old TV

Why baseball ratings are low


Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.

Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.

It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.

The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.

Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.

Yadier Molina scratched from Cardinals’ lineup

molina getty
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Yadier Molina was in the Cardinals’ initial, posted lineup for Game 4 of the NLDS this afternoon, but the injured catcher has been scratched and replaced by backup Tony Cruz.

Molina has been playing through a significant thumb injury and exited Game 3 early in obvious discomfort. He no doubt talked his way into the lineup, but manager Mike Matheny told reporters that Molina was removed due to “considerable weakness in his hand.”

Not only will the Cardinals try to stave off elimination without Molina behind the plate, if they are able to advance past the Cubs in the NLDS they could be without the seven-time All-Star catcher in the NLCS.

Robinson Cano underwent sports hernia surgery

Robinson Cano

The Mariners announced today that second baseman Robinson Cano underwent surgery on his “core muscles” today, to repair that which we more commonly refer to as a sports hernia.

Cano played through the injury during the second half of what was a below par season. Hit hit .387/.334/.486 on the year though, surprisingly, did much better in the second half, posting a line of .331/.387/.540. The hernia may have been bothersome, but it didn’t really hamper him, it would seem.

He’ll need six weeks of recovery time, but should be good to go by spring training, looking for a bounce back year.

NLDS, Game 4: Cardinals vs. Cubs lineups

John Lackey

Here are the Cardinals and Cubs lineups for Game 4 of the NLDS in Chicago:

3B Matt Carpenter
1B Stephen Piscotty
LF Matt Holliday
RF Jason Heyward
SS Jhonny Peralta
CF Randal Grichuk
2B Kolten Wong
C Yadier Molina Tony Cruz
SP John Lackey

Yadier Molina is in the lineup despite leaving Game 3 early with obvious discomfort in his injured thumb. Randal Grichuk starts in center field after Tommy Pham played there in Game 3, which is interesting because in Game 1 the Cardinals used Grichuk in right field and Jason Heyward in center field. John Lackey is starting on short rest after winning Game 1, as manager Mike Matheny bypassed Lance Lynn with the season on the line.

UPDATE: Molina has been scratched from the lineup and replaced by Tony Cruz.

CF Dexter Fowler
RF Jorge Soler
3B Kris Bryant
1B Anthony Rizzo
2B Starlin Castro
LF Kyle Schwarber
C Miguel Montero
SP Jason Hammel
SS Javier Baez

Addison Russell is out of the lineup after injuring his hamstring in Game 3, so Javier Baez is taking his place at shortstop and batting ninth behind the pitcher. Jorge Soler’s hot streak gets him another start in the No. 2 spot, with Kyle Schwarber batting sixth again. Jason Hammel makes his first start in 12 days.