Social Media

Major League Baseball releases its social media policy — and it’s pretty good


Part of the new Collective Bargaining Agreement reached last November was the implementation of a social media policy for players. They didn’t come up with one, actually, but they said they were going to.  Now they have, and it was just forwarded to me.

It’s in two parts, one for major leaguers and one for minor leaguers. It was accompanied by an explanatory memo.  Here are some highlights, starting with the memo to all players on 40-man rosters, which starts out in a surprisingly refreshing way:

While having a Social Media policy is important to protecting the interests of everyone involved in promoting the game, we hope that you will not view this policy as a blanket deterrent to engaging in social media. MLB recognizes the importance of social media as an important way for players to communicate directly with fans. We encourage you to connect with fans through Twitter, Facebook, and other social media platforms. Along with MLB’s extensive social media activities, we hope that your efforts on social media will help bring fans closer to the game and have them engaged with baseball, your club and you in a meaningful way.

Given the trend in the NFL and especially in college sports of teams and coaches strongly discouraging the use of social media and even banning it in some instances, this is pretty spiffy.  The memo goes on to tell players that they should use social media to interact with fans and to work on charity and promotional stuff.

The memo goes on to tell players (a) that just because you’re using your smart phone doesn’t mean that what you say on social media is private; and (b) to think before you tweet or post or whatever, because a statement on social media is no different than something said in a press conference.

This is simple yet essential and I’ve been saying it for years. Almost all of the hand-wringing about social media out there is based on it being new and different and scary and oh my stars and garters.  It’s not. Think of the Internet or your smart phone as a big microphone placed in the middle of town square and everything you say into it is heard by everyone.  It’s that simple, and I’m glad to see MLB and the MLBPA recognizing this rather than demonizing an entire swatch of human interaction simply because it’s new.

The policy itself is more of a legal document, but it basically consists of a list of ten prohibitions:

  • Players can’t make what can be construed as official club or league statements without permission;
  • Players can’t use copyrighted team logos and stuff without permission or tweet confidential or private information about teams or players, their families, etc.;
  • Players can’t link to any MLB website or platform from social media without permission;
  • No tweets condoning or appearing to condone the use of substances on the MLB banned drug list (which is everything but booze, right?);
  • No ripping umpires or questioning their integrity;
  • No racial, sexist, homophobic, anti-religious, etc. etc. content;
  • No harassment or threats of violence;
  • Nothing sexually explicit;
  • Nothing otherwise illegal.

That’s it.  Not terribly restrictive, especially considering that many employers’ rules about this sort of thing are way more harsh.  I don’t get the prohibition against linking MLB sites — note: you’re gonna want them to do this, MLB; it will be good for you — but everything else makes sense.

Also note: no ban about ripping the media. So that should be fun.

Finally, there is an enforcement clause saying that anyone who violates these rules is subject to discipline from the commissioner. Which, yeah, of course.

I’m guessing that social media experts who think more about this kind of thing than I do will find some fault or weirdness here. But to my two eyes — two eyes that read an awful lot of social media each day — this seems like a totally reasonable and smart policy.

And one which, in its encouragement of players to use social media is downright refreshing.

Player pool for MLB postseason shares is a record $69 million

television money
1 Comment

MLB just announced the postseason shares for this year and the players’ overall pool is a record total of $69.9 million. Nice.

That total gets divided among playoff participants, with Royals receiving $25,157,573.73 for winning the World Series and Mets getting $16,771,715.82 for finishing runner-up. That works out to $370,069.03 each for the Royals and $300,757.78 each for the Mets.

Jeffrey Flanagan of reports that the Royals have issued full playoff shares to a total of 58 people, plus 8.37 partial shares and 50 “cash rewards.” In other words: There was a whole bunch of money to go around if you were in any way involved in the Royals’ championship run.

According to MLB public relations the previous high for the overall player pool was $65.4 million in 2012 and the Mets’ playoff share is the highest ever for a World Series-losing team, topping the Tigers’ share of $291,667.68 in 2006. Kansas City’s playoff share is slightly less than San Francisco received last year.

Here are the individual postseason share amounts by team:

Royals – $370,069.03
Mets – $300,757.78
Blue Jays – $141,834.40
Cubs – $122,327.59
Astros – $36,783.25
Cardinals – $34,223.65
Dodgers – $34,168.74
Rangers – $34,074.40
Pirates – $15,884.20
Yankees – $13,979.99

Marc Anthony gets into the agent business, signs Aroldis Chapman

Aroldis Chapman

There is a somewhat mixed history of entertainers and musicians getting into the sports agent business. Sometimes it works out (Jay-Z has done OK). Sometimes it doesn’t (Master P says “Hi”).

Add another one to the list. A pretty big one. Ken Rosenthal reports that Marc Anthony’s Magnus Media is getting into sports. And the company, Magnus Sports, just signed a new client: Reds closer Aroldis Chapman. From Rosenthal:

The company said in a news release that it will team with a baseball agency, Praver Shapiro Sports Management — and that the group’s first major client will be Reds closer Aroldis Chapman.

Praver Shapiro represents a number of Latin players, including Marlinsshortstop Adeiny Hechavarria, Cubs right fielder Jorge Soler, Reds pitcherRaisel Iglesias and free-agent third baseman Juan Uribe.

Chapman is on the trading block right now but 2016 is his walk year, and barring injury he’ll due for perhaps the biggest payday a closer has ever seen. Whether he’ll actually get it depends on the negotiating skills of the biggest salsa artist the world has ever seen.

Gentlemen: you have a year to get some song title pun/headlines ready.

Orioles interested in Denard Span

Denard Span
AP Photo/Alex Brandon
1 Comment

MASN’s Roch Kubatko is reporting that the Orioles have “some level” of interest in free agent outfielder Denard Span. The Nationals did not make a $15.8 million qualifying offer to Span, which means he doesn’t come attached with draft pick compensation unlike other free agents such as Alex Gordon and Dexter Fowler.

Span, who turns 32 in February, hit a solid .301/.365/.431 with five home runs, 22 RBI, 38 runs scored, and 11 stolen bases, but took only 275 plate appearances due to back and hip injuries. He underwent season-ending hip surgery in September but is expected to be ready to participate in spring training.

The Mets and Royals have also reportedly shown interest in Span’s services.

Blue Jays showing interest in Ryan Madson

Ryan Madson
AP Photo/Orlin Wagner

ESPN’s Jerry Crasnick reports that the Blue Jays are on the prowl for relievers with closing experience. Ryan Madson is one of the names on their list.

Madson, 35, had a career rebirth with the Royals in 2015. He signed a minor league deal with the club that paid him a salary of $850,000 if he made it back to the majors. Due to a plethora of arm injuries, Madson hadn’t pitched in the majors since Game 5 of the 2011 NLDS against the Cardinals as a member of the Phillies. For the Royals, he wound up becoming a crucial member of the bullpen, finishing with a 2.13 ERA and a 58/14 K/BB ratio over 63 1/3 innings.

While Madson allowed five runs in 8 1/3 post-season innings, he pitched well when it mattered most, as he hurled three scoreless frames in three appearances in the World Series against the Mets.

Madson has closing experience, with 55 career saves. 32 of them came in 2011 when he took over the closer’s role from Brad Lidge.

After signing Marco Estrada and J.A. Happ, and trading for Jesse Chavez, the Jays have bolstered their rotation but it was reported on Saturday that interim GM Tony LaCava is still focused on upgrading the pitching staff.