Why baseball ratings are low

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Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.

Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.

It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.

The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.

Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.

The Yankees set up “The Judge’s Chambers” cheering section for Aaron Judge

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The Yankees aren’t well-known for going all-in on goofy, fan-friendly fun. While some organizations are happy to jump on new and even silly or ephemeral trends for the yuks of it, the Yankees have tended to keep things rather businesslike when it comes to promotions and things. They’ve always played the long game, assuming — not always unreasonably — that their brand is best defined by the club’s history and greatness and quiet dignity and stuff.

Aaron Judge and his breakout rookie season is changing things. His fast start has caused fans to dress up in judge’s robes and stuff, so the team is having fun with it. They’ve set up a special section called “The Judge’s Chambers,” complete with a jury box vibe:

 

Fans will be selected to sit in the special section, which is in section 104 in right field, right behind where Judge plays, and will be handed foam gavels with “All Rise” written on them. To be selected at the moment it’d help if you wear one of those judicial robes with Judge’s number 99 on the back or his jersey or an English judge-style powdered wig. Going forward, the Yankees will also use the section for groups and charity events and stuff.

Judge is on a 58-homer pace right now. It’s unlikely he’ll keep that up, but he certainly looks like the real deal. And, for the Yankees and their fans, he’s giving them the chance for some real fun.

And That Happened: Monday’s Scores and Highlights

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Here are the scores. Here are the highlights:

Twins 14, Orioles 7: Baltimore jumped out to a 5-0 lead and led 6-2 after four but then the Twins started bashing. Actually, it wasn’t so much bashing as the ten runs they scored between the fifth and sixth innings all came without the benefit of a homer. Max Kepler and Miguel Sano did homer at other times in the game, however. Kepler drove in four. Sano and Eduardo Escobar each knocked in three. Minnesota even scored on a balk. This game had a bit of everything. Adam Jones hit a homer. It was his 125th dinger at Camden Yards, giving him the all-time lead in that park. The old record holder: Rafael Palmeiro.

Yankees 4, Royals 2: Brett Gardner, Didi Gregorius and Chris Carter all went deep as the Yankees beat Jason Vargas. Vargas had a 1.01 ERA through his first seven starts. In his last two he’s allowed nine runs on 11 hits in ten innings. Both of those games have come against the Yankees, though, so maybe it’s more them having his number than him turning into a pumpkin.

Rockies 8, Phillies 1: Top prospect Jeff Hoffman got called up for a spot start and struck out seven over seven three-hit, one-run innings. Nolan Arenado hit a two-run homer. Philly has lost 18 of 22.

Reds 5, Indians 1: The Battle for Ohio Begins. With the loss, Cleveland is in the early lead to be stuck with Ohio. OK, I kid — I’m an Ohioan, I can do that — but I don’t know for sure what the winner gets. It’s either some cup or a trophy or maybe they get to cut in line at Cedar Point or something. Anyway, Scott Feldman was sharp, allowing one run and striking out nine in six innings, and Scott Schebler homered for the third straight game. Great Scott.

Angels 3, Rays 2: J.C. Ramirez outdueled Jake Odorizzi and the Angels broke a 2-2 tie on a Jumbo Diaz wild pitch in the seventh. Five total runs scored and 12 hits between the teams over nine innings yet this game went three hours and thirty seven minutes. Eleven walks and 20 strikeouts is the likely culprit. Sounds like a slog.

Braves 5, Pirates 2: Welcome to Atlanta Matt Adams. The newest Brave hit a two-run homer in his second start since being acquired from the Cardinals and Brandon Phillips hit his 200th career homer. Center fielder Ender Inciarte had a career-high five hits for the Braves who were not fooled at all by Gerrit Cole. Meanwhile, Mike Foltynewicz and four relievers held the Buccos in check.

Giants 6, Cubs 4: Joe Panik homered to lead off the game and doubled twice. Not to lead off the game, though. It’d be impossible to do all of that in one plate appearance. Brandon Belt and Justin Ruggiano homered as well, also in their own distinct at bats. There are rules here.

Astros 1, Tigers 0: A combined one-hitter in a bullpen game. The bullpen game was necessitated by a pinched nerve in Dallas Keuchel‘s neck. Brad Peacock got the start and allowed only one hit and two walks with eight strikeouts over four and a third. Chris Devenski, Will Harris and Ken Giles went the rest of the way for a combined four and two-thirds perfect innings. Michael Fulmer only made one mistake in walking George Springer to lead off the game and then giving up an RBI double to Jose Altuve. Otherwise he scattered eight hits and allowed only that one run in seven innings. That, however, was enough to lose the game.

Diamondbacks 5, White Sox 1: Zack Greinke struck out a season-high 12, allowing only one run in eight and two-thirds. Daniel Descalso hit a three-run homer in the fourth that provided all of the cushion Greinke needed.