old TV

Why baseball ratings are low


Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.

Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.

It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.

The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.

Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.

Orioles acquire Mark Trumbo from Mariners for Steve Clevenger

Mark Trumbo
AP Photo/Joe Nicholson
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As first reported by Bob Dutton of the Tacoma Tribune and now confirmed by CBS Sports’ Jon Heyman, the Mariners have traded first baseman and corner outfielder Mark Trumbo to the Orioles in exchange for catcher and first baseman Steve Clevenger. There is also a second player headed to Baltimore in the deal.

This feels like an admission from the O’s that they’re not going to be able to re-sign Chris Davis, who is said to be looking for more than $150 million in free agency.

Clevenger was out of options and the Orioles have both Matt Wieters and Caleb Joseph coming back at the catcher position. Wieters was due to become a free agent but accepted a one-year, $15.8 million qualifying offer from Baltimore last month.

Trumbo has always been a low-OBP guy and he rates as a poor defender everywhere he has played, but the 29-year-old has averaged 31 homers and 96 RBI for every 162 games in his six-year major league career. Camden Yards is a much better place than Safeco Field for him to show that power.

Cardinals finished runner-up to Red Sox in David Price sweepstakes

David Price
AP Photo/Orlin Wagner

These kind of after-the-ink-has-dried reports have to be taken with a grain of salt for a variety of reasons, but they’re fantastic conversation-starters …

Bob Nightengale of USA Today says the Cardinals “finished runner-up” to the Red Sox in the bidding for free agent left-hander David Price, who signed with Boston on Monday for a record seven years and $217 million.

There were reports early on that the Red Sox were going to have to overpay on Price because he wanted to either stay in Toronto or make the move to the more pitcher-friendly National League. And maybe they did go significantly above and beyond the next-best offer to land him.

But the report from Nightengale serves as an indication that the Cardinals are ready and willing to spend big money ahead of next week’s Winter Meetings in Nashville. Does that chunk of change now get directed toward Jason Heyward? Or might the Cardinals pounce one of the falling dominos in this still-loaded starting pitching market? What about both?

St. Louis lost Lance Lynn to Tommy John surgery last month and both Carlos Martinez and Michael Wacha carry some injury concerns into 2016. There’s money to spend there with a new billion-dollar local television deal about ready to kick in.

Pirates expressing interest in Justin Masterson

Justin Masterson
AP Photo/Ben Margot
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Pirates pitching coach Ray Searage has become the king of the reclamation project. And it sounds like he’s about to take on another big one …

Travis Sawchik of the Pittsburgh Tribune-Review reports that the Pirates have expressed interest in free agent Justin Masterson. The expectation is that it will be a one-year deal with the goal of rebuilding the right-hander’s value in an environment where many other struggling veteran pitchers have executed significant career turnarounds.

Masterson earned his first (and only) All-Star nod in 2013 when he registered a 3.45 ERA, 195 strikeouts, and three shutouts in 32 appearances with the Indians. But he had a 5.88 ERA in 128 2/3 innings between Cleveland and St. Louis in 2014 and he continued struggling to the tune of a 5.61 ERA with the Red Sox in 2015.

It’s not clear whether the Bucs would try him as a starter or reliever.

Zack Greinke deal “could come soon,” Dodgers and Giants lead the bidding

Zack Greinke
AP Photo/Mark J. Terrill

Jordan Zimmermann signed with the Tigers on Sunday for five years, $110 million. David Price signed with the Red Sox on Tuesday for seven years, $217 million.

Two big dominos have fallen in this loaded free agent market for starting pitchers, and another big one is about to go …

FOX Sports’ Ken Rosenthal says a deal for Zack Greinke “could come soon” and it’s currently “Dodgers vs. Giants” at the top of the bidding ladder.

ESPN’s Jerry Crasnick confirms that both the Dodgers and Giants are looking for an answer from Greinke, adding that the 32-year-old right-hander seeks a five- or six-year deal with a greater average annual value (AAV) than what Price just secured from Boston. That number would be $31 million, so we’re talking something close to $32 million through 2020-2021.

Greinke opted out of the remaining three years and $71 million contract with Los Angeles in October after posting a 1.66 ERA and 0.84 WHIP across 222 2/3 regular-season innings in 2015. He finished second to the Cubs’ Jake Arrieta in the National League Cy Young Award balloting.