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Why baseball ratings are low

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Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.

Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.

It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.

The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.

Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.

Pirates place Gerrit Cole on the disabled list with elbow inflammation

PITTSBURGH, PA - AUGUST 24:  Gerrit Cole #45 of the Pittsburgh Pirates delivers a pitch in the first inning during the game against the Houston Astros at PNC Park on August 24, 2016 in Pittsburgh, Pennsylvania. (Photo by Justin Berl/Getty Images)
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Starter Gerrit Cole has been placed on the 15-day disabled list, retroactive to August 25, with posterior inflammation of his right elbow, the Pirates announced. Pitcher Steven Brault has been recalled from Triple-A Indianapolis for Monday night’s start against the Cubs.

Cole was scratched from Monday’s start on Sunday and instead traveled to Los Angeles to be examined by Dr. Neal ElAttrache. The right-hander previously underwent an MRI which ruled out structural damage.

Cole hits the shelf with a 3.55 ERA and a 95/32 K/BB ratio over 114 innings. The Pirates entered play Monday a half game out of the second National League Wild Card slot, so losing him for at least two more weeks will sting.

Nationals will add Mat Latos to the roster on Thursday

ARLINGTON, TX - MAY 11:  Mat Latos #38 of the Chicago White Sox pitches against the Texas Rangers in the bottom of the first inning at Globe Life Park in Arlington on May 11, 2016 in Arlington, Texas.  (Photo by Tom Pennington/Getty Images)
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Thursday is September 1, which means rosters expand. As a result, the Nationals plan to promote pitcher Mat Latos to the major league roster, Ken Rosenthal of FOX Sports reports. Latos had an opt-out clause for Monday, but after discussing the matter with the team, he agreed to stay at Triple-A Syracuse until Thursday.

Latos, 28, put up a 4.62 ERA over 11 starts with the White Sox before being released in mid-June. Nearly two weeks later, he signed a minor league contract with the Nationals.

In the Nationals’ minor league system, Latos has made three starts for the club’s Gulf Coast League team as well as three for Syracuse. In aggregate, the right-hander has yielded six runs (four earned) on 20 hits and 10 walks with 28 strikeouts in 28 innings.

Latos will likely pitch out of a long relief role for the Nationals and can be used as starting rotation insurance as well.