You hear it every time an athlete is busted for PEDs: “He/she needs to come clean and explain what he/she did. Only then can he/she begin to repair the damage to his/her reputation and legacy he/she has done.”
MM Haigh found that baseball players who apologized to their fans were no more likely to receive positive news coverage than those who did not. Jessica Korn studied polling data (pdf) and discovered that admission and apology actually resulted in decreased favorability, while denial was a more successful PR strategy.
This comes in a piece at The Guardian by Harry Enten about how Lance Armstrong’s confession to Oprah was actually way more damaging to his favorability ratings than merely staying silent would have done.
If you’re 2002 Ken Caminiti and you’re just looking for a way to clear your conscience, cool, go public. But if you’re actually interested in protecting or preserving your popularity or legacy or reputation or whatever, going public about your PED use is counterproductive. Which shouldn’t be surprising given how every single public confession of PED use is followed up with sports writers penning columns about how the apology or confession was insincere, too late or otherwise inadequate.
It’s almost as if those sports writers who say that the athlete should confess his sins are really just interested in more column fodder.
(thanks to Ethan for the heads up)
Starter Gerrit Cole has been placed on the 15-day disabled list, retroactive to August 25, with posterior inflammation of his right elbow, the Pirates announced. Pitcher Steven Brault has been recalled from Triple-A Indianapolis for Monday night’s start against the Cubs.
Cole was scratched from Monday’s start on Sunday and instead traveled to Los Angeles to be examined by Dr. Neal ElAttrache. The right-hander previously underwent an MRI which ruled out structural damage.
Cole hits the shelf with a 3.55 ERA and a 95/32 K/BB ratio over 114 innings. The Pirates entered play Monday a half game out of the second National League Wild Card slot, so losing him for at least two more weeks will sting.
Thursday is September 1, which means rosters expand. As a result, the Nationals plan to promote pitcher Mat Latos to the major league roster, Ken Rosenthal of FOX Sports reports. Latos had an opt-out clause for Monday, but after discussing the matter with the team, he agreed to stay at Triple-A Syracuse until Thursday.
Latos, 28, put up a 4.62 ERA over 11 starts with the White Sox before being released in mid-June. Nearly two weeks later, he signed a minor league contract with the Nationals.
In the Nationals’ minor league system, Latos has made three starts for the club’s Gulf Coast League team as well as three for Syracuse. In aggregate, the right-hander has yielded six runs (four earned) on 20 hits and 10 walks with 28 strikeouts in 28 innings.
Latos will likely pitch out of a long relief role for the Nationals and can be used as starting rotation insurance as well.