Joe DiMaggio

The Selling of Joe DiMaggio


Bill Hicks once did a bit about ad and marketing guys that, while a bit on the harsh side, did tell some essential truths. the biggest one: ad and marketing guys can basically talk themselves into selling anything regardless of the facts on the ground. I’m reminded of this as I read about an ad agency trying to sell Joe DiMaggio image and legacy for various licensing agreements.

Which is fine as far as it goes. DiMaggio is an icon and as long as he’s not dancing with vacuum cleaners and there’s a bit of dignity involved, who’s to begrudge his family from making a few bucks?  I do have to question the pitch, though:

But Wallrich Landi founder Lila Wallrich says there’s a “more altruistic” ambition as well: to promote the values DiMaggio personified by being a humble celebrity, team player and “straight-up citizen” who enlisted in the military during World War II and later founded a children’s hospital. The campaign also has a romantic angle, highlighting the ballplayer’s lifelong love for Marilyn Monroe.

“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”

And what says “humble” more than a guy who, after being voted as such by the Sporting News,  insisted on being introduced as baseball’s “Greatest Living Player” at personal appearances?  And what says romance more than a marriage that ended in large part due to the man’s jealousy and the woman’s mental frailty, all of which led to a divorce on the stated grounds of “mental cruelty?” And while service to one’s country in wartime is a clear positive, DiMaggio’s service record is a bit more complicated than your average marketing campaign can truly capture, don’t you think?

But hey, as long as he’s not selling fast food, because that would stain the legacy.

Look, I don’t mean to slam Joe DiMaggio here.  I’m merely pointing out the silliness of a complicated person’s legacy being used to sell broad concepts like humility and nobility and all of that and then to have those traits rub off on to various products. When DiMaggio served as a spokesman for a product like Mr. Coffee during his lifetime he was doing it as a man, making a more or less honest buck and letting his word and whatever good will he had with people to do the work to sell a product he said was a good one.  When his larger-than-life image is being sold years after his death, however, and the idea is to use him as some sort of ideal of various virtues, that’s something different altogether.

This isn’t about selling out. Lots of people sell out. Heck, if the people from Maker’s Mark asked me to do testimonials for their product tomorrow I would.  This is about simple effectiveness.  About people themselves — or their heirs  — tacking products onto the person’s image in some incidental, associative manner. That seems pointless to me because people are flawed beings, and it’s not too hard to see the flaws, even on someone as venerated as Joe DiMaggio.

But I’m not marketing expert. And maybe this is too fine a line to draw.  It just seems to me that doing the sort of thing mentioned in this article is doubly insulting. Insulting to the actual complex humanity of DiMaggio — a man who would likely never hold himself up as some sort of ideal beyond his baseball pursuits — and insulting to consumers who are presumed to ignore everything they know about humanity and fall for such a pitch.

(via BTF)

Tigers agree to deal with starter Jordan Zimmermann

Jordan Zimmermann
AP Photo/Pablo Martinez Monsivais

Hey, the hot stove is finally generating some real fire …

CBS Sports’ Jon Heyman reports that the Tigers have agreed to terms on a contract with free agent starter Jordan Zimmermann. It’s a five-year deal worth around $110 million, per Jon Morosi of FOX Sports.

This should have a domino effect on a loaded starting pitching market. David Price, Zack Greinke, Johnny Cueto, Mike Leake, and Jeff Samardzija are just a few of the names still out there.

Zimmermann, 29, posted a 3.66 ERA, 1.21 WHIP, and 164/39 K/BB ratio in 201 2/3 innings this past season for the Nationals. He had a 2.66 ERA in 2014 and threw a no-hitter on the final day of the regular season.

Zimmermann’s free agency is tied to draft pick compensation because he rejected a one-year, $15.8 million qualifying offer from Washington, but the Tigers finished with one of the 10-worst win-loss records in 2015 so their first-round pick in 2016 is protected. Detroit will give up its second-round pick instead.

Video: Statcast’s 10 longest home runs from 2015

Giancarlo Stanton
AP Photo/Joe Skipper

Here’s a pretty good way to finally break out of that turkey-induced Thanksgiving tryptophan coma.

It’s a compilation of the 10 longest home runs from the 2015 season, with’s Statcast technology providing data along the path of each blast …

Tigers in discussions with Jordan Zimmermann

Jordan Zimmermann
AP Photo/Alex Brandon

Jon Morosi of FOX Sports reports that the Tigers are in discussions with free agent starter Jordan Zimmermann. His sources have told him that the talks have become “serious”.

Zimmermann, 29, has a career 3.32 ERA across parts of seven seasons in the majors. He finished fifth in National League Cy Young Award balloting in 2014, finishing with a 2.66 ERA and a 182/29 K/BB ratio over 199 2/3 innings.

Among starters who have amassed at least 1,000 innings since 2009, only Cliff Lee, Dan Haren, Madison Bumgarner, and Zack Greinke have compiled a better strikeout-to-walk ratio than Zimmermann’s 4.09. While he doesn’t have the star power of other free agents such as Greinke or David Price, the Tigers would certainly improve their rotation by bringing him on board.

Blue Jays still focused on upgrading their pitching

Marco Estrada
AP Photo/LM Otero

Having already added Jesse Chavez and J.A. Happ to the mix and re-signing Marco Estrada early in the offseason, Blue Jays interim GM Tony LaCava said the team will continue to pursue pitching upgrades, as Sportsnet’s Ben Nicholson-Smith reports. Nicholson-Smith added that LaCava declined to comment on free agent ace David Price. It is believed that the Jays will not pursue Price and other big-name free agent starting pitchers given their November activity.

The Jays re-signed Estrada to a two-year, $26 million deal on November 13, acquired Chavez from the Athletics in exchange for reliever Liam Hendriks on November 20 and signed Happ to a three-year, $36 million deal on Friday.

Nicholson-Smith notes in a column on Sportsnet that the Jays need to address the bullpen in particular. That is especially true after swapping Hendriks, who had a career-best 2.92 ERA out of the Jays’ bullpen in 2015, for a back-end starting pitcher.