Social Media

Major League Baseball releases its social media policy — and it’s pretty good

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Part of the new Collective Bargaining Agreement reached last November was the implementation of a social media policy for players. They didn’t come up with one, actually, but they said they were going to.  Now they have, and it was just forwarded to me.

It’s in two parts, one for major leaguers and one for minor leaguers. It was accompanied by an explanatory memo.  Here are some highlights, starting with the memo to all players on 40-man rosters, which starts out in a surprisingly refreshing way:

While having a Social Media policy is important to protecting the interests of everyone involved in promoting the game, we hope that you will not view this policy as a blanket deterrent to engaging in social media. MLB recognizes the importance of social media as an important way for players to communicate directly with fans. We encourage you to connect with fans through Twitter, Facebook, and other social media platforms. Along with MLB’s extensive social media activities, we hope that your efforts on social media will help bring fans closer to the game and have them engaged with baseball, your club and you in a meaningful way.

Given the trend in the NFL and especially in college sports of teams and coaches strongly discouraging the use of social media and even banning it in some instances, this is pretty spiffy.  The memo goes on to tell players that they should use social media to interact with fans and to work on charity and promotional stuff.

The memo goes on to tell players (a) that just because you’re using your smart phone doesn’t mean that what you say on social media is private; and (b) to think before you tweet or post or whatever, because a statement on social media is no different than something said in a press conference.

This is simple yet essential and I’ve been saying it for years. Almost all of the hand-wringing about social media out there is based on it being new and different and scary and oh my stars and garters.  It’s not. Think of the Internet or your smart phone as a big microphone placed in the middle of town square and everything you say into it is heard by everyone.  It’s that simple, and I’m glad to see MLB and the MLBPA recognizing this rather than demonizing an entire swatch of human interaction simply because it’s new.

The policy itself is more of a legal document, but it basically consists of a list of ten prohibitions:

  • Players can’t make what can be construed as official club or league statements without permission;
  • Players can’t use copyrighted team logos and stuff without permission or tweet confidential or private information about teams or players, their families, etc.;
  • Players can’t link to any MLB website or platform from social media without permission;
  • No tweets condoning or appearing to condone the use of substances on the MLB banned drug list (which is everything but booze, right?);
  • No ripping umpires or questioning their integrity;
  • No racial, sexist, homophobic, anti-religious, etc. etc. content;
  • No harassment or threats of violence;
  • Nothing sexually explicit;
  • Nothing otherwise illegal.

That’s it.  Not terribly restrictive, especially considering that many employers’ rules about this sort of thing are way more harsh.  I don’t get the prohibition against linking MLB sites — note: you’re gonna want them to do this, MLB; it will be good for you — but everything else makes sense.

Also note: no ban about ripping the media. So that should be fun.

Finally, there is an enforcement clause saying that anyone who violates these rules is subject to discipline from the commissioner. Which, yeah, of course.

I’m guessing that social media experts who think more about this kind of thing than I do will find some fault or weirdness here. But to my two eyes — two eyes that read an awful lot of social media each day — this seems like a totally reasonable and smart policy.

And one which, in its encouragement of players to use social media is downright refreshing.

2016 Winter Meetings Preview

NATIONAL HARBOR, MD - FEBRUARY 26: The Gaylord National Resort and Convention Center is seen along the Potomac River February 26, 2014 in National Harbor, Maryland.  (Photo by Chip Somodevilla/Getty Images)
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The baseball world will descend on Washington D.C. — well, the Maryland suburbs of Washington, at the Gaylord Resort at National Harbor — this weekend for the 2016 Winter Meetings. There’s a lot of work to be done.

Twenty free agents from a class of 191 have signed thus far. Among the notable: Yoenis Cespedes, Edinson Volquez, Neil Walker, Josh Reddick, Bartolo Colon, and R.A. Dickey. That, of course, leaves a ton of notables left, including Edwin Encarnacion, Justin Turner, Jose Bautista, Aroldis Chapman, Kenley Jansen, Mark Trumbo, Mark Melancon, Rich Hill and a host of others. Here is our rundown of this offseason’s top free agents if you’re curious. As you have come to expect from us, we’ll have a writeup of everyone who signs, faster than almost anyone else will.

