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Mark Cuban would like the reporters out of his locker room

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Mark Cuban is a basketball owner, not a baseball owner, but I’ve gone on enough in recent weeks about team and league-controlled media usurping the role of the outside press that Cuban’s little rant from the other day is still within my bailiwick. So let’s talk about it, shall we?

Cuban’s piece is long and has some interesting and valid observations, but it boils down to this: teams have their own websites and players have their own Internet outlets, so there’s no point to deal with sports media websites and “internet reporters.” Not unpaid bloggers — he likes them — but professional Internet reporters that work for big media like ESPN.com, Yahoo! and, presumably, NBC Sports.com. This, combined with the fact that the internet reporters are TMZ-style, rumor-mongering paparazzi (at least in Cuban’s mind) means that the internet reporters should not have access to locker rooms. “Their interests are not aligned with the team’s interests,” Cuban says, and thus they are useless.

He’s right about the first part. As I discussed at length last month, teams and leagues are better positioned to disseminate certain types of information. Switching to baseball, this includes that day’s lineup. The press releases. The injury report. Anything that is information in its most neutral sense and is not given much value by virtue of its source (and actually, is closer to its original source if it comes via official team channels).

If I run a media company, I don’t want my reporters tweeting that day’s lineup or merely passing along press releases. I want my people to be offering opinion and critical thinking. Tell the readers what the lineup means and what the news release means.  For this, locker room access is not important or — if it comes with too many conditions from overly-controlling team personnel — even preferable.

But Cuban loses me when he starts going after straw men. It’s easy for us all to agree that people who simply make up rumors or act like TMZ reporters are useless, but who are they? Do they exist? Who at ESPN.com is simply inventing things from whole cloth? Who at Yahoo! is? Have any of them asked any players any “have you stopped beating your wife?” questions in the name of tabloid journalism?  If they did, they’d be laughed out of the business or kicked out of the clubhouse by media relations people for acting like idiots. The working press — even the online press — is overwhelmingly professional when they enter the clubhouse, and Cuban’s demonization of them in this regard is fantasy.

Or misdirection. Because one of the more notable things about Cuban’s piece is that he exempts a large swath of reporters from his ire: TV and print newspaper journalists. Cuban is just fine with keeping these guys in the locker room. This despite the fact that these are guys who do the same thing that the Internet reporters do to annoy Cuban. The less-salacious things Cuban complains about, anyway, such as constantly asking players about the latest rumors swirling around even if they themselves didn’t invent the rumor. Asking players “how they felt out there today” questions and other such inanities.

Why are the newspaper and TV people exempt? Cuban is actually pretty up front about it:

Newspaper has to be in the room. I know this is counter intuitive to some, but it is a fact. Why? Because there is a wealthy segment of my customer base that does not and will not go online to find out information about the Mavs.  If I don’t have a PRINT beat writer and /or PRINT columnist showing up and writing about the Mavs, both sides lose … The same logic that applies to newspapers, applies to TV.

Note use of the word “wealthy.”  This isn’t about information and accuracy and professional journalistic ethics. It’s about favoring those outlets who buy advertising panels on his scoreboard and purchase broadcast rights. Outlets that actively sell tickets for him. This is about Cuban, as an owner of a profit-generating business, wanting to control the message, limit bad publicity and, in his exception for TV and newspaper people, push customers through the turnstiles.

This is all pretty chilling, in my view. Especially considering that the fans don’t view the Mavericks as solely Cuban’s private business but, rather, they view it — rightly or wrongly — as something akin to a public trust in which they have invested their lives and their tax dollars.  The interests of the media don’t align with you Mr. Team Owner? What a shame. Unless and until your interests are something other than generating profits for your team, there’s a really good reason for that and you should understand why that is.

But yes, in the end it is Mark Cuban’s team and he can do what he likes. It wouldn’t particularly bother me on a practical level if he — or if the baseball owners — severely curtailed clubhouse access. I don’t need to get into the clubhouse to do my job. I’d probably lose three to five posts a day that I write based on clubhouse interviews conducted by others, but we’d manage, because most of what we traffic in is on-the-field action or news that occurs far enough off the field where clubhouse access isn’t an issue.

But I do wonder whether Cuban has thought this through all the way.  Whether he’s realized that even if he cut off access to his locker room, that the “Internet writers” would still write stuff and people would still read it. And that, without the need to maintain decent enough relations with the team to ensure that their credentials are in order, the aggregate coverage of the team will likely get more critical, not less. That reporters will feel liberated to rake muck and offer opinion and rumor without checking back to an official team source for comment because, hell, if they don’t need us, we don’t need them.

There’s a Faustian bargain between the media and those they cover, both in sports and on every other beat. Allowing reporter access is annoying for those being covered but useful as well. It’s empowering for the reporter but it limits them in important ways. When you’re outside and not beholden, you can’t deliver a certain sort of coverage, but thanks to direct access from newsmakers to the public via their own Internet outlets, that kind of coverage is becoming less and less important.

