Back in 2005, when they were owned by the McCourts, the Dodgers needed a new chief marketing officer and decided to hire then-Massachusetts governor Mitt Romney’s oldest son, Tagg Romney.
Steve Dilbeck of the Los Angeles Times writes that Tagg Romney “was woefully unqualified to be a baseball team’s marketing executive” and “his one claim to previous sports marketing was at Reebok, where he was something called vice president for on-field marketing … his primary responsibility was to watch NFL and NBA games, counting how many times Reebok was mentioned or its logo caught on camera.”
Around a year later he left the job to join his father’s first presidential campaign and Dodgers sources told Dilbeck that Romney was a “very nice guy who was just in way over his head” and a “vacuous-eyed, transparent political appointment.”
Romney still has his own “executives” page on the Dodgers’ team website, the top of which looks like this:
The Athletics have hired former MLB manager Matt Williams, the team announced Friday. Williams will take over third base coaching duties under manager Bob Melvin, filling the vacancy left by Nationals’ bench coach Chip Hale after the 2017 season.
Williams is no stranger to the Bay Area, but this will be his first time sporting the green and gold. He got his start in pro ball with the rival Giants in 1987, where he manned third base and collected four All-Star nominations before jumping ship to the American League in 1997. After a one-year stint in the Indians’ organization, he returned to the NL to finish off his 17-season career and eventually hung up his cleats with the Diamondbacks in 2003.
Post-retirement, Williams has crafted a resume that almost over-qualifies him for a coaching gig. He led the Nationals to a cumulative 179-145 record from 2014 to 2015 and earned props as NL Manager of the Year after bringing the team to a first-place finish in 2014. In 2016, he split the season as a first and third base coach in the D-backs’ organization, then accepted a studio analyst position with the Giants for the 2017 season. Although he has yet to suit up for the Athletics in any role, he’s not unfamiliar with skipper Bob Melvin. The two were teammates on the Giants’ 1987-88 roster and spent some time in Arizona together when Melvin took a coaching job there in the early 2000s.
While next year’s reunion will be fun to watch (unless, I suppose, you’re a Giants fan with a long memory), Williams may not have his sights set on a coaching role forever. As the San Francisco Chronicle’s John Shea reported back in July, the 51-year-old knows what it feels like to win as a manager, and it’s a position he might be open to pursuing in the future.
“For me, my most comfortable space is in uniform,” he told Shea. “I’ve done the ownership thing and front-office stuff, and that’s fun. The most gratification I get is swinging a fungo and throwing batting practice and being on the field. It’s what you know and love. I look at myself as a teacher first and foremost. At the end of the day, I think that’s how I have my greatest influence.”