Social Media

Major League Baseball releases its social media policy — and it’s pretty good

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Part of the new Collective Bargaining Agreement reached last November was the implementation of a social media policy for players. They didn’t come up with one, actually, but they said they were going to.  Now they have, and it was just forwarded to me.

It’s in two parts, one for major leaguers and one for minor leaguers. It was accompanied by an explanatory memo.  Here are some highlights, starting with the memo to all players on 40-man rosters, which starts out in a surprisingly refreshing way:

While having a Social Media policy is important to protecting the interests of everyone involved in promoting the game, we hope that you will not view this policy as a blanket deterrent to engaging in social media. MLB recognizes the importance of social media as an important way for players to communicate directly with fans. We encourage you to connect with fans through Twitter, Facebook, and other social media platforms. Along with MLB’s extensive social media activities, we hope that your efforts on social media will help bring fans closer to the game and have them engaged with baseball, your club and you in a meaningful way.

Given the trend in the NFL and especially in college sports of teams and coaches strongly discouraging the use of social media and even banning it in some instances, this is pretty spiffy.  The memo goes on to tell players that they should use social media to interact with fans and to work on charity and promotional stuff.

The memo goes on to tell players (a) that just because you’re using your smart phone doesn’t mean that what you say on social media is private; and (b) to think before you tweet or post or whatever, because a statement on social media is no different than something said in a press conference.

This is simple yet essential and I’ve been saying it for years. Almost all of the hand-wringing about social media out there is based on it being new and different and scary and oh my stars and garters.  It’s not. Think of the Internet or your smart phone as a big microphone placed in the middle of town square and everything you say into it is heard by everyone.  It’s that simple, and I’m glad to see MLB and the MLBPA recognizing this rather than demonizing an entire swatch of human interaction simply because it’s new.

The policy itself is more of a legal document, but it basically consists of a list of ten prohibitions:

  • Players can’t make what can be construed as official club or league statements without permission;
  • Players can’t use copyrighted team logos and stuff without permission or tweet confidential or private information about teams or players, their families, etc.;
  • Players can’t link to any MLB website or platform from social media without permission;
  • No tweets condoning or appearing to condone the use of substances on the MLB banned drug list (which is everything but booze, right?);
  • No ripping umpires or questioning their integrity;
  • No racial, sexist, homophobic, anti-religious, etc. etc. content;
  • No harassment or threats of violence;
  • Nothing sexually explicit;
  • Nothing otherwise illegal.

That’s it.  Not terribly restrictive, especially considering that many employers’ rules about this sort of thing are way more harsh.  I don’t get the prohibition against linking MLB sites — note: you’re gonna want them to do this, MLB; it will be good for you — but everything else makes sense.

Also note: no ban about ripping the media. So that should be fun.

Finally, there is an enforcement clause saying that anyone who violates these rules is subject to discipline from the commissioner. Which, yeah, of course.

I’m guessing that social media experts who think more about this kind of thing than I do will find some fault or weirdness here. But to my two eyes — two eyes that read an awful lot of social media each day — this seems like a totally reasonable and smart policy.

And one which, in its encouragement of players to use social media is downright refreshing.

Braves’ Markakis misses game because of family emergency

Nick Markakis, Nick Swisher
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NEW YORK (AP) Braves right fielder Nick Markakis has left the team because of a family emergency.

Manager Fredi Gonzalez said before Wednesday’s game against the Mets that Markakis had headed home to Maryland. The veteran is expected to be back in time for Friday’s home game against Arizona. Atlanta is off Thursday.

Chase d’Arnaud is starting in right field and Mallex Smith is leading off Wednesday.

Markakis is hitting .281 with no home runs and 20 RBIs.

Report: more major league PED suspensions coming soon

FILE - In this May 30, 2007 file photo a blister with the steroid Oral-Turinabol is displayed in Dresden, eastern Germany. Oral-Turinabol was the main drug in the state-controlled doping in former East Germany.    (AP Photo/Matthias Rietschel, file)
Associated Press
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T.J. Quinn of ESPN’s Outside the Lines reports that another major leaguer — or possibly several of them — will soon be suspended for PEDs. He says that, as was the case with Chris Colabello and others recently, the drug will be Turinabol, which is an old school anabolic steroid. Quinn says that improved testing procedures, which he details in the article, are a likely reason for the spike in Turinabol positives, though it’s also possible that there is a tainted supplement being taken, though he deems that speculative.