What does that leave? The kind of coverage that gets a lot closer to the truth of any given matter than that which Mark Cuban wants Mavericks fans to read. And if he thinks he doesn’t like the way things are, God help him if he ever decides to give a lot of smart and curious reporters a bunch of free time and a reason to resent him.

Report: Twins place Tommy Milone and Casey Fien on waivers

Minnesota Twins starting pitcher Tommy Milone throws during the first inning of a baseball game against the Milwaukee Brewers Wednesday, April 20, 2016, in Milwaukee. (AP Photo/Morry Gash)
AP Photo/Morry Gash
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Mike Berardino of the St. Paul Pioneer press is reporting that the Twins have placed pitchers Tommy Milone and Casey Fien on waivers. Should they pass through waivers, each player would have the right to reject a demotion to the minor leagues. Milone and Fien are only a part of what’s been ailing the 8-20 Twins.

Milone, 29, was solid out of the rotation for the Twins last season, but the same can’t be said of his start to the 2016 season. The lefty has a 5.79 ERA with a 19/7 K/BB ratio over four starts and one relief appearance. He was taken out of the Twins’ rotation following his final start in April.

Fien, 32, was also dependable for the Twins in previous years, but has had a rocky 2016 thus far. The right-hander has yielded 12 runs on 21 hits and three walks with 12 strikeouts in 13 2/3 innings.

Milone will be eligible for his third and final year of arbitration after the season after earning $4.5 million this season. Fien has two more years of arbitration eligibility left — his third and fourth — and is earning $2.275 million this year.

Kyle Lohse is throwing for interested teams today

Kyle Lohse
AP Photo/Jeff Chiu
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Free agent starter Kyle Lohse is throwing for interested teams at the University of California, Irvine, MLB Network’s Jon Heyman reports.

Lohse, 37, remains unsigned into baseball’s second month on the heels of last season’s 5.85 ERA and 108/43 K/BB ratio over 152 1/3 innings. Although Lohse was quite good in the four seasons prior, teams are understandably reluctant to bank on pitchers in their late-30’s.

The Orioles, Tigers, and Reds have had reported interest in Lohse in recent months.

Majestic Athletic employees will protest at Coca-Cola Park on Friday

CHICAGO, IL - JULY 10: Kris Bryant (L) of the Chicago Cubs and Anthony Rizzo #44 pose for a photo with their All Star jersey's before the game against the Chicago White Sox on July 10, 2015 at  Wrigley Field in Chicago, Illinois. (Photo by David Banks/Getty Images)
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Anthony Salamone of the Morning Call reports that Majestic Athletic employees plan to protest at Coca-Cola Park in Allentown, PA on Friday night. The employees are protesting Majestic’s owner VF Corporation’s attempt to undercut wages and medical benefits. VF Corporation acquired Majestic in February 2007.

Coca-Cola Park is home to the Lehigh Valley IronPigs, the Phillies’ Triple-A affiliate. Majestic has manufacturing facilities in Easton, PA, which is less than a half-hour from Coca-Cola Park. The IronPigs, as well as all 30 Major League Baseball teams, wear uniforms manufactured by Majestic.

Corporations affiliated with Major League Baseball taking advantage of employees isn’t anything new. Last year, when protests over police violence disrupted the Orioles’ schedule, some employees with the Orioles and Aramark almost lost out on multiple days of pay.

Eddie Perez likely to be Braves’ interim manager if Fredi Gonzalez is fired

Atlanta Braves bullpen coach Eddie Perez, left, stands with manager Fredi Gonzalez during a spring training baseball workout, Thursday, Feb. 13, 2014, in Kissimmee, Fla. (AP Photo/Alex Brandon)
AP Photo/Alex Brandon
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There’s been a lot of rumbling that Braves manager Fredi Gonzalez will soon get the pink slip. His team is 7-20 entering Thursday’s action. Historically, front offices — particularly those of rebuilding/restructuring teams — respond to that by making coaching and/or managerial changes.

Per MLB.com’s Mark Bowman, bullpen coach Eddie Perez is likely to fill in as the Braves’ manager on an interim basis if and when Gonzalez is fired. Perez has been with the Braves as a coach since 2007. He played for the Braves in 10 out of his 11 seasons from 1995-2005. Perez wasn’t known for his bat, but was respected for the way he called games and handled the Braves’ then-elite pitching staff.

Bowman notes that Gonzalez isn’t expected to be fired over the weekend. If the team plays well, that could extend Gonzalez’s leash, so to speak.

First baseman Freddie Freeman issued a vote of confidence for his skipper, saying, “I think everything is getting magnified since we’re off to this start. I don’t know if it’s fair to put it all on [Gonzalez] because he’s not a player. We’re the 25 guys [who have to] go out there and play every day. We’re obviously not playing to our capabilities. To say that’s Fredi’s fault is unfair in my opinion.”