old TV

Why baseball ratings are low

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Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.

Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.

It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.

The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.

Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.

Are the Cardinals about to go on a free agent binge?

John Mozeliak AP
Associated Press
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The Cardinals have always emphasized building from within. In the 2016-17 offseason, however, they may end up being one of the bigger free agent buyers. At least according to some informed speculation.

St. Louis is already in agreement with Dexter Fowler. But Derrick Goold and Ben Frederickson of the St. Louis Post-Dispatch write today that the Cardinals “could become more aggressive than previously believed,” with Mark Trumbo and Edwin Encarnacion as “possible pursuits.” Worth noting that separate reports alleged some interest on the part of the Cards front office in free agent third baseman Justin Turner.

The Cardinals are already losing their first round pick due to the Fowler signing, so any other top free agent won’t cost them more than the money he’s owed. And as far as money goes, the Cardinals have a great deal of it, despite being a small market team. They have a billion dollar TV deal coming online and Matt Holliday and Jaime Garcia are off the payroll now. Spending big on a free agent or three would not cripple them or anything.

Encarnacion or Trumbo would be first baseman, which wold fly in the face of the Cards’ move of Matt Carpenter to first base (and, at least as far as Encarnacion goes, would fly in the face of good defense). Getting either of them would push Carpenter back to second, displacing Kolten Wong, or over to third, displacing Jhonny Peralta. If you’re going to do that, I’d say that Turner would make more sense, but what do I know?

Either way, the Cardinals may be entering a pretty interesting phase of their offseason now. And an unfamiliar one as, quite possibly, the top free agent buyer on the market.

 

Bobby Valentine on short list to be U.S. Ambassador to Japan

NEW YORK, NY - SEPTEMBER 12:  Former MLB player Bobby Valentine attends Annual Charity Day hosted by Cantor Fitzgerald, BGC and GFI at BGC Partners, INC on September 12, 2016 in New York City.  (Photo by Larry Busacca/Getty Images for Cantor Fitzgerald)
Getty Images
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There is literally nothing you could tell me that the incoming administration is considering which would shock me anymore. As such, I saw this story when I woke up this morning, blinked once, took a sip of coffee, closed the browser window and just went on with my morning, as desensitized as a wisdom tooth about to be yanked.

Rob Bradford of WEEI.com reports that Former Red Sox, Mets and Rangers manager Bobby Valentine is on a short-list of candidates for the job of United States Ambassador to Japan:

The 66-year-old, who currently serves as Sacred Heart University’s athletics director, has engaged in preliminary discussions with President-elect Donald Trump’s transition team regarding the position.

When contacted Thursday night, Valentine refused comment.

Huh. Given his history, I’d have assumed Valentine would be a better choice for the CIA, but what do I know?

Valentine managed the Chiba Lotte Marines of Japan’s Pacific League for six seasons, leading the team to a championship in 2005. He also knows the current prime minister of Japan, Shinzo Abe, as both went to USC. Assuming championship teams meet the country’s leader in Japan like they do in the United States, Valentine has at least twice the amount of experience with top political leaders than does, say, Ned Yost, so that’s something.

The former manager, more importantly, is friends with Donald Trump’s brother, with the two of them going way back. Which, given how this transition is going, seems like a far more important set of qualifications than anything else on this list.