A-Rod invests in coconut water brand, but endorses another

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Darren Rovell does great work at CNBC covering a range of sports business topics and also runs one of the most interesting Twitter feeds around. He’s been talking for several weeks about a rising product called “coconut water,” which is quickly gaining big-time investors and big-time pitch men from the sports world.

Yankees third baseman Alex Rodriguez is one of those pitch men. And, well, he’s also an investor. Let the conflict begin.

Vita Coco, a brand of coconut water that did $40 million in business last year, announced Wednesday that it had signed Rodriguez to an endorsement deal and even released a picture (seen on the right) with A-Rod holding their product. But Rovell heard Wednesday that the slugger is actually a long-time investor in another coconut water brand called Zico, and that his ad for Vita Coco has now caused confusion within both companies.

A-Rod attempted to bring clarity to the matter in typical clumsy fashion on Wednesday:

“I don’t discuss my personal investments,” Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. “What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that’s when I started to only drink Vita Coco. I love the taste and purity of Vita Coco.”

So A-Rod pumped money into a coconut water brand, then decided he liked another coconut water brand better and is now helping to sell product for a competitor. Zico CEO Mark Rampolla told Rovell this week that if Rodriguez “truly feels that he made a better choice, we’ll be more than happy to return his money.”

Yusmeiro Petit pitched shortly after his mother passed away on Monday

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Athletics reliever Yusmeiro Petit found out his mother passed away on Monday prior to his team’s game against the Rangers, Martin Gallegos of The Mercury News reports. Petit decided to pitch anyway, turning 1 2/3 innings of scoreless baseball, limiting the Rangers to just one hit.

Manager Bob Melvin said, “I was amazed. Didn’t expect it.”

It’s admirable — though certainly not expected — when a player pitches shortly after suffering a personal loss. Some people like adhering to their routine while grieving.

Petit was added to the bereavement list on Tuesday. He will spend some time away from the team for the funeral. We send our heartfelt condolences to the Petit family.