Social Media

Major League Baseball releases its social media policy — and it’s pretty good

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Part of the new Collective Bargaining Agreement reached last November was the implementation of a social media policy for players. They didn’t come up with one, actually, but they said they were going to.  Now they have, and it was just forwarded to me.

It’s in two parts, one for major leaguers and one for minor leaguers. It was accompanied by an explanatory memo.  Here are some highlights, starting with the memo to all players on 40-man rosters, which starts out in a surprisingly refreshing way:

While having a Social Media policy is important to protecting the interests of everyone involved in promoting the game, we hope that you will not view this policy as a blanket deterrent to engaging in social media. MLB recognizes the importance of social media as an important way for players to communicate directly with fans. We encourage you to connect with fans through Twitter, Facebook, and other social media platforms. Along with MLB’s extensive social media activities, we hope that your efforts on social media will help bring fans closer to the game and have them engaged with baseball, your club and you in a meaningful way.

Given the trend in the NFL and especially in college sports of teams and coaches strongly discouraging the use of social media and even banning it in some instances, this is pretty spiffy.  The memo goes on to tell players that they should use social media to interact with fans and to work on charity and promotional stuff.

The memo goes on to tell players (a) that just because you’re using your smart phone doesn’t mean that what you say on social media is private; and (b) to think before you tweet or post or whatever, because a statement on social media is no different than something said in a press conference.

This is simple yet essential and I’ve been saying it for years. Almost all of the hand-wringing about social media out there is based on it being new and different and scary and oh my stars and garters.  It’s not. Think of the Internet or your smart phone as a big microphone placed in the middle of town square and everything you say into it is heard by everyone.  It’s that simple, and I’m glad to see MLB and the MLBPA recognizing this rather than demonizing an entire swatch of human interaction simply because it’s new.

The policy itself is more of a legal document, but it basically consists of a list of ten prohibitions:

  • Players can’t make what can be construed as official club or league statements without permission;
  • Players can’t use copyrighted team logos and stuff without permission or tweet confidential or private information about teams or players, their families, etc.;
  • Players can’t link to any MLB website or platform from social media without permission;
  • No tweets condoning or appearing to condone the use of substances on the MLB banned drug list (which is everything but booze, right?);
  • No ripping umpires or questioning their integrity;
  • No racial, sexist, homophobic, anti-religious, etc. etc. content;
  • No harassment or threats of violence;
  • Nothing sexually explicit;
  • Nothing otherwise illegal.

That’s it.  Not terribly restrictive, especially considering that many employers’ rules about this sort of thing are way more harsh.  I don’t get the prohibition against linking MLB sites — note: you’re gonna want them to do this, MLB; it will be good for you — but everything else makes sense.

Also note: no ban about ripping the media. So that should be fun.

Finally, there is an enforcement clause saying that anyone who violates these rules is subject to discipline from the commissioner. Which, yeah, of course.

I’m guessing that social media experts who think more about this kind of thing than I do will find some fault or weirdness here. But to my two eyes — two eyes that read an awful lot of social media each day — this seems like a totally reasonable and smart policy.

And one which, in its encouragement of players to use social media is downright refreshing.

Mets tell Jay Bruce they plan on having him start in right field

NEW YORK, NEW YORK - SEPTEMBER 22:  Jay Bruce #19 of the New York Mets reacts after striking out in the ninth inning against the Philadelphia Phillies at Citi Field on September 22, 2016 in the Flushing neighborhood of the Queens borough of New York City.  (Photo by Mike Stobe/Getty Images)
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The Mets told Jay Bruce that the club plans on having him open the season as the everyday right fielder, Ken Davidoff of the New York Post reports. This comes as no surprise after the Mets failed to get any bites after dangling Bruce as a trade chip. The Mets reportedly wanted a pair of prospects in exchange for Bruce.

With Bruce in right, Yoenis Cespedes back in left, and Curtis Granderson in center, Michael Conforto appears to be the odd man out. He’ll either warm the bench or head back to Triple-A Las Vegas for regular at-bats.

Bruce, who turns 30 years old in April, had a rough final two months of the 2016 season after joining the Mets in a trade from the Reds. He hit a paltry .219/.294/.391 with eight home runs and 19 RBI in 187 plate appearances. Bruce, apparently, wanted to go anywhere but in New York.

Angels sign Eric Young, Jr. to a minor league contract

ATLANTA, GA - APRIL 11:  Eric Young Jr. #4 of the Atlanta Braves slides safely into third base on a RBI triple in the fifth inning against the New York Mets during the Braves opening series at Turner Field on April 11, 2015 in Atlanta, Georgia.  Andrelton Simmons #19 scored on the triple.  (Photo by Kevin C. Cox/Getty Images)
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Mike DiGiovanna of the Los Angeles Times reports that the Angels have inked outfielder Eric Young, Jr. to a minor league contract with an invitation to spring training.

Young, 31, played in just six games and logged one plate appearance in the majors this past season with the Yankees. He last played regularly in 2014. While Young doesn’t do much with the bat, he could provide value as a pinch-runner. He also offers versatility, having played all three outfield positions along with second base.

The Angels have Ben Revere as their fourth outfielder and Jefry Marte behind him, so Young would need to have a very impressive showing in spring training to find a spot on the Angels’ roster.