The history of the World Series program


Last winter I wrote a guest piece for Baseball Prospectus about a concept I call “metafandom.” In the intro, I described one of my most prized possessions: a poster I’ve had since I was a kid — and which is framed and hanging on the wall 10 feet from where I sit as a write this — with the cover of all of the World Series programs from 1903 through 1981.

It was a free giveaway from the Lipton Tea Company in 1982. I got mine — and about 10 extra copies of it people left laying around and which my brother and I snagged — at Tiger Stadium sometime in the first half of the 1982 season. It’s a gorgeous poster, reproducing what were, for the most part, the gorgeous covers of those Series programs.

And they were not just gorgeous. They were influential on me. I used them to memorize all of the World Series participants. And, in some small ways, to learn a bit about popular art styles of the 20th Century. I mean, is this cool or what?

Over at the New York Times there’s a great story about the World Series programs, and a slide show with closeup versions and stuff. It’s great fun and, for me at least, it gives life to something that has always been important to me. The only sad part? This passage which explains why the covers got so blah starting in 1974:

In 1974, the league started producing a single program for both teams. The content inside was expanded to include material on all four teams in the postseason. The price was doubled to $2, and steadily escalated until 2003, when $15 was charged for the first time.

I get why they did this — the programs are big sellers now and they want them ready more than two days in advance — but they became so generic after that. A picture of the World Series trophy, maybe. Some illustration of a non-identifiable player in a plain uniform throwing a pitch to no one. Lots of AL and NL logos. They all look like the cover of baseball video games too cheap to enter into a merchandising agreement with the league and the union.

But I still have my poster and 1903-1973, and that’s pretty cool.

The Indians will put Danny Salazar on the World Series roster

CLEVELAND, OH - SEPTEMBER 04: Danny Salazar #31 of the Cleveland Indians pitches against the Miami Marlins in the first inning of their interleague game at Progressive Field on September 4, 2016 in Cleveland, Ohio. The Indians defeated the Marlins 6-5.  (Photo by David Maxwell/Getty Images)
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The story of the Indians postseason cannot be told without talking about injuries to starting pitchers Carlos Carrasco and Danny Salazar. They have forced Terry Francona to lean even harder on his bullpen than he otherwise may have and have cause the Indians to press rookie Ryan Merritt into service.

But Cleveland will be getting at least one of their starters back: Indians pitching coach Mickey Callaway that Danny Salazar will be part of the World Series roster.

Salazar has not pitched since early September due to a strained right flexor muscle, but according to Callaway, Salazar is ready to throw 65-70 pitches in a game. That could mean a start, probably in Game 4 after Corey Kluber, Trevor Bauer and Josh Tomlin. Merritt was a possible Game 4 starter, but he could either pair up with Salazar in a tandem start or serve in long relief.

Will Kyle Schwarber DH for the Cubs in the World Series?

CHICAGO, IL - AUGUST 16:  Injured player Kyle Schwarber #12 of the Chicago Cubs is seen in the dugout before a game against the Milwaukee Brewers at Wrigley Field on August 16, 2016 in Chicago, Illinois.  (Photo by Jonathan Daniel/Getty Images)
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Cubs’ left fielder Kyle Schwarber missed virtually the entire 2016 season due to torn knee ligaments, but he has been working his way back to health more quickly than initially expected. Indeed, he has been playing for the Cubs in the Arizona Fall League, serving as a DH. Many have speculated that the Cubs will activate him for the World Series.

Today, at his World Series media session, Cubs manager Joe Maddon said that reports from Arizona are good on Schwarber and that the he will fly to Cleveland to join the team after tonight’s game in Arizona. Maddon says the team will make a decision on activating him once he arrives. The Cubs have until tomorrow morning to set their World Series roster.

Our guess is that Schwarber will get the call and will serve as the DH for the Cubs in Games 1, 2 and, if necessary, 6 and 7 in Cleveland. If so, a lost season could very quickly turn into a storybook season for the Cubs’ young slugger.