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Drop-in ads during radio broadcasts aren’t a new thing. And I kinda like them.

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Just read a column by Bob Greene over at CNN.com which itself launches off Richard Sandomir’s article from last week about “drop-in” ads during radio broadcasts of baseball games. Those are the little plugs you hear meshed into the game action such as “with that RBI double the Orioles have scored the First Financial First Run of the Game” or “and now here’s Terry Collins with the Samsung Galaxy call to the bullpen.” There are a gabillion of those. Mostly radio, but increasingly on TV too.

Sandomir’s article counts them and notes that their use is expanding. Greene neither approves nor condemns, using them as a larger point about how we’re living in a commercialized world so this sort of thing is inevitable. They’re both right about the points they make. There isn’t mention of the fact, however, that while drop-ins are ubiquitous, they aren’t new or really different than that which we heard even in the alleged Golden Age of Baseball.

Mel Allen used to do drop-in ads for Yankees sponsor Ballantine Beer, coining the term “Ballantine Blast.” As in “Mantle drives one to right … it’s gone! There goes another Ballantine Blast! How about that!”  At other times the Yankees were sponsored by Getty Oil. The announcers would refer to homers as “Getty Goners.” Obviously that didn’t happen 60 times a game but it did happen during what were often the game’s highlights. What we’re seeing now is a difference in degree, not a difference in kind.

And to be honest: I sorta don’t hate the drop-ins. I actually kind of like them on some narrow level in that it reminds you that you’re listening to a local broadcast. National games and even a lot of local TV games have gotten so slick with standardized national commercials and advertisers. Bud and Pepsi and big movies and everything else are all over the place. But if you listen to a radio broadcast you hear ads for muffler shops and local restaurant chains and other weird things unique to an area (and in my case foreign to me as I listen to a lot of out-of-town radio broadcasts).

I like hearing those ads for the same reason I like driving on older highways instead of interstates: it’s a small part of America that, for now anyway, is resisting the standardization that is so prevalent. It’s not “pure” or fantastic or anything — it’s still just an ad, or a motel or diner or what have you — but there was a time when you could travel in this country either literally or virtually and be exposed to weird stuff you don’t see in your town. The digital age and national advertising initiatives are helping erase that weird stuff the same way the interstate highway system has erased the apparent differences in communities. And that’s kind of a bummer.

So let’s hear it for weird brands of local sodas — if there are any left — sponsoring a stolen base. Or some local insurance agent with a surname that is common in Minneapolis but weird elsewhere sponsoring that collision on the basepaths. They’re not as good as some old highway through that forgotten town, but they’re the closest things we have to that in baseball.

Oh, and for no reason:

With Adam Jones ailing, Orioles add Borbon to outfield

SAN FRANCISCO, CA - AUGUST 13: Adam Jones #10 of the Baltimore Orioles reacts after being hit in the hand by a pitch in the sixth against the San Francisco Giants inning during an interleague game at AT&T Park on August 13, 2016 in San Francisco, California. (Photo by Lachlan Cunningham/Getty Images)
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NEW YORK — With star outfielder Adam Jones nursing a tender hamstring, the Baltimore Orioles selected the contract of Julio Borbon from Double-A Bowie and optioned pitcher Mike Wright to Triple-A Norfolk.

Borbon was inserted in the starting lineup for Baltimore, batting ninth against hard-throwing New York Yankees rookie Chad Green.

“We had some other center field options,” manager Buck Showalter said. “Borbon is our best option at this point.”

Jones left Friday’s game in the second inning with a left hamstring strain. He departed the previous night’s game at Washington in the ninth inning with hamstring cramps and aggravated the injury hustling down the first base line on a soft grounder to third.

“I got a feeling that if he hadn’t had that first swinging bunt, it might not have been a problem,” Showalter indicated. “He’s not going to trot to first base as much as I talked to him about it before the game.”

Although Jones was unable to talk his way into Saturday’s lineup, Showalter speculated that he might be available to pinch-hit.

The 30-year old Borbon was 2 for 9 in five games with the Orioles earlier this season, but was designated for assignment on July 26. To create room for Borbon on the 40-man roster, pitcher Logan Ondrusek was designated for assignment on Friday.

No structural damage found in Andrew Benintendi’s knee

ST. PETERSBURG, FL - AUGUST 24:  Shortstop Matt Duffy #5 of the Tampa Bay Rays tags out Andrew Benintendi #40 of the Boston Red Sox after Dustin Pedroia grounded into the double play  during the seventh inning of a game on August 24, 2016 at Tropicana Field in St. Petersburg, Florida. (Photo by Brian Blanco/Getty Images)
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Good news in Boston: An MRI on Red Sox outfielder Andrew Benintendi‘s left knee revealed no structural damage.

Benintendi slipped while trying to avoid a tag at second base, injuring his leg, but it appears he’s avoided a serious injury. A timetable for his return isn’t known at this point, but the Red Sox expect to get him back before the end of the season.

Benintendi is hitting .324/.365/.485 with a homer and ten RBI in 21 games.