Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.
Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.
It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.
The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.
Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.
Andrew Baggarly of the Mercury News reports that the Giants have signed catcher Nick Hundley. It’s a major league deal worth $2 million.
Hundley, who is 33, but who seems like he’s been in the bigs for about 27 years, hit .260/.320/.439 with 10 homers in 83 games for the Rockies last season. Obviously he will be the backup given the presence of Buster Posey.
Major League Baseball has experienced inconsistent progress in its efforts at promoting diversity and social responsibility in recent years despite making it a league priority. Today it has announced several changes in its leadership structure in these areas, with Commissioner Manfred saying, “As the sport of Jackie Robinson and Roberto Clemente, we have a responsibility to uphold and honor their legacies, especially in ensuring that our sport and business practices are as inclusive, diverse and socially-conscious as possible.”
To that end:
- Billy Bean has been promoted to Vice President and Special Assistant to the Commissioner. This is a newly-created and elevated position in which Bean will continue his efforts at promoting human rights issues important to Major League Baseball, with a particular focus on LGBT and anti-bullying efforts. He has done such work since 2014 as its Ambassador for Inclusion, but putting him at the vice presidential level and having him answer directly to Commissioner Manfred increases his profile and that of his mission;
- Renée Tirado, has been promoted to Vice President of Talent Acquisition and Diversity & Inclusion. Tirado had previously served as Senior Director of Recruitment. She will direct the implementation of recruitment plans and procedures to support MLB’s staffing objectives and will oversee MLB’s Diversity Pipeline Program. As you may recall, Major League Baseball has struggled mightily in these effort in recent years, and has admitted as much; and
- Melanie LeGrande has been promoted to Vice President of Social Responsibility. She previously served as MLB’s Director of Community Affairs. Her job will be to develop and enhance the initiatives that support MLB’s position in the community and oversee MLB’s community investments, nonprofit/non-governmental organization partnerships, large-scale disaster relief efforts and employee volunteer engagement.
Manfred said, “the promotions of Billy, Renée and Melanie reflect our commitment to have strong, innovative leadership in place that aligns our industry objectives with a desire to be effective corporate citizens.”
While all of these are current employees who have served in roughly similar roles. A business’ organizational chart says much about how much that business values various functions and initiatives. In keeping with Manfred’s comments, that all three of these people have been promoted to the vice presidential level is a strong signal from MLB about what it wants.
Now all it has to do is follow through and get what it wants.