag of ice and you just set it down in between you and you just put the ice on it and keep it cold.”

I asked Don if the beer vendors complained.

“They didn’t sell beer,” he said.

That was three decades and two ballparks ago. They certainly sell beer at the Cubs’ gleaming new facility, Sloan Park. Cups of the stuff cost more than a couple of cases did back when Don first started coming to spring training.

The price of beer is not the only thing that has changed, of course. The price of tickets is not what it used to be either. Don told me that when he started coming to Cubs spring training games tickets ran about seven dollars. If that. It’s a bit pricer now. Face value for a single lawn ticket, where you’ll be sitting on a blanker on the outfield berm — can be as high as $47 depending on the day of the week and the opponent. Infield box seats run as high as $85.

The thing is, though, you’re not getting face value seats for Cubs spring training games. Half of the home games sold out within a week of tickets going on sale in January. Since then just about every other game has sold out or soon will. That will force you to get tickets on the secondary market. According to TickPick, the average — average! — Cubs spring training ticket on the secondary market is $106.30. For a single ticket. It’s easily the highest price for spring training tickets in all of baseball, and is $26 higher than secondary market tickets for the next highest team, the Red Sox:

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That may be shocking or even appalling to some, but as the automatic sellouts at Sloan Park and those high secondary market prices suggest, there are at least 15,000 people or so for each Cubs home game who don’t seem to mind. Supply meet demand meet the defending World Series champions.

I spoke with two younger Cubs fans, Corey Hayden and Eleanor Meloul, who traveled here from Salt Lake City. On Sunday they lucked out and got a couple of lawn seats for $28. On Saturday, however, they paid $100 a piece on StubHub to get some seats just beyond third base. I asked them if there is some price point that would keep them from coming.

“There isn’t one,” Hayden said. “I paid $4,500 for a World Series ticket, so . . .”

Don Harper wouldn’t do that, but he doesn’t really mind the higher prices he’s paying for his spring tickets. Of course, he’s a longtime season ticket holder so he gets access to the face value seats. I asked him whether his spring training habit would end if those prices got jacked up higher, as the market would seem to bear, or if he had to resort to the secondary market.

Don paused and sighed, suggesting it was a tough question. As he considered it, I put a hard number on it, asking him if he’d still go if he had to pay $50 per ticket. “Yeah, probably,” he said. “$75?” I asked. He paused again.

“As long as I got enough money.”

Don is a diehard who, one senses, will always find a way to make it work. Corey spent a wad of cash on that once-in-a-lifetime World Series ticket, but he and Eleanor seem content to bargain hunt for the most part and splurge strategically. If you’re a Cubs fan — and if you’re not rich — that’s what you’ll have to do. The ticket it just too hot.

Mets leaning on Jay Bruce, Neil Walker as Lucas Duda insurance

LOS ANGELES, CALIFORNIA - MAY 12:  Pinch hitter Lucas Duda #21 of the New York Mets walks back to the dugout after striking out for the first out of the ninth inning against Clayton Kershaw #22 of the Los Angeles Dodgers at Dodger Stadium on May 12, 2016 in Los Angeles, California.  The Dodgers won 5-0.  (Photo by Stephen Dunn/Getty Images)
Stephen Dunn/Getty Images
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The Mets have begun working outfielder Jay Bruce and second baseman Neil Walker at first base as potential insurance in the event Lucas Duda continues to experience back discomfort, Mike Puma of the New York Post reports. Duda has been sidelined recently due to back spasms and missed all but 47 games last season as a result of a stress fracture in his lower back.

Manager Terry Collins spoke about Bruce’s work at first base on Sunday, saying, “I liked everything I saw today. “It looks like he’s got the athleticism, he’s got the hands, he’s got the arm angle. He made some throws in our drills that you wouldn’t expect an outfielder to be able to make, but yet he does. If that’s where we have to go, I think we’ll be fine.”

Bruce has only three games’ worth of experience at first base at the major league level, but still has high expectations for himself. He said, “I am going to work at it. I want to give myself a chance and the team a chance. I am not going to go over there and be a butcher. It’s just not the way I go about my business on the baseball field and it wouldn’t be fair to the team if I wasn’t capable to do it, so I am going to work at it and we’ll see what happens.”

The Mets made Bruce available via trade over the offseason but didn’t get an offer that whet their appetite. As a result, Michael Conforto appears to be the odd man out in the Mets’ crowded outfield.