The Cleveland Indians are taking social media really, really seriously

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I may waste about 93% of my day cracking wise on Twitter, but I’m no social media expert. I can’t say, therefore, what an aggressive social media initiative can do for a business.  I understand how buzz can make people click YouTube videos and low transaction cost things like that, but I’m pretty ignorant when it comes to figuring out whether one’s efforts to translate buzz into cash on the barrel head are truly working. I do know this, though: the Cleveland Indians are going to figure it out before any other baseball team does.

The Indians took a big step into social media last year, getting active on Twitter and Facebook and doing fun things like launching the Tribe Social Deck, which was a dedicated and decked-out space in the left field seats for bloggers and tweeters and stuff.  I was invited to the Social Deck a couple of times last season. It was great fun and led to some connections between some plugged-in Indians fans and me.  This year, however, the Indians are ramping things up in a major way. There’s a video press release of it here, but here are the relevant details:

For starters, they have moved the Social Deck from left field to an actual suite, and have renamed it the Indians Social Suite.  The team will continue to invite social media mavens to the space this year on a game-by-game basis (you can apply for an invite here).  I’ll be in the Social Suite on Opening Day as the Indians take on the White Sox next Friday and I’ll be tweeting and blogging and stuff from there.

And yes, I’d be blogging about all of this even if I hadn’t been invited. There is certainly a public relations aspect to all of this, but the Indians have made a point to invite bloggers who are critical of the team. Heck, I’ve been critical of the team and will continue to be as criticism is warranted, and they’ve continued to be swell to me.  Not that I’ll name any names, but a lot of other clubs could take a hint. Some ballparks won’t let you bring an iPad in.  Others have media relations people who seek out bloggers and try to intimidate them when they write negative stuff.  Get a clue fellas.

Beyond the Social Suite, the Indians are introducing discounted tickets for followers of the team’s social media outlets (i.e. Facebook and Twitter feeds).  They’re also going to be using the MLB.com At Bat 11 application in the the ballpark during games, allowing fans to receive discounts on various things. I presume this means concessions and refreshments and whatnot.

Finally, they’ve released a really comprehensive list of the team’s active Twitter accounts, including Mark Shapiro (@MarkShapiro), Chris Antonetti (@IndiansGM), Manny Acta (@mactriber_11) and the Indians radio guys (@IndiansRadio).  Their PR department has long been active on Twitter (@tribetalk).  A handful of Indians players are also on Twitter, most notably Shelley Duncan (@shelldunc). Well, notable for my daughter’s purposes anyway.

Like I said: I don’t know what this could mean to the Indians bottom line. Social media is a world where, I suspect, more people are making money by selling their services as so-called social media experts than by actually using social media to sell products.  In this, it’s akin to the California Gold Rush and any number of other times in history where those working on the periphery selling dry goods and the like do better than those actually mining for gold.

But the Indians are a team in a competitive funk in a financially-challenged city with a declining population.  They have nothing to lose here, and they should be credited for trying something new to drum up interest.  Good for them for being creative.

Rob Manfred says Tampa Bay must pick up pace on new stadium

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ST. PETERSBURG, Fla. (AP) Baseball Commissioner Rob Manfred wants Tampa Bay to work a little quicker on getting the Rays a new ballpark.

Rays Principal Owner Stuart Sternberg has been working for nearly a decade to get a new stadium for the club and signed a three-year agreement with the City of St. Petersburg early in 2016 to search for a site in the Tampa Bay area. Manfred wants that search to pick up some steam.

“I think it’s fair to say we want the process to take on a better pace moving forward,” Manfred said Wednesday night at Tropicana Field, home of the Rays since their first season in 1998.

The Rays were averaging 15,815 fans per game before Wednesday night’s contest against the Toronto Blue Jays. That is just over half the major league average of 30,470. Tropicana Field and its location have been almost universally blamed as the reason for the poor attendance.

“I’ve been pretty clear that they need a new facility here, a major league quality facility in an A-plus location,” Manfred said. “It is time to move that decision to the front burner here in Tampa.”

The matter of how a stadium would be financed has been tabled until a site is determined, but Sternberg continued to express confidence in the Tampa Bay market.

“I’ve had the opportunity to bail on it many times over the years,” he said. “I won’t say this is a slam dunk, it’s certainly not. But I think we can do something that’ll at least double our attendance. That’s a lot to ask for.”

Manfred said Major League Baseball “doesn’t have a firm timetable” for what steps to take if the Rays fail to get an agreement to build a new stadium in the Tampa Bay area, but but added that “it is a topic of discussion in the industry, the lack of progress.”

More AP baseball: https://apnews.com/tag/MLBbaseball

Robinson Cano leaves game with hamstring tightness

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Bad news for the Mariners this evening: Robinson Cano left Seattle’s game against the Atlanta Braves with tightness in his left hamstring.

Cano walked off the field after legging out a double — his second of the game — in the third inning. He pulled up as he approached second base and walked off the field, accompanied by a trainer. There was no immediate word on the severity of the injury. The Mariners have a day off Thursday before opening a series at the Yankees on Friday night, so they have some time to evaluate him.

Cano is hitting .277/.377/.460 with 19 homers and 78 RBI on the year.