The Selling of Joe DiMaggio

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Bill Hicks once did a bit about ad and marketing guys that, while a bit on the harsh side, did tell some essential truths. the biggest one: ad and marketing guys can basically talk themselves into selling anything regardless of the facts on the ground. I’m reminded of this as I read about an ad agency trying to sell Joe DiMaggio image and legacy for various licensing agreements.

Which is fine as far as it goes. DiMaggio is an icon and as long as he’s not dancing with vacuum cleaners and there’s a bit of dignity involved, who’s to begrudge his family from making a few bucks?  I do have to question the pitch, though:

But Wallrich Landi founder Lila Wallrich says there’s a “more altruistic” ambition as well: to promote the values DiMaggio personified by being a humble celebrity, team player and “straight-up citizen” who enlisted in the military during World War II and later founded a children’s hospital. The campaign also has a romantic angle, highlighting the ballplayer’s lifelong love for Marilyn Monroe.

“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”

And what says “humble” more than a guy who, after being voted as such by the Sporting News,  insisted on being introduced as baseball’s “Greatest Living Player” at personal appearances?  And what says romance more than a marriage that ended in large part due to the man’s jealousy and the woman’s mental frailty, all of which led to a divorce on the stated grounds of “mental cruelty?” And while service to one’s country in wartime is a clear positive, DiMaggio’s service record is a bit more complicated than your average marketing campaign can truly capture, don’t you think?

But hey, as long as he’s not selling fast food, because that would stain the legacy.

Look, I don’t mean to slam Joe DiMaggio here.  I’m merely pointing out the silliness of a complicated person’s legacy being used to sell broad concepts like humility and nobility and all of that and then to have those traits rub off on to various products. When DiMaggio served as a spokesman for a product like Mr. Coffee during his lifetime he was doing it as a man, making a more or less honest buck and letting his word and whatever good will he had with people to do the work to sell a product he said was a good one.  When his larger-than-life image is being sold years after his death, however, and the idea is to use him as some sort of ideal of various virtues, that’s something different altogether.

This isn’t about selling out. Lots of people sell out. Heck, if the people from Maker’s Mark asked me to do testimonials for their product tomorrow I would.  This is about simple effectiveness.  About people themselves — or their heirs  — tacking products onto the person’s image in some incidental, associative manner. That seems pointless to me because people are flawed beings, and it’s not too hard to see the flaws, even on someone as venerated as Joe DiMaggio.

But I’m not marketing expert. And maybe this is too fine a line to draw.  It just seems to me that doing the sort of thing mentioned in this article is doubly insulting. Insulting to the actual complex humanity of DiMaggio — a man who would likely never hold himself up as some sort of ideal beyond his baseball pursuits — and insulting to consumers who are presumed to ignore everything they know about humanity and fall for such a pitch.

(via BTF)

2017 Preview: Our Predictions

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By now I don’t need to tell you how silly it is to predict the outcome of a baseball season in which over 2,400 baseball games are played by over a thousand players, all of whom are subject to injury and/or wild variation from past performance or reasonable expectations. Baseball is freakin’ chaos, my friends. And while that is one of the top things to recommend it, it’s also the thing that makes predicting its outcomes a fool’s errand.

Let no one say that Bill, Ashley and I aren’t fools. We’re gonna make our picks anyway, because that’s what we do:

 

ASHLEY’S PREDICTIONS

AL East: Red Sox
AL Central: Indians
AL West: Mariners
AL Wild Cards: Astros, Blue Jays

NL East: Nationals
NL Central: Cubs
NL West: Giants
NL Wild Cards: Mets, Dodgers

ALCS: Astros vs. Indians
NLCS: Giants vs. Nationals
World Series: Astros vs. Nationals … Nationals win!

AL MVP: Mookie Betts
NL MVP: Kris Bryant
AL CYA: Chris Sale
NL CYA: Madison Bumgarner
AL ROY: Andrew Benintendi
NL ROY: Dansby Swanson
AL MOY: A.J. Hinch
NL MOY: Bruce Bochy

 

BILL’S PREDICTIONS

AL East: Red Sox
AL Central: Indians
AL West: Astros
AL Wild Cards: Rangers, Blue Jays

NL East: Nationals
NL Central: Cubs
NL West: Dodgers
NL Wild Cards: Mets, Cardinals

ALCS: Indians vs. Rangers
NLCS: Cubs vs. Dodgers
World Series: Dodgers vs. Rangers, Dodgers win in five games.

AL MVP: Manny Machado
NL MVP: Corey Seager
AL CYA: Chris Sale
NL CYA: Noah Syndergaard
AL ROY: Yoan Moncada
NL ROY: Dansby Swanson
NOTE: Bill did not pick Manager of the Year recipients because he is a communist who does not believe in honoring those who benefit from the labor of others. Then I shamed him about it on Twitter, so he pitched A.J. Hinch and Dusty Baker.

 

CRAIG’S PREDICTIONS

AL East: Red Sox
AL Central: Indians
AL West: Astros
AL Wild Cards: Mariners, Tigers

NL East: Nationals
NL Central: Cubs
NL West: Dodgers
NL Wild Cards: Mets, Giants

ALCS: Red Sox vs. Indians
NLCS: Cubs vs. Dodgers
World Series: Red Sox vs. Cubs, Cubs win in seven games

AL MVP: Mookie Betts
NL MVP: Yoenis Cespedes
AL CYA: Justin Verlander
NL CYA: Clayton Kershaw
AL ROY: Andrew Benintendi
NL ROY: Hunter Renfroe
AL MOY: A.J. Hinch
NL MOY: Joe Maddon

Mark it down, you guys. And then please forget it, because we’re gonna pretend these predictions never happened come October.

2017 Preview: The National League West

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For the past few weeks we’ve been previewing the 2017 season. Here, in handy one-stop-shopping form, is our package of previews from the National League West.

The Giants had the best record in all of baseball at the All-Star Break and the Dodgers lost the best pitcher in the world in Clayton Kershaw for a big chunk of the season. Yet, somehow, L.A. won the NL West by four games. The biggest culprit was the Giants’ suspect bullpen, which they put some real money toward fixing this winter. Is it enough? Or is a a Dodgers team with a healthy Kershaw just too talented for San Francisco to handle?

Below them is an intriguing Rockies team, though probably not a truly good Rockies team. The Dbacks have a lot of assorted talent but are nonetheless in reshuffle mode following a miserable 2016 campaign. The Padres, meanwhile, are in full-fledged rebuilding mode, but do possess some of the best minor league talent in the game.

Here are our previews of the 2017 NL West:

Los Angeles Dodgers
San Francisco Giants
Colorado Rockies
Arizona Diamondbacks
San Diego Padres