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Could the Dodgers’ giant TV deal be the beginning of the end for giant TV deals?

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We talk a lot about the skyrocketing TV deals baseball teams are getting from cable operators these days. One wonders, though, whether or not we’re witnessing a bubble that’s going to soon burst. If it does, we may look at the Dodgers’ new TV deal as the beginning of the end.

The Dodgers TV deal with Time Warner is reported to be upwards of $8 billion. To pay for that, Time Warner is going to charge other carriers (Direct TV, Dish Network, other cable systems) $4 or $5 per subscriber for the right to carry the new Los Angeles Dodgers network they’re operating, with those costs passed on to the other carriers’ customers. This is how all sports TV rights deals go. It’s just way bigger with the Dodgers and Time Warner.

Many — probably most — of the customers who are seeing their cable bill go up are not Dodgers fans. They just want to watch Nick Jr. or History Channel or BBC America or any number of other channels. But, because you can’t (for the most part anyway) pick and choose which channels you get, the non-sports watchers are helping subsidize the sports watchers. Again, this is how it always works, but this time the rate hikes in question are going to be quite large.

Joe Flint and Bill Shaikin of the L.A. Times write about this today, and they talk to one former TV executive who thinks that such a pattern is unsustainable:

But non-sports fans and pay TV companies are increasingly frustrated at having to pick up the tab for big sports deals. There have been calls to sell sports channels “a la carte,” or separately from other programming.

The Dodger agreement with Time Warner Cable may be a tipping point.

“That is the solution everyone should be looking at seriously,” said Derek Chang, a former senior executive at satellite broadcaster DirecTV. Such a move, he added, may be the only way to lower the cost of TV sports. “Ultimately the market for fees would then reset.”

All it takes is a political groundswell — and someone talking about how we should think of the children who just want to watch “Spongebob” is a great way to get that going — for Congress to wade in and either begin legislating or begin threatening to legislate with respect to cable TV in such a way that a la carte pricing becomes available.  If it does, companies in Time Warner’s position won’t be able to demand across-the-board rights fees like they are now and, in turn, they won’t be able to offer sports teams like the Dodgers the billions of dollars in rights fees like they’re currently doing.

If that bubble bursts, down with it comes the TV money. Then down go the franchise values, which are escalating due to the TV money sports teams are attracting. If team values go down, team payrolls will eventually come down too.  No aspect of baseball finances would be untouched by it.

Will it happen? I don’t know. And if it does, I don’t know when. But I also know that no bubble in history has ever failed to burst, and that when they do burst, the bubbles tend to take down just about everyone.

Cardinals, Dexter Fowler agree to a five-year, $82 million deal

CLEVELAND, OH - NOVEMBER 02:  Dexter Fowler #24 of the Chicago Cubs reacts during the seventh inning against the Cleveland Indians in Game Seven of the 2016 World Series at Progressive Field on November 2, 2016 in Cleveland, Ohio.  (Photo by Gregory Shamus/Getty Images)
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The Cardinals have officially signed outfielder Dexter Fowler to a five-year, $82.5 million contract. Fowler will also get a full no-trade clause.

The Cardinals gave Fowler a bigger deal than many speculated he’d get, as some reports predicted he’d get something in the $52-72 million range. His skills, however — he’s a fantastic leadoff hitter who plays a premium defensive position — definitely earned him some major dough. Fowler hit .276/.393/.447 with 13 homers, 48 RBI and 13 steals over 125 games in 2016 for the World Series champion Cubs.

For the Cardinals, this will allow Matt Carpenter to move down to the middle of the batting order and will shift Randal Grichuk to left field. It also takes a prime piece from the Cardinals’ biggest rival. For their part, earlier this offseason the Cubs signed former Cardinal center fielder Jon Jay. So that’s fun.

Are the Cardinals about to go on a free agent binge?

John Mozeliak AP
Associated Press
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The Cardinals have always emphasized building from within. In the 2016-17 offseason, however, they may end up being one of the bigger free agent buyers. At least according to some informed speculation.

St. Louis is already in agreement with Dexter Fowler. But Derrick Goold and Ben Frederickson of the St. Louis Post-Dispatch write today that the Cardinals “could become more aggressive than previously believed,” with Mark Trumbo and Edwin Encarnacion as “possible pursuits.” Worth noting that separate reports alleged some interest on the part of the Cards front office in free agent third baseman Justin Turner.

The Cardinals are already losing their first round pick due to the Fowler signing, so any other top free agent won’t cost them more than the money he’s owed. And as far as money goes, the Cardinals have a great deal of it, despite being a small market team. They have a billion dollar TV deal coming online and Matt Holliday and Jaime Garcia are off the payroll now. Spending big on a free agent or three would not cripple them or anything.

Encarnacion or Trumbo would be first baseman, which wold fly in the face of the Cards’ move of Matt Carpenter to first base (and, at least as far as Encarnacion goes, would fly in the face of good defense). Getting either of them would push Carpenter back to second, displacing Kolten Wong, or over to third, displacing Jhonny Peralta. If you’re going to do that, I’d say that Turner would make more sense, but what do I know?

Either way, the Cardinals may be entering a pretty interesting phase of their offseason now. And an unfamiliar one as, quite possibly, the top free agent buyer on the market.