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Comment of the Day: How many people really watch MLB games?

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In an earlier post I wondered about how many people actually watch MLB games overall, not just on the national broadcasts.  Reader tjwilliams did some calculations:

Okay, so I just did some quick back-of-the-napkin math and came up with 1.65 billion viewers for NFL (live and TV) and 1.01 billion viewers for MLB (live and TV).  Here’s how I got there.

The NFL numbers were fairly simple.  An average of 17.9 million people watched each NFL game last year (not including playoffs) and there are roughly 91 games broadcast each year (18 MNF, 17 CBS, 17 Fox, 9 Doubleheader, 17 NBC, 8 NFL Network, plus a smattering of Saturday and Thanksgiving games).  That totals about 1.63 billion viewers.  Add in the roughly 17.2 million people who annually attend in person and you get a total of roughly 1.65 billion people.

MLB is a little tougher.  The regional broadcasts in 2010 varied between 210,000 average viewers (Phillies) and 14,000 average viewers (Nationals).  I estimated a mean of 100,000 viewers for each team which, when figured for 30 teams and 150 games equals 450 million viewers.  2011 attendance figures project that annual MLB attendance will be 74.2 million.  Finally, the national broadcasts seem to attract anywhere between 2 and 5 million viewers depending on day, time, and teams.  I figured an average of 3.5 million viewers per game with approximately 140 nationally televised games each year totaled 490 million.  All totaled, roughly 1.01 billion people viewed MLB games.

Obviously, the NFL gets more eyeballs.  But it’s not leaps and bounds above MLB.

Reader sportsdrenched then added the following:

That kind of jives with the estimations that the NFL had 9.2 Billion in revenue in 2010, and MLB had 7.2 Billion.  We can all agree that NFL is King in America.  But clearly MLB is holding it’s own and is no where near the death bed a lot of people think it is.

As with any back-of-the-napkin calculations, there are probably some things being left out here, but I think this is, at the very least, a good start.  Yes, the NFL is more popular and more widely-watched.  But it’s not by orders of magnitude.


Jung Ho Kang’s DUI arrest was his third since 2009

PITTSBURGH, PA - JUNE 10:  Jung Ho Kang #27 of the Pittsburgh Pirates fields a ground ball in the second inning during the game against the St. Louis Cardinals at PNC Park on June 10, 2016 in Pittsburgh, Pennsylvania.  (Photo by Justin K. Aller/Getty Images)
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Last week Pirates infielder Jung Ho Kang was arrested in South Korea for driving under the influence of alcohol and leaving the scene of an accident. That’s bad, but it turns out that it’s nothing new. The Yonhapnews Agency reports that Kang has been arrested for DUI three times since 2009:

Gangnam Police Station in southern Seoul confirmed that it was Kang’s third DUI arrest, with the three strikes law resulting in the immediate revocation of his license. According to police, Kang had also been arrested for a DUI in August 2009 and May 2011. No personal injuries were reported in either case, though he’d caused property damage in the latter incident.

The report also notes that a companion of Kang initially claimed that he, and not Kang, was behind the wheel at the time of the accident which led to Kang’s arrest last week. It was later revealed by the car’s black box, however, that Kang was driving. So add in some obstruction of justice, whether it is charged or not, to the scene. Police are investigating that.

Between all of this and the fact that Kang is under investigation for an alleged sexual assault in Chicago this past season, a pretty ugly portrait of the Pirates’ infielder is beginning to reveal itself.

Under Armour to become MLB’s official uniform provider in 2020

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This is interesting. Majestic Athletic has been baseball’s official uniform provider for decades, with its relationship with Major League Baseball dating back to the early 80s when it started providing batting practice jerseys. But that’s going to end after three more season:

As CNBC’s Jessica Golden reports, this will be Under Armour’s first official uniform deal in major professional sports. UA does, however, sponsor a number of individual players, most notably Bryce Harper.

MLB has just released a statement about it:

Beginning in the 2020 MLB season, Under Armour will be the exclusive MLB provider of all on-field uniform components including jerseys featuring prominent Under Armour branding, baselayer, game-day outerwear, and year-round training apparel for all 30 MLB Clubs.  Fanatics, a global leader of licensed sports merchandise, will be granted broad consumer product licensing rights to manage the manufacturing and distribution of Under Armour and Fanatics fan gear, which include jerseys at retail, name & number products and Postseason apparel. Under Armour and Fanatics expect to offer an assortment of new fan gear apparel and accessories at retail, prior to the 2020 season.