Drop-in ads during radio broadcasts aren’t a new thing. And I kinda like them.


Just read a column by Bob Greene over at CNN.com which itself launches off Richard Sandomir’s article from last week about “drop-in” ads during radio broadcasts of baseball games. Those are the little plugs you hear meshed into the game action such as “with that RBI double the Orioles have scored the First Financial First Run of the Game” or “and now here’s Terry Collins with the Samsung Galaxy call to the bullpen.” There are a gabillion of those. Mostly radio, but increasingly on TV too.

Sandomir’s article counts them and notes that their use is expanding. Greene neither approves nor condemns, using them as a larger point about how we’re living in a commercialized world so this sort of thing is inevitable. They’re both right about the points they make. There isn’t mention of the fact, however, that while drop-ins are ubiquitous, they aren’t new or really different than that which we heard even in the alleged Golden Age of Baseball.

Mel Allen used to do drop-in ads for Yankees sponsor Ballantine Beer, coining the term “Ballantine Blast.” As in “Mantle drives one to right … it’s gone! There goes another Ballantine Blast! How about that!”  At other times the Yankees were sponsored by Getty Oil. The announcers would refer to homers as “Getty Goners.” Obviously that didn’t happen 60 times a game but it did happen during what were often the game’s highlights. What we’re seeing now is a difference in degree, not a difference in kind.

And to be honest: I sorta don’t hate the drop-ins. I actually kind of like them on some narrow level in that it reminds you that you’re listening to a local broadcast. National games and even a lot of local TV games have gotten so slick with standardized national commercials and advertisers. Bud and Pepsi and big movies and everything else are all over the place. But if you listen to a radio broadcast you hear ads for muffler shops and local restaurant chains and other weird things unique to an area (and in my case foreign to me as I listen to a lot of out-of-town radio broadcasts).

I like hearing those ads for the same reason I like driving on older highways instead of interstates: it’s a small part of America that, for now anyway, is resisting the standardization that is so prevalent. It’s not “pure” or fantastic or anything — it’s still just an ad, or a motel or diner or what have you — but there was a time when you could travel in this country either literally or virtually and be exposed to weird stuff you don’t see in your town. The digital age and national advertising initiatives are helping erase that weird stuff the same way the interstate highway system has erased the apparent differences in communities. And that’s kind of a bummer.

So let’s hear it for weird brands of local sodas — if there are any left — sponsoring a stolen base. Or some local insurance agent with a surname that is common in Minneapolis but weird elsewhere sponsoring that collision on the basepaths. They’re not as good as some old highway through that forgotten town, but they’re the closest things we have to that in baseball.

Oh, and for no reason:

Giants interested in John Lackey

John Lackey
AP Photo/Charles Rex Arbogast
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Ben Cafardo of the Boston Globe speculated on Sunday that there might be a connection between the Giants and veteran free agent right-hander John Lackey, and now FOX Sports’ Ken Rosenthal reports that San Francisco is indeed in pursuit.

Rosenthal says the Giants, “like most clubs seeking pitching, [are] examining [a] wide range of options” in this starter-heavy free agent market. Lackey would make a ton of sense for any contender on something like a two-year deal. His free agency is tied to draft pick compensation, but that shouldn’t be much of a deterrent.

The 37-year-old right-hander registered a career-best 2.77 ERA across 218 innings (33 starts) this past season for the National League Central-champion Cardinals and he was St. Louis’ most reliable starter during the playoffs.

It’s well known that he wants to remain in the National League.

Angels sign catcher Geovany Soto to one-year contract

Geovany Soto
AP Photo/Alex Gallardo
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As first reported by beat writer Bill Shaikin of the Los Angeles Times, the Angels have signed free agent catcher Geovany Soto to a one-year major league contract. MLB.com’s Alden Gonzalez says the deal is worth $2.8 million guaranteed.

Soto will offer some veteran presence at catcher for the Halos alongside 25-year-old Carlos Perez, who hit .250/.299/.346 as a rookie in 2015.

Soto slashed .219/.301/.406 with nine homers in 78 games this summer for the White Sox.

The 32-year-old backstop is a .246/.331/.434 career hitter at the major league level.

White Sox acquire right-hander Tommy Kahnle from Rockies

Tommy Kahnle
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According to the official Twitter account of the Chicago White Sox, the club acquired right-hander Tommy Kahnle from the Rockies on Tuesday evening in exchange for minor league pitcher Yency Almonte.

Kahnle was designated for assignment by the Rockies last week in a flurry of moves made in preparation of next month’s Rule 5 Draft. The 26-year-old former fifth-round pick posted an ugly 4.86 ERA, 1.77 WHIP, and 39/28 K/BB ratio in 33 1/3 innings this past season for Colorado and he wasn’t much better at Triple-A Albuquerque.

Almonte, 21, had a 3.41 ERA, 1.15 WHIP, and 110/38 K/BB ratio in 137 1/3 innings this past season between Low-A Kannapolis and High-A Winston-Salem.

It’s a straight one-for-one deal of two non-prospects, and the timing of it — in the evening, with Thanksgiving approaching — has our Craig Calcaterra wondering whether an executive was just trying to get out of some family responsibilities …

Mark McGwire to become the Padres bench coach

Los Angeles Dodgers batting coach Mark McGwire roams the field during practice for the National League baseball championship series Thursday, Oct. 10, 2013, in St. Louis. The Dodgers are scheduled to play the St. Louis Cardinals in Game 1 of the NLCS on Friday in St. Louis. (AP Photo/Jeff Roberson)

The other day Dennis Lin of the San Diego Union-Tribune reported that the Padres were in discussions with former Dodgers hitting coach Mark McGwire about their bench coach job. Today Jon Heyman reports that the deal is done and will soon be announced.

McGwire has been the hitting coach for Los Angeles for the past three seasons. When his contract was not renewed following the end of 2015 he was rumored to be up for the Diamondbacks’ hitting coach job. He likely view staying in Southern California to be a plus, as he makes his home in Irvine, which is around 90 miles from Petco Park. That’s a long commute, but Mac can afford the gas, I guess.