What isn’t mentioned is . . . how an ESPN reporter knows a positive test is coming when the drug testing program is supposed to be confidential. Someone with the league or the union must be telling him, right? That’s sort of messed up, no? Will MLB investigate who is leaking such things?

Whatever the case, we’ll soon have a new police blotter item, it seems.

What’s on Tap: Previewing Wednesday’s afternoon action

Seattle Mariners starting pitcher Felix Hernandez gives a thumbs-up as he is pulled from the team's baseball game against the Kansas City Royals in the eighth inning, Friday, April 29, 2016, in Seattle. The Mariners won 1-0. (AP Photo/Ted S. Warren)
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Wednesday usually means day baseball and today we have seven games on tap before the cocktail hour. Well, before most people’s cocktail hour. Do what you want but some of us have fewer hangups about such things. Working at home is amazing, you guys.

The most notable thing of today’s pitching matchups is that, because of staggered days off, skipped starts and stuff, we’re finally out of that lockstep, early-season thing in which aces face aces all the time. That’s fun and everything — it’s great for the fans — but I bet it annoys the pitchers to some degree. Felix Hernandez vs. Sonny Gray is a marquee matchup. But I bet Felix is happy to be facing Sean Manaea in his second-ever big league start as opposed to a dude who might match zeros with him. Ohio State schedules MAC schools for many of the same reasons.

Anyway, here are the matchups. Skip work, tell your boss you’ve gotta see a guy about a thing and watch baseball. In your heart you know it’s the right thing to do:

Chicago Cubs (Jon Lester) @ Pittsburgh Pirates (Juan Nicasio), 12:35 PM EDT, PNC Park;

San Francisco Giants (Jake Peavy) @ Cincinnati Reds (Dan Straily), 12:35 PM EDT, Great American Ball Park

Atlanta Braves (Jhoulys Chacin) @ New York Mets (Steven Matz), 1:10 PM EDT, Citi Field

Los Angeles Angels (Hector Santiago) @ Milwaukee Brewers (Zach Davies), 1:40 PM EDT, Miller Park

Washington Nationals (Stephen Strasburg) @ Kansas City Royals (Kris Medlen), 2:15 PM EDT, Kauffman Stadium

Seattle Mariners (Felix Hernandez) @ Oakland Athletics (Alex Manaea), 3:35 PM EDT, Oakland Coliseum

Colorado Rockies (Tyler Chatwood) @ San Diego Padres (Cesar Vargas), 3:40 PM EDT, Petco Park

Is Bud Black the favorite to be the next Braves manager?

Bud Black
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We talked last week about how Fredi Gonzalez is likely a dead man walking as the Braves manager. They stink, he’s a lame duck and part of the team’s whole marketing thrust is “2017 will be a new beginning,” what with the new ballpark and all. It stands to reason that Mr. Gonzalez doesn’t have long for this world.

Last week I suspected he’d be fired tomorrow, the Braves off day before a home stand. They’ve won in the past week, but it still wouldn’t shock me. Even if firing Gonzalez would be an act of scapegoating. It’s the roster that’s the problem, not the manager, even though Fredi doesn’t exactly inspire anyone.

Today Bob Nightengale throws this into the mix:

As of yet he hasn’t followed that up with an actual column or more tweets about who, exactly, considers Black to be the heavy favorite, but there’s a definitiveness to that which makes me think he’s heard something solid.

Black, as you know, was the long time Padres manager who had an unsuccessful flirtation with the Nationals before they hired Dusty Baker this past offseason. Black is now cooling his heels with his longtime boss Mike Scioscia in Anaheim, in what is clearly a “wait for his next managing opportunity” posture.

Could it be in Atlanta? At least one national writer and some nebulous group of insiders believe so, it would seem.