old TV

All-Star Game ratings up, social media activity goes bonkers


The numbers are out for last night’s All-Star Game and they’re pretty good:

The All-Star Game telecast on Fos drew an 8.1 metered market rating according to data from Nielsen, representing a +3% increase over the 7.9 from last year’s game in Phoenix. Fox won the night in prime time, beating its nearest competitor by 47%.  St. Louis led all markets with a 20.5 rating, followed by host Kansas City which averaged an 18.7 and Detroit which delivered a 16.1.  Among the markets seeing the biggest increase in ratings over last year were Detroit (+50%), Washington (+36%), Los Angeles (+27%) and Dallas (+27%).

Not bad considering it was a crap game, competitively speaking, ending before it really started. And the 50% increase for Detroit must have been a function of that can’t-look-away-from-a-car-crash thing with respect to their boy Justin Verlander.

MLB is also touting all of the social media buzz surrounding the game. Specifically, that initiative they launched this year in which players tweeted from the ballpark after they were removed from the game:

On social media, the All-Star Game generated 807,603 total public Twitter and Facebook comments, a 257% increase over last year’s All-Star Game (226,461), based on data from Bluefin Labs.  In fact, by the end of the first inning last night there were already more social media comments than the entire 2011 All-Star Game generated.  Among 27 different All-Star related topics that trended worldwide on Twitter last night, the hashtag #ASG was used in 245,362 social media comments making it the most trended term for the telecast (30.4% of all comments).

I would guess there is some relationship — the nature of which I have no idea, but I suspect exists anyway — between social media buzz and ratings. Maybe it’s weak. Maybe it’s counterintuitive, but I bet it’s something.

Photo of the Day: Colby Rasmus just wants to love on everybody

Colby Rasmus

Colby Rasmus hit a big home run last night to set off the scoring and to set the tone for the Astros.

After the game he spoke to Jeff Passan of Yahoo and voiced some nice perspective and maturity as well, acknowledging that his time and St. Louis and Toronto left him with a reputation that he’d rather not have follow him around forever, saying “I don’t want them to say Colby Rasmus was a piece of crap because he had all of this time and just wanted to be a douche. I just try to love on everybody.”

Fair. By the way, this is what Rasmus looked like either just before or just after telling reporters that he “just tries to love on everybody.”


Ready for some lovin’?

There’s no one to blame in Yankees’ loss

Joe Girardi

You’re going to boo All-Star Brett Gardner for striking out against a Cy Young contender?

You’re going to bash Alex Rodriguez for going hitless in another postseason game, three years after his last one?

Maybe you’d prefer to put it all on Masahiro Tanaka for giving up two solo homers to a lineup full of 20-homer guys?

The truth is that the Yankees were supposed to lose tonight. They were facing an outstanding left-hander with their forever-lefty-heavy lineup, and they simply didn’t have anyone pitching like an ace to set themselves up nicely for a one-game, winner-take-all showdown. The 3-0 result… well, that’s how this was supposed to go down.

It didn’t necessarily mean it would; what fun would it be if the better team always won? And the Astros might not even be a better team than the Yankees. However, the Astros with Dallas Keuchel on the mound were certainly a better team than the Yankees with whoever they picked to throw.

I just don’t see where it’s worth putting any blame tonight. Joe Girardi? He could have started John Ryan Murphy over Brian McCann against the tough lefty, but he wasn’t willing to risk Tanaka losing his comfort zone by using a backup catcher.

The front office could have added more talent, perhaps outbidding the Blue Jays for David Price or the Royals for Johnny Cueto, and set themselves up better for the postseason. However, that would have cost them Luis Severino and/or Greg Bird, both of whom went on to play key roles as the Yankees secured the wild card. Would it really have been worth it? I don’t think so.

Tanaka gave the Yankees what they should have expected. Had Keuchel’s stuff been a little off on short rest, Tanaka’s performance would have kept the Yankees in the game.

Keuchel, though, was on his game from the first pitch. The Astros bullpen might have been a bit more vulnerable, and late at-bats from Gardner, Carlos Beltran, Rodriguez and McCann definitely left something to be desired. Still, on the whole, the lack of offense was quite a team effort.

The Yankees got beat by a better team tonight.  I’m not sure the Astros would have been better in Games 2-7 in a longer series, but they had everything in their favor in this one.