Jeter media

How the Yankees train their players to be media savvy. Even A-Rod.

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I’ve recently gone on about how teams are taking greater control of the media message by doing their own reporting via their websites and affiliated networks and by becoming increasingly restrictive with outside media.

Well, there’s another part of this too: intensive training of players and team personnel in the ways of media relations.

Today the Wall Street Journal takes a deep look at how the Yankees handle this. About how on Day One of Yankees spring training, the first thing that is done is putting everyone though a media 101 seminar:

Through a training video and in-guest speaking sessions, media-savvy players like Derek Jeter and Mariano Rivera give tips, beginning with the standard stuff: don’t lie, own up to your mistakes, recognize that you’re on the clock even when you take off the uniform.

Then they move to finer points: Don’t take a picture with a fan without looking at what’s written on their shirt; don’t address outside topics like politics; and never, ever, take a naked picture of yourself and send it to someone.

All wise things, of course. Especially the naked picture part.  And indeed, the stuff about not lying, owning up and making oneself available is both critical to keep players out of media controversies and to make the job of the reporters easier too.

But of course, it’s not all about convenience and courteousness for the media. It’s not mentioned in the article, but I would be utterly shocked if there wasn’t a healthy bit of information passed along in these seminars about how to deflect and dodge media inquiries without seeming like a jerk. Perfecting the non-answer or coaching them about how to take uncomfortable inquiries into more comfortable ground.  I mean, there’s a reason why so many interviews with Yankees players either peak with some little joke or some reference to Yankee tradition allowing only for victory and nothing else. Those are nice responses, but they also tend to be conversation enders. You can’t really go anywhere from there, and I’m guessing that’s by design.

I guess my point is that this media training, while something that is totally admirable and understandable from the club’s perspective, and in the best interests of the players, is also something that — intentionally or not — pushes us a little bit farther away from the players as people and their very human reactions to the game and that which surrounds it. Which, unless I’m wrong, is the whole reason reporters go into locker rooms to talk to guys after games. If not, we’d just ignore everything that happened after the 27th out and go home.

It’s also something that, in my view anyway, makes outside perspectives on what’s going on in the game a little more valuable and putatively inside perspectives a little less valuable.

Kyle Lohse is throwing for interested teams today

Kyle Lohse
AP Photo/Jeff Chiu
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Free agent starter Kyle Lohse is throwing for interested teams at the University of California, Irvine, MLB Network’s Jon Heyman reports.

Lohse, 37, remains unsigned into baseball’s second month on the heels of last season’s 5.85 ERA and 108/43 K/BB ratio over 152 1/3 innings. Although Lohse was quite good in the four seasons prior, teams are understandably reluctant to bank on pitchers in their late-30’s.

The Orioles, Tigers, and Reds have had reported interest in Lohse in recent months.

Majestic Athletic employees will protest at Coca-Cola Park on Friday

CHICAGO, IL - JULY 10: Kris Bryant (L) of the Chicago Cubs and Anthony Rizzo #44 pose for a photo with their All Star jersey's before the game against the Chicago White Sox on July 10, 2015 at  Wrigley Field in Chicago, Illinois. (Photo by David Banks/Getty Images)
David Banks/Getty Images
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Anthony Salamone of the Morning Call reports that Majestic Athletic employees plan to protest at Coca-Cola Park in Allentown, PA on Friday night. The employees are protesting Majestic’s owner VF Corporation’s attempt to undercut wages and medical benefits. VF Corporation acquired Majestic in February 2007.

Coca-Cola Park is home to the Lehigh Valley IronPigs, the Phillies’ Triple-A affiliate. Majestic has manufacturing facilities in Easton, PA, which is less than a half-hour from Coca-Cola Park. The IronPigs, as well as all 30 Major League Baseball teams, wear uniforms manufactured by Majestic.

Corporations affiliated with Major League Baseball taking advantage of employees isn’t anything new. Last year, when protests over police violence disrupted the Orioles’ schedule, some employees with the Orioles and Aramark almost lost out on multiple days of pay.

Eddie Perez likely to be Braves’ interim manager if Fredi Gonzalez is fired

Atlanta Braves bullpen coach Eddie Perez, left, stands with manager Fredi Gonzalez during a spring training baseball workout, Thursday, Feb. 13, 2014, in Kissimmee, Fla. (AP Photo/Alex Brandon)
AP Photo/Alex Brandon
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There’s been a lot of rumbling that Braves manager Fredi Gonzalez will soon get the pink slip. His team is 7-20 entering Thursday’s action. Historically, front offices — particularly those of rebuilding/restructuring teams — respond to that by making coaching and/or managerial changes.

