If you’re so sick of A-Rod, why are you writing about him, Mike Lupica?

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It’s one thing to be a sports fan who is sick of Alex Rodriguez to lament how much coverage he’s getting. I mean, yes, you can avoid that coverage if you want, but I do appreciate that that can be difficult at times and it can seem like such things are impossible to escape. For reasons I gave on Saturday I think people overstate the severity of “A-Rod fatigue,” but I do sympathize to some degree.

It’s another thing altogether if you’re Mike Lupica and you lament how much coverage A-Rod is getting. Like he does in his latest column:

[Mariano Rivera] will bounce back because he always does and always has. But what was just as striking over the past week wasn’t the single that Adam Dunn got off him in Chicago or the ball that Cabrera tried to hit out of sight late Friday night.

It was this:

His last baseball summer has been hijacked by Rodriguez.

If the Yankees don’t make the playoffs, and Rodriguez doesn’t get hurt again before game No. 162, it means that so much of the precious little time that Mo has left — and even with all the ways teams around baseball have found ways to honor him — will involve the drama and controversy and the under-the-big-top circus that that might be the end of Rodriguez’s career as well.

If you’re Mike Lupica you have the biggest column in one of America’s largest circulation newspapers, you host a prestige show on ESPN each week and you have, presumably, free reign to talk about whatever you want to talk about in sports. Yet, here you are, choosing to talk about Alex Rodriguez in a column that is ostensibly about Mariano Rivera. You don’t have to do it. You can write a thousand words on Mariano Rivera if you want to. You really can.

That aside, he’s dead wrong too. Mariano Rivera’s summer has not been hijacked by Rodriguez. Neither has the Pittsburgh Pirates’ great season, Miguel Cabrera’s drive for a second straight MVP, Clayton Kershaw’s crazy-good pitching, the Phillies’ time at the crossroads, the races in the AL East and AL West, the Braves gigantic division lead and any number of other fantastic stories about the quite enjoyable 2013 baseball season. 

It may be hard for people to find as much coverage of that stuff as they’d like because of A-Rod news, but Mike friggin’ Lupica has no excuse. He is — or at least was — an agenda-setter in the sports writing world. For him to to sit back now and cynically milk A-Rod outrage to fill column inches while simultaneously lamenting the column inches such outrage fills is both a joke and an abdication of his responsibilities.

Want people talking about Mariano Rivera? Write about Mariano Rivera. It’s not that hard.

Madison Bumgarner began his rehab assignment yesterday

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Giants ace Madison Bumgarner tossed three no-hit innings yesterday in his first minor league rehab start with the Giants’ Arizona Rookie League team. He struck out two and walked a guy, while sitting in the 88-91 m.p.h. range on his fastball.

Bumgarner, who is coming back from a sprained left AC joint in his shoulder suffered in a dirt bike accident in April, will return to San Francisco to throw a bullpen session and then go back on the road for more rehab games. That’s a lot of traveling, but the Giants obviously want to monitor his progress. At the moment he’s expected to build up his strength for the next several weeks and, hopefully, return to the Giants’ rotation some time after the All-Star break.

Of course, there shouldn’t be too much of a rush. The Giants have lost five in a row and 12 of 13 and currently sit in last place, 24.5 games behind the Dodgers. At this point Bumgarner rushing to rejoin the Giants is like an Australian soldier getting a wound dressed to hurry back to the Gallipoli Campaign.

Is it really that weird that Cody Bellinger does not know who Jerry Seinfeld is?

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Dodgers rookie Cody Bellinger has been tearing through the league so far this season, blazing a 50-home run pace despite not even making his debut until April 25. His Dodgers are winners of 10 games in a row, sit in first place and have the best record in the National League.

But not everything is rosy in Cody Bellinger land. He’s now at the center of controversy after he revealed on SportsCenter on Friday night that he doesn’t know who Jerry Seinfeld is. Or, at the very least, that he could not put a face with that familiar-sounding name and that in no event did he know why he was famous.

People have been going crazy with this, acting as if he’s from Mars or something for not knowing who starred in one of history’s most popular and influential sitcoms. His teammates, especially, have been getting on his case:

I dunno. On the one hand, sure, the show was amazingly popular and has been in heavy syndication for like 20 years so it would be hard to miss even for a young guy like Bellinger. And, of course, the catchphrases and bits of the show that has seeped into the popular culture have given it a longer shelf life than most TV shows ever manage.

On the other hand the thing ended when he was not yet three years old. For him, “Seinfeld” was like “The Beverly Hillbillies” for someone my age or “M*A*S*H” for someone born in the early 80s. Those shows were just as popular — actually, they got higher ratings and were seen by a larger percentage of the population than “Seinfeld” ever was — and they were just as heavily syndicated for the decade or two after they went off the air. We don’t get on the case of players born in the 70s or 80s for not knowing who Alan Alda or Buddy Ebsen are. And if it’s about the catchphrases, substitute in “Happy Days” and “Welcome Back Kotter,” each of which created a cultural footprint larger than the show itself. Would we freak out if we found out that Jayson Werth — born in 1979 — had never heard the phrase “Up your nose with a rubber hose” or “Sit on it?”

And that’s before you acknowledge how much more fragmented pop culture and entertainment is now. I was 12 in 1985 and back then I had little choice but to watch “M*A*S*H” reruns at 7pm while I was waiting for prime time. It was either that or “Wheel of Fortune” I guess. As a 12-year old in 2007, Bellinger could’ve easily avoided “Seinfeld” reruns. He could’ve avoided TV altogether and just been online. My son is 12 now and he hasn’t watched an actual TV show in years. It’s all You Tube and stuff. The idea that there is any one thing or even a handful of things that, culturally speaking, we can all agree upon or which can serve as a common touchstone is an increasingly obsolete idea.

Maybe “Seinfeld” is different. Maybe this is not the same as not knowing “The Beverly Hillbillies” or “M*A*S*H”. I floated this whole idea on Twitter yesterday and people were outraged, so perhaps something else is going on here that I’m missing. But personally speaking, I feel like we should all calm down a bit about Cody Bellinger and the “Seinfeld” thing. Maybe we should acknowledge that the stuff we like is not going to be culturally prevalent forever. And that young kids like Cody Bellinger are going to be the ones to inform us of this inescapable fact.