Joe DiMaggio

The Selling of Joe DiMaggio

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Bill Hicks once did a bit about ad and marketing guys that, while a bit on the harsh side, did tell some essential truths. the biggest one: ad and marketing guys can basically talk themselves into selling anything regardless of the facts on the ground. I’m reminded of this as I read about an ad agency trying to sell Joe DiMaggio image and legacy for various licensing agreements.

Which is fine as far as it goes. DiMaggio is an icon and as long as he’s not dancing with vacuum cleaners and there’s a bit of dignity involved, who’s to begrudge his family from making a few bucks?  I do have to question the pitch, though:

But Wallrich Landi founder Lila Wallrich says there’s a “more altruistic” ambition as well: to promote the values DiMaggio personified by being a humble celebrity, team player and “straight-up citizen” who enlisted in the military during World War II and later founded a children’s hospital. The campaign also has a romantic angle, highlighting the ballplayer’s lifelong love for Marilyn Monroe.

“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”

And what says “humble” more than a guy who, after being voted as such by the Sporting News,  insisted on being introduced as baseball’s “Greatest Living Player” at personal appearances?  And what says romance more than a marriage that ended in large part due to the man’s jealousy and the woman’s mental frailty, all of which led to a divorce on the stated grounds of “mental cruelty?” And while service to one’s country in wartime is a clear positive, DiMaggio’s service record is a bit more complicated than your average marketing campaign can truly capture, don’t you think?

But hey, as long as he’s not selling fast food, because that would stain the legacy.

Look, I don’t mean to slam Joe DiMaggio here.  I’m merely pointing out the silliness of a complicated person’s legacy being used to sell broad concepts like humility and nobility and all of that and then to have those traits rub off on to various products. When DiMaggio served as a spokesman for a product like Mr. Coffee during his lifetime he was doing it as a man, making a more or less honest buck and letting his word and whatever good will he had with people to do the work to sell a product he said was a good one.  When his larger-than-life image is being sold years after his death, however, and the idea is to use him as some sort of ideal of various virtues, that’s something different altogether.

This isn’t about selling out. Lots of people sell out. Heck, if the people from Maker’s Mark asked me to do testimonials for their product tomorrow I would.  This is about simple effectiveness.  About people themselves — or their heirs  — tacking products onto the person’s image in some incidental, associative manner. That seems pointless to me because people are flawed beings, and it’s not too hard to see the flaws, even on someone as venerated as Joe DiMaggio.

But I’m not marketing expert. And maybe this is too fine a line to draw.  It just seems to me that doing the sort of thing mentioned in this article is doubly insulting. Insulting to the actual complex humanity of DiMaggio — a man who would likely never hold himself up as some sort of ideal beyond his baseball pursuits — and insulting to consumers who are presumed to ignore everything they know about humanity and fall for such a pitch.

(via BTF)

Giants acquire Eduardo Nunez from the Twins

ARLINGTON, TX - JULY 07: Eduardo Nunez #9 of the Minnesota Twins throws for an out at first in the fourth inning during a game against the Texas Rangers at Globe Life Park in Arlington on July 7, 2016 in Arlington, Texas.  (Photo by Sarah Crabill/Getty Images)
Sarah Crabill/Getty Images
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The Giants have acquired All-Star infielder Eduardo Nunez from the Twins in exchange for minor league pitcher Adalberto Mejia, the club announced on Thursday night.

Nunez, 29, went 0-for-4 in Thursday night’s game against the Orioles. He’s hitting .296/.325/.439 with 12 home runs, 47 RBI, 49 runs scored, and a league-best 26 stolen bases in 391 plate appearances this season. Nunez has played mostly at shortstop this season, but has also logged significant time at third base and a handful of games at second base, so he’ll give the Giants some versatility.

Nunez will likely play a lot of third base for the Giants as Matt Duffy is still sidelined with a strained left Achilles. He’s earning $1.475 million this season and will enter his third and final year of arbitration eligibility heading into 2017.

Mejia, 23, was considered the Giants’ seventh-best prospect by MLB Pipeline. He earned a promotion to Triple-A Sacramento last month after posting a 1.94 ERA with Double-A Richmond. In seven starts with Sacramento, he has a 4.20 ERA with a 43/11 K/BB ratio in 40 2/3 innings.

With a roster spot open, the Twins called up infield prospect Jorge Polanco from Triple-A Rochester, per MLB.com’s Rhett Bollinger.

Report: Mariners’ Taijuan Walker drawing “strong” trade interest

SEATTLE, WA - JUNE 08:  Starting pitcher Taijuan Walker #44 of the Seattle Mariners looks on from the dugout after completing eight innings against the Cleveland Indians at Safeco Field on June 8, 2016 in Seattle, Washington.  (Photo by Otto Greule Jr/Getty Images)
Otto Greule Jr/Getty Images
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Bob Nightengale of USA TODAY reports that the Mariners have received “strong” trade interest for starter Taijuan Walker. The right-hander is currently on the mend from tendinitis in his right foot.  He’ll throw a bullpen on Friday at Wrigley Field with scouts in attendance.

Walker, 23, has a 3.66 ERA with an 80/18 K/BB ratio in 86 innings this season. It’s his first bit of sustained success at the major league level. What’s arguably just as intriguing is the fact that Walker will be under team control through 2020.

The Mariners have been hovering around .500 for the last month and entered Thursday six games behind the first-place Rangers in the AL West and 4.5 games out of the second AL Wild Card slot, behind three other teams as well as the two Wild Card leaders. It’s enough uncertainty which could push the Mariners to sell.