The Royals 2013 slogan: “Come to Play”

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In 2012 the Royals used “Our Time” as its marketing slogan. That lent itself well to “… in purgatory”-style tomfoolery. They’re trying something else this year: “Come to play.” Bob Dutton quotes marketing consultant types who explain the rationale. The upshot: the Royals are going to play hard and you should come out to play at the ballpark, etc.

If normal form holds, you have approximately 72 days until the Royals season is more or less kaput, so that should be plenty of time for you to come up with little jokes and things incorporating the slogan.

But don’t use “Come to play… because, really, we need all the help we can get? Do you have a glove? If not, we can get you one.”  Because I already thought of it.

Dodgers activate Adrian Gonzalez

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The Dodgers have reinstated first baseman Adrian Gonzalez from the 60-day disabled list after his recovery from a herniated disc. To make room for him they have optioned Rob Segedin to Triple-A Oklahoma City.

Gonzalez last played on June 11. Since then the Dodgers have gone an astounding 46-9, with shoe-in rookie of the year candidate Cody Bellinger handling first base duties and posting a .978 OPS. When Gonzalez went down he was hitting .255/.304/.339 and only one homer in 49 games.

It’ll be interesting to see what kind of playing time he gets going forward. The Dodgers, of course, have a comfortable lead in the NL West, so they could afford to allow Gonzalez to play a good bit to see if his bat sharpens up while simultaneously giving Bellinger, who has never played more than 137 games in a season, a bit of a breather. Beyond that, though, the Dodgers ain’t broke, so it’s hard to see why anyone would want to tinker with things.

Rays activate Kevin Kiermaier

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The Tampa Bay Rays have activated outfielder Kevin Kiermaier from the 60-day disabled list.

Kiermaier, who fractured his hip in early June, is batting leadoff and playing center field in tonight’s game against the Mariners. He was just 3-for-24 on his rehab assignment, but those aren’t usually predictive of anything. He was hitting .258/.329/.408 when he went down. Getting his bat — and, more importantly, his glove — back in the lineup will boost the struggling Rays in their quest for a playoff spot.