Progressive Field

The Cleveland Indians are taking social media really, really seriously

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I may waste about 93% of my day cracking wise on Twitter, but I’m no social media expert. I can’t say, therefore, what an aggressive social media initiative can do for a business.  I understand how buzz can make people click YouTube videos and low transaction cost things like that, but I’m pretty ignorant when it comes to figuring out whether one’s efforts to translate buzz into cash on the barrel head are truly working. I do know this, though: the Cleveland Indians are going to figure it out before any other baseball team does.

The Indians took a big step into social media last year, getting active on Twitter and Facebook and doing fun things like launching the Tribe Social Deck, which was a dedicated and decked-out space in the left field seats for bloggers and tweeters and stuff.  I was invited to the Social Deck a couple of times last season. It was great fun and led to some connections between some plugged-in Indians fans and me.  This year, however, the Indians are ramping things up in a major way. There’s a video press release of it here, but here are the relevant details:

For starters, they have moved the Social Deck from left field to an actual suite, and have renamed it the Indians Social Suite.  The team will continue to invite social media mavens to the space this year on a game-by-game basis (you can apply for an invite here).  I’ll be in the Social Suite on Opening Day as the Indians take on the White Sox next Friday and I’ll be tweeting and blogging and stuff from there.

And yes, I’d be blogging about all of this even if I hadn’t been invited. There is certainly a public relations aspect to all of this, but the Indians have made a point to invite bloggers who are critical of the team. Heck, I’ve been critical of the team and will continue to be as criticism is warranted, and they’ve continued to be swell to me.  Not that I’ll name any names, but a lot of other clubs could take a hint. Some ballparks won’t let you bring an iPad in.  Others have media relations people who seek out bloggers and try to intimidate them when they write negative stuff.  Get a clue fellas.

Beyond the Social Suite, the Indians are introducing discounted tickets for followers of the team’s social media outlets (i.e. Facebook and Twitter feeds).  They’re also going to be using the MLB.com At Bat 11 application in the the ballpark during games, allowing fans to receive discounts on various things. I presume this means concessions and refreshments and whatnot.

Finally, they’ve released a really comprehensive list of the team’s active Twitter accounts, including Mark Shapiro (@MarkShapiro), Chris Antonetti (@IndiansGM), Manny Acta (@mactriber_11) and the Indians radio guys (@IndiansRadio).  Their PR department has long been active on Twitter (@tribetalk).  A handful of Indians players are also on Twitter, most notably Shelley Duncan (@shelldunc). Well, notable for my daughter’s purposes anyway.

Like I said: I don’t know what this could mean to the Indians bottom line. Social media is a world where, I suspect, more people are making money by selling their services as so-called social media experts than by actually using social media to sell products.  In this, it’s akin to the California Gold Rush and any number of other times in history where those working on the periphery selling dry goods and the like do better than those actually mining for gold.

But the Indians are a team in a competitive funk in a financially-challenged city with a declining population.  They have nothing to lose here, and they should be credited for trying something new to drum up interest.  Good for them for being creative.

Twins pitcher barfs before almost every appearance

NEW YORK, NY - AUGUST 18:  Ryan O'Rourke #61 of the Minnesota Twins reacts after loading up the bases in the seventh inning against the New York Yankees on August 18, 2015 at Yankee Stadium in the Bronx borough of New York City.  (Photo by Elsa/Getty Images)
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Twins righty Ryan O'Rourke has pitched in 54 big league games. He has barfed before almost every one of them.

No, really:

Through his first 54 big-league outings over the last past two years, O’Rourke estimates he emptied the contents of his stomach close to every time.

“I don’t do it in the public’s eye,” O’Rourke said Tuesday. “I go in the bathroom, or sometimes it’s just on the back of the mound. But, yeah, it happens.”

I wonder if I’ve barfed 54 times in my entire life. I doubt I have. Then again, I’m not doing anything in front of tens of thousands of people with potentially millions of dollars at stake.

Yet he who is without sin hurl the first, um. Well, never mind.

