Social Media

Major League Baseball releases its social media policy — and it’s pretty good


Part of the new Collective Bargaining Agreement reached last November was the implementation of a social media policy for players. They didn’t come up with one, actually, but they said they were going to.  Now they have, and it was just forwarded to me.

It’s in two parts, one for major leaguers and one for minor leaguers. It was accompanied by an explanatory memo.  Here are some highlights, starting with the memo to all players on 40-man rosters, which starts out in a surprisingly refreshing way:

While having a Social Media policy is important to protecting the interests of everyone involved in promoting the game, we hope that you will not view this policy as a blanket deterrent to engaging in social media. MLB recognizes the importance of social media as an important way for players to communicate directly with fans. We encourage you to connect with fans through Twitter, Facebook, and other social media platforms. Along with MLB’s extensive social media activities, we hope that your efforts on social media will help bring fans closer to the game and have them engaged with baseball, your club and you in a meaningful way.

Given the trend in the NFL and especially in college sports of teams and coaches strongly discouraging the use of social media and even banning it in some instances, this is pretty spiffy.  The memo goes on to tell players that they should use social media to interact with fans and to work on charity and promotional stuff.

The memo goes on to tell players (a) that just because you’re using your smart phone doesn’t mean that what you say on social media is private; and (b) to think before you tweet or post or whatever, because a statement on social media is no different than something said in a press conference.

This is simple yet essential and I’ve been saying it for years. Almost all of the hand-wringing about social media out there is based on it being new and different and scary and oh my stars and garters.  It’s not. Think of the Internet or your smart phone as a big microphone placed in the middle of town square and everything you say into it is heard by everyone.  It’s that simple, and I’m glad to see MLB and the MLBPA recognizing this rather than demonizing an entire swatch of human interaction simply because it’s new.

The policy itself is more of a legal document, but it basically consists of a list of ten prohibitions:

  • Players can’t make what can be construed as official club or league statements without permission;
  • Players can’t use copyrighted team logos and stuff without permission or tweet confidential or private information about teams or players, their families, etc.;
  • Players can’t link to any MLB website or platform from social media without permission;
  • No tweets condoning or appearing to condone the use of substances on the MLB banned drug list (which is everything but booze, right?);
  • No ripping umpires or questioning their integrity;
  • No racial, sexist, homophobic, anti-religious, etc. etc. content;
  • No harassment or threats of violence;
  • Nothing sexually explicit;
  • Nothing otherwise illegal.

That’s it.  Not terribly restrictive, especially considering that many employers’ rules about this sort of thing are way more harsh.  I don’t get the prohibition against linking MLB sites — note: you’re gonna want them to do this, MLB; it will be good for you — but everything else makes sense.

Also note: no ban about ripping the media. So that should be fun.

Finally, there is an enforcement clause saying that anyone who violates these rules is subject to discipline from the commissioner. Which, yeah, of course.

I’m guessing that social media experts who think more about this kind of thing than I do will find some fault or weirdness here. But to my two eyes — two eyes that read an awful lot of social media each day — this seems like a totally reasonable and smart policy.

And one which, in its encouragement of players to use social media is downright refreshing.

Pirates’ Nick Leyva selected as senior advisor of baseball ops

BRADENTON, FL - FEBRUARY 17:  Coach Nick Leyva #16 of the Pittsburgh Pirates poses for a photo during photo day at Pirate City on February 17, 2013 in Bradenton, Florida.  (Photo by J. Meric/Getty Images)
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Former first base and infield coach Nick Leyva was promoted to senior advisor of baseball operations on Saturday, per a report by Rob Biertempfel of the Pittsburgh Tribune-Review. The Pirates also fired third base coach Rick Sofield, with no named successor as of yet.

Leyva joined the Pirates’ organization in the 2011 offseason as a third base coach under manager Clint Hurdle. He shifted to his role as the first base coach and infield coach in 2014, when first base coach Rick Sofield was reassigned to third base prior to the 2015 season. According to Biertempfel, the swap was made in order to optimize the team’s baserunning strategies, all of which appeared to fall flat during the 2015 and 2016 seasons:

The results this season were awful. The Pirates ranked 13th in the National League with a minus-7.0 BsR — a metric that measures how many runs above or below league average a team gets via its baserunning.

In 2013 and 2014, the Pirates had one of the top five BsR ratings in the NL. In 2015, they were seventh with a 2.8 BsR.

This season, the Pirates made the second-most outs at third base in the league and were last in taking extra bases on singles and doubles. Their baserunners went from first to third base on hits a league-low 63 times.

Sofield, in particular, highlighted the Pirates’ poor baserunning choices in games like this one, when he sent Sean Rodriguez home too early during the last vestige of a ninth inning rally against the Phillies.

Following the announcement, Pirates’ GM Neal Huntington issued a statement elaborating on Leyva’s role within the organization:

We have great respect and appreciation for both men. We thank them for their time and effort as part of our Major League team and the Pirates organization. It was a difficult decision, but we felt it was the right time to make this change on our Major League staff. We look forward to Nick’s continued impact in his future role with the Pirates. Nick has held nearly every coaching position at the major league level and at the minor league level, including Major League manager, in his extensive career and will be a quality mentor for our minor league managers, coaches and players.

Lineups for Dodgers-Cubs NLCS Game 6

CHICAGO, IL - OCTOBER 16:  Kyle Hendricks #28 of the Chicago Cubs throws a pitch in the first inning against the Los Angeles Dodgers during game two of the National League Championship Series at Wrigley Field on October 16, 2016 in Chicago, Illinois.  (Photo by Jonathan Daniel/Getty Images)
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With Game 6 of the NLCS just hours away, the Dodgers will opt for a lefty-heavy lineup against right-hander Kyle Hendricks. Batting leadoff is rookie outfielder Andrew Toles, who made one appearance at the top of the lineup during the 2016 season. The Cubs, meanwhile, will bench Jason Heyward in favor of Albert Almora Jr.. This will be Almora’s first start of the playoffs, and while he has yet to face Kershaw in October, his right-handed bat could play well against the lefty at the bottom of the lineup.

Game time is scheduled for 8 PM EDT; lineups are below.


1. Andrew Toles (L) LF
2. Corey Seager (L) SS
3. Justin Turner (R) 3B
4. Adrian Gonzalez (L) 1B
5. Josh Reddick (L) RF
6. Joc Pederson (L) CF
7. Yasmani Grandal (S) C
8. Chase Utley (L) 2B
9. Clayton Kershaw (L) LHP
1. Dexter Fowler (S) CF
2. Kris Bryant (R) 3B
3. Anthony Rizzo (L) 1B
4. Ben Zobrist (R) LF
5. Javier Baez (S) 2B
6. Wilson Contreras (R) C
7. Addison Russell (R) RF
8. Albert Almora Jr. (R) RF
9. Kyle Hendricks (R) RHP