All-Star Game ratings up, social media activity goes bonkers

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The numbers are out for last night’s All-Star Game and they’re pretty good:

The All-Star Game telecast on Fos drew an 8.1 metered market rating according to data from Nielsen, representing a +3% increase over the 7.9 from last year’s game in Phoenix. Fox won the night in prime time, beating its nearest competitor by 47%.  St. Louis led all markets with a 20.5 rating, followed by host Kansas City which averaged an 18.7 and Detroit which delivered a 16.1.  Among the markets seeing the biggest increase in ratings over last year were Detroit (+50%), Washington (+36%), Los Angeles (+27%) and Dallas (+27%).

Not bad considering it was a crap game, competitively speaking, ending before it really started. And the 50% increase for Detroit must have been a function of that can’t-look-away-from-a-car-crash thing with respect to their boy Justin Verlander.

MLB is also touting all of the social media buzz surrounding the game. Specifically, that initiative they launched this year in which players tweeted from the ballpark after they were removed from the game:

On social media, the All-Star Game generated 807,603 total public Twitter and Facebook comments, a 257% increase over last year’s All-Star Game (226,461), based on data from Bluefin Labs.  In fact, by the end of the first inning last night there were already more social media comments than the entire 2011 All-Star Game generated.  Among 27 different All-Star related topics that trended worldwide on Twitter last night, the hashtag #ASG was used in 245,362 social media comments making it the most trended term for the telecast (30.4% of all comments).

I would guess there is some relationship — the nature of which I have no idea, but I suspect exists anyway — between social media buzz and ratings. Maybe it’s weak. Maybe it’s counterintuitive, but I bet it’s something.

Twins place Miguel Sano on the 10-day disabled list with shin injury

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The Twins have placed third baseman Miguel Sano on the 10-day disabled list with a stress reaction in his left shin, per the Star Tribune’s LaVelle E. Neal. Sano left Saturday’s game against the Diamondbacks after running out a ground ball double play in the fourth inning and was held out of Sunday’s lineup.

Sano, 24, is batting .267/.356/.514 with 28 home runs and 77 RBI in 475 plate appearances this season. The Twins are five back of the Indians for first place in the AL Central and currently hold a tie with the Angels for the second Wild Card slot.

Ehire Adrianza got the start at third base during Sunday’s win and could handle the hot corner while Sano is out. Eduardo Escobar could also get some time at third.

Buster Posey thinks Hector Neris hit him on purpose

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Giants catcher Buster Posey was hit by a pitch in the bottom of the eighth inning during Sunday afternoon’s series finale against the Phillies. It was a first-pitch fastball from closer Hector Neris, who had just entered the game. The Giants then had the bases loaded, but Pablo Sandoval struck out to end the inning and the Giants went on to lose 5-2.

After the game, Posey said he thinks Neris hit him on purpose, per Henry Schulman of the San Francisco Chronicle. Posey thinks Neris thought he couldn’t get him out.

Per MLB.com’s Todd Zolecki, Neris said “absolutely not” when asked if he threw at Posey on purpose. The rest of the Phillies clubhouse, per Zolecki, “Say whaaat?!”

Here’s a link to the video of Posey getting hit. Now that we have automatic intentional walks, pitchers don’t even have to risk throwing four pitches wide of the strike zone to intentionally walk a hitter, so if Neris felt he couldn’t get Posey out, there was still no need to hit him. Furthermore, Neris isn’t going to hit Posey to load the bases and put the go-ahead run on first in a 4-2 ballgame. Sandoval has been a much worse hitter than Posey, for sure, but Neris would lose the platoon advantage if he felt like facing Sandoval instead, anyway.

Getting hit hurts, so it’s understandable Posey may have been salty in the moment. But after the game, when the pain has subsided and he’s had time to think over everything, there’s no way Posey should still come to the conclusion that Neris was trying to hit him on purpose.