Jason Heyward thriving in new leading role

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Braves outfielder Jason Heyward was carrying a sub-.700 OPS near the end of July when Braves manager Fredi Gonzalez decided to move him from the #2 spot in the lineup, where he had hit for most of the season, to the lead-off spot. Despite owning baseball’s best record at 74-47, the Braves have lacked a “true” lead-off hitter for most of the season. Andrelton Simmons (.643 OPS) has led off 62 times and Jordan Schafer (.828 OPS) has led off 20 times but has also been injured for most of the season. Even B.J. Upton led off 13 times at the beginning of the season.

On July 27, Gonzalez moved Heyward up a spot in the lineup and it has been just what the doctor ordered. In 18 games since, Heyward is hitting .382/.455/.603. He has had multiple hits in six out of his last seven games. The Braves, meanwhile, have won 16 of those games (89%), averaging 5.4 runs per game. Their first place lead in the NL East has increased from 8.5 games to 14.5 games.

Because of his size and power potential, Heyward was never really thought of as a lead-off hitter, but he has the second-best walk-to-strikeout ratio on the team (0.67). He trails Simmons, but has reached base overall nearly seven percent more often, which is what really matters. Designating Heyward as the lead-off man was certainly not an obvious move, but considering how well things have gone for the Braves since, it was a necessary move.

The Yankees attendance and revenue is down, but it makes sense

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There’s a long article in the New York Times today noting that the Yankees attendance is down and that, based on financial figures released as part of their stadium bond disclosures, ticket and suite revenues through last season have fallen by $166 million since the end of 2009.

There is a lot of talk in the article about the exciting young team the Yankees have put together and how much they’ve won so far in the early going. And there is a lot of talk about marketing and demographics — Hal Steinbrenner talks about baseball’s “millennial problem” — but the story of the Yankees’ box office issues, such as they are, is pretty straightforward.

All teams suffer attendance and revenue decline when they play poorly. While the Yankees have not been bad for a long, long time, that’s a somewhat relative thing. They Yankees have sold themselves and sold their fans on the idea that nothing short of a championship is acceptable, so missing the playoffs for three of the past four years is bad for them. Fans don’t want to go see a bad team, be it Yankees fans, Rays fans, Royals fans or whoever.

Despite the recent lack of success, the Yankees have still, perversely, continued to price their tickets, concessions, parking and everything else as though they’re the only game in town. When demand falls and prices remain super high, fewer people are buying your product. Even if you’re the New York Yankees.

The Yankees are good this year. What’s more, they’re good in that exciting way that only young promising players bursting out onto the scene can deliver. It’s a wonderful thing for marketing and stuff, but even under the best of circumstances, ticket sales tend to lag on field success, often by as much as a year. Go back and look at World Series winning teams — especially the surprise winners — and you’ll see that it’s the year after on-field success when the real attendance bumps happen. I expect, if the Yankees continue to play well, their gate will get really nice by the end of the summer, but I suspect we’ll also see a more dramatic bump next year.

Taken all together, this is a dog-bites-man story. The Yankees are not some transcendent institution, immune from market forces. They’re just one of 30 Major League Baseball teams competing against other entertainments for a finite amount of the public’s money and attention. Nothin’ to see here.

David Price had a rocky rehab start last night

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Red Sox starter David Price has been rehabbing a left elbow injury since early March. Last night he made his latest rehab outing for Triple-A Pawtucket. It didn’t go well.

Price allowed six runs — three earned — on seven hits in three and two-thirds innings, requiring 89 pitches to do it. His velocity was good, but otherwise it was a night to forget. This was supposed to be Price’s last rehab start before returning to the Sox’ big league rotation, but one wonders if he’s ready for it.

Price didn’t talk to the media after the game, but Pawtucket’s manager said he was “upbeat” and “felt good.” For his part, John Farrell, upon hearing about the outing, said this:

“There’s no announcement at this point. We’ve got to sit with him and talk about what’s best for him, best for us as we move forward.”

The Sox could really use Price back in the rotation given their injury problems, but rushing him back if he’s not ready is certainly not ideal.

Stay tuned.