old TV

World Series viewers are getting older. Is this a problem?

50 Comments

Well, we’re all getting older. What’s relevant here is that the median age of the World Series viewer is creeping up and remains considerably higher than that of viewers of the other sports’ marquee events. Jonathan Mahler of Bloomberg explains why this is a concern:

For the time being, baseball can still sell plenty of ads for luxury cars and financial services and Viagra against its demographic. But at the end of the day, the inescapable reality is that baseball fans are old and getting older. At a certain point, about when 53.4 becomes 62.9, that’s going to be a problem.

Baseball knows this. That’s why it has been reduced to creating sideshows such as the Fan Cave, “a first-of-its-kind space mixing baseball with music, popular culture, media, interactive technology and art.”

I won’t put this one in the silly “baseball is dying” pile because unlike most of those efforts, here Mahler is pointing out a specific issue that could, theoretically, present a problem.

But I also question how big a problem it is. As we’ve noted several times before, baseball skews regional and the ratings of the national broadcasts like the World Series aren’t the best way to gauge its health. I can’t help but wonder if the same goes for its demographics, especially when the teams involved come from such established baseball towns like Boston and St. Louis which, one assumes, lend themselves to a lot of old timers watching broadcasts.

But even if the cities aren’t relevant to the analysis, I still wonder whether TV-watching metrics truly tell the whole tale about age about baseball’s overall demographic situation. It doesn’t apply to the playoffs, but how many baseball fans are consuming products via MLB.tv? How many “follow” baseball closely via digital means, even if they don’t watch every game? Baseball, after all, is an every day thing — not a weekly event like a football game or like an episode of “Big Bang Theory.”

Baseball also has revenue streams flowing from many different sources than just big broadcasts. It’s also the sport which boasts one of the best digital platforms in all of entertainment. It’s capturing eyes in many different forms and, I imagine, if you capture all of those various means of consuming baseball, you’d get a very different picture of the demographics of its fans than merely looking at playoff TV viewers will give you.

Which isn’t to say that it’s awesome that the median age of TV viewers is climbing. Indeed, it’s incumbent upon baseball, I believe, to try to get the people who consume baseball via a laptop, a phone and a Roku player to, come playoff time, switch on the TV, because that’s where serious money is made. Perhaps having Fox, ESPN and TBS approach baseball broadcasts in a fundamentally different way would be a good start because, boy howdy, the current broadcast product is pretty bad.

But I think that’s more of nagging problem to solve than it is some generational time bomb.

Baseball Hall revamps veterans’ committees

Cooperstown
Associated Press
1 Comment

COOPERSTOWN, N.Y. (AP) Baseball’s Hall of Fame has again revamped its veterans’ committees, attempting to increase consideration for more contemporary players, managers, umpires and executives.

Under the change announced Saturday by the Hall’s board of directors, there will be separate committees for Today’s Game (1988-2016), Modern Baseball (1970-87), Golden Days (1950-69) and Early Baseball (1871-1949). Today’s Game and Modern Baseball will vote twice every five years, Golden Days once every five years and Early Baseball once every 10 years.

“There are twice as many players in the Hall of Fame who debuted before 1950 as compared to afterward, and yet there are nearly double the eligible candidates after 1950 than prior,” Hall chair Jane Forbes Clark said in a statement. “Those who served the game long ago and have been evaluated many times on past ballots will now be reviewed less frequently.”

Today’s Game will vote in 2016, `18, `21, and `23, and Modern Baseball in 2017, `19, `21 and `23. Golden Days will vote in 2020 and `25, and Early Baseball in 2020 and `30. The Hall’s Historical Overview Committee will decide which committee will consider those who span eras, based on the time or place of their most indelible impression.

Since 2010, the Hall had established three veterans committees: Pre-Integration Era (1871-1946), Golden Era (1947-72) and Expansion Era (1973-2016). No one was elected by the Pre-Integration Era committee in December.

In addition, the Hall eliminated the one-year waiting period between a player’s last appearance on the Baseball Writers’ Association of America ballot and his veterans committee debut for consideration. The Hall also said active executives 70 or older may be given consideration, up from 65.

Committees will remain at 16 people, with a vote of at least 75 percent needed for election. The ballot size will be 10 for each committee; it had been 12 for Expansion Era and 10 for the others.

The BBWAA votes on players who have been retired for at least five years and no more than 15. Ken Griffey Jr. and Mike Piazza are to be inducted Sunday.

The Hall also changed some of the rules for the Ford C. Frick Award, presented annually to a broadcaster for “major contributions to baseball.” The committee making the annual decision will consider a three-year cycle of Current Major League Markets (team-specific announcers) for the 2017 award, National Voices for 2018 and Broadcasting Beginnings (early team voices and pioneers) for 2019.

Since 2013, the Frick’s three-year cycle had been High Tide Era (mid-1980s to present), Living Room Era (mid-1950s to mid-1980) and Broadcasting Dawn Era (before mid-1950s).

The criteria will be “commitment to excellence, quality of broadcasting abilities, reverence within the game, popularity with fans, and recognition by peers” instead of “longevity; continuity with a club; honors, including national assignments such as the World Series and All-Star Games; and popularity with fans.”

The Frick ballot size will be reduced from 10 to eight, and the three ballot spots previously determined by fan voting will be decided by historians.

Ozzie Smith, inducted to the Hall in 2002, was voted to the Hall’s board of directors.

Red Sox analyst Remy struck by monitor as wind causes havoc

ramirez
AP Photo
2 Comments

BOSTON — Red Sox TV analyst Jerry Remy was hit in the head by a falling TV monitor as swirling winds caused havoc during the first inning at Fenway Park.

Remy was sent home from Boston’s game Saturday night against the Minnesota Twins but is expected back Sunday. Former player Steve Lyons, also an analyst during some games, came in for Remy.

The strong winds made for an interesting first.

Minnesota’s Robbie Grossman hit a fly that appeared headed for center, but a gust blew it to right, sending right fielder Michael Martinez twisting as the ball fell for a triple.

There were a handful of stoppages as dirt and litter swirled around the field. Batters stepped out to wipe their eyes and Red Sox first baseman Hanley Ramirez headed to the dugout to have a trainer help him clear his left eye.