All-Star Game ratings up, social media activity goes bonkers

13 Comments

The numbers are out for last night’s All-Star Game and they’re pretty good:

The All-Star Game telecast on Fos drew an 8.1 metered market rating according to data from Nielsen, representing a +3% increase over the 7.9 from last year’s game in Phoenix. Fox won the night in prime time, beating its nearest competitor by 47%.  St. Louis led all markets with a 20.5 rating, followed by host Kansas City which averaged an 18.7 and Detroit which delivered a 16.1.  Among the markets seeing the biggest increase in ratings over last year were Detroit (+50%), Washington (+36%), Los Angeles (+27%) and Dallas (+27%).

Not bad considering it was a crap game, competitively speaking, ending before it really started. And the 50% increase for Detroit must have been a function of that can’t-look-away-from-a-car-crash thing with respect to their boy Justin Verlander.

MLB is also touting all of the social media buzz surrounding the game. Specifically, that initiative they launched this year in which players tweeted from the ballpark after they were removed from the game:

On social media, the All-Star Game generated 807,603 total public Twitter and Facebook comments, a 257% increase over last year’s All-Star Game (226,461), based on data from Bluefin Labs.  In fact, by the end of the first inning last night there were already more social media comments than the entire 2011 All-Star Game generated.  Among 27 different All-Star related topics that trended worldwide on Twitter last night, the hashtag #ASG was used in 245,362 social media comments making it the most trended term for the telecast (30.4% of all comments).

I would guess there is some relationship — the nature of which I have no idea, but I suspect exists anyway — between social media buzz and ratings. Maybe it’s weak. Maybe it’s counterintuitive, but I bet it’s something.

Video: Todd Frazier hits into a triple play in his first at-bat at Yankee Stadium

Lindsey Wasson/Getty Images
7 Comments

Newly acquired third baseman Todd Frazier spent his first five games with the Yankees on the road, playing once in Minnesota and four games in Seattle. He was set to take his first at-bat as a Yankee at Yankee Stadium on Tuesday night against the Reds. Unfortunately, things didn’t quite go how he likely expected them.

The Yankees quickly loaded the bases on consecutive singles from Matt Holliday, Didi Gregorius, and Chase Headley to lead off the bottom of the second inning. That brought up Frazier in his first at-bat at Yankee Stadium. He got ahead in the count 3-1 against Luis Castillo before hitting a sharp grounder to shortstop Jose Peraza. Gregorius went back to second base because he thought the ball had a chance to be caught on a line. Peraza stepped on the second base bag, then fired to first base for the double play. Votto then threw across the diamond to Eugenio Suarez at third base, catching Gregorius out in no man’s land. Holliday scored in the meantime, breaking a 0-0 tie, but Gregorius was eventually called out for running out of the base line in a run down.

Frazier entered the evening with just two hits (both singles) and one walk in 18 plate appearances as a Yankee.

Report: Brewers to acquire Anthony Swarzak from the White Sox

Matthew Stockman/Getty Images
14 Comments

Jon Heyman of FanRag Sports reports that the Brewers have agreed to a deal with the White Sox for reliever Anthony Swarzak. The White Sox will receive 3B/OF Ryan Cordell in return.

It’s no secret that the 53-48 first-place Brewers are on the hunt for relief help. While closer Corey Knebel has been great, the Brewers have been shaky leading up to the ninth inning as Carlos Torres owns a 4.65 ERA and Oliver Drake 5.05.

Swarzak, 31, has posted a 2.23 ERA with a 52/13 K/BB ratio in 48 1/3 innings this season. He can become a free agent after the season.

Cordell, 25, hit .284/.349/.506 with 10 home runs and 45 RBI in 292 plate appearances at Triple-A Colorado Springs. He’s the Brewers’ No. 17 prospect, according to MLB Pipeline.