If you played Little League baseball as a kid, the sight of Big League Chew wrappers lining the ground inside the dugout is an all too familiar scene. The wrappers, commonly graced with the visages of angry, muscly baseball players, will be getting a facelift. ESPN’s Darren Rovell has the details:
Shredded gum brand Big League Chew will debut national packaging that will feature an active athlete — Los Angeles Dodgers outfielder Matt Kemp — instead of the cartoon characters that have existed on more than 500 million pouches since Big League Chew first hit shelves 33 years ago. In June, a picture of Kemp will adorn the front of the gum package.
The brand, through a partnership with PLB Sports, a maker of athlete-endorsed food products, also has signed Philadelphia Phillies pitcher Cole Hamels.
As Sean Manning notes for Esquire, it isn’t the first time Big League Chew has had real players adorn its packaging. Hall of Famers Juan Marichal, Billy Williams, and Brooks Robinson were part of the program for a promotion in the late 1990’s.
For a few days, it looked like Aaron Judge was finally hitting his stride in the postseason. He was still striking out at a regular clip, piling more and more strikeouts atop the 16 he racked up in the Division Series, but he was mashing, too. He engineered a three-run homer during Game 3 of the Championship Series, followed by another blast and game-tying double in Game 4. His one-out double helped pad a five-run lead in Game 5, while his 425-footer off of Brad Peacock barely made a dent during a 7-1 loss in Game 6. And then Lance McCullers‘ curveball found and fooled him, as it did five of the 14 batters it met in Game 7:
The strikeout was Judge’s first of the evening and 27th since the start of the playoffs. No other major league batter has racked up that many strikeouts in a single postseason, though Alfonso Soriano’s 26-strikeout record in 2003 comes the closest. Within that record, Judge also collected three golden sombreros (four strikeouts in a single game), narrowly avoiding the dreaded platinum sombrero (five strikeouts in a single game).
It’s an unfortunate footnote to a spectacular year for the rookie outfielder, who decimated the competition with 52 home runs and 8.2 fWAR during the regular season and was a pivotal part of the Yankees’ playoff run. Thankfully, the image of McCullers’ curveball darting just under Judge’s bat won’t be the image that sticks with us for years to come. Instead, it’ll look something like this: