Frank Deford

Frank Deford laments the passing of journalism that Frank Deford likes (and which hasn’t passed)

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The legendary Frank Deford spoke at an awards ceremony on Friday, and during  his acceptance speech he lamented what he believes to be the death of sports journalism.

He was somewhat vague on what he thinks is causing the death, but he goes after sports writing that is primarily about statistics and “texting,” suggesting that he believes internet writing, sabermetric-style analysis and social media based stuff like Twitter are killing sports writing.

This, he says, is creating a class of readers and reporters who are “optionally illiterate.” Those who can read and write weighty things, but choose not to.

And what is lost?

Like everyone else, I have no idea what’s going to happen to the future of our profession. The great thing about sportswriting is that it’s about storytelling. The drama, the glamor …. I don’t want to see sportswriting be overwhelmed by statistics. I want to read about the heart and blood of athletes and their stories, which has made sportswriting so special.

I worry who is going to pay for the expensive stuff. The long, expensive, investigative pieces, the enterprise journalism. The work that matters more than anything else and justifies the whole experience as journalists.

I understand what Deford is talking about, but I think he (a) misidentifies who the consumer of sports media is; and (b) identifies a false choice with respect to what sports media can be.

Deford has obviously enjoyed the hell out of his career, but since when is sports reporting — or any reporting — about that which “justifies the whole experience as journalists?”

Of course it’s more fun to write an in-depth piece on an athlete or a game that conveys a storyline. A story that communicates pathos. Which tells a rich story. Which requires travel to big events and meetings with exciting people. That makes a reporter’s job fun!  But it’s the readers who matter, right? What they want is what is important, not what the reporter wants, correct?

Statistics and recaps may bore the hell out of Frank Deford, but based on the consumption patterns of readers — and just how many more eyes are reading more things about sports on the Internet these days than ever subscribed to Sports Illustrated — I’d say that the readers like that stuff just fine. Maybe quickly wanting to learn what will help his fantasy team better during his lunch hour renders a given reader “optionally illiterate,” but it also gives that reader what he wants, and that’s the whole point of any consumer product. And, yes, sports media is a consumer product.*

But that leads to the second part: giving the reader tweets, texts, blurbs, charts or blog posts with that less-glamorous, less-drama-filled content does not mean that the reader cannot also enjoy the writing Deford thinks is disappearing. The investigative stuff. The in-depth features. The things that only a reporter with good access, brains, skills and the ability to tell a good story can provide. It may not be considered the flagship of sports writing like it was in Deford’s heyday, but there’s still an awful lot of that around. Amy Nelson and Jeff Passan do it for online outlets. There are still a lot of others who do it too. And, actually, it’s one area where there is a tremendous opportunity for growth in sports media.

I’ve written about this before, but there is a future in substantive sports media, and it’s not about the bits and pieces that get tweeted today. What we’ve come to call “commodity news,” which teams and leagues themselves are taking over. So much of what I suspect Deford hates actually falls under that category. That day’s lineup; official quotes from players and coaches; other things that can be easily disseminated and more effectively controlled by the team’s increasingly sophisticated media arms and which have turned so many reporters into tweet-first, think-later spokespeople, largely against their will.

The media can and should let the teams and leagues have that stuff, because it does nothing to help any given newspaper, blog or website to simply regurgitate things that will be all over the place in seconds. Rather, the media will do better by concentrating its resources on providing content that differentiates it from the competition. This can be in-depth and investigative stuff. It can be opinion writing like we do a lot of here at HBT. It can be gossip like Deadspin. It can be unique statistical analysis like Fangraphs. Anything, really.

The point is for the writer, newspaper or website to put their particular stamp on the product to make readers want to get it from them specifically as opposed from any old place. Once that unique voice or angle has been established, the opportunity for the money, which Deford specifically worries about, arrives, because you’ve created a unique product that people will come back to. One that can’t be easily repeated or replicated or undermined. All it takes is the will to commit to a given model and stick with it even if the immediate financial benefits aren’t apparent. Online media is maturing. Eventually it’s gonna shake out and there will be winners and losers. Making your outlet a winner requires it to have a plan now.

And the end result of that: a world in which people can read their fantasy updates, their statistical analysis, their in-depth reporting, their rumor mongering, their human interest features, their texts, their tweets, and their long form whatever from anyplace they want.

Not a world like Deford fears in which it’s either this or that, either good or bad, either glamorous and drama-filled or “illiterate.”

