I thought the idea behind those Taco Bell ads with Mariano Rivera from last postseason was pretty clever. The execution was a bit off — seemed rather local-used-car-ad-quality and Joe Girardi and Rivera are not, alas, a great actors — but the ad was fun, at least before they decided to run it every half inning.
Taco Bell is doing it again this year, but this time they’re going with someone with a few more theatrical bonafides: Brian Wilson. The description of the ads, sent to me by the ad agency because they want free advertising:
Titled “Closer 2.0, it’s a follow-up to last year’s commercial with the Yankees’ Mariano Rivera and Joe Girardi, where Girardi has to call in Rivera to finish a customer’s XXL Chalupa as it’s too big. Well: an exact follow-up to last year is the director’s idea for this current spot. With hair-and-makeup stylists including a woman with a Roman Bacchus-style beard groomer, Wilson’s sense of grandeur leads to other ideas of how the commercial should go, zany ideas that – like the size of the XXL Chalupa – play off of his extra-large personality.
They probably could have just said “Wilson is a big ‘Archer’ fan,” because that’s clearly what he’s going for when he claims to be “Black Ops!” You can watch two versions of the Wilson ads here plus — if you really, really like Wilson — a making of video here.
Personally, I’ll be at Chipotle. Don’t complain, ad agency. I gave you some exposure for free. If you want me to not say that Chipotle is way better than anything you can get at Taco Bell, you’re gonna have to pay us. This is America and that’s how it works.