old TV

World Series viewers are getting older. Is this a problem?

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Well, we’re all getting older. What’s relevant here is that the median age of the World Series viewer is creeping up and remains considerably higher than that of viewers of the other sports’ marquee events. Jonathan Mahler of Bloomberg explains why this is a concern:

For the time being, baseball can still sell plenty of ads for luxury cars and financial services and Viagra against its demographic. But at the end of the day, the inescapable reality is that baseball fans are old and getting older. At a certain point, about when 53.4 becomes 62.9, that’s going to be a problem.

Baseball knows this. That’s why it has been reduced to creating sideshows such as the Fan Cave, “a first-of-its-kind space mixing baseball with music, popular culture, media, interactive technology and art.”

I won’t put this one in the silly “baseball is dying” pile because unlike most of those efforts, here Mahler is pointing out a specific issue that could, theoretically, present a problem.

But I also question how big a problem it is. As we’ve noted several times before, baseball skews regional and the ratings of the national broadcasts like the World Series aren’t the best way to gauge its health. I can’t help but wonder if the same goes for its demographics, especially when the teams involved come from such established baseball towns like Boston and St. Louis which, one assumes, lend themselves to a lot of old timers watching broadcasts.

But even if the cities aren’t relevant to the analysis, I still wonder whether TV-watching metrics truly tell the whole tale about age about baseball’s overall demographic situation. It doesn’t apply to the playoffs, but how many baseball fans are consuming products via MLB.tv? How many “follow” baseball closely via digital means, even if they don’t watch every game? Baseball, after all, is an every day thing — not a weekly event like a football game or like an episode of “Big Bang Theory.”

Baseball also has revenue streams flowing from many different sources than just big broadcasts. It’s also the sport which boasts one of the best digital platforms in all of entertainment. It’s capturing eyes in many different forms and, I imagine, if you capture all of those various means of consuming baseball, you’d get a very different picture of the demographics of its fans than merely looking at playoff TV viewers will give you.

Which isn’t to say that it’s awesome that the median age of TV viewers is climbing. Indeed, it’s incumbent upon baseball, I believe, to try to get the people who consume baseball via a laptop, a phone and a Roku player to, come playoff time, switch on the TV, because that’s where serious money is made. Perhaps having Fox, ESPN and TBS approach baseball broadcasts in a fundamentally different way would be a good start because, boy howdy, the current broadcast product is pretty bad.

But I think that’s more of nagging problem to solve than it is some generational time bomb.

And That Happened: Thursday’s scores and highlights

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Fox Sports South
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Here are the scores. Here are the highlights:

Rays 2, Red Sox 1Mikie Mahtook had been hitless in 34 straight at-bats before hitting a go-ahead double in the seventh. If it first you don’t succeed, try try try try try try try try try try try try try try try try try try try try try try try try try try try try try try try try try try again.

Nationals 4, Orioles 0: The Nats break a four game losing streak thanks to Max Scherzer‘s eight shutout innings and ten strikeouts. Jayson Werth homered in the fourth and Daniel Murphy and Bryce Harper each doubled home run(s) in the eighth. Moral victory for the Orioles, though, in trotting out Ubaldo Jimenez and seeing him actually pitch well (6 IP, 5 H, 1 ER) instead of watching him start a tire fire.

Angels 6, Blue Jays 3: A 3-for-4, 4 RBI night for Mike Trout, which puts his batting line at .316/.432/.555. He’s on a pace for 30+ homers, 100+ RBI, nearly 30 stolen bases, leads the league in walks and, as always, has been playing gold glove-caliber defense. My guess is that he finishes third or fourth in MVP balloting.

Mets 10, Cardinals 6Alejandro De Aza hit a three-run homer and drove in five runs in all. That homer doesn’t happen at all if the Cards record out number three on the play before. Which they almost did and would have if not for one of the strangest dang plays you’ll ever see.

Rangers 9, Indians 0: Cole Hamels goes eight shutout innings and allows only two hits to win his 14th game and lower his ERA to 2.67 but, nah, he’s not an ace. Carlos Gomez homered in his first game as a Ranger. Can you imagine the agita Astros fans will feel if Gomez rakes down the stretch for Texas after stinkin’ up the joint as an Astro? In other news, Adrian Beltre drove in three and Jason Kipnis had a lot of fun with Rougned Odor. I’m sure Jose Bautista finds absolutely NOTHING funny about it at all.

Pirates 3, Brewers 2: Andrew McCutchen hit a home run and a pair of RBI singles, one of which proved to be the game-winner in the tenth. Pittsburgh breaks a nine-game losing streak in Miller Park.

Giants 4, Dodgers 0: Obviously the big story here — the one that will lead headlines everywhere this morning — was Matt Moore’s near-no-hitter. I mean, what else could there possibly be to take away from this ga–

Yes. That was EXACTLY the story of this game.

Braves 3, Diamondbacks 1: Lost in Moore’s near no-hit bid was Matt Wisler’s. The Braves starter didn’t allow a hit until the seventh inning and allowed only two overall, producing one run, in eight total innings. Freddie Freeman took a bad tumble trying to make a catch in the stands, smacking his back on an empty seat:

He stayed in the game, but man, that’s one that could’ve been way, way worse.

White Sox 7, Mariners 6: Todd Frazier struck out in his first three at-bats but made his last two count. Frazier tied the game up with an RBI single in the seventh inning and won it with a walkoff single down the left-field line in the ninth. Also in the ninth: three fans running on the field in two separate incidents. David Robertson was on the mound and he didn’t much care for the interruptions:

“The first two guys I was like, `Ok. All right. They’ve got it under control,” Robertson said. “The next guy, I got a little angry there.”

More like Guaranteed Irate field, amirite?

Royals 5, Marlins 2: Alcides Escobar homered, doubled, and drove in two runs but, wow, Jarrod Dyson, man:

Tigers 8, Twins 5: James McCann had four hits including a three-run homer as the Motor City Kitties sweep the Twinkies (note: if MLB is serious about getting young people into the game, all team names should be changed to their cutest possible variants, thereby securing the hearts and fandom of the five-year-old set).

Moore loses no-hitter with 2 outs in 9th, Giants top Dodgers

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LOS ANGELES (AP) San Francisco lefty Matt Moore lost his no-hit bid with two outs in the ninth inning on a soft, clean single by Corey Seager, and the Giants beat the Los Angeles Dodgers 4-0 Thursday night.

Moore’s try ended on his 133rd pitch. It was Seager Bobblehead Night at Dodger Stadium, and a sellout crowd cheered Moore after the ball plopped onto the grass in shallow right field.

Moore was pulled immediately. Giants manager Bruce Bochy had been pacing in the dugout for a couple of innings as Moore’s pitch count climbed – he missed most of the last two seasons after Tommy John surgery.

Giants center fielder Denard Span sprinted for two outstanding catches, including a leadoff grab in the ninth, to give Moore a chance.

Moore earned his first win for the Giants since they got him in a trade with Tampa Bay on Aug. 1.

The 27-year-old Moore nearly gave San Francisco a major league record five straight years with a no-hitter. And he almost became the first Giants pitcher to no-hit the archrival Dodgers since 1915, when New York’s Rube Marquard stopped Brooklyn.

Moore struck out seven and walked three. Reliever Santiago Casilla needed just one pitch to get the final out.

The win moved the Giants within two games of the NL West-leading Dodgers.