The new intentional walk rule isn’t a big deal but it’s still dumb

PHOENIX, AZ - JUNE 06:  Anthony Recker #20 of the New York Mets calls for an intentional walk as Paul Goldschmidt #44 of the Arizona Diamondbacks looks on during the eighth inning at Chase Field on June 6, 2015 in Phoenix, Arizona.  (Photo by Norm Hall/Getty Images)
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Let us preface this by stipulating that the new rule in which pitchers will no longer have to throw four balls to issue an intentional walk is not a big deal, objectively speaking. Teams don’t issue many IBBs to begin with. A couple a week, maybe? Fewer? Moreover, the times when a pitcher tosses one to the backstop or a batter reaches out and smacks a would-be intentional ball may be a lot of fun, but they’re extraordinarily rare. You can go years without seeing it happen.

So, yes, the intentional walk rule announced yesterday is of negligible consequence. We’ll get used to it quickly and it will have little if any impact on actual baseball. It won’t do what it’s supposed to do — speeding up games — but it won’t harm anything that is important either.

But let us also stipulate that the new rule is dumb.

It’s dumb because it’s a solution in search of a problem. Pace of play is a concern, but to listen to Rob Manfred and his surrogates in the media tell it, it’s The Most Pressing Issue of Our Time. Actually, it’s not. No one is abandoning baseball because of 5-15 minutes here or there and no one who may be interested in it is ceasing their exploration of the game because of it. And even if they were, IBBs are rare and they’re not time-consuming to begin with, so it’s not something that will make a big difference. It’s change for change’s sake and so Rob Manfred can get some good press for looking like a Man of Action.

It’s also dumb because it’s taking something away, however small it is. One of my NBC coworkers explained it well this morning:

I agree. Shamelessness is a pretty big problem these days, so let’s not eliminate shame when it is truly due.

Picture it: it’s a steamy Tuesday evening in late July. The teams are both way below .500 and are probably selling off half of their lineup next week. There are, charitably, 8,000 people in the stands. The game is already dragging because of ineptitude and an understandable lack of urgency on the part of players who did not imagine nights like this when they were working their way to the bigs.

Just then, one of the managers — an inexperienced young man who refuses to deviate from baseball orthodoxy because, gosh, he might get a hard question from a sleepy middle aged reporter after the game — holds up four fingers for the IBB. The night may be dreary, but dammit, he’s going to La Russa the living hell out of this game.

That man should be booed. Boo this man. The drunks and college kids who paid, like, $11 to a season ticket holder on StubHub to get into this godforsaken game have earned the right to take their frustrations out on Hunter McRetiredBackupCatcher for being a wuss and calling for the IBB. It may be the only good thing that happens to them that night, and now Rob Manfred would take that away from them. FOR SHAME.

And don’t forget about us saps at home, watching this garbage fire of a game because it beats reading. We’re now going to have to listen to this exchange, as we have listened to it EVERY SINGLE NIGHT since the 2017 season began:

Play-by-Play Guy: “Ah, here we go. They’re calling for the intentional walk. Now, in case you missed it, this is the way we’re doing it now. The new rule is that the manager — yep, right there, he’s doing it — can hold up four fingers to the home plate umpire and — there it goes — he points to first base and the batter takes his base.”

Color Commentator, Who played from 1975-87, often wearing a mustache: “Don’t like it. I don’t like it at all. There was always a chance the pitcher throws a wild pitch. It happened to us against the Mariners in 1979 [Ron Howard from “Arrested Development” voice: it didn’t] and it has taken away something special from the game. I suppose some number-cruncher with a spreadsheet decided that this will help speed up the game, but you know what that’s worth.

No matter what good or bad the rule brings, this exchange, which will occur from April through September, will be absolutely brutal. Then, in October, we get to hear Joe Buck describe it as if we never heard it before because Fox likes to pretend that the season begins in October.

Folks, it’s not worth it. And that — as opposed to any actual pro/con of the new rule — is why it is dumb. Now get off my lawn.