If you played Little League baseball as a kid, the sight of Big League Chew wrappers lining the ground inside the dugout is an all too familiar scene. The wrappers, commonly graced with the visages of angry, muscly baseball players, will be getting a facelift. ESPN’s Darren Rovell has the details:
Shredded gum brand Big League Chew will debut national packaging that will feature an active athlete — Los Angeles Dodgers outfielder Matt Kemp — instead of the cartoon characters that have existed on more than 500 million pouches since Big League Chew first hit shelves 33 years ago. In June, a picture of Kemp will adorn the front of the gum package.
The brand, through a partnership with PLB Sports, a maker of athlete-endorsed food products, also has signed Philadelphia Phillies pitcher Cole Hamels.
As Sean Manning notes for Esquire, it isn’t the first time Big League Chew has had real players adorn its packaging. Hall of Famers Juan Marichal, Billy Williams, and Brooks Robinson were part of the program for a promotion in the late 1990’s.
Free agent right-hander Henderson Alvarez signed a deal with the Tigres de Quintana Roo of the Mexican Baseball League earlier this week, FanRag Sports’ Jon Heyman reported Friday. The righty wasn’t necessarily too fringey a player to hack it in the big leagues, but there were no MLB takers in attendance during his showcase in Venezuela last month and he clearly felt it best to try his luck elsewhere.
The 27-year-old’s last major league gig came with the Phillies, for whom he delivered a 4.30 ERA, 6.8 BB/9 and 3.7 SO/9 over 14 2/3 innings in 2017. While he’s not too far removed from his first and only All-Star bid in 2014, he was besieged by shoulder issues in 2015 and 2016 and underwent season-ending surgeries as a result.
That added injury risk, coupled with the fact that he hasn’t pitched more than 22 innings in a single season since 2014, may have been too much for major league teams to take on this spring. Assuming he steers clear of further injuries, however, a return to the majors may not be entirely out of the question in years to come.