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All-Star Game ratings up, social media activity goes bonkers

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The numbers are out for last night’s All-Star Game and they’re pretty good:

The All-Star Game telecast on Fos drew an 8.1 metered market rating according to data from Nielsen, representing a +3% increase over the 7.9 from last year’s game in Phoenix. Fox won the night in prime time, beating its nearest competitor by 47%.  St. Louis led all markets with a 20.5 rating, followed by host Kansas City which averaged an 18.7 and Detroit which delivered a 16.1.  Among the markets seeing the biggest increase in ratings over last year were Detroit (+50%), Washington (+36%), Los Angeles (+27%) and Dallas (+27%).

Not bad considering it was a crap game, competitively speaking, ending before it really started. And the 50% increase for Detroit must have been a function of that can’t-look-away-from-a-car-crash thing with respect to their boy Justin Verlander.

MLB is also touting all of the social media buzz surrounding the game. Specifically, that initiative they launched this year in which players tweeted from the ballpark after they were removed from the game:

On social media, the All-Star Game generated 807,603 total public Twitter and Facebook comments, a 257% increase over last year’s All-Star Game (226,461), based on data from Bluefin Labs.  In fact, by the end of the first inning last night there were already more social media comments than the entire 2011 All-Star Game generated.  Among 27 different All-Star related topics that trended worldwide on Twitter last night, the hashtag #ASG was used in 245,362 social media comments making it the most trended term for the telecast (30.4% of all comments).

I would guess there is some relationship — the nature of which I have no idea, but I suspect exists anyway — between social media buzz and ratings. Maybe it’s weak. Maybe it’s counterintuitive, but I bet it’s something.

Yankees sign Matt Holliday to a one-year, $13 million deal

ST. LOUIS, MO - JULY 20: Matt Holliday #7 of the St. Louis Cardinal hits a solo home run during the second inning against the San Diego Padres of game one of a doubleheader at Busch Stadium on July 20, 2016 in St. Louis, Missouri. (Photo by Scott Kane/Getty Images)
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Update (6:52 PM EST): The deal is expected to be one year for $13 million, per Jon Heyman of FanRag Sports. Ken Rosenthal of FOX Sports confirms the report.

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The Yankees are close to signing veteran free agent Matt Holliday, WFAN’s Sweeny Murti reports.

Holliday, who turns 37 years old next month, was limited to 110 games in 2016 with the Cardinals due to a fractured left thumb suffered in the second half. He finished the season hitting .246/.322/.461 with 20 home runs and 62 RBI in 426 plate appearances.

Holliday is likely looking at spending the majority of his time in the DH role. Alex Rodriguez, Carlos Beltran, and Brian McCann handled the DH role for a majority of the time last season but all three have moved on — Rodriguez was released in the second half, Beltran just signed with the Astros, and McCann was traded to the Astros last month.

Bud Selig and John Schuerholz elected to the Hall of Fame

Bud Selig
AP Photo/Stephen Brashear
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Update (6:20 PM EST): Former Braves president and Royals GM John Schuerholz was also inducted to the Hall of Fame along with Selig, David O’Brien of the Atlanta Journal-Constitution reports.

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Tom Haudricourt of the Milwaukee Journal-Sentinel reports that former commissioner Bud Selig has been elected to the Hall of Fame. Haudicourt adds that Selig was nervous about the vote and didn’t want to talk about it in fear of jinxing it.

Selig’s induction will be controversial, for reasons Craig laid out in his preview on Friday. His induction was also not surprising in the least because he’s on the Hall of Fame board. A commissioner being inducted is standard fare, or as Craig put it, “a gold watch.”

Other inductees joining Selig should be announced shortly.

How about putting Marvin Miller in the Hall of Fame?