Ten Cent Beer Night

Happy Anniversary, Ten Cent Beer Night!


On June 4, 1974 the Cleveland Indians did what every right-thinking organization in need of an attendance boost would do: they offered fans ten cent beer with no purchase limits (in today’s dollars it would be 47 cent beer night).  What could possibly go wrong?

Everything, of course:

Meanwhile, throughout the contest, the crowd in attendance, which was already heavily inebriated, grew more and more unruly. A woman ran out to the Indians’ on-deck circle and flashed her breasts, and a naked man sprinted to second base as Grieve hit his second home run of the game. A father and son pair ran onto the outfield and mooned the fans in the bleachers one inning later. The crowd was further agitated when Cleveland’s Leron Lee hit a line drive into the stomach of Rangers pitcher Ferguson Jenkins, after which Jenkins dropped to the ground. Fans in the upper deck of Municipal Stadium cheered, then chanted “Hit ’em again! Hit ’em again! Harder! Harder!”

As the game progressed, more fans ran onto the field and caused problems. Ranger Mike Hargrove was pelted with hot dogs and spit, and at one point was nearly struck with an empty gallon jug of Thunderbird.

And that’s before the full-scale riot actually occurred, ending the game.  And note: why anyone would bring a bottle of Thunderbird to a game when the beer was already dirt cheap is beyond me, but it was the 1970s I guess.

A few years ago, Paul Jackson of ESPN wrote a long remembrance of Ten Cent Beer Night, complete with background, Cleveland history and an analysis of everything that led up to and fell out from the ill-fated promotion.  It’s great reading.

Oh, and the best part: despite the ten cent beer promotion more than tripling average attendance that night, the park — with a capacity of some 81,000 — still only held 25,000 that night.  Different times, dudes. Different times.

World Series Game 1 Lineup: Schwarber and Coghlan in, Heyward out

LOS ANGELES, CA - OCTOBER 18:  Chris Coghlan #8 of the Chicago Cubs reacts after lining out to end the game against the Los Angeles Dodgers in the ninth inning of game three of the National League Championship Series at Dodger Stadium on October 18, 2016 in Los Angeles, California.  (Photo by Harry How/Getty Images)
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The Cubs and Indians have released their lineups for Game 1 of the World Series.

Joe Maddon makes two notable changes: Kyle Schwarber as the DH and Chris Coghlan in right, with Jason Heyward on the bench.

Heyward has been close to a lost cause at the plate all season for the Cubs and is 2-for-24 in the playoffs this year. While his defense is a plus, Maddon has decided that he’d rather have the lefty Coghlan facing Corey Kluber.

1. Dexter Fowler (S) CF
2. Kris Bryant (R) 3B
3. Anthony Rizzo (L) 1B
4. Ben Zobrist (S) LF
5. Kyle Schwarber (L) DH
6. Javier Baez (R) 2B
7. Chris Coghlan (L) RF
8. Addison Russell (R) SS
9. David Ross (R) C

For the Indians:

1. Rajai Davis (R) CF
2. Jason Kipnis (L) 2B
3. Francisco Lindor (S) SS
4. Mike Napoli (R) 1B
5. Carlos Santana (S) DH
6. Jose Ramirez (S) 3B
7. Brandon Guyer (R) LF
8. Lonnie Chisenhall (L) RF
9. Roberto Perez (R) C

Tim Wallach to interview for the Rockies managerial opening

GLENDALE, AZ - FEBRUARY 20:  Bench coach Tim Wallach of the Los Angeles Dodgers poses for a portrait during spring training photo day at Camelback Ranch on February 20, 2014 in Glendale, Arizona.  (Photo by Christian Petersen/Getty Images)
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Joe Frisaro of MLB.com reports that the Rockies have been granted permission to interview Marlins bench coach Tim Wallach about their managerial opening.

Wallach was a bench coach for Don Mattingly with both the Dodgers and Marlins. Before that he was a third base coach for L.A. and before that he managed in Triple-A where he was the Pacific Coast League Manager of the Year in 2009 with Albuquerque. He likewise served time as the Dodgers hitting coach. He previously interviewed for managers gigs in Detroit and Seattle but didn’t make the cut.

Walt Weiss was fired as Rockies manager after going 283-365 in four seasons.