Progressive Field

The Cleveland Indians are taking social media really, really seriously


I may waste about 93% of my day cracking wise on Twitter, but I’m no social media expert. I can’t say, therefore, what an aggressive social media initiative can do for a business.  I understand how buzz can make people click YouTube videos and low transaction cost things like that, but I’m pretty ignorant when it comes to figuring out whether one’s efforts to translate buzz into cash on the barrel head are truly working. I do know this, though: the Cleveland Indians are going to figure it out before any other baseball team does.

The Indians took a big step into social media last year, getting active on Twitter and Facebook and doing fun things like launching the Tribe Social Deck, which was a dedicated and decked-out space in the left field seats for bloggers and tweeters and stuff.  I was invited to the Social Deck a couple of times last season. It was great fun and led to some connections between some plugged-in Indians fans and me.  This year, however, the Indians are ramping things up in a major way. There’s a video press release of it here, but here are the relevant details:

For starters, they have moved the Social Deck from left field to an actual suite, and have renamed it the Indians Social Suite.  The team will continue to invite social media mavens to the space this year on a game-by-game basis (you can apply for an invite here).  I’ll be in the Social Suite on Opening Day as the Indians take on the White Sox next Friday and I’ll be tweeting and blogging and stuff from there.

And yes, I’d be blogging about all of this even if I hadn’t been invited. There is certainly a public relations aspect to all of this, but the Indians have made a point to invite bloggers who are critical of the team. Heck, I’ve been critical of the team and will continue to be as criticism is warranted, and they’ve continued to be swell to me.  Not that I’ll name any names, but a lot of other clubs could take a hint. Some ballparks won’t let you bring an iPad in.  Others have media relations people who seek out bloggers and try to intimidate them when they write negative stuff.  Get a clue fellas.

Beyond the Social Suite, the Indians are introducing discounted tickets for followers of the team’s social media outlets (i.e. Facebook and Twitter feeds).  They’re also going to be using the At Bat 11 application in the the ballpark during games, allowing fans to receive discounts on various things. I presume this means concessions and refreshments and whatnot.

Finally, they’ve released a really comprehensive list of the team’s active Twitter accounts, including Mark Shapiro (@MarkShapiro), Chris Antonetti (@IndiansGM), Manny Acta (@mactriber_11) and the Indians radio guys (@IndiansRadio).  Their PR department has long been active on Twitter (@tribetalk).  A handful of Indians players are also on Twitter, most notably Shelley Duncan (@shelldunc). Well, notable for my daughter’s purposes anyway.

Like I said: I don’t know what this could mean to the Indians bottom line. Social media is a world where, I suspect, more people are making money by selling their services as so-called social media experts than by actually using social media to sell products.  In this, it’s akin to the California Gold Rush and any number of other times in history where those working on the periphery selling dry goods and the like do better than those actually mining for gold.

But the Indians are a team in a competitive funk in a financially-challenged city with a declining population.  They have nothing to lose here, and they should be credited for trying something new to drum up interest.  Good for them for being creative.

Mariners interested in free agent outfielder Nori Aoki

AP Photo/Ben Margot
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New Mariners general manager Jerry Dipoto has kept pretty busy in his short time on the job and Bob Dutton of the Tacoma News Tribune reports that free agent outfielder Nori Aoki could be his next target. The club recently pursued a trade for Marlins outfielder Marcell Ozuna, but the asking price has them looking at alternatives.

Aoki, who turns 34 in January, has hit .287 with a .353 on-base percentage over four seasons since coming over from Japan. He was having a fine season with the Giants this year prior to being shut down in September with lingering concussion symptoms.

The Giants decided against picking up Aoki’s $5.5 million club option for 2016 earlier this month, but he should still do pretty well for himself this winter assuming he’s feeling good.

Report: Johnny Cueto is believed to be looking for a $140-160 million deal

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It was reported Sunday that free agent right-hander Johnny Cueto had turned down a six-year, $120 million contract from the Diamondbacks. He’s hoping to land a bigger deal this winter and ESPN’s Jerry Crasnick has heard some chatter about what he’s looking for.

Jordan Zimmermann finalized a five-year, $110 million contract with the Tigers today, which works out to $22 million per season. Arizona’s offer to Cueto checked in at $20 million per season. A six-year offer to Cueto at the same AAV (average annual value) as Zimmermann would put him at $132 million, which is still a little shy of the figure stated by Crasnick. Of course, Cueto owns a 2.71 ERA (145 ERA+) over the last five seasons compared to a 3.14 ERA (123 ERA+) by Zimmermann during that same timespan, so there’s a case to be made that he should get more. Still, he’s the clear No. 3 starter on the market behind David Price and Zack Greinke.

CBS Sports’ Jon Heyman reports that the Dodgers, Giants, Red Sox, and Cubs are among the other teams who have interest in Cueto. One variable in his favor is that he is not attached to draft pick compensation, as he was traded from the Reds to the Royals during the 2015 season.

Report: Around 20 teams have contacted the Braves about Shelby Miller

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The rebuilding Braves have already been active on the trade market and they might not be done, as CBS Sports’ Jon Heyman reports that right-hander Shelby Miller has been a very popular name. In fact, around 20 teams have checked in.

Nothing is considered close and the Braves have set a very high asking price, mostly centered around offense. They asked for right-hander Luis Severino in talks with the Yankees and would expect outfielder Marcell Ozuna among other pieces from the Marlins. The Diamondbacks and Giants are among the other interested clubs.

Miller is under team control through 2018, so there’s not necessarily a sense of urgency to move him, but anything is possible with the way the Braves are doing things right now. The 25-year-old is coming off a year where he went 6-17, but that was about really rotten luck more than anything else, as he had a fine 3.02 ERA and 171/73 K/BB ratio over 205 1/3 innings. The Braves gave him the worst run support of any starter in the majors.

Mets expected to tender a contract to Jenrry Mejia

NEW YORK, NY - JULY 12:  Jenrry Mejia #58 of the New York Mets reacts as he walks off the field after getting the final out of the seventh inning against the Arizona Diamondbacks at Citi Field on July 12, 2015 in the Flushing neighborhood of the Queens borough of New York City.  (Photo by Jim McIsaac/Getty Images)
Photo by Jim McIsaac/Getty Images

Jenrry Mejia appeared in just seven games this past season due to a pair of suspensions for performance-enhancing drugs, but Adam Rubin of ESPN New York reports that the Mets are expected to tender him a contract for 2016.

While the Mets were vocal about their disappointment in Mejia’s actions, it makes sense to keep him around as an option. Had he played a full season in 2015, he would have earned $2.595 million. He’s arbitration-eligible for the second time this winter and figures to receive a contract similar to his 2015 figure, but he’ll only be paid for the games he plays. He still has 100 games to serve on his second PED suspension, which means that he’ll only be paid for 62 games in 2016. This likely puts his salary closer to $1 million, which is a small price to pay for someone who could prove useful during the second half and beyond. He also won’t count toward the team’s 40-man roster until he’s active.

Mejia, who turned 26 in October, owns a 3.68 ERA in the majors and saved 28 games for the Mets in 2014. He’s currently pitching as a starter in the Dominican Winter League.