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Fox sports honcho: baseball is a regional game

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Every time someone talks smack about baseball by bringing up the relatively low ratings for national games of the week, the All-Star Game or the playoffs, I go off on some rant about how that person is ignorant of how baseball works on television.  About how baseball is a local game and how you can’t simply look at the ratings for one game and make anything approaching an informed judgment on the health of it as a televised entity.

When I say that, the response is usually “get used to baseball being a second-tier sport!”  Bah.  And do you know why I say “bah?”  Because I’m not the only one ranting like that.  Recently the Hollywood Reporter interviewed David Hill, the head of Fox Sports, and he said pretty much the same thing I say:

THR: Fox pays $416 million a year for rights to Major League Baseball, including weekly regular-season games, the All-Star Game and the World Series. Baseball ratings are down; what’s the reason?

Hill: There’s been the rise of the regionalization of the sport, and the decision to play interleague games each year has taken away the luster of the All-Star Game. And if you look at the truly national teams, you quickly start to run out after the Phillies, the Red Sox, the Yankees and, to a certain extent, the Rangers, and you pray the Cubs will show some life. So the ratings are dependent on who we get into the pennant race. Are baseball ratings the same as they were 15 years ago? No. But [the World Series] is still a huge event and is going to dominate the night it’s on. So in terms of importance to the network, for prestige and relevance, it’s important and will remain that way.

The next question was whether Fox loses money on baseball. Hill’s answer: nope.  They have up years and down years, but the suggestion that baseball is some tremendous loss-leader Fox uses to promote whatever half-baked show it’s launching in November is simply not true.

Know what I’d like to see?  Overall baseball ratings for all teams on a given non-national night.  Specifically, how many people across the country on any random Tuesday, Thursday, Friday or Saturday night are tuned in to baseball, no matter what network it’s on or what teams playing.  No, I still don’t think that matches a football Sunday, but I bet if we saw those numbers people would say something very different about the popularity and health of the game.

Not that such numbers would help any one network seeking a national broadcasting contract as things are currently constructed.  But if a network got baseball rights and figured out a way to leverage the increasingly regional nature of baseball fandom via new or radical programming packages, they could probably do pretty well whether the Yankees were playing or not.

The Padres are aggressively shopping Yangervis Solarte

PHOENIX, AZ - OCTOBER 01:  Third baseman Yangervis Solarte #26 of the San Diego Padres fields a ground ball against the Arizona Diamondbacks during the sixth inning of a MLB game at Chase Field on October 1, 2016 in Phoenix, Arizona.  (Photo by Ralph Freso/Getty Images)
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In a column published on Sunday, Ken Rosenthal of FOX Sports says the Padres are “aggressively shopping” third baseman Yangervis Solarte. The 29-year-old is entering his first of three years of arbitration eligibility and is projected to earn $2.7 million next season.

This past season, Solarte hit a solid .286/.341/.467 with 15 home runs and 71 RBI in 443 plate appearances. It’s quite impressive factoring in that he plays in the pitcher-friendly Petco Park.

Given that Solarte is team-controlled for three more years and he offers lots of versatility with previous experience playing first and second base as well as corner outfield, the Padres should receive a fair amount of interest.

Yankees sign Matt Holliday to a one-year, $13 million deal

ST. LOUIS, MO - JULY 20: Matt Holliday #7 of the St. Louis Cardinal hits a solo home run during the second inning against the San Diego Padres of game one of a doubleheader at Busch Stadium on July 20, 2016 in St. Louis, Missouri. (Photo by Scott Kane/Getty Images)
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Update (6:52 PM EST): The deal is expected to be one year for $13 million, per Jon Heyman of FanRag Sports. Ken Rosenthal of FOX Sports confirms the report.

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The Yankees are close to signing veteran free agent Matt Holliday, WFAN’s Sweeny Murti reports.

Holliday, who turns 37 years old next month, was limited to 110 games in 2016 with the Cardinals due to a fractured left thumb suffered in the second half. He finished the season hitting .246/.322/.461 with 20 home runs and 62 RBI in 426 plate appearances.

Holliday is likely looking at spending the majority of his time in the DH role. Alex Rodriguez, Carlos Beltran, and Brian McCann handled the DH role for a majority of the time last season but all three have moved on — Rodriguez was released in the second half, Beltran just signed with the Astros, and McCann was traded to the Astros last month.