Should phone companies sponsor the bullpen phones?

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Did you know that the Chinese word for “crisis” is the same as that for “opportunity.”  Ha! Just kidding! That’s not true at all!  But it makes people feel better, so why not let ’em go with it?  And besides, it’s not like there isn’t some truth to it. When bad things happen it gives you an opportunity — hell, sometimes an engraved invitation — to reflect and see if things could be done a better way.

Or at least a more lucrative way.  CNBC’s Darren Rovell is good at thinking along those lines and thinks out loud today about how Tony La Russa’s ill bullpen phone communication could be spun into an opportunity for Major League Baseball and some lucky sponsor:

Major League Baseball has 16 official sponsors, and surprise, surprise, not one of them has anything to do with phones … Imagine LaRussa picking up a smart phone with a huge logo on it or going into a booth built in each dugout with the company’s logo on it to text on it. As part of the deal, that company would get a media buy included that would assure that the TV networks would show the managers making the call.

Always look on the green side of life, I suppose.  But I do wonder: what happens if last night’s event took place — a bullpen coach misunderstands the manager’s instructions — but this time there’s a giant “Verizon” or “Sprint” logo on the side? Isn’t that, you know, bad marketing?  I don’t think phone companies run negative ads against each other anymore, but if they did, a dropped call or garbled communication would basically write one itself.

I floated the idea on Twitter earlier and people told me that no one blinks when the headsets — sponsor-supplied equipment! — go down during NFL games, so maybe I’m just being paranoid.  Or maybe I’m just looking for any excuse to avoid having commercialism and corporate sponsorship intrude any further into the game than it already has.

Diamondbacks place Shelby Miller on the 10-day disabled list

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The Diamondbacks announced on Monday that starter Shelby Miller has been placed on the 10-day disabled list with right elbow inflammation. Miller will get a second opinion on his elbow on Tuesday, per MLB.com’s Steve Gilbert. Pitcher Silvino Bracho has been called up from Triple-A Reno to take Miller’s spot on the roster.

Miller, 26, left Sunday’s start with what was described at the time as forearm tightness. Through his first four starts, Miller is carrying a 4.09 ERA with a 20/12 K/BB ratio in 22 innings.

Bracho, 24, has pitched quite well in 6 2/3 innings of relief at Reno. He’s given up just one unearned run on four hits and a walk (intentional) with 12 strikeouts.

Archie Bradley figures to take Miller’s spot in the starting rotation as Bracho will work middle relief.

Eric Thames hit two more homers

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And John Lackey is livid.

The Brewers’ first baseman homered in each of his first two plate appearances against Reds starter Amir Garrett on Monday evening, helping his team to a 6-1 lead after two frames. The first was a solo blast in the first inning, and the second was a two-run shot to the opposite field in the second inning.

According to MLB.com’s Adam McCalvy, Thames has tied the Brewers’ record for home runs in April with 10. Carlos Lee also hit 10 homers in April 2006.

Seven of Thames’ 10 home runs have come against the Reds. Including his first two at-bats on Monday night, Thames is hitting .379/.474/.924 with 17 RBI along with the 10 dingers. Not too shabby from a guy the Brewers signed to a three-year, $16 million contract during the offseason.

Lackey and Cubs pitching coach Chris Bosio both recently implied Thames is using performance-enhancing drugs, but Thames was tested immediately after last Monday’s game against the Cubs.