World Series viewers are getting older. Is this a problem?

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Well, we’re all getting older. What’s relevant here is that the median age of the World Series viewer is creeping up and remains considerably higher than that of viewers of the other sports’ marquee events. Jonathan Mahler of Bloomberg explains why this is a concern:

For the time being, baseball can still sell plenty of ads for luxury cars and financial services and Viagra against its demographic. But at the end of the day, the inescapable reality is that baseball fans are old and getting older. At a certain point, about when 53.4 becomes 62.9, that’s going to be a problem.

Baseball knows this. That’s why it has been reduced to creating sideshows such as the Fan Cave, “a first-of-its-kind space mixing baseball with music, popular culture, media, interactive technology and art.”

I won’t put this one in the silly “baseball is dying” pile because unlike most of those efforts, here Mahler is pointing out a specific issue that could, theoretically, present a problem.

But I also question how big a problem it is. As we’ve noted several times before, baseball skews regional and the ratings of the national broadcasts like the World Series aren’t the best way to gauge its health. I can’t help but wonder if the same goes for its demographics, especially when the teams involved come from such established baseball towns like Boston and St. Louis which, one assumes, lend themselves to a lot of old timers watching broadcasts.

But even if the cities aren’t relevant to the analysis, I still wonder whether TV-watching metrics truly tell the whole tale about age about baseball’s overall demographic situation. It doesn’t apply to the playoffs, but how many baseball fans are consuming products via MLB.tv? How many “follow” baseball closely via digital means, even if they don’t watch every game? Baseball, after all, is an every day thing — not a weekly event like a football game or like an episode of “Big Bang Theory.”

Baseball also has revenue streams flowing from many different sources than just big broadcasts. It’s also the sport which boasts one of the best digital platforms in all of entertainment. It’s capturing eyes in many different forms and, I imagine, if you capture all of those various means of consuming baseball, you’d get a very different picture of the demographics of its fans than merely looking at playoff TV viewers will give you.

Which isn’t to say that it’s awesome that the median age of TV viewers is climbing. Indeed, it’s incumbent upon baseball, I believe, to try to get the people who consume baseball via a laptop, a phone and a Roku player to, come playoff time, switch on the TV, because that’s where serious money is made. Perhaps having Fox, ESPN and TBS approach baseball broadcasts in a fundamentally different way would be a good start because, boy howdy, the current broadcast product is pretty bad.

But I think that’s more of nagging problem to solve than it is some generational time bomb.

Nothing went Adrian Beltre’s way last night

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It was an unfortunate night on the base paths for future Hall of Famer Adrian Beltre in the A’s-Rangers game. First because of, you guessed it, The Man, and second because of the Fates and maybe Father Time.

As far as The Man goes, someplace in the rule book it says that, after a foul ball, the ball is dead until pitcher has the new ball and is ready to pitch. Beltre was counting on people either not knowing that rule or acknowledging that it’s a lame rule which kills the chances for fun. He was standing on first base when Jurickson Profar fouled one off. After the ump handed Jonathan Lucroy a new ball, Lucroy tossed it back wildly to the pitcher and . . . Beltre just took the hell off, ending up on third.

It’s the third highlight in this three-part highlight reel:

 

Here it is in GIF form:

I think he should’ve been award third base on chutzpah alone, but no one asks me about such things.

Less fun was when Beltre singled in the bottom of the eighth. It would’ve been a double — he hit a line drive to right-center that one-hopped the wall — but he just barely got to first, having strained his left hamstring running down the line, forcing him out of the game.

Beltre will be evaluated today, but this will almost certainly mean a trip to the DL for the 39-year-old. He’s the third Opening Day infielder the Rangers have lost to injury so far on the young season.