A twist on the “baseball is dying” thing: the NBA is killing it!

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Saying that the NFL is more popular than baseball is both (a) true; and (b) old hat. It has become such an obvious thing that I didn’t even blink when I heard Frank DeFord say it for the ten millionth time just this morning, and most of what Frank DeFord says drives me kinda bonkers.

But how about basketball? Are NBA people knocking baseball down as a passe pastime? Yup!

Patrick Rishe of Forbes does it today, using the World Series’ low ratings as a hook.  And even though the article can’t truthfully claim that the NBA is a bigger business (for it is not) or that it gets consistently higher ratings on its telecasts (it doesn’t, though see below), it has the big mo!

There is little doubt that MLB still generates more revenue than the NBA … But when you consider that the NBA’s crescendo has outpaced baseball’s in each of the last 3 years (as the table shows below), this lends further credence to a changing of the guard.

And it’s hip!  The article goes on to note that “hip outplays slow,” “progressive outplays blind adherence to tradition,” and “athleticism and showmanship drive brand awareness more so than ever before.” Oh, and “baseball has no hipster feel,” the author says, as if that’s a bad thing. But the real thrust of the argument is about commerce. About how basketball stars have “personal brands” and how they have bigger endorsement deals.

What really gets me, though is the windup:

But baseball may one day (if not soon or already based on the data presented herein) be relegated to America’s 3rd most popular consumer sport if the likes of LeBron James, Kevin Durant, and the soon-to-be new NBA Commissioner Adam Silver have anything to say about it.

The “data presented herein” is Rishe’s own caveat-laden talk about the TV ratings — Rishe himself notes that the NBA has had high-powered Finals matchups in recent years, but even those don’t compare to the ratings the Yankees got in the 2009 World Series or any World Series matchups before that — and some stuff about how NBA stars are more marketable than baseball players. Which, by the way, has always been true, even back when the NBA was teetering on the edge of oblivion.

But even then, at the end, he still concedes that the NBA is likely third, pending the big stars of the NBA and its new commissioner actually doing something about it change things. Which … they haven’t been trying to do already? Well, I’m convinced. Indeed, I haven’t been as convinced by a comparison since I read Rishe’s article about how Josh Hamilton is just like Whitney Houston last winter.

How about this:  the NBA, thanks to the recent dominance of marquee teams and exceedingly marketable players, is currently riding a nice wave, not unlike the sorts of waves it always rides when there are dominant, marketable players and/or the Lakers or Celtics are good. Baseball, meanwhile, has had a couple of World Series with matchups that don’t do much for national ratings. And given that there are probably no two major sports which serve more disparate demographics than do the NBA and Major League Baseball, marketing and star power is kind of irrelevant as a point of comparison.

But hey, I know apples/oranges analysis like that is not as sexy a story to write the week baseball season ends and the NBA season begins, so you keep on keeping on with it, bro.

If the Tigers are sub-.500 at the end of June it’ll be fire sale time

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Jon Morosi reports that that the Detroit Tigers will make all veterans available via trade if they’re still under .500 by the end of June.

This was the position they entered the offseason with — everyone is available! — but they ended up gearing up for one more push with the core of veterans they currently employ. It was not a bad move, I don’t think. With the exception of the Indians, the AL Central is mostly down, or at least appeared to be over the winter, with the Royals in decline and the Twins and White Sox seemingly a few years away from contention. The Twins, however, have been fantastic and the Tigers have mostly underachieved.

So we’re back to this. Which veterans the Tigers can reasonably unload, however, is an open question. J.D. Martinez is in his walk year, so while tradable, he may not bring back a big return. Guys like Justin Upton, Justin Verlander and Miguel Cabrera either have very large contracts or no-trade protection.

The end of June is still a while from now, of course, and while the Tigers are under .500, they’re only 4.5 games behind the Twins. But they had better turn it around or else it sounds like the front office is going to turn the page.

Must-Click Link: Remembering Eddie Grant the first major leaguer to die in combat

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As you get ready for Memorial Day weekend and whatever it entails for you and yours, take some time to read an excellent article from Mike Bates over at The Hardball Times.

The article is about Eddie Grant. You probably never heard of him. He was a journeyman infielder — often a backup — from 1905 through 1915. If you have heard of him, it was likely not for his baseball exploits, however: it was because he was the first active baseball player to die in combat, killed in the Battle of the Argonne Forest in October 1915.

Michael tells us about more than Grant’s death, however. He provides a great overview of his life and career. And notes that Grant didn’t even have to go to war if he didn’t want to. He was 34, had the chance to coach or manage and had a law degree and the potential to make a lot of money following his baseball career. He volunteered, however, for both patriotic and personal reasons. And it cost him his life.

Must-read stuff indeed. Especially this weekend.