Social Media

Major League Baseball releases its social media policy — and it’s pretty good

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Part of the new Collective Bargaining Agreement reached last November was the implementation of a social media policy for players. They didn’t come up with one, actually, but they said they were going to.  Now they have, and it was just forwarded to me.

It’s in two parts, one for major leaguers and one for minor leaguers. It was accompanied by an explanatory memo.  Here are some highlights, starting with the memo to all players on 40-man rosters, which starts out in a surprisingly refreshing way:

While having a Social Media policy is important to protecting the interests of everyone involved in promoting the game, we hope that you will not view this policy as a blanket deterrent to engaging in social media. MLB recognizes the importance of social media as an important way for players to communicate directly with fans. We encourage you to connect with fans through Twitter, Facebook, and other social media platforms. Along with MLB’s extensive social media activities, we hope that your efforts on social media will help bring fans closer to the game and have them engaged with baseball, your club and you in a meaningful way.

Given the trend in the NFL and especially in college sports of teams and coaches strongly discouraging the use of social media and even banning it in some instances, this is pretty spiffy.  The memo goes on to tell players that they should use social media to interact with fans and to work on charity and promotional stuff.

The memo goes on to tell players (a) that just because you’re using your smart phone doesn’t mean that what you say on social media is private; and (b) to think before you tweet or post or whatever, because a statement on social media is no different than something said in a press conference.

This is simple yet essential and I’ve been saying it for years. Almost all of the hand-wringing about social media out there is based on it being new and different and scary and oh my stars and garters.  It’s not. Think of the Internet or your smart phone as a big microphone placed in the middle of town square and everything you say into it is heard by everyone.  It’s that simple, and I’m glad to see MLB and the MLBPA recognizing this rather than demonizing an entire swatch of human interaction simply because it’s new.

The policy itself is more of a legal document, but it basically consists of a list of ten prohibitions:

  • Players can’t make what can be construed as official club or league statements without permission;
  • Players can’t use copyrighted team logos and stuff without permission or tweet confidential or private information about teams or players, their families, etc.;
  • Players can’t link to any MLB website or platform from social media without permission;
  • No tweets condoning or appearing to condone the use of substances on the MLB banned drug list (which is everything but booze, right?);
  • No ripping umpires or questioning their integrity;
  • No racial, sexist, homophobic, anti-religious, etc. etc. content;
  • No harassment or threats of violence;
  • Nothing sexually explicit;
  • Nothing otherwise illegal.

That’s it.  Not terribly restrictive, especially considering that many employers’ rules about this sort of thing are way more harsh.  I don’t get the prohibition against linking MLB sites — note: you’re gonna want them to do this, MLB; it will be good for you — but everything else makes sense.

Also note: no ban about ripping the media. So that should be fun.

Finally, there is an enforcement clause saying that anyone who violates these rules is subject to discipline from the commissioner. Which, yeah, of course.

I’m guessing that social media experts who think more about this kind of thing than I do will find some fault or weirdness here. But to my two eyes — two eyes that read an awful lot of social media each day — this seems like a totally reasonable and smart policy.

And one which, in its encouragement of players to use social media is downright refreshing.

Report: Teams reluctant to gamble on Cliff Lee

Philadelphia Phillies starting pitcher Cliff Lee throws during the first inning of a baseball game against the Washington Nationals at Nationals Park Thursday, July 31, 2014, in Washington. (AP Photo/Alex Brandon)
AP Photo/Alex Brandon
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In Saturday’s column for the Boston Globe, Nick Cafardo suggests that free agent Cliff Lee is seeking a guaranteed major league deal between $6 and $8 million plus incentives. That is turning some otherwise interested teams away, as the lefty is still recovering from a torn flexor tendon in his left elbow. Lee hasn’t pitched since July 31, 2014.

Last month, Lee’s agent Darek Braunecker said the pitcher would need “a perfect fit” to pitch in 2016. He also noted that Lee has begun a full offseason throwing program.

In his most recent season, Lee compiled a 3.65 ERA with 72 strikeouts and 12 walks in 81 1/3 innings for the Phillies. The Phillies had signed him to a five-year, $120 million contract in December 2010 but declined a club option for the 2016 season, instead buying him out for $12.5 million.

Orioles reconsidering signing Yovani Gallardo

Yovani Gallardo
AP Photo/Tony Gutierrez
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In an article for MASN on Friday, Steve Melewski noted that the Orioles were reluctant to forfeit their first round draft pick (14th overall) in order to sign free agent starter Yovani Gallardo. The club is now reconsidering its stance and rechecking the right-handers medicals, MASN’s Roch Kubatko reports.

Gallardo, who turns 30 on February 27, posted a 3.42 ERA with 121 strikeouts and 68 walks over 184 1/3 innings for the Rangers last season. The Rangers had acquired him in a trade with the Brewers, sending Luis Sardinas, Corey Knebel, and minor leaguer Marcos Diplan to Milwaukee.

Gallardo has posted an ERA below 4.00 in six of his last seven seasons. He remains unsigned into February, however, because his strikeout rate has rapidly decreased with each year since 2012. Per FanGraphs, that rate was 23.7 percent in 2012, then went to 18.6 percent, 17.9 percent, and 15.3 percent progressively. Some of that may have to do with diminishing fastball velocity, as Gallardo’s 90.4 MPH average marked a career low among his eight full seasons with at least 100 innings pitched.

The Orioles lost starter Wei-Yin Chen, who signed with the Marlins, and the back end of their rotation is highly speculative with Kevin Gausman, Mike Wright, Odrisamer Despaigne, and Tyler Wilson. Adding a veteran like Gallardo, even if he is apparently declining, may be stabilizing.

Freddy Garcia is calling it a career

Screenshot 2016-02-07 at 10.16.43 AM
Elsa/Getty Images North America
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MLB.com’s Jesse Sanchez passes along word from the Dominican Republic that right-hander Freddy Garcia will hang up his cleats for good after Sunday’s Caribbean Series championship game.

Garcia will start that game for the Tigres de Aragua out of Venezuela. He’s taking on Mexico’s Venados de Mazatlan.

“Venezuelan fans are expecting something good from Freddy and so is everybody,” said Tigres de Aragua manager Eddie Perez, who also serves as the bullpen coach for the Atlanta Braves. “Knowing that it’s his last game is going to make it very special. We all hope he pitches a really good game so he can retire in a good way and bring the title for Venezuela. Everybody who is rooting for Venezuela expects him to do well.”

Garcia’s last major league game was in the 2013 postseason. The 39-year-0ld will finish with a 4.15 ERA, 1.30 WHIP, and 6.4 K/9 in 2,264 career regular-season innings. He had a 3.26 ERA in 11 playoff starts, winning a World Series title with the White Sox in 2005.

Video: 2016 will be a season to remember

Carlos+Correa+Houston+Astros+v+Arizona+Diamondbacks+Ctyu5RiU3SWl
Christian Petersen/Getty Images North America
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MLB.com put together this very cool video montage reviewing the 2015 season and setting us up for what should be a wild 2016. Young stars, veterans chasing milestones, unpredictable divisional races.

It’s so close to spring training. Let’s do this.