Yankees making big bucks off Derek Jeter’s 3,000th hit

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CNBC’s Darren Rovell hears that the Yankees have sold $2.5 million in Derek Jeter merchandise since the shortstop collected his 3,000th hit by homering Saturday.

Rovell also reports that Steiner Sports, Jeter’s official memorabilia dealer, was so flooded with calls Saturday that its phone system crashed.

Whether the Yankees really thought Jeter would be worth $51 million over three seasons when they signed him last winter, they did know that Jeter’s charge to 3,000 hits would get them some of their money back.  They’re banking on the same thing from Alex Rodriguez if he can approach the home run record towards the end of his contract.

Report: A-Rod to join ESPN’s Sunday Night Baseball booth

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Alex Rodriguez’s post-retirement renaissance continues apace. After starring as a studio host for Fox’s playoff coverage over the past couple of years, A-Rod is about to be named to, arguably, televised baseball’s top job: color commentary in ESPN’s Sunday Night Baseball booth.

Michael McCarthy of The Sporting News is hearing that ESPN is going to give the gig, vacated by Aaron Boone by virtue of his hiring by the Yankees, to Rodriguez. There he’ll join Jessica Mendoza and whoever they get to replace play-by-play man Dan Shulman, who chose to step back from the Sunday night job following last season.

The twist: A-Rod is likely to keep his Fox postseason job too. While some broadcasters work for multiple networks, it’s pretty rare for Fox to allow its talents to work for competitors like that. Apparently they believe keeping A-Rod — who five years ago was one of the most despised figures in baseball — is worth it. What a difference a few years makes.

In other news, Alex Rodriguez is likely to be shunned mightily by the current crop of BBWAA voters when he hits the Hall of Fame ballot in a couple of years. At the rate he’s going, though, their successors will put him in Cooperstown via the Ford Frick Award sometime in the 2040s.