Macy’s started selling Yankees Cologne a few months ago. And it’s a big hit:
Industry sources said Cloudbreak will sell $12 million to $14 million of the Yankees cologne — $62 for a 3.4-ounce bottle — and the similarly priced “Yankees For Her” perfume by year’s end. Cloudbreak Group CEO Tom Butkiewicz would not confirm dollar figures, but said sales were on track to exceed initial projections by an astounding 40 percent.
I haven’t smelled the stuff, but for some reason I just assume it smells like my freshman year roommates. Those guys would roll out of bed, pick up a shirt off the dorm room floor and just douse the hell out of it in Claiborne for Men. So some combination of body odor, musty, dusty dorm floor and Claiborne. Has to be that.
The success of this stuff has MLB wanting to license scents for other teams too. Quick: anyone have any ideas what an Atlanta Braves cologne would smell like? How about the Mets? Philly? The mind, and the nose, reels …
Tim Tebow isn’t letting go of his major league dreams just yet. The former NFL quarterback is slated to appear with the Mets during spring training this year, extending what initially looked like an ill-fated career choice for at least one more season. Per the club’s official announcement on Friday, he’ll join a group of spring training invitees that includes top-30 prospects like Peter Alonso, P.J. Conlon, Patrick Mazeika and David Thompson.
Tebow, 30, hasn’t taken to professional baseball as gracefully as expected. He batted a cumulative .226/.309/.347 with eight home runs and a .656 OPS in 486 plate appearances for Single-A Columbia and High-A St. Lucie in 2017. While that wasn’t enough to compel the Mets to give the aging outfielder a big league tryout, there’s no denying that Tebow brought substantial benefit to their minor league affiliates — in the form of increased attendance figures and ticket sales, that is.
Even after the Mets were booted from the NL East race last September, they resisted the idea of promoting Tebow for a late-season attendance boost of their own. That’s not to say they’re planning on taking the same approach in 2018; Tebow will undoubtedly get his cup of coffee in the majors at some point, but for now, a Grapefruit League tryout is likely as close as he’ll ever get to playing with the team’s big league roster on an everyday basis.