The Phillies’ Double-A team will now be called the Fightin Phils

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After 46 years of being known simply as the Reading Phillies, the longest affiliation in the minor leagues, the Phillies’ Double-A affiliate will have a new name for 2013 and beyond. According to Benjamin Hill of MLB.com, the team announced today that they will be called the Reading Fightin Phils. Of course, along with a new name comes new uniforms…and a new logo.

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Yes, it’s an ostrich. This may seem like an odd choice on the surface, but it’s a nod to their popular Crazy Hot Dog Vendor, who rides a stuffed ostrich onto the field and throws hot dogs into the stands. Here he is in action. The name change has been met with protest and anger in some circles, but Fightin Phils general manager Scott Hunsicker explained that the rebranding effort is about attracting young fans and forging their own identity.

“There’s a lot of fun to be had with a large flightless bird, in the same way that the [Lehigh Valley] IronPigs and [Richmond] Flying Squirrels have a lot of fun with their names,” Fightin Phils general manager Scott Hunsicker said in a telephone conversation prior to the official announcement. “It’s the sort of thing that can get families excited and kids excited, with the goal being to get more kids to fall in love with baseball.”

Oh, and for their parents to purchase all the new merchandise.

Boston is naming a street after David Ortiz

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The Red Sox are going to retire David Ortiz’s number 34 tomorrow. The City of Boston is going to give Ortiz a different honor: they’re going to name a street after him.

The street: Yawkey Way Extension, which will be renamed David Ortiz Drive. Note: this is not the Yawkey Way that runs outside of Fenway Park. This is the, duh, extension of it beyond Brookline Avenue just to the northwest. See here, via Google Maps:

There is already a David Ortiz Bridge, which is the bridge that takes Brookline over the Turnpike just north of what will now be David Ortiz Way.

Now: rename Yawkey Way and we’re really cooking with gas.

Yoenis Cespedes advises younger player to hustle

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Bill wrote last night about Yasiel Puig admiring a homer and raising the ire of the New York Mets because of it. I expanded on that some in the recaps. As far as significant baseball events go, it ain’t one. It’s just a silly thing that happened in one of 15 games and is, at best a minor footnote in the Chronicle of the Unwritten Rules.

But it does deserve one more post, because I missed something from it all. This passage from the AP recap of the game:

“He disrespected us,” Flores said. “I think there’s a way to enjoy a home run. That was too much.”

Between innings, Mets veteran Jose Reyes and outfielder Yoenis Cespedes, also from Cuba, spoke with Puig on the field.

“After I talked to Cespedes, he told me, `Try to run a little bit faster,’ and tried to give me some advice,” Puig said through a translator. “I don’t look at it that way, but it is what it is.”

Because, obviously, when you think about respect, professionalism, decorum and the proper way to comport oneself, you think about Jose Reyes. And when you think about hustle, you think about Yoenis Cespedes.