*I am aware that there are those who like to think of the press as The Fourth Estate. That it speaks truth to power and all of that stuff. Well, that’s admirable and it may be what has been taught in J-school for the past 40 years or so, but the notion of the press being some greater institution than a mere business is a relatively recent, relatively short-lived and approaching obsolete one. There have always been examples of great journalism rising above mere product and serving a social good — and reporters should clearly strive to write good important stories — but as an overarching purpose of the press, that notion flourished in the 60s and 70s and has been dying pretty slowly for several years.

And it hasn’t been the bloggers and tweeters that killed it. It’s the people and companies who own the newspapers that have done so. If you don’t believe this, ask why your local paper is smaller than it used to be and the newsroom emptier than it used to be. Papers themselves believe that they’re for-profit businesses, and they act accordingly. We pretend that’s an aberration at our peril.    

Video: Bryce Harper launches a homer into the upper deck

WASHINGTON, DC - MAY 24: Bryce Harper #34 of the Washington Nationals looks on against the New York Mets at Nationals Park on May 24, 2016 in Washington, DC. (Photo by Patrick Smith/Getty Images)
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Nationals outfielder Bryce Harper has had a tough month of May. Opposing pitchers have become increasingly unwilling to throw hittable pitches in the strike zone for him, and he’s had trouble adjusting. Entering Thursday’s action, Harper was hitting .194/.454/.306 with two home runs in 97 plate appearances this month. 31 of those plate appearances ended in a walk, nine intentionally.

Harper finally got a pitch to hit in the sixth inning against Cardinals starter Mike Leake. Leake threw a 1-1 curve and Harper promptly launched into the upper deck at Nationals Park. It’s Harper’s 12th homer of the year.

Jackie Bradley, Jr.’s hitting streak ends at 29 games

BOSTON, MA - MAY 25:  Blake Swihart #23 of the Boston Red Sox congratulates Jackie Bradley Jr. #25 after he scored a run against the Colorado Rockies  during the fifth inning at Fenway Park on May 25, 2016 in Boston, Massachusetts.  (Photo by Maddie Meyer/Getty Images)
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Red Sox outfielder Jackie Bradley, Jr. was unable to continue his hitting streak on Thursday night, going 0-for-4 out of the leadoff spot against the Rockies in an 8-2 loss. He hit a deep fly ball to right field in the first inning, missing a home run by a few feet. He hit another deep drive in the fifth, but it was caught in front of the wall in center field at Fenway Park by Charlie Blackmon. In his final at-bat, Bradley weakly grounded out on the first pitch from Jon Gray to lead off the eighth inning.

Bradley’s 29-game streak tied Johnny Damon for the fourth-longest streak in Red Sox history. Dom DiMaggio still has the longest in club history at 34 games.

Shortstop Xander Bogaerts was able to extend his hitting streak streak to 19 games. He went 1-for-3, hitting a line drive single in the first.

Softball legend Jennie Finch to manage a professional men’s baseball team

NEW YORK, NY - NOVEMBER 03:  Jennie Finch attends a press conference at Marathon Pavilion in Central Park on November 3, 2011 in New York City.  (Photo by Andy Kropa/Getty Images)
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Softball legend Jennie Finch will make history on Sunday when she will serve as a guest manager for the Bridgeport Bluefish of the independent Atlantic League. She will become the first woman to manage a men’s professional baseball team.

In the club’s announcement, GM Jamie Toole said, “We are really excited to have Jennie come out and manage the team. She is an incredible athlete and a wonderful person, and we hope our fans will enjoy seeing her in a Bluefish uniform for the day.”

Finch won the 2001 Women’s College World Series with the University of Arizona. She won the gold medal with Team USA in the 2004 Summer Olympics and silver in the 2008 Summer Olympics.

Finch is only managing one game, but it’s still a positive step for inclusiveness in professional sports. Hopefully, in the future, we see more women in sportswriting, broadcasting, coaching, and front office positions.

Mike Moustakas out for the rest of the 2016 season with a torn ACL

KANSAS CITY, MO - APRIL 21:  Mike Moustakas #8 of the Kansas City Royals hits a single in the first inning against the Detroit Tigers at Kauffman Stadium on April 21, 2016 in Kansas City, Missouri. (Photo by Ed Zurga/Getty Images)
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Royals third baseman Mike Moustakas has been placed on disabled list with a torn right ACL, the club announced on Thursday. He is expected to miss the rest of the season, per MLB.com’s Jeffrey Flanagan. Outfielder Brett Eibner has been recalled from Triple-A Omaha.

Moustakas suffered the injury colliding with teammate Alex Gordon attempting to catch a foul ball. Gordon suffered a fractured scaphoid bone, which will keep him out of action for three to four weeks.

It’s a tough break for Moustakas as he missed time earlier this month with a fractured thumb. He lands back on the DL hitting .240/.301/.500 with seven home runs and 13 RBI in 113 plate appearances.