Joe DiMaggio

The Selling of Joe DiMaggio

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Bill Hicks once did a bit about ad and marketing guys that, while a bit on the harsh side, did tell some essential truths. the biggest one: ad and marketing guys can basically talk themselves into selling anything regardless of the facts on the ground. I’m reminded of this as I read about an ad agency trying to sell Joe DiMaggio image and legacy for various licensing agreements.

Which is fine as far as it goes. DiMaggio is an icon and as long as he’s not dancing with vacuum cleaners and there’s a bit of dignity involved, who’s to begrudge his family from making a few bucks?  I do have to question the pitch, though:

But Wallrich Landi founder Lila Wallrich says there’s a “more altruistic” ambition as well: to promote the values DiMaggio personified by being a humble celebrity, team player and “straight-up citizen” who enlisted in the military during World War II and later founded a children’s hospital. The campaign also has a romantic angle, highlighting the ballplayer’s lifelong love for Marilyn Monroe.

“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”

And what says “humble” more than a guy who, after being voted as such by the Sporting News,  insisted on being introduced as baseball’s “Greatest Living Player” at personal appearances?  And what says romance more than a marriage that ended in large part due to the man’s jealousy and the woman’s mental frailty, all of which led to a divorce on the stated grounds of “mental cruelty?” And while service to one’s country in wartime is a clear positive, DiMaggio’s service record is a bit more complicated than your average marketing campaign can truly capture, don’t you think?

But hey, as long as he’s not selling fast food, because that would stain the legacy.

Look, I don’t mean to slam Joe DiMaggio here.  I’m merely pointing out the silliness of a complicated person’s legacy being used to sell broad concepts like humility and nobility and all of that and then to have those traits rub off on to various products. When DiMaggio served as a spokesman for a product like Mr. Coffee during his lifetime he was doing it as a man, making a more or less honest buck and letting his word and whatever good will he had with people to do the work to sell a product he said was a good one.  When his larger-than-life image is being sold years after his death, however, and the idea is to use him as some sort of ideal of various virtues, that’s something different altogether.

This isn’t about selling out. Lots of people sell out. Heck, if the people from Maker’s Mark asked me to do testimonials for their product tomorrow I would.  This is about simple effectiveness.  About people themselves — or their heirs  — tacking products onto the person’s image in some incidental, associative manner. That seems pointless to me because people are flawed beings, and it’s not too hard to see the flaws, even on someone as venerated as Joe DiMaggio.

But I’m not marketing expert. And maybe this is too fine a line to draw.  It just seems to me that doing the sort of thing mentioned in this article is doubly insulting. Insulting to the actual complex humanity of DiMaggio — a man who would likely never hold himself up as some sort of ideal beyond his baseball pursuits — and insulting to consumers who are presumed to ignore everything they know about humanity and fall for such a pitch.

(via BTF)

And That Happened: Thursday’s scores and highlights

MIAMI, FL - MAY 21: Jose Fernandez #16 of the Miami Marlins pitches during the first inning of the game against the Washington Nationals at Marlins Park on May 21, 2016 in Miami, Florida. (Photo by Rob Foldy/Getty Images)
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Here are the scores. Here are the highlights:

Marlins 9, Rays 1: Jose Fernandez struck out 12 in seven innings. After the game he said “it’s time for me to learn how to manage myself on the mound and learn how to pitch.” Wow, he’s doing all of this in ignorance? Just imagine how many dudes he’d strike out if he learned to pitch. It’s like Barry Allen in season 1 of “The Flash” when he still didn’t even know what he was doing but was still pretty impressive. I mean, look at Fernandez in the picture above. He even sorta looks like The Flash.

Astros 4, Orioles 2: George Springer hit two solo homers, but the real story was, once again, just how strikeout-tastic the Astros pitching staff was. Astros pitchers combined for 15 strikeouts on the night. That goes with their 18 strikeouts on Wednesday night and their 19 strikeouts on Tuesday to set a new major league record for strikeouts in a three-game series with 52. The New 52, as it were.

Pirates 8, Diamondbacks 3: Gerrit Cole hit a three-run homer but the Pirates blew the lead he gave them. Luckily Josh Harrison, who didn’t start because he was sick, came off the bench to hit  two-run double in the bottom of the sixth to give them back the lead for good. They’d add some insurance later. Always gotta be careful not to add too much insurance, though, as it may inspire Barbara Stanwyck and Fred MacMurray to bump you off. Or maybe Kathleen Turner and William Hurt.

Blue Jays 3, Yankees 1: J.A. Happ allowed one run over seven innings and notched his sixth win. He outdueled CC Sabathia who turned in his best outing of the season (7 IP, 2 H, 2 R, 0 ER, 7K) but simply didn’t get the run support. Sabathia allowed one earned run in 20 innings in the month of May.

