Usually cutesy little things don’t get played out until the playoffs actually start. The Red Sox are trying to get the jump on all of that, though: It’s $1 beard night at Fenway.
Seriously: wear a beard to Fenway park tonight — real or fake — and you could get to see the Red Sox game for just a dollar. It’s a “while supplies last” thing, so I imagine it’s only for the handful of walkup tickets available.
Of course, given that beards are magic and make teams win you’d think the Sox would evict all of the clean-shaven season ticket holders and let Jonny Gomes’ spiritual relatives all come into the park. But hey, maybe they just aren’t as hip to this strategy as Boston radio hosts are.