old TV

Why baseball ratings are low

94 Comments

Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.

Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.

It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.

The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.

Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.

Todd Frazier takes a swipe at the Reds’ front office

CHICAGO, IL - JULY 27: Todd Frazier #21 of the Chicago White Sox points to the dugout after hitting a double against the Chicago Cubs during the fourth inning at Wrigley Field on July 27, 2016 in Chicago, Illinois.  (Photo by Jon Durr/Getty Images)
Jon Durr/Getty Images
1 Comment

In a recent interview with Jon Greenberg of The Athletic, White Sox third baseman Todd Frazier took a swipe at the Reds’ front office. The rebuilding Reds traded Frazier to the White Sox as part of a three-team deal this past December.

After the season, Frazier will enter his third and final year of arbitration eligibility. Frazier told Greenberg he’d like to stay with the White Sox. He praised the club’s ownership and then, unprompted, he decided to castigate the Reds’ front office.

I would love to stay here. It’s a great club, great ownership. It was very different in Cincinnati, it wasn’t good. The bottom line here is these guys know what they’re doing. I see the guys [Hahn] gets, he’s not afraid to pull the trigger. You’ve got to have a guy like that. Whether it turns out to be for the best or not, you take a chance sometimes, and I think he’s done that a lot. It’s up to Jerry [Reinsdorf, owner] and Rick [Hahn, VP/GM] and their team to figure out what they want to do and it’s up to them.

It’s not clear if there are specific incidences to which Frazier could be alluding, but it’s a very obvious piece of criticism.

Frazier, 30, has regressed a bit offensively compared to the previous two seasons, batting .213/.295/.448 with 32 home runs and 81 RBI in 532 plate appearances. The White Sox could pursue trading him during the offseason.

Report: Athletics, Indians progressing on a Coco Crisp deal

SAN FRANCISCO, CA - JUNE 27:  Coco Crisp #4 of the Oakland Athletics rounds third base to score against the San Francisco Giants in the top of the seventh inning at AT&T Park on June 27, 2016 in San Francisco, California.  (Photo by Thearon W. Henderson/Getty Images)
Thearon W. Henderson/Getty Images
1 Comment

Update (7:20 PM EDT): John Hickey of the Bay Area News Group reports that Crisp has indeed been traded, but there won’t be an official announcement until Wednesday. Crisp has already left the Athletics’ clubhouse.

*

Steve Adams of MLB Trade Rumors is reporting that the Athletics and Indians are making progress on a trade that would send outfielder Coco Crisp to Cleveland. Jon Morosi of FOX Sports confirms Adams’ report. Crisp, who has 10-and-5 rights, has waived them in order to facilitate a deal.

Crisp, 36, is owed the remainder of his $11 million salary for the 2016 season and has a $13 million option for the 2017 season that vests if he reaches 550 plate appearances or plays in 130 games this season. He has already played in 102 games and logged 434 PA, batting .234/.299/.399 with 11 home runs and 47 RBI.

The Indians are still looking to bolster the outfield. Michael Brantley is expected to miss the rest of the season, Bradley Zimmer may not yet be ready for the majors, and Abraham Almonte is not eligible to play in the postseason after testing positive for boldenone in February.