Nationals 2, Cardinals 1: Homers from Bryce Harper and Danny Espinosa backed Joe Ross, who is quite quietly having a sweet season at the back end of the Nats’ rotation, boasting a 2.52 ERA in nine starts. OK, he’s probably not boasting. He seems like a fine young man who lets his actions speak rather than his words. That’s what my source tell me, anyway. My source is Joe Ross’ mom. I’m worried that she may be biased, however, so I’m using a second source: his grandma. I’m gonna get to the bottom of this Joe Ross character controversy, that I can promise you.

Rockies 8, Red Sox 2: Jackie Bradley Jr.’s hitting streak ends at 29. And with that, Joe DiMaggio cracks open the bottle of champagne he saves for the end of every hitting streak of 25 games or more. Mercury Morris taught him that trick and you can never go wrong with doing something Mercury Morris thinks is cool. Trevor Story hit his 13th homer.Carlos Gonzalez and Dustin Garneau went deep too. Clay Buchholz‘s ERA is now 6.35.

Brewers 6, Braves 2Ryan Braun and Jonathan Villar each homered as the Brewers swept the Braves. They have three wins in Turner Field in three games this year. Atlanta has two wins in Turner Field in 22 games this year.

White Sox vs. Royals — POSTPONED: I don’t care if it rains

(Let’s all go to the bar)
I don’t care if there’s a hurricane
(Let’s all go to the bar)
And I don’t care if I’m the one to blame
(Let’s all go to the bar)

Video: Bryce Harper launches a homer into the upper deck

WASHINGTON, DC - MAY 24: Bryce Harper #34 of the Washington Nationals looks on against the New York Mets at Nationals Park on May 24, 2016 in Washington, DC. (Photo by Patrick Smith/Getty Images)
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Nationals outfielder Bryce Harper has had a tough month of May. Opposing pitchers have become increasingly unwilling to throw hittable pitches in the strike zone for him, and he’s had trouble adjusting. Entering Thursday’s action, Harper was hitting .194/.454/.306 with two home runs in 97 plate appearances this month. 31 of those plate appearances ended in a walk, nine intentionally.

Harper finally got a pitch to hit in the sixth inning against Cardinals starter Mike Leake. Leake threw a 1-1 curve and Harper promptly launched into the upper deck at Nationals Park. It’s Harper’s 12th homer of the year.

Jackie Bradley, Jr.’s hitting streak ends at 29 games

BOSTON, MA - MAY 25:  Blake Swihart #23 of the Boston Red Sox congratulates Jackie Bradley Jr. #25 after he scored a run against the Colorado Rockies  during the fifth inning at Fenway Park on May 25, 2016 in Boston, Massachusetts.  (Photo by Maddie Meyer/Getty Images)
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Red Sox outfielder Jackie Bradley, Jr. was unable to continue his hitting streak on Thursday night, going 0-for-4 out of the leadoff spot against the Rockies in an 8-2 loss. He hit a deep fly ball to right field in the first inning, missing a home run by a few feet. He hit another deep drive in the fifth, but it was caught in front of the wall in center field at Fenway Park by Charlie Blackmon. In his final at-bat, Bradley weakly grounded out on the first pitch from Jon Gray to lead off the eighth inning.

Bradley’s 29-game streak tied Johnny Damon for the fourth-longest streak in Red Sox history. Dom DiMaggio still has the longest in club history at 34 games.

Shortstop Xander Bogaerts was able to extend his hitting streak streak to 19 games. He went 1-for-3, hitting a line drive single in the first.

Softball legend Jennie Finch to manage a professional men’s baseball team

NEW YORK, NY - NOVEMBER 03:  Jennie Finch attends a press conference at Marathon Pavilion in Central Park on November 3, 2011 in New York City.  (Photo by Andy Kropa/Getty Images)
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Softball legend Jennie Finch will make history on Sunday when she will serve as a guest manager for the Bridgeport Bluefish of the independent Atlantic League. She will become the first woman to manage a men’s professional baseball team.

In the club’s announcement, GM Jamie Toole said, “We are really excited to have Jennie come out and manage the team. She is an incredible athlete and a wonderful person, and we hope our fans will enjoy seeing her in a Bluefish uniform for the day.”

Finch won the 2001 Women’s College World Series with the University of Arizona. She won the gold medal with Team USA in the 2004 Summer Olympics and silver in the 2008 Summer Olympics.

Finch is only managing one game, but it’s still a positive step for inclusiveness in professional sports. Hopefully, in the future, we see more women in sportswriting, broadcasting, coaching, and front office positions.