All-Star Game ratings up, social media activity goes bonkers

13 Comments

The numbers are out for last night’s All-Star Game and they’re pretty good:

The All-Star Game telecast on Fos drew an 8.1 metered market rating according to data from Nielsen, representing a +3% increase over the 7.9 from last year’s game in Phoenix. Fox won the night in prime time, beating its nearest competitor by 47%.  St. Louis led all markets with a 20.5 rating, followed by host Kansas City which averaged an 18.7 and Detroit which delivered a 16.1.  Among the markets seeing the biggest increase in ratings over last year were Detroit (+50%), Washington (+36%), Los Angeles (+27%) and Dallas (+27%).

Not bad considering it was a crap game, competitively speaking, ending before it really started. And the 50% increase for Detroit must have been a function of that can’t-look-away-from-a-car-crash thing with respect to their boy Justin Verlander.

MLB is also touting all of the social media buzz surrounding the game. Specifically, that initiative they launched this year in which players tweeted from the ballpark after they were removed from the game:

On social media, the All-Star Game generated 807,603 total public Twitter and Facebook comments, a 257% increase over last year’s All-Star Game (226,461), based on data from Bluefin Labs.  In fact, by the end of the first inning last night there were already more social media comments than the entire 2011 All-Star Game generated.  Among 27 different All-Star related topics that trended worldwide on Twitter last night, the hashtag #ASG was used in 245,362 social media comments making it the most trended term for the telecast (30.4% of all comments).

I would guess there is some relationship — the nature of which I have no idea, but I suspect exists anyway — between social media buzz and ratings. Maybe it’s weak. Maybe it’s counterintuitive, but I bet it’s something.

Steven Matz likely to start season on DL; Zack Wheeler to adhere to innings limit

Joe Robbins/Getty Images
Leave a comment

Mets manager Terry Collins said on Wednesday, “It’s unlikely that [Steven Matz] will start the season with us.” The final spot in the Mets’ starting rotation will go to either Zack Wheeler or Seth Lugo, Newsday’s Marc Carig reports.

On Wheeler’s innings limit, assistant GM John Ricco said, “There’s going to be some number but we don’t exactly know what that is.” Wheeler missed the last two seasons after undergoing Tommy John surgery.

Neither Wheeler nor Lugo have had terrific springs as each carries a 5.11 and 5.56 Grapefruit League ERA, respectively. However, Carig notes that Wheeler has impressed simply by appearing healthy and brandishing a fastball that once again sits in the mid- to high-90’s. Lugo, meanwhile, proved crucial to the Mets last year, posting a 2.67 ERA across eight starts and nine relief appearances.

Rockies sign 30-year lease to stay in Coors Field

Bart Young/Getty Images
5 Comments

Nick Groke of the Denver Post reports that the Rockies agreed to a $200 million, 30-year lease with the Metropolitan Baseball Stadium District, which is the state division that owns Coors Field. As part of the deal, the Rockies will lease and develop a plot of land south of the stadium, which will cost the team $125 million for 99 years.

As Groke points out, had the Rockies not reached a deal by Thursday, March 30, the lease would have rolled over for five more years.

Rockies owner Dick Monfort issued a statement, saying, “We are proud that Coors Field will continue to be a vital part of a vibrant city, drawing fans from near and far and making our Colorado residents proud.”

The Rockies moved into Coors Field in 1995. It is the National League’s third oldest stadium. In that span of time, the Rockies have made the playoffs three times, the last coming in 2009 when they lost in the NLDS to the Phillies. The Rockies were swept in the 2007 World Series by the Red Sox.