The numbers are out for last night’s All-Star Game and they’re pretty good:
The All-Star Game telecast on Fos drew an 8.1 metered market rating according to data from Nielsen, representing a +3% increase over the 7.9 from last year’s game in Phoenix. Fox won the night in prime time, beating its nearest competitor by 47%. St. Louis led all markets with a 20.5 rating, followed by host Kansas City which averaged an 18.7 and Detroit which delivered a 16.1. Among the markets seeing the biggest increase in ratings over last year were Detroit (+50%), Washington (+36%), Los Angeles (+27%) and Dallas (+27%).
Not bad considering it was a crap game, competitively speaking, ending before it really started. And the 50% increase for Detroit must have been a function of that can’t-look-away-from-a-car-crash thing with respect to their boy Justin Verlander.
MLB is also touting all of the social media buzz surrounding the game. Specifically, that initiative they launched this year in which players tweeted from the ballpark after they were removed from the game:
On social media, the All-Star Game generated 807,603 total public Twitter and Facebook comments, a 257% increase over last year’s All-Star Game (226,461), based on data from Bluefin Labs. In fact, by the end of the first inning last night there were already more social media comments than the entire 2011 All-Star Game generated. Among 27 different All-Star related topics that trended worldwide on Twitter last night, the hashtag #ASG was used in 245,362 social media comments making it the most trended term for the telecast (30.4% of all comments).
I would guess there is some relationship — the nature of which I have no idea, but I suspect exists anyway — between social media buzz and ratings. Maybe it’s weak. Maybe it’s counterintuitive, but I bet it’s something.