Darren Rovell does great work at CNBC covering a range of sports business topics and also runs one of the most interesting Twitter feeds around. He’s been talking for several weeks about a rising product called “coconut water,” which is quickly gaining big-time investors and big-time pitch men from the sports world.
Yankees third baseman Alex Rodriguez is one of those pitch men. And, well, he’s also an investor. Let the conflict begin.
Vita Coco, a brand of coconut water that did $40 million in business last year, announced Wednesday that it had signed Rodriguez to an endorsement deal and even released a picture (seen on the right) with A-Rod holding their product. But Rovell heard Wednesday that the slugger is actually a long-time investor in another coconut water brand called Zico, and that his ad for Vita Coco has now caused confusion within both companies.
A-Rod attempted to bring clarity to the matter in typical clumsy fashion on Wednesday:
“I don’t discuss my personal investments,” Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. “What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that’s when I started to only drink Vita Coco. I love the taste and purity of Vita Coco.”
So A-Rod pumped money into a coconut water brand, then decided he liked another coconut water brand better and is now helping to sell product for a competitor. Zico CEO Mark Rampolla told Rovell this week that if Rodriguez “truly feels that he made a better choice, we’ll be more than happy to return his money.”
The 2017 MLB award season officially drew to a close on Friday with the Esurance MLB Awards, handed out to the best hitters, pitchers, front office members and moments in the 2017 season. Jose Altuve was crowned the Best Major Leaguer overall, beating out fellow finalists Giancarlo Stanton and Aaron Judge, while two-time Cy Young Award winner Corey Kluber took home honors as Best Pitcher.
Here’s the full list of winners:
- Best Rookie: Aaron Judge
- Best Defensive Player: Nolan Arenado
- Personality of the Year: Adrian Beltre
- Best Postseason Major Leaguer: Jose Altuve and Justin Verlander
- Best Postseason Moment: Alex Bregman‘s 10th inning walk-off single in Game 5 of the World Series (video)
- Best TV/Radio Call: Joe Buck and John Smoltz call Jose Altuve’s game-tying three-run blast in Game 5 of the World Series (video)
- Best Play (Offense): Nolan Arenado completes the cycle with a walk-off homer (video)
- Best Play (Defense): Austin Jackson‘s over-the-wall catch in the Red Sox’ bullpen (video)
- Best Single-Game Performance: Anthony Rendon‘s six-hit, three-homer, 10-RBI game (video)
- Best Player-Fan Interaction: Joey Votto gives Walter “Superbubz” Herbert a bat and jersey (video)
- Best Fan Catch: Fan’s brother-in-law grabs Yasiel Puig home run ball and chucks it back on the field (video)
- Best Manager: A.J. Hinch
- Best Executive: Jeff Luhnow
No surprises here — the world champion Astros ran away with seven awards, including those for Best Manger and Executive and a dual award for Best Major Leaguer of the Postseason. Altuve added to an impressive run this offseason after earning a Silver Slugger, two Players Choice Awards, Hank Aaron Award and MVP Award for his outstanding work in 2017, while Yankees’ slugger Aaron Judge continued to be a lock for all AL rookie-based awards after locking down the Rookie of the Year title earlier this week.