Kurtis Blow

A twist on the “baseball is dying” thing: the NBA is killing it!


Saying that the NFL is more popular than baseball is both (a) true; and (b) old hat. It has become such an obvious thing that I didn’t even blink when I heard Frank DeFord say it for the ten millionth time just this morning, and most of what Frank DeFord says drives me kinda bonkers.

But how about basketball? Are NBA people knocking baseball down as a passe pastime? Yup!

Patrick Rishe of Forbes does it today, using the World Series’ low ratings as a hook.  And even though the article can’t truthfully claim that the NBA is a bigger business (for it is not) or that it gets consistently higher ratings on its telecasts (it doesn’t, though see below), it has the big mo!

There is little doubt that MLB still generates more revenue than the NBA … But when you consider that the NBA’s crescendo has outpaced baseball’s in each of the last 3 years (as the table shows below), this lends further credence to a changing of the guard.

And it’s hip!  The article goes on to note that “hip outplays slow,” “progressive outplays blind adherence to tradition,” and “athleticism and showmanship drive brand awareness more so than ever before.” Oh, and “baseball has no hipster feel,” the author says, as if that’s a bad thing. But the real thrust of the argument is about commerce. About how basketball stars have “personal brands” and how they have bigger endorsement deals.

What really gets me, though is the windup:

But baseball may one day (if not soon or already based on the data presented herein) be relegated to America’s 3rd most popular consumer sport if the likes of LeBron James, Kevin Durant, and the soon-to-be new NBA Commissioner Adam Silver have anything to say about it.

The “data presented herein” is Rishe’s own caveat-laden talk about the TV ratings — Rishe himself notes that the NBA has had high-powered Finals matchups in recent years, but even those don’t compare to the ratings the Yankees got in the 2009 World Series or any World Series matchups before that — and some stuff about how NBA stars are more marketable than baseball players. Which, by the way, has always been true, even back when the NBA was teetering on the edge of oblivion.

But even then, at the end, he still concedes that the NBA is likely third, pending the big stars of the NBA and its new commissioner actually doing something about it change things. Which … they haven’t been trying to do already? Well, I’m convinced. Indeed, I haven’t been as convinced by a comparison since I read Rishe’s article about how Josh Hamilton is just like Whitney Houston last winter.

How about this:  the NBA, thanks to the recent dominance of marquee teams and exceedingly marketable players, is currently riding a nice wave, not unlike the sorts of waves it always rides when there are dominant, marketable players and/or the Lakers or Celtics are good. Baseball, meanwhile, has had a couple of World Series with matchups that don’t do much for national ratings. And given that there are probably no two major sports which serve more disparate demographics than do the NBA and Major League Baseball, marketing and star power is kind of irrelevant as a point of comparison.

But hey, I know apples/oranges analysis like that is not as sexy a story to write the week baseball season ends and the NBA season begins, so you keep on keeping on with it, bro.

Yadier Molina scratched from Cardinals’ lineup

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Yadier Molina was in the Cardinals’ initial, posted lineup for Game 4 of the NLDS this afternoon, but the injured catcher has been scratched and replaced by backup Tony Cruz.

Molina has been playing through a significant thumb injury and exited Game 3 early in obvious discomfort. He no doubt talked his way into the lineup, but manager Mike Matheny told reporters that Molina was removed due to “considerable weakness in his hand.”

Not only will the Cardinals try to stave off elimination without Molina behind the plate, if they are able to advance past the Cubs in the NLDS they could be without the seven-time All-Star catcher in the NLCS.

Robinson Cano underwent sports hernia surgery

Robinson Cano

The Mariners announced today that second baseman Robinson Cano underwent surgery on his “core muscles” today, to repair that which we more commonly refer to as a sports hernia.

Cano played through the injury during the second half of what was a below par season. Hit hit .387/.334/.486 on the year though, surprisingly, did much better in the second half, posting a line of .331/.387/.540. The hernia may have been bothersome, but it didn’t really hamper him, it would seem.

He’ll need six weeks of recovery time, but should be good to go by spring training, looking for a bounce back year.

NLDS, Game 4: Cardinals vs. Cubs lineups

John Lackey

Here are the Cardinals and Cubs lineups for Game 4 of the NLDS in Chicago:

3B Matt Carpenter
1B Stephen Piscotty
LF Matt Holliday
RF Jason Heyward
SS Jhonny Peralta
CF Randal Grichuk
2B Kolten Wong
C Yadier Molina Tony Cruz
SP John Lackey

Yadier Molina is in the lineup despite leaving Game 3 early with obvious discomfort in his injured thumb. Randal Grichuk starts in center field after Tommy Pham played there in Game 3, which is interesting because in Game 1 the Cardinals used Grichuk in right field and Jason Heyward in center field. John Lackey is starting on short rest after winning Game 1, as manager Mike Matheny bypassed Lance Lynn with the season on the line.

UPDATE: Molina has been scratched from the lineup and replaced by Tony Cruz.

CF Dexter Fowler
RF Jorge Soler
3B Kris Bryant
1B Anthony Rizzo
2B Starlin Castro
LF Kyle Schwarber
C Miguel Montero
SP Jason Hammel
SS Javier Baez

Addison Russell is out of the lineup after injuring his hamstring in Game 3, so Javier Baez is taking his place at shortstop and batting ninth behind the pitcher. Jorge Soler’s hot streak gets him another start in the No. 2 spot, with Kyle Schwarber batting sixth again. Jason Hammel makes his first start in 12 days.