Per MLB.com’s Mark Bowman, bullpen coach Eddie Perez is likely to fill in as the Braves’ manager on an interim basis if and when Gonzalez is fired. Perez has been with the Braves as a coach since 2007. He played for the Braves in 10 out of his 11 seasons from 1995-2005. Perez wasn’t known for his bat, but was respected for the way he called games and handled the Braves’ then-elite pitching staff.

Bowman notes that Gonzalez isn’t expected to be fired over the weekend. If the team plays well, that could extend Gonzalez’s leash, so to speak.

First baseman Freddie Freeman issued a vote of confidence for his skipper, saying, “I think everything is getting magnified since we’re off to this start. I don’t know if it’s fair to put it all on [Gonzalez] because he’s not a player. We’re the 25 guys [who have to] go out there and play every day. We’re obviously not playing to our capabilities. To say that’s Fredi’s fault is unfair in my opinion.”

What’s on Tap: Previewing Thursday’s action

Chicago Cubs' Anthony Rizzo, left, and Kris Bryant celebrate a 7-1 win over the Pittsburgh Pirates in a baseball game in Pittsburgh, Tuesday, May 3, 2016. (AP Photo/Gene J. Puskar)
AP Photo/Gene J. Puskar
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The Phillies and Cardinals got started a little early, finishing up their four-game series on Thursday afternoon. In the evening, we have 10 games on our slate, including Cubs-Nationals.

The Cubs have jumped out to a 20-6 start, looking like baseball’s best — and scariest — team. Entering Thursday’s action, the Cubs have a +93 run differential (runs scored minus runs allowed). That’s by far the best in baseball. The next best are the Nationals at +50, the Mets at +44, and the Cardinals at +41. In fact, the Cubs’ run differential is so good that they have under-performed relative to their expected won-lost record of 22-4.

This is without Kyle Schwarber. This is with Jason Heyward hitting a miserable .211/.317/.256, Jorge Soler hitting .185/.276/.292, and Addison Russell hitting .224/.356/.329. It’s with John Lackey pitching to a 4.32 ERA.

What makes the Cubs so good? They’re on-base machines. The club’s aggregate .364 on-base percentage is second best in the majors behind the Pirates. Dexter Fowler has an outstanding .470 OBP and Anthony Rizzo is at an elite .403. In fact, of their regulars with 100-plus plate appearances, Heyward is the only one with a sub-.350 OBP. The league average is .319. The Cubs steal bases, too, as they’re 17-for-24 (~71 percent) in that department.

The Cubs have baseball’s best pitching staff, which has yielded a major league-best 2.54 runs per game. Only four teams are below 3.00 runs allowed per game. Of course, reigning NL Cy Young Award winner Jake Arrieta is the big contributor to that with a sterling 0.84 ERA, but Jon Lester has put up a 1.58 mark and Jason Hammel 1.24. Closer Hector Rondon has found himself in only four save situations but has converted each of them with an even 1.00 ERA and a 15/0 K/BB ratio in nine innings. The Cubs’ aggregate bullpen ERA of 2.66 is fifth-best in the majors.

It’s too early to use defensive statistics with any degree of certainty, but even the eye test shows the Cubs to be elite defenders at the important positions, particularly shortstop (Russell), right field (Heyward), and third base (Kris Bryant).

The Cubs’ success isn’t exactly surprising. The club rode five consecutive fifth-place finishes into some high draft picks and that talent is starting to establish itself in the majors. Whether it was fans, writers, or Vegas oddsmakers, the Cubs were preseason darlings.

Kyle Hendricks starts for the Cubs opposite the Nationals’ Joe Ross at Wrigley Field tonight at 8:05 PM EDT.

The rest of Thursday’s action…

Detroit Tigers (Michael Fulmer) @ Cleveland Indians (Trevor Bauer), 6:10 PM EDT

New York Yankees (Masahiro Tanaka) @ Baltimore Orioles (Kevin Gausman), 7:05 PM EDT

Texas Rangers (Derek Holland) @ Toronto Blue Jays (J.A. Happ), 7:07 PM EDT

Arizona Diamondbacks (Robbie Ray) @ Miami Marlins (Adam Conley), 7:10 PM EDT

Milwaukee Brewers (Chase Anderson) @ Cincinnati Reds (Alfredo Simon), 7:10 PM EDT

Boston Red Sox (Henry Owens) @ Chicago White Sox (Erik Johnson), 8:10 PM EDT

Seattle Mariners (Wade Miley) @ Houston Astros (Chris Devenski), 8:10 PM EDT

New York Mets (Jacob deGrom) @ San Diego Padres (Colin Rea), 10:10 PM EDT

Colorado Rockies (Chris Rusin) @ San Francisco Giants (Matt Cain), 10:15 PM EDT