A twist on the “baseball is dying” thing: the NBA is killing it!

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Saying that the NFL is more popular than baseball is both (a) true; and (b) old hat. It has become such an obvious thing that I didn’t even blink when I heard Frank DeFord say it for the ten millionth time just this morning, and most of what Frank DeFord says drives me kinda bonkers.

But how about basketball? Are NBA people knocking baseball down as a passe pastime? Yup!

Patrick Rishe of Forbes does it today, using the World Series’ low ratings as a hook.  And even though the article can’t truthfully claim that the NBA is a bigger business (for it is not) or that it gets consistently higher ratings on its telecasts (it doesn’t, though see below), it has the big mo!

There is little doubt that MLB still generates more revenue than the NBA … But when you consider that the NBA’s crescendo has outpaced baseball’s in each of the last 3 years (as the table shows below), this lends further credence to a changing of the guard.

And it’s hip!  The article goes on to note that “hip outplays slow,” “progressive outplays blind adherence to tradition,” and “athleticism and showmanship drive brand awareness more so than ever before.” Oh, and “baseball has no hipster feel,” the author says, as if that’s a bad thing. But the real thrust of the argument is about commerce. About how basketball stars have “personal brands” and how they have bigger endorsement deals.

What really gets me, though is the windup:

But baseball may one day (if not soon or already based on the data presented herein) be relegated to America’s 3rd most popular consumer sport if the likes of LeBron James, Kevin Durant, and the soon-to-be new NBA Commissioner Adam Silver have anything to say about it.

The “data presented herein” is Rishe’s own caveat-laden talk about the TV ratings — Rishe himself notes that the NBA has had high-powered Finals matchups in recent years, but even those don’t compare to the ratings the Yankees got in the 2009 World Series or any World Series matchups before that — and some stuff about how NBA stars are more marketable than baseball players. Which, by the way, has always been true, even back when the NBA was teetering on the edge of oblivion.

But even then, at the end, he still concedes that the NBA is likely third, pending the big stars of the NBA and its new commissioner actually doing something about it change things. Which … they haven’t been trying to do already? Well, I’m convinced. Indeed, I haven’t been as convinced by a comparison since I read Rishe’s article about how Josh Hamilton is just like Whitney Houston last winter.

How about this:  the NBA, thanks to the recent dominance of marquee teams and exceedingly marketable players, is currently riding a nice wave, not unlike the sorts of waves it always rides when there are dominant, marketable players and/or the Lakers or Celtics are good. Baseball, meanwhile, has had a couple of World Series with matchups that don’t do much for national ratings. And given that there are probably no two major sports which serve more disparate demographics than do the NBA and Major League Baseball, marketing and star power is kind of irrelevant as a point of comparison.

But hey, I know apples/oranges analysis like that is not as sexy a story to write the week baseball season ends and the NBA season begins, so you keep on keeping on with it, bro.

Video: Todd Frazier hits into a triple play in his first at-bat at Yankee Stadium

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Newly acquired third baseman Todd Frazier spent his first five games with the Yankees on the road, playing once in Minnesota and four games in Seattle. He was set to take his first at-bat as a Yankee at Yankee Stadium on Tuesday night against the Reds. Unfortunately, things didn’t quite go how he likely expected them.

The Yankees quickly loaded the bases on consecutive singles from Matt Holliday, Didi Gregorius, and Chase Headley to lead off the bottom of the second inning. That brought up Frazier in his first at-bat at Yankee Stadium. He got ahead in the count 3-1 against Luis Castillo before hitting a sharp grounder to shortstop Jose Peraza. Gregorius went back to second base because he thought the ball had a chance to be caught on a line. Peraza stepped on the second base bag, then fired to first base for the double play. Votto then threw across the diamond to Eugenio Suarez at third base, catching Gregorius out in no man’s land. Holliday scored in the meantime, breaking a 0-0 tie, but Gregorius was eventually called out for running out of the base line in a run down.

Frazier entered the evening with just two hits (both singles) and one walk in 18 plate appearances as a Yankee.

Report: Brewers to acquire Anthony Swarzak from the White Sox

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Jon Heyman of FanRag Sports reports that the Brewers have agreed to a deal with the White Sox for reliever Anthony Swarzak. The White Sox will receive 3B/OF Ryan Cordell in return.

It’s no secret that the 53-48 first-place Brewers are on the hunt for relief help. While closer Corey Knebel has been great, the Brewers have been shaky leading up to the ninth inning as Carlos Torres owns a 4.65 ERA and Oliver Drake 5.05.

Swarzak, 31, has posted a 2.23 ERA with a 52/13 K/BB ratio in 48 1/3 innings this season. He can become a free agent after the season.

Cordell, 25, hit .284/.349/.506 with 10 home runs and 45 RBI in 292 plate appearances at Triple-A Colorado Springs. He’s the Brewers’ No. 17 prospect, according to MLB Pipeline.