Jeter media

How the Yankees train their players to be media savvy. Even A-Rod.

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I’ve recently gone on about how teams are taking greater control of the media message by doing their own reporting via their websites and affiliated networks and by becoming increasingly restrictive with outside media.

Well, there’s another part of this too: intensive training of players and team personnel in the ways of media relations.

Today the Wall Street Journal takes a deep look at how the Yankees handle this. About how on Day One of Yankees spring training, the first thing that is done is putting everyone though a media 101 seminar:

Through a training video and in-guest speaking sessions, media-savvy players like Derek Jeter and Mariano Rivera give tips, beginning with the standard stuff: don’t lie, own up to your mistakes, recognize that you’re on the clock even when you take off the uniform.

Then they move to finer points: Don’t take a picture with a fan without looking at what’s written on their shirt; don’t address outside topics like politics; and never, ever, take a naked picture of yourself and send it to someone.

All wise things, of course. Especially the naked picture part.  And indeed, the stuff about not lying, owning up and making oneself available is both critical to keep players out of media controversies and to make the job of the reporters easier too.

But of course, it’s not all about convenience and courteousness for the media. It’s not mentioned in the article, but I would be utterly shocked if there wasn’t a healthy bit of information passed along in these seminars about how to deflect and dodge media inquiries without seeming like a jerk. Perfecting the non-answer or coaching them about how to take uncomfortable inquiries into more comfortable ground.  I mean, there’s a reason why so many interviews with Yankees players either peak with some little joke or some reference to Yankee tradition allowing only for victory and nothing else. Those are nice responses, but they also tend to be conversation enders. You can’t really go anywhere from there, and I’m guessing that’s by design.

I guess my point is that this media training, while something that is totally admirable and understandable from the club’s perspective, and in the best interests of the players, is also something that — intentionally or not — pushes us a little bit farther away from the players as people and their very human reactions to the game and that which surrounds it. Which, unless I’m wrong, is the whole reason reporters go into locker rooms to talk to guys after games. If not, we’d just ignore everything that happened after the 27th out and go home.

It’s also something that, in my view anyway, makes outside perspectives on what’s going on in the game a little more valuable and putatively inside perspectives a little less valuable.

Sanchez hits another home run, Yankees rout Orioles 13-5

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NEW YORK (AP) Rookie Gary Sanchez kept up a most remarkable run, homering for the third straight game as the New York Yankees routed the Baltimore Orioles 13-5 Saturday.

Sanchez hit a drive that bounced off the top of the right-center field wall and over in the fourth inning. He reached 11 career home runs faster than anyone in major league history – 23 games, including two hitless games last year.

After the switch-hitting catcher connected, the crowd of 38,843 emphatically chanted his name. Mark Teixeira stepped out of the batter’s box, pausing the game and allowing the 23-year-old to tip his batting helmet to the fans from the top of the dugout steps.

Starlin Castro and Aaron Hicks also homered as the Yankees won their fourth in a row. A day after trouncing the Orioles 14-4, New York moved within 2 1/2 games of them for the second AL wild-card spot.

Chris Davis homered twice and Mark Trumbo hit his big league-leading 39th home run for Baltimore, which has dropped three straight.

Sanchez is now hitting .400 with 21 RBIs in 21 games this year.

Castro had four hits and drove in three runs, Hicks also drove in three runs and Brian McCann got three hits and drove in two.

Every Yankees starter has gotten a hit in back-to-back games for the first time since July 26-27, 2009.

Tommy Layne (1-1) pitched a scoreless inning for the win.

Dylan Bundy (7-5) gave up five runs in four innings.

The Yankees got 18 hits and drew seven walks. For all that offensive output, it was a disputed play on the bases that put them ahead.

Baltimore led 2-1 in the third when with two outs, singles by Teixeira, Didi Gregorius and Castro brought home the tying run.

With runners at the corners, Castro broke for second. Catcher Matt Wieters‘ throw was then cut off by shortstop J.J. Hardy as Gregorius tried to steal home.

Hardy’s throw appeared to be in time, but Gregorius neatly tucked in his right arm and extended his left arm across home plate.

