old TV

Fox sports honcho: baseball is a regional game


Every time someone talks smack about baseball by bringing up the relatively low ratings for national games of the week, the All-Star Game or the playoffs, I go off on some rant about how that person is ignorant of how baseball works on television.  About how baseball is a local game and how you can’t simply look at the ratings for one game and make anything approaching an informed judgment on the health of it as a televised entity.

When I say that, the response is usually “get used to baseball being a second-tier sport!”  Bah.  And do you know why I say “bah?”  Because I’m not the only one ranting like that.  Recently the Hollywood Reporter interviewed David Hill, the head of Fox Sports, and he said pretty much the same thing I say:

THR: Fox pays $416 million a year for rights to Major League Baseball, including weekly regular-season games, the All-Star Game and the World Series. Baseball ratings are down; what’s the reason?

Hill: There’s been the rise of the regionalization of the sport, and the decision to play interleague games each year has taken away the luster of the All-Star Game. And if you look at the truly national teams, you quickly start to run out after the Phillies, the Red Sox, the Yankees and, to a certain extent, the Rangers, and you pray the Cubs will show some life. So the ratings are dependent on who we get into the pennant race. Are baseball ratings the same as they were 15 years ago? No. But [the World Series] is still a huge event and is going to dominate the night it’s on. So in terms of importance to the network, for prestige and relevance, it’s important and will remain that way.

The next question was whether Fox loses money on baseball. Hill’s answer: nope.  They have up years and down years, but the suggestion that baseball is some tremendous loss-leader Fox uses to promote whatever half-baked show it’s launching in November is simply not true.

Know what I’d like to see?  Overall baseball ratings for all teams on a given non-national night.  Specifically, how many people across the country on any random Tuesday, Thursday, Friday or Saturday night are tuned in to baseball, no matter what network it’s on or what teams playing.  No, I still don’t think that matches a football Sunday, but I bet if we saw those numbers people would say something very different about the popularity and health of the game.

Not that such numbers would help any one network seeking a national broadcasting contract as things are currently constructed.  But if a network got baseball rights and figured out a way to leverage the increasingly regional nature of baseball fandom via new or radical programming packages, they could probably do pretty well whether the Yankees were playing or not.

Ohio Governor John Kasich Says Baseball is dying, you guys

COLUMBUS, OH - MAY 4: Republican presidential candidate Ohio Gov. John Kasich speaks to the media announcing he is suspending his campaign May 4, 2016 in Columbus, Ohio. Kasich is the second Republican candidate within a day to drop out of the GOP race. (Photo by J.D. Pooley/Getty Images)
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For reasons that are not entirely clear to me the governor of my state, John Kasich, was on The Dan Patrick Show today. He had some bad news, unfortunately. According to Kasich, “baseball is going to die.”

It’s based mostly on his belief that, because some clubs are rich and some clubs are not so rich, and because players make too much money, poor teams cannot compete and fans cannot find a basis for team loyalty. He cites his boyhood rooting for the Pittsburgh Pirates and the ability for fans to root for players on the same teams year-in, year-out and claims that, if you don’t root for a high-payroll team, “your team is out before the All-Star Break.” Which is demonstrably not true, but he was on a roll so Patrick let him finish.

The real issue, Kasich says, is the lack of revenue sharing in the NFL-NBA mold. He makes a reference to “my buddy Bob Castellini,” the owner of the Cincinnati Reds, and says stuff about how the Reds can’t compete with the Cubs on payroll. His buddy Bob Castellini, by the way, is worth half a billion dollars, purchased the Reds for $270 million, they’re now worth an estimated $905 million, and they just signed a lucrative new TV deal, so thoughts and prayers to his buddy Bob Castellini and the Reds.

Kasich is right that baseball does not have straight revenue sharing like the NFL and NBA do. But he’s also comically uninformed about the differences in financial structure and revenue sources for baseball teams on the one hand and other sports on the other. He talks about how NFL teams in small towns like Green Bay can do just great while the poor sisters in Cincinnati can’t do as well in baseball, but either doesn’t realize or doesn’t acknowledge that local revenue — especially local TV revenue — pales in importance in football compared to baseball. If the Packers had to make all of their money by broadcasting games to the greater Green Bay area their situation would be a lot different. Meanwhile, if the Yankees had to put all of the revenue they receive via broadcasts in the greater New York area and give it to the poorer teams, it would something less than fair, would it not?

Wait, that’s it! I realize now why my governor did not do as well in the Republican primaries as he expected to! HE’S A COMMUNIST!

Billy Williams, Bill Murray and . . . Fall Out Boy!

CHICAGO, IL - APRIL 08:  Former players Ferguson Jenkins (L) and Billy Williams of the Chicago Cubs throw out ceremonial first pitches before the Opening Day game against the Milwaukee Brewers during the Opening Day game at Wrigley Field on April 8, 2013 in Chicago, Illinois.  (Photo by Jonathan Daniel/Getty Images)
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Major League Baseball has announced the on-field ceremonial stuff for tonight’s Game 3 of the World Series. There are a couple of good things here! And one bit of evidence that, at some point when he was still commissioner, Bud Selig sold his mortal soul to a pop punk band and now the league can’t do a thing about it.

The ceremonial first pitch choice is fantastic: it’s Billy Williams, the Hall of Famer and six-time All-Star who starred for the Cubs from 1959 through 1974. Glad to see Williams here. I know he’s beloved in Chicago, but he has always seemed to be one of the more overlooked Hall of Famers of the 1960s-70s. I’m guessing not being in the World Series all that time has a lot to do with that, so it’s all the more appropriate that he’s getting the spotlight tonight. Here’s hoping Fox makes a big deal out of it and replays it after the game starts.

“Take me out to the ballgame” will be sung by the guy who, I assume, holds the title of Cubs First Fan, Bill Murray. It’ll be wacky, I’m sure.

The National Anthem will be sung by Chicago native Patrick Stump. Who, many of you may know, is the lead singer for Fall Out Boy. This continues Major League Baseball’s strangely strong association with Fall Out Boy over the years. They, or some subset of them, seem to perform at every MLB jewel event. They have featured in MLB’s Opening Day musical montages. They played at the All-Star Game this summer. Twice. And, of course, they are the creative minds behind “My Songs Know What You Did in the Dark,” (a/k/a “light ’em MUPMUPMUPMUP“) which Major League Baseball and Fox used as incessant playoff bumper music several years ago. I don’t ask for much in life, but one thing I do want is someone to love me as much as Major League Baseball loves Fall Out Boy. We all do, really.

Wayne Messmer, the former public address announcer for the Cubs and a regular performer of the National Anthem at Wrigley Field will sing “God Bless America.”

Between that and Bill Murray, I think we’ve found out the Cubs strategy for dealing with Andrew Miller: icing him if he tries to straddle the 6th and 7th innings.