We talked about lucrative local TV rights yesterday. Let’s talk national: ESPN just agreed to pay Major League Baseball nearly double what it’s paying now to keep baseball rights through 2021:
ESPN has agreed to a deal that locks down MLB rights into the next decade, according to several sources. The eight-year deal is worth $5.6B (an average of $700M per year), approximately doubling the nearly $306M ESPN currently pays MLB every year for domestic TV rights.
That includes digital, radio and, for the first time, the playoffs: one wild card game. Otherwise the deal is basically the same: Sunday Night Baseball and Monday and Wednesday night games.
The current deals with ESPN, Fox and TBS are in place through the end of the 2013 season. As the New York Times reported in July, there is a frenzy afoot, with those three outlets still wanting to keep their games, plus NBC wanting to get in on the action. Clearly those remaining will be in frenzied bidding for the Saturday and Sunday afternoon games, the postseason and any other national products that may be added over and above what exists now.
That’s a recipe for skyrocketing rights fees. And we just saw the first rocket launched.
UPDATE: Putting this money in perspective. Short version: windfall.
Despite dealing with back trouble for five years, Adrian Gonzalez of the Dodgers recently made his first ever trip to the disabled list. Then he made another trip there. All of it has him contemplating his future. As he tells Bill Plunkett of the OC Register, his baseball future may be a short one if his health doesn’t improve:
“I want to get back this year to help the team and for me to be healthy,” Gonzalez said. “But I’m thinking more long-term about being able to play more years.
“Because if I have to deal with this next year again? That’ll probably be it. My contract will be over, that’ll probably be it. I won’t play any more. If I can heal it and my body feels good? Now I can go out there and do the things I can do. Then I’ll keep playing.”
Backs are one of those things that don’t get better as you get older. At least not without a lot of work and effort and good luck. Gonzalez is 35 now, so he’ll need all of that to keep playing beyond his current deal.
Kyle Schwarber broke into the bigs in 2015 with a big bat. After missing almost all of the last season with an injury, he reemerged as a postseason hero, posting a .971 OPS in the World Series. As 2017 began he was supposed to be one of the key parts of a potent Cubs offense.
Then the baseball games actually started and he has hit a mere .171/.295/.378. Indeed, he has the lowest batting average among qualified MLB hitters in 2017. Given that he has very little if any defensive value, he has been a significant drag on the Cubs, who are just a single game over .500.
The Cubs are also putting Jason Heyward on the disabled list, so the outfield is a bit of a mess these days. Lucky for them, they’re only trailing the Brewers by a game and a half.