The Phillies’ Double-A team will now be called the Fightin Phils

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After 46 years of being known simply as the Reading Phillies, the longest affiliation in the minor leagues, the Phillies’ Double-A affiliate will have a new name for 2013 and beyond. According to Benjamin Hill of MLB.com, the team announced today that they will be called the Reading Fightin Phils. Of course, along with a new name comes new uniforms…and a new logo.

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Yes, it’s an ostrich. This may seem like an odd choice on the surface, but it’s a nod to their popular Crazy Hot Dog Vendor, who rides a stuffed ostrich onto the field and throws hot dogs into the stands. Here he is in action. The name change has been met with protest and anger in some circles, but Fightin Phils general manager Scott Hunsicker explained that the rebranding effort is about attracting young fans and forging their own identity.

“There’s a lot of fun to be had with a large flightless bird, in the same way that the [Lehigh Valley] IronPigs and [Richmond] Flying Squirrels have a lot of fun with their names,” Fightin Phils general manager Scott Hunsicker said in a telephone conversation prior to the official announcement. “It’s the sort of thing that can get families excited and kids excited, with the goal being to get more kids to fall in love with baseball.”

Oh, and for their parents to purchase all the new merchandise.

Report: Brewers have made formal contract offer to Yu Darvish

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Yahoo Japan reported on Sunday (Monday there) that the Brewers have made a formal contract offer to free agent pitcher Yu Darvish. Ken Rosenthal of The Athletic has confirmed Yahoo Japan’s report. The length of the offered contract and the value are not known at the moment.

Darvish recently said on his personal Twitter account that the Rangers, Yankees, Cubs, Astros, Twins, and “one more team” have been in the running for his services. The unnamed team was believed to be the Dodgers, but it may well be the Brewers.

The Brewers could certainly use Darvish’s arm. Chase Anderson and Zach Davies currently lead the starting rotation and the club added Jhoulys Chacin and Yovani Gallardo this offseason.

Darvish, 31, posted a 3.86 ERA with a 209/58 K/BB ratio in 186 2/3 innings between the Rangers and Dodgers in the regular season last year. He faltered in the playoffs, specifically in the World Series, where he gave up nine runs in 3 1/3 innings across two starts. Darvish was apparently tipping his pitches, however, which is a correctable issue.