Broadcast rights fees are going nuts. Are they sustainable?

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What has been driving the huge free agent deals we saw this past winter, the large contract extensions we’ve seen recently and the $2 billion sale price of the Los Angeles Dodgers?  Why, big-time increases in broadcast rights fees, that’s what.

Today at Variety our friend Jon Weisman takes a look at this phenomenon, what is behind it and asks whether it’s sustainable or, rather, if it’s a big bubble that could be popped via cable TV regulation or something.

It behooves you to read this if you care at all about the financial context in which baseball currently finds itself, as broadcast rights and the riches they are raining down on the game are the most important thing impacting it, by far.

Battle of the Aces: Max Scherzer takes on Clayton Kershaw tonight

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I hope you don’t have any plans tonight at around 10PM Eastern time, because that’s when we get a pitching matchup for the ages as Max Scherzer will take on Clayton Kershaw at Dodger Stadium. When they meet tonight it will be the first time two pitchers with three or more Cy Young Awards have matched up since 2006. That year, and in 2005 and 2000, Roger Clemens faced Greg Maddux. In 2001 Clemens faced Pedro Martinez.

Kershaw won his hardware in 2011, 2013 and 2014, with an MVP award in 2014 to boot. Scherzer collected trophies in 2013, 2016 and 2017. Each has started the 2018 season in Cy Young form. Kershaw is 1-2, but that record is due to poor run support. He has a 1.73 ERA and has struck out 31 batters and has walked only three in 26 innings. Scherzer is 3-1 with a 1.33 ERA and a whopping 38 strikeouts to only 4 walks in 27 innings.

This will be the third time that Kershaw and Scherzer faced each other if you include the playoffs. The first meeting was a decade ago when both were rookies. They most recently faced off in Game 1 of the 2016 NLDS, way back when Scherzer only had one Cy Young Award to his credit. Kershaw beat Scherzer in that playoff game and the Dodgers beat Scherzer’s teams in the two regular season matchups, with neither guy setting the world on fire. As so often happens in baseball, the hype hasn’t been matched by reality.

Still, there’s always a chance it will. And even if, in the end, this turns into a slugfest, the first couple of innings should at least give us some hope of something good. I’ll be watching.