Excerpts from Terry Francona’s upcoming book paint an unflattering portrait of the Sox’ owners

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This is probably not too surprising, but Terry Francona’s upcoming book — excerpts of which were released today on WBZ’s website — have Tito taking shots at the team’s owners, saying that they don’t love baseball and put ratings and gate above all else.

Which, sure. They’re owners. That’s what owners do. But it sounds like the way they would have preferred that be carried out is rather, well, dumb:

The excerpt details a meeting with then-general manager Theo Epstein, Francona, Lucchino, [Tom] Werner and a tardy [John] Henry.

“Werner talked about slumping television ratings and whined, ‘We need to start winning in more exciting fashion,’” the excerpt read … “They told us we didn’t have any marketable players, that we needed some sizzle. We need some sexy guys,” Epstein said. “Talk about the tail wagging the dog. This is like an absurdist comedy. We’d become too big. It was the farthest thing from what we set out to be.”

Al Davis was at times an awful, awful sports owner, but at least “just win baby” makes some sense. I don’t recall any successful sports franchise whose mantra was “just win with sizzle” or “just win in an exciting fashion.”  If I was Theo Epstein or Francona I think I would have told those guys that I’d help supply the wins and for them to get their marketing department going on the sizzle.

Should be a fun book. Comes out on January 22.

Report: Brewers have made formal contract offer to Yu Darvish

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Yahoo Japan reported on Sunday (Monday there) that the Brewers have made a formal contract offer to free agent pitcher Yu Darvish. Ken Rosenthal of The Athletic has confirmed Yahoo Japan’s report. The length of the offered contract and the value are not known at the moment.

Darvish recently said on his personal Twitter account that the Rangers, Yankees, Cubs, Astros, Twins, and “one more team” have been in the running for his services. The unnamed team was believed to be the Dodgers, but it may well be the Brewers.

The Brewers could certainly use Darvish’s arm. Chase Anderson and Zach Davies currently lead the starting rotation and the club added Jhoulys Chacin and Yovani Gallardo this offseason.

Darvish, 31, posted a 3.86 ERA with a 209/58 K/BB ratio in 186 2/3 innings between the Rangers and Dodgers in the regular season last year. He faltered in the playoffs, specifically in the World Series, where he gave up nine runs in 3 1/3 innings across two starts. Darvish was apparently tipping his pitches, however, which is a correctable issue.