Despite the sheer number of available free agents, this is an historically thin free agent class in terms of talent. That means that, for a team to improve significantly, they may be better served by making a trade. We’ve seen a couple already, most notably the deals which sent Taijuan Walker to the Diamondbacks, Jaime Garcia to the Braves and Brian McCann to the Astros. Most experts believe there will be plenty more this winter, and the ball could really get rolling on that in the next week with guys like Andrew McCutchen, Chris Sale, Chris Archer, Jay Bruce, Curtis Granderson and Brandon Phillips on the block.

Another major activity of the Winter Meetings is the Hall of Fame Veterans Committee vote. Except, this year, there is no Veterans Committee, at least in name. It’s now the “Today’s Game” committee. Here are links to breakdowns of the candidacies of all ten men on the ballot the new committee will consider:

Harold Baines
Albert Belle
Will Clark
Orel Hershiser
Mark McGwire
George Steinbrenner
Davey Johnson
Lou Piniella
John Shuerholz
Bud Selig

Trade deals, free agent negotiations and Hall of Fame votes take place behind closed doors at the Gaylord Resort. One of the major public activities of the Winter Meetings is when all 30 of the managers meet and greet the press. This year’s new faces are Torey Lovullo with the Diamondbacks, Rick Renteria with the White Sox and Bud Black with the Rockies. Brian Snitker, now the permanent manager of the Braves, will get his first go-around at the managerial cattle call. I’ll be in the scrum for a lot of these guys — they do them two at a time so I can’t see everyone — and will let you know if they say anything fun.

Outside of the transactions and the Hall of Fame stuff, we have the more mundane Winter Meetings business. And a lot of it. Indeed, the vast majority of the people at the Meetings aren’t there for transactions. They’re there to network, seek jobs and discuss the business of baseball like any other industry convention. Ever year we hear about a rule change or a proposal for future rule changes at the Meetings, though this year’s brand new Collective Bargaining Agreement should overshadow that. We’ve already discussed the major points of that and, yesterday, I speculated that, as time goes on, the way this agreement was reached could lead to some serious strife going forward, particularly on the union side. Expect to hear some anonymous rumblings about all of that in the next few days, from players, agents and other interested parties who may not be all that pleased with how it goes.

The final event of the Winter Meetings is the Rule 5 Draft, which will take place at 8am on Thursday morning. You likely have no idea who most of the players who will be selected are, but here’s a good place to start your research on that. If your team takes someone in the draft, the most important thing to know is that he’ll either be on the big league roster all year or he’ll have to be returned to his original team. Well, they could be stashed on the disabled list with phantom injuries so they won’t have to be returned, but no team would ever do that, would they? Perish the thought.

So, yes, there’s a lot to be done. I’ll be on the scene at National Harbor, bringing you all the best hot stove business we have to offer and, as usual, some more fun odds and ends from baseball’s biggest offseason event. As they used to say in radio, tune in to us and rip off the dial. Or, at the very least, keep a tab open to us and refresh a lot.

The Padres non-tendered RHP Tyson Ross

SAN DIEGO, CALIFORNIA - APRIL 04:  Tyson Ross #38 of the San Diego Padres walks off the field as he's taken out of the game in the sixth inning of a baseball game against the Los Angeles Dodgers on opening day at PETCO Park on April 4, 2016 in San Diego, California.  (Photo by Denis Poroy/Getty Images)
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Per a report by MLB.com’s AJ Cassavell, the Padres non-tendered right-handed starter Tyson Ross on Friday, cutting loose their top ace after three seasons with the club.

Ross, 29, was sidelined for the bulk of the season with inflammation in his right shoulder and underwent thoracic outlet surgery in October. His injuries limited him to only 5 1/3 innings in 2016, during which he gave up seven runs and struck out five in a 15-0 blowout against the Dodgers.

Prior to his lengthy stint on the disabled list, the right-hander earned 9.5 fWAR and pitched to a 3.07 ERA and 9.2 K/9 rate in three full seasons with the Padres. He avoided arbitration with a one-year, $9.625 million deal prior to the 2016 season after leading the league with 33 starts and delivering a 3.26 ERA and career-best 4.4 WARP over 196 innings in 2015.

The Padres appear open to bringing Ross back to San Diego, reported Cassavell, albeit not at such a steep cost. Cassavell quoted Padres’ GM A.J. Preller, who was reportedly in trade talks involving Ross but unable to strike a deal, likely due to the right-hander’s recent health issues. Preller denied that those same health issues factored into the club’s decision to non-tender their ace.

With the move, Ross became one of 35 major leaguers to enter free agency on Friday.