Jeter media

How the Yankees train their players to be media savvy. Even A-Rod.

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I’ve recently gone on about how teams are taking greater control of the media message by doing their own reporting via their websites and affiliated networks and by becoming increasingly restrictive with outside media.

Well, there’s another part of this too: intensive training of players and team personnel in the ways of media relations.

Today the Wall Street Journal takes a deep look at how the Yankees handle this. About how on Day One of Yankees spring training, the first thing that is done is putting everyone though a media 101 seminar:

Through a training video and in-guest speaking sessions, media-savvy players like Derek Jeter and Mariano Rivera give tips, beginning with the standard stuff: don’t lie, own up to your mistakes, recognize that you’re on the clock even when you take off the uniform.

Then they move to finer points: Don’t take a picture with a fan without looking at what’s written on their shirt; don’t address outside topics like politics; and never, ever, take a naked picture of yourself and send it to someone.

All wise things, of course. Especially the naked picture part.  And indeed, the stuff about not lying, owning up and making oneself available is both critical to keep players out of media controversies and to make the job of the reporters easier too.

But of course, it’s not all about convenience and courteousness for the media. It’s not mentioned in the article, but I would be utterly shocked if there wasn’t a healthy bit of information passed along in these seminars about how to deflect and dodge media inquiries without seeming like a jerk. Perfecting the non-answer or coaching them about how to take uncomfortable inquiries into more comfortable ground.  I mean, there’s a reason why so many interviews with Yankees players either peak with some little joke or some reference to Yankee tradition allowing only for victory and nothing else. Those are nice responses, but they also tend to be conversation enders. You can’t really go anywhere from there, and I’m guessing that’s by design.

I guess my point is that this media training, while something that is totally admirable and understandable from the club’s perspective, and in the best interests of the players, is also something that — intentionally or not — pushes us a little bit farther away from the players as people and their very human reactions to the game and that which surrounds it. Which, unless I’m wrong, is the whole reason reporters go into locker rooms to talk to guys after games. If not, we’d just ignore everything that happened after the 27th out and go home.

It’s also something that, in my view anyway, makes outside perspectives on what’s going on in the game a little more valuable and putatively inside perspectives a little less valuable.

Mets leaning on Jay Bruce, Neil Walker as Lucas Duda insurance

LOS ANGELES, CALIFORNIA - MAY 12:  Pinch hitter Lucas Duda #21 of the New York Mets walks back to the dugout after striking out for the first out of the ninth inning against Clayton Kershaw #22 of the Los Angeles Dodgers at Dodger Stadium on May 12, 2016 in Los Angeles, California.  The Dodgers won 5-0.  (Photo by Stephen Dunn/Getty Images)
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The Mets have begun working outfielder Jay Bruce and second baseman Neil Walker at first base as potential insurance in the event Lucas Duda continues to experience back discomfort, Mike Puma of the New York Post reports. Duda has been sidelined recently due to back spasms and missed all but 47 games last season as a result of a stress fracture in his lower back.

Manager Terry Collins spoke about Bruce’s work at first base on Sunday, saying, “I liked everything I saw today. “It looks like he’s got the athleticism, he’s got the hands, he’s got the arm angle. He made some throws in our drills that you wouldn’t expect an outfielder to be able to make, but yet he does. If that’s where we have to go, I think we’ll be fine.”

Bruce has only three games’ worth of experience at first base at the major league level, but still has high expectations for himself. He said, “I am going to work at it. I want to give myself a chance and the team a chance. I am not going to go over there and be a butcher. It’s just not the way I go about my business on the baseball field and it wouldn’t be fair to the team if I wasn’t capable to do it, so I am going to work at it and we’ll see what happens.”

The Mets made Bruce available via trade over the offseason but didn’t get an offer that whet their appetite. As a result, Michael Conforto appears to be the odd man out in the Mets’ crowded outfield.

Jason Kipnis diagnosed with a strained rotator cuff

CLEVELAND, OH - NOVEMBER 02:  Jason Kipnis #22 of the Cleveland Indians celebrates after scoring a run on a wild pitch thrown by Jon Lester #34 of the Chicago Cubs (not pictured) during the fifth inning in Game Seven of the 2016 World Series at Progressive Field on November 2, 2016 in Cleveland, Ohio.  (Photo by Elsa/Getty Images)
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Indians second baseman Jason Kipnis has been diagnosed with a strained rotator cuff in his right shoulder, MLB.com’s Jordan Bastian reports. Kipnis has received a cortisone shot and will be shut down from throwing for the next four to five days.

There’s a lot of spring left, so it’s perfectly sensible for the Indians to play it safe with their star player. The club already had Kipnis on a shoulder strengthening program.

Kipnis, 29, helped the Indians to the playoffs after batting .275/.343/.469 with 23 home runs, 92 RBI, 91 runs scored, and 15 stolen bases in 688 plate appearances during the regular season last year. He then helped the Indians reach Game 7 of the World Series against the Cubs, where they were eventually stopped, as he provided a .741 OPS including four homers and eight RBI in 15 playoff games.