Joe DiMaggio

The Selling of Joe DiMaggio

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Bill Hicks once did a bit about ad and marketing guys that, while a bit on the harsh side, did tell some essential truths. the biggest one: ad and marketing guys can basically talk themselves into selling anything regardless of the facts on the ground. I’m reminded of this as I read about an ad agency trying to sell Joe DiMaggio image and legacy for various licensing agreements.

Which is fine as far as it goes. DiMaggio is an icon and as long as he’s not dancing with vacuum cleaners and there’s a bit of dignity involved, who’s to begrudge his family from making a few bucks?  I do have to question the pitch, though:

But Wallrich Landi founder Lila Wallrich says there’s a “more altruistic” ambition as well: to promote the values DiMaggio personified by being a humble celebrity, team player and “straight-up citizen” who enlisted in the military during World War II and later founded a children’s hospital. The campaign also has a romantic angle, highlighting the ballplayer’s lifelong love for Marilyn Monroe.

“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”

And what says “humble” more than a guy who, after being voted as such by the Sporting News,  insisted on being introduced as baseball’s “Greatest Living Player” at personal appearances?  And what says romance more than a marriage that ended in large part due to the man’s jealousy and the woman’s mental frailty, all of which led to a divorce on the stated grounds of “mental cruelty?” And while service to one’s country in wartime is a clear positive, DiMaggio’s service record is a bit more complicated than your average marketing campaign can truly capture, don’t you think?

But hey, as long as he’s not selling fast food, because that would stain the legacy.

Look, I don’t mean to slam Joe DiMaggio here.  I’m merely pointing out the silliness of a complicated person’s legacy being used to sell broad concepts like humility and nobility and all of that and then to have those traits rub off on to various products. When DiMaggio served as a spokesman for a product like Mr. Coffee during his lifetime he was doing it as a man, making a more or less honest buck and letting his word and whatever good will he had with people to do the work to sell a product he said was a good one.  When his larger-than-life image is being sold years after his death, however, and the idea is to use him as some sort of ideal of various virtues, that’s something different altogether.

This isn’t about selling out. Lots of people sell out. Heck, if the people from Maker’s Mark asked me to do testimonials for their product tomorrow I would.  This is about simple effectiveness.  About people themselves — or their heirs  — tacking products onto the person’s image in some incidental, associative manner. That seems pointless to me because people are flawed beings, and it’s not too hard to see the flaws, even on someone as venerated as Joe DiMaggio.

But I’m not marketing expert. And maybe this is too fine a line to draw.  It just seems to me that doing the sort of thing mentioned in this article is doubly insulting. Insulting to the actual complex humanity of DiMaggio — a man who would likely never hold himself up as some sort of ideal beyond his baseball pursuits — and insulting to consumers who are presumed to ignore everything they know about humanity and fall for such a pitch.

(via BTF)

Red Sox set a new major league record with 11 strikeouts in a row

BALTIMORE, MD - SEPTEMBER 20: Starting pitcher Eduardo Rodriguez #52 of the Boston Red Sox works the first inning against the Baltimore Orioles at Oriole Park at Camden Yards on September 20, 2016 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images)
Patrick Smith/Getty Images
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Lost in the nifty base running by Dustin Pedroia that won Sunday’s game against the Rays, the Red Sox set a new major league record by striking out 11 batters in a row, per Peter Abraham of The Boston Globe. Starter Eduardo Rodriguez struck out the final six Rays he faced and reliever Heath Hembree struck out five Rays in a row after that. Tom Seaver had the previous consecutive strikeout streak of 10, set on April 22, 1970 against the Padres.

The Red Sox also set a team record with 23 strikeouts in total: 13 by Rodriguez, five by Hembree, one by Matt Barnes, and four by Joe Kelly. Per Abraham, that’s the most strikeouts in a 10-inning game since at least 1913 and the most in a game of any length since 2004.

For Rodriguez, Sunday marked the first double-digit strikeout game of his career. He has pitched quite well since returning to the rotation at the start of the second half. Over 13 starts, the lefty has a 3.10 ERA with a 70/23 K/BB ratio in 72 2/3 innings.

Dodgers clinch NL West on Charlie Culberson’s walk-off home run

WASHINGTON, DC - JULY 20: Charlie Culberson #6 of the Los Angeles Dodgers runs to first base after hitting a single RBI in the second inning against the Washington Nationals at Nationals Park on July 20, 2016 in Washington, DC. (Photo by Matt Hazlett/Getty Images)
Matt Hazlett/Getty Images
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Dodgers second baseman Charlie Culberson delivered a walk-off solo home run in the bottom of the 10th inning, clinching the NL West for the Dodgers on Sunday afternoon. What a way to celebrate Vin Scully’s final home game behind the microphone.

The Dodgers were trailing 2-1 in the seventh inning, but shortstop Corey Seager tripled in a run to tie the game. Rockies outfielder David Dahl untied the game in the top of the ninth with a two-out solo home run off of Kenley Jansen. But Seager once again rose to the occasion, blasting a game-tying solo shot in the bottom half of the ninth against Adam Ottavino. That would set the stage for Culberson in the next frame.

Culberson, a former Rockie, came into the afternoon with a .591 OPS and zero home runs in 53 plate appearances. He finished the afternoon 3-for-5 with the homer.

It’s the fourth consecutive season in which the Dodgers have won the NL West. The Cubs have clinched the best record, which means they’ll play the winner of the Wild Card game. The Dodgers will play the Nationals in the NLDS. The Nationals have a 1.5-game lead over the Dodgers for home-field advantage, so both teams are still playing for something of importance in the regular season’s final week.