Folks are going to complain about the World Series ratings as soon as they start trickling in. They’re really going to complain when the Rams-Cowboys game on Sunday doubles the ratings of the Cardinals-Rangers game just around the corner later that evening. We know that by now.
But as Variety’s (and Dodgers Thoughts’) Jon Weisman reports, Fox is quite pleased, thank you very much, with the state of the ratings and their investment.
Ads sold out earlier than ever, Fox Sports’ vice-chairman Ed Goren said. And the ratings, while certainly not what they used to be, aren’t bad when you compare baseball to itself and other programming in this increasingly fragmented media landscape as opposed to simply comparing it to the ratings behemoth that is the NFL:
“First off, the World Series last year, we won primetime for the week. Even last year’s World Series … in 1971, there was a Pirates-Orioles World Series, and it was the eighth highest-rated show of the year. Last year’s World Series was the eighth-highest rated show of the year also. In this 500-channel universe, the numbers that the World Series pulls in viewership are substantial year after year. Some years are better than others — the more games you get, the better you’ll be — but it is still a major, major ratings attraction.”
Baseball TV rights will be up for bidding again after the 2012 season. I’m guessing Fox, and other outlets, will be involved in the bidding. All of these are companies, it should be noted, that aren’t in the business of burning cash for the hell of it.
We all get inspiration from various sources. Sometimes, it comes from a mentor or peer who has excelled in their field. Sometimes, it’s a video of a dog owner dressing up as his golden retriever’s favorite chew toy (just me? Okay).
If you’re Cubs’ manager Joe Maddon, it’s Michael Scott, regional manager of the Scranton branch of Dunder Mifflin, Inc., founder of the Michael Scott Paper Company, and one-time star of the hit television show Fundle Bundle. At least, that’s what he told the press during the club’s pregame conference on Friday afternoon.
Thankfully, the Cubs don’t have to worry about Maddon emulating the more outlandish behaviors Steve Carell exhibited on The Office. If anything, the praise Michael heaps on himself as the World’s Best Boss could be aptly applied to Maddon’s managerial style — Spencer Gifts mug and all.
People have been drinking in Wrigleyville since before 8am this morning. There are throngs of people out on the streets and packing every bar in the vicinity and it’s still four hours until first pitch. I realize I’m an old man who rarely leaves his home, but that looks exhausting even by the standards of normal degenerates. Be safe, everyone!
As for the game, the Indians are doing it: Carlos Santana is playing left field, keeping his bat and he bat of Mike Napoli in the lineup. I mentioned this morning that Santana has played exactly one game in the outfield in his career, and that that came four years ago. Allow me to reiterate that. And to remind everyone that, in baseball, the ball tends to find you. I can picture a sinking liner to left right now and it’s not a pretty picture. If you’re an Indians fan, pray that I’m wrong, but don’t act like you can’t picture it too.
Of course, this being baseball, he’ll probably rob someone of a homer and hit two himself while Napoli goes for the cycle. Never try to predict this stuff, folks.
1. Carlos Santana (S) LF
2. Jason Kipnis (L) 2B
3. Francisco Lindor (S) SS
4. Mike Napoli (R) 1B
5. Jose Ramirez (S) 3B
6. Lonnie Chisenhall (L) RF
7. Roberto Perez (R) C
8. Tyler Naquin (L) CF
9. Josh Tomlin (R) P
1. Dexter Fowler (S) CF
2. Kris Bryant (R) 3B
3. Anthony Rizzo (L) 1B
4. Ben Zobrist (S) LF
5. Willson Contreras (R) C
6. Jorge Soler (R) RF
7. Javier Baez (R) 2B
8. Addison Russell (R) SS
9. Kyle Hendricks (R) P