Umpire Ron Kulpa called Gregorius out, but the Yankees challenged and the ruling was overturned. After the review, McCann hit an RBI double for a 4-2 lead.

TRAINER’S ROOM

Yankees: McCann returned to the starting lineup after being away following the death of his grandmother.

Orioles: CF Adam Jones was held out of the lineup after aggravating his hamstring injury on Friday. He tried to talk his way into starting, manager Buck Showalter said.

UP NEXT

Orioles: RHP Kevin Gausman (5-10, 3.92 ERA) is set to make his fourth start this season against the Yankees. He’s 0-1 in the previous three outings despite a 1.31 ERA.

Yankees: LHP CC Sabathia (8-10, 4.33) was originally scheduled to pitch Monday in Kansas City. But manager Joe Girardi made a switch, starting Sabathia instead of RHP Michael Pineda. Manager Joe Girardi cited Baltimore’s better numbers against right-handed pitching and the Royals’ success vs. lefties.

Urias matures on mound in Dodgers’ 3-2 win over Cubs

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LOS ANGELES (AP) Julio Urias allowed one run over six innings, Corey Seager set a Dodgers franchise record for a shortstop with his 23rd home run and Los Angeles defeated the Chicago Cubs 3-2 on Saturday to even the series between NL division leaders.

Urias (5-2) pitched better at home than the last time he faced the Cubs. The rookie left-hander made his second career start in Chicago on June 2 and gave up six runs – five earned – and eight hits in five innings while serving up three homers.

This time, he allowed six hits and tied a career high with eight strikeouts and two walks. He is 4-0 in six games (four starts) since the All-Star break.

Kenley Jansen pitched a perfect ninth for his 38th save a day after allowing a run on a wild pitch in the ninth in a 6-4, 10-inning loss.

The Cubs’ four-game winning streak ended behind the shortest outing of the season from Jason Hammel (13-7). He gave up three runs and five hits in 2 1/3 innings.

The right-hander was coming off a poor performance against Colorado, allowing a season-high 10 runs (six earned) in 3 1/3 innings of an 11-4 loss. Hammel remained winless in nine career games (six starts) at Dodger Stadium.

The Cubs’ rally in the seventh came up short. They got to 3-2 on pinch-hitter Jason Heyward‘s RBI single off reliever Pedro Baez.

Heyward got caught stealing, and Baez walked Dexter Fowler and Kris Bryant before getting Anthony Rizzo on an inning-ending grounder.

Los Angeles took a 3-1 lead in the third on RBI singles by Chase Utley and Justin Turner. Utley’s hit was the third straight given up by Hammel to start the inning.

Seager tied the game at 1 in the first, giving him the most homers by a Dodgers shortstop in franchise single-season history. He broke the old mark of 22 set by Glenn Wright in 1930.

The Cubs led 1-0 in the first on Rizzo’s RBI single.

TRAINER’S ROOM

Cubs: RHP John Lackey (right shoulder strain) will throw a bullpen session on Monday in Chicago.

Dodgers: OF Scott Van Slyke won’t play again this season. He’s on the DL with right wrist irritation after being out nearly two months earlier in the season with low back irritation. “He doesn’t have the range of motion he needs to contribute,” manager Dave Roberts said. … LHP Clayton Kershaw (mild disk irritation) will face hitters in a simulated game on Tuesday in Los Angeles, Rancho Cucamonga or Arizona.

AT THE TURNSTILES

The announced attendance of 49,522 pushed the Dodgers over the 3 million mark for the fifth consecutive year and made them the first team in the majors to top that number this season.

DAY TRIPPIN’

The game featured the major leagues’ top two clubs in day games. The Dodgers improved to 24-11, while the Cubs fell to 38-21. Los Angeles came in averaging over a run more during the day (5.56) than at night (4.17).

UP NEXT

Cubs: LHP Jon Lester (14-4, 2.81 ERA) is 1-1 with a 4.05 ERA in two career starts at Dodger Stadium. The team is 7-0 in his last seven starts.

Dodgers: RHP Brock Stewart (0-2, 11.25) makes his third career major league start after being recalled from Triple-A Oklahoma City on Friday. He last pitched on Aug. 19 against Albuquerque, allowing four hits in five scoreless innings.