Newspapers are dying and professional sports leagues are taking it upon themselves to break news rather than talking to the pesky press. In light of that, what’s to become of Johnny Sportswriter? Why, covering individual athletes! From a recent story in the Wall Street Journal about the Brooklyn Nets Deron Williams:
By all appearances, Deron Williams has enjoyed the trappings of life as an NBA superstar … For most human beings, this would be enough. Not Williams, whose wide-ranging list of accomplishments and assets includes something extraordinary, unique even among pro athletes: He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com.
Seriously: Williams employs his own beat writer to provide daily news updates on his website. Granted, its run by Williams and his agents/managers, so it’s not like this is “news” as we know it, but it is different than, say, an athlete updating social media sites or a publicist offering press releases. These are bylined stories that read like newspaper reports.
We live in a world where the message is being increasingly sculpted, crafted and controlled, even when the news goes out through independent media. In light of that, it’s not necessarily shocking that such a thing is happening, even if it is somewhat depressing. I would not be at all surprised if we see several other athletes following suit soon and, eventually, this becoming the new normal.
SB Nation’s Chris Cotillo reports that the Red Sox claimed Doug Fister off release waivers from the Angels.
Fister, 33, opted out of his contract with the Angels the other day after posting allowing seven runs on 16 hits with five walks and 10 strikeouts in 15.2 innings at Triple-A Salt Lake City. He was presumably told that he would not be making it to the big club any time soon. With Boston’s pitching injuries, specifically to Eduardo Rodriguez, he may have a better shot of pitching in the majors for the Red Sox.
The St. Louis Cardinals announced today that they will hold their first Pride Night on August 25th.
A lot of teams have Pride Nights, but it’s worth noting that the Cardinals are holding one given some bad press — some fair, some unfair — they have received in recent years when it comes to matters of diversity and inclusion.
Earlier this month the club received criticism from the LGBT community due to Lance Berkman’s presence for the team’s annual Christian Day, given his past comments about transgender people and his participation in a Houston political campaign over access to public restrooms. Recently, a former Cardinals minor league player claimed he left baseball after enduring anti-gay comments from his coaches and teammates.
As club president Bill DeWitt III noted in the official announcement however, the Cardinals have hosted LGBT groups in the past. He says that the club is eager to “remind fans that everyone is welcome at Busch Stadium.” He notes that the event will raise money for the PrideSTL Scholarship Fund which, in DeWitt’s words, “help courageous students in our community.”
Nice move, Cardinals.