Kurtis Blow

A twist on the “baseball is dying” thing: the NBA is killing it!

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Saying that the NFL is more popular than baseball is both (a) true; and (b) old hat. It has become such an obvious thing that I didn’t even blink when I heard Frank DeFord say it for the ten millionth time just this morning, and most of what Frank DeFord says drives me kinda bonkers.

But how about basketball? Are NBA people knocking baseball down as a passe pastime? Yup!

Patrick Rishe of Forbes does it today, using the World Series’ low ratings as a hook.  And even though the article can’t truthfully claim that the NBA is a bigger business (for it is not) or that it gets consistently higher ratings on its telecasts (it doesn’t, though see below), it has the big mo!

There is little doubt that MLB still generates more revenue than the NBA … But when you consider that the NBA’s crescendo has outpaced baseball’s in each of the last 3 years (as the table shows below), this lends further credence to a changing of the guard.

And it’s hip!  The article goes on to note that “hip outplays slow,” “progressive outplays blind adherence to tradition,” and “athleticism and showmanship drive brand awareness more so than ever before.” Oh, and “baseball has no hipster feel,” the author says, as if that’s a bad thing. But the real thrust of the argument is about commerce. About how basketball stars have “personal brands” and how they have bigger endorsement deals.

What really gets me, though is the windup:

But baseball may one day (if not soon or already based on the data presented herein) be relegated to America’s 3rd most popular consumer sport if the likes of LeBron James, Kevin Durant, and the soon-to-be new NBA Commissioner Adam Silver have anything to say about it.

The “data presented herein” is Rishe’s own caveat-laden talk about the TV ratings — Rishe himself notes that the NBA has had high-powered Finals matchups in recent years, but even those don’t compare to the ratings the Yankees got in the 2009 World Series or any World Series matchups before that — and some stuff about how NBA stars are more marketable than baseball players. Which, by the way, has always been true, even back when the NBA was teetering on the edge of oblivion.

But even then, at the end, he still concedes that the NBA is likely third, pending the big stars of the NBA and its new commissioner actually doing something about it change things. Which … they haven’t been trying to do already? Well, I’m convinced. Indeed, I haven’t been as convinced by a comparison since I read Rishe’s article about how Josh Hamilton is just like Whitney Houston last winter.

How about this:  the NBA, thanks to the recent dominance of marquee teams and exceedingly marketable players, is currently riding a nice wave, not unlike the sorts of waves it always rides when there are dominant, marketable players and/or the Lakers or Celtics are good. Baseball, meanwhile, has had a couple of World Series with matchups that don’t do much for national ratings. And given that there are probably no two major sports which serve more disparate demographics than do the NBA and Major League Baseball, marketing and star power is kind of irrelevant as a point of comparison.

But hey, I know apples/oranges analysis like that is not as sexy a story to write the week baseball season ends and the NBA season begins, so you keep on keeping on with it, bro.

Indians sign Brandon Guyer to a two-year extension

CLEVELAND, OH - NOVEMBER 02:  Brandon Guyer #6 of the Cleveland Indians celebrates Rajai Davis #20 two-run home run during the eighth inning to tie the game 6-6 against the Chicago Cubs in Game Seven of the 2016 World Series at Progressive Field on November 2, 2016 in Cleveland, Ohio.  (Photo by Elsa/Getty Images)
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The Cleveland Indians and outfielder Brandon Guyer avoided arbitration by agreeing to a two-year contract with a club option for 2019.

The Indians acquired Guyer from the Rays at last year’s trade deadline. After coming to Cleveland he posted a line of .333/.438/.469 in 38 games. He’s a .262/.349/.402 hitter over 344 games in five seasons in the bigs. He has led the league in being hit by pitches for the past two seasons, getting plunked 24 times in 2015 and 31 times in 2016. He went 6-for-18 with four walks and two HBPs in the playoffs for Cleveland. The man will work to get on base, my friends. And he can play all three outfield positions.

Nice signing.

Sarasota County to build the Braves a new spring training facility

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The Braves have trained at Walt Disney World for several years. The lease is up, however, and they’ve been on the hunt for a new facility for some time. Disney is just too geographically remote from most of the Grapefruit League facilities so they’ve looked on both the Atlantic and Gulf coasts for some time.

Their search appears to be over, however, as they have reached an agreement to move to Sarasota:

The Atlanta Braves formally plan to move the team’s spring training home to North Port in 2019, the team and Sarasota County announced Tuesday afternoon.

The announcement set the stage for final negotiations this spring on a contract to bring the Major League Baseball team to a new complex in the West Villages district just south of West Villages Parkway and U.S. 41, near the State College of Florida campus in North Port.

It’ll be a $75-$80 million complex on 70 acres. The story says it’s envisioned to anchor a “town center” commercial and residential district. If anyone has ever been to a spring training facility, however, one knows how ridiculous such an idea is. There is nothing more geographically un-centered and dispersed than a spring training facility. It’s a sea of open fields which private citizens generally cannot access and large parking lots. These facilities typically require major arteries, not quaint town streets, for reasonable access. The best any facilities do to integrate with surrounding communities can be seen in Fort Myers with the Twins and in Surprise, Arizona with the Rangers and Royals, where the facilities are part of larger community parks and recreation centers. That’s OK, and certainly better than nothing, but they’re not the anchors of the vibrant live/work/shop developments like the Braves and Sarasota are describing here.

But of course everyone involved has to say that, because selling such facilities as the engine of pie-in-the-sky development is a key part of making the large expenditure of public funds seem more palatable. And yes, there will be a big expenditure of public funds here: the Braves will be getting $56 million in taxpayer subsidies for the new place, some from the state, some from the county. The amount from the county, by the way, is calculated to fall just below the threshold required for a public vote on the expenditure. The Braves have always been blessed with the ability to avoid public votes for their corporate welfare, of course.

One wonders how many other wealthy private businesses owned by multinational corporations get tens of millions in tax dollars to build employee training centers. Not many, I’m sure. The Braves always seem to luck out in this regard, however.