old TV

All-Star Game ratings up, social media activity goes bonkers


The numbers are out for last night’s All-Star Game and they’re pretty good:

The All-Star Game telecast on Fos drew an 8.1 metered market rating according to data from Nielsen, representing a +3% increase over the 7.9 from last year’s game in Phoenix. Fox won the night in prime time, beating its nearest competitor by 47%.  St. Louis led all markets with a 20.5 rating, followed by host Kansas City which averaged an 18.7 and Detroit which delivered a 16.1.  Among the markets seeing the biggest increase in ratings over last year were Detroit (+50%), Washington (+36%), Los Angeles (+27%) and Dallas (+27%).

Not bad considering it was a crap game, competitively speaking, ending before it really started. And the 50% increase for Detroit must have been a function of that can’t-look-away-from-a-car-crash thing with respect to their boy Justin Verlander.

MLB is also touting all of the social media buzz surrounding the game. Specifically, that initiative they launched this year in which players tweeted from the ballpark after they were removed from the game:

On social media, the All-Star Game generated 807,603 total public Twitter and Facebook comments, a 257% increase over last year’s All-Star Game (226,461), based on data from Bluefin Labs.  In fact, by the end of the first inning last night there were already more social media comments than the entire 2011 All-Star Game generated.  Among 27 different All-Star related topics that trended worldwide on Twitter last night, the hashtag #ASG was used in 245,362 social media comments making it the most trended term for the telecast (30.4% of all comments).

I would guess there is some relationship — the nature of which I have no idea, but I suspect exists anyway — between social media buzz and ratings. Maybe it’s weak. Maybe it’s counterintuitive, but I bet it’s something.

Breitbart gives Curt Schilling a radio show to fight the Clinton criminal conspiracy

NEW YORK, NY - APRIL 27:  Former ESPN Analyst Curt Schilling talks about his ESPN dismissal and politics during SiriusXM's Breitbart News Patriot Forum hosted by Stephen K. Bannon and co-host Alex Marlow at the SiriusXM Studio on April 27, 2016 in New York, New York.  (Photo by Cindy Ord/Getty Images for SiriusXM)
Getty Images

Former major league pitcher and recently unemployed baseball commentator Curt Schilling has a new gig. He will be joining Breitbart News as the host of a daily online radio show during which he will offer political commentary and take calls from listeners. The radio show will be called “Whatever it Takes.”

The press release describes the show as, “Schilling’s unfiltered and insightful commentary on a mix of topics ranging from politics and culture to current affairs and perhaps some sports.”

Here’s Schilling’s take on it all, again, from the press release:

“God places things in our lives for specific reasons. After being fired by ESPN for my conservative opinions, I arrive here at Breitbart News, which I consider the last bastion of actual journalism. Yes, it’s openly conservative, but as much as liberals despise us they can’t deny the facts behind the arguments. This is the most important election of our lifetimes and under no circumstances can we allow a career criminal to be put in the Oval Office . . . I am proud to be a part of a team that will continue to point out the very thing that’s ruining this country: liberal, progressive, socialist agenda driven by the elite globalist connected to American politics and the Clinton family.”

That’s special. And I suspect the sorts of people who tell Bill and me to “stick to sports” won’t be doing the same to Schilling. Which is fine. I’m all for letting a thousand freak flags fly.  And Schilling’s is one of the freakiest.

In other news, Schilling tried to organize a Donald Trump rally over the weekend at Boston’s city hall. About 15 people showed up for it. Good luck with those radio ratings, Curt.

World Series umpiring crew announced. Hi, Joe West!

ST. LOUIS, MO - SEPTEMBER 12: Manager Joe Maddon #70 of the Chicago Cubs is ejected from the game in the ninth inning by umpire Joe West #22 at against the St. Louis Cardinals Busch Stadium on September 12, 2016 in St. Louis, Missouri.  (Photo by Dilip Vishwanat/Getty Images)
Getty Images

Major League Baseball has announced the umpiring crew for the World Series. John Hirschbeck is the crew chief. It’s his fifth World Series assignment, third as a crew chief.

A surprising name on the crew is Joe West. It’ll be his sixth World Series overall, but first since 2012. There had been chatter for several years that Major League Baseball was making a more concerted effort to get its best umpires into the World Series more often while minimizing the appearances of its weakest umpires. Most assumed West’s absence from the Fall Classic in recent years, despite his seniority, was a function of that. Maybe they’re still making merit a priority and maybe West has just improved? I’ll leave that for you to judge.

Anyway, here is the lineup of umps for Game 1. They will rotate after that, of course. If the series goes six games, Cowboy Joe will be calling the balls and strikes:

Home plate: Larry Vanover
1B: Chris Guccione
2B: John Hirschbeck
3B: Marvin Hudson
LF: Tony Randazzo
RF: Joe West
Replay Official for Games 1-2: Sam Holbrook (with assistance from Todd Tichenor)
Replay Official for Games 3-7: Larry Vanover (with assistance from Todd Tichenor)