How the Yankees train their players to be media savvy. Even A-Rod.

11 Comments

I’ve recently gone on about how teams are taking greater control of the media message by doing their own reporting via their websites and affiliated networks and by becoming increasingly restrictive with outside media.

Well, there’s another part of this too: intensive training of players and team personnel in the ways of media relations.

Today the Wall Street Journal takes a deep look at how the Yankees handle this. About how on Day One of Yankees spring training, the first thing that is done is putting everyone though a media 101 seminar:

Through a training video and in-guest speaking sessions, media-savvy players like Derek Jeter and Mariano Rivera give tips, beginning with the standard stuff: don’t lie, own up to your mistakes, recognize that you’re on the clock even when you take off the uniform.

Then they move to finer points: Don’t take a picture with a fan without looking at what’s written on their shirt; don’t address outside topics like politics; and never, ever, take a naked picture of yourself and send it to someone.

All wise things, of course. Especially the naked picture part.  And indeed, the stuff about not lying, owning up and making oneself available is both critical to keep players out of media controversies and to make the job of the reporters easier too.

But of course, it’s not all about convenience and courteousness for the media. It’s not mentioned in the article, but I would be utterly shocked if there wasn’t a healthy bit of information passed along in these seminars about how to deflect and dodge media inquiries without seeming like a jerk. Perfecting the non-answer or coaching them about how to take uncomfortable inquiries into more comfortable ground.  I mean, there’s a reason why so many interviews with Yankees players either peak with some little joke or some reference to Yankee tradition allowing only for victory and nothing else. Those are nice responses, but they also tend to be conversation enders. You can’t really go anywhere from there, and I’m guessing that’s by design.

I guess my point is that this media training, while something that is totally admirable and understandable from the club’s perspective, and in the best interests of the players, is also something that — intentionally or not — pushes us a little bit farther away from the players as people and their very human reactions to the game and that which surrounds it. Which, unless I’m wrong, is the whole reason reporters go into locker rooms to talk to guys after games. If not, we’d just ignore everything that happened after the 27th out and go home.

It’s also something that, in my view anyway, makes outside perspectives on what’s going on in the game a little more valuable and putatively inside perspectives a little less valuable.

Albert Pujols hit his 597th career home run

Thearon W. Henderson/Getty Images
2 Comments

Angels DH Albert Pujols smacked his 597th career home run, a two-run shot in the top of the first inning during Wednesday night’s 5-2 loss to the Rays. The blast was off of Erasmo Ramirez and marked No. 6 on the season for the future Hall of Famer.

Pujols finished 1-for-3 with the homer and a walk. After Wednesday’s game, he’s hitting a lackluster .244/.296/.378 with 34 RBI and 14 runs scored in 186 trips to the plate.

Pujols currently ranks ninth on baseball’s all-time leaderboard and is three shy of joining the 600-homer club. He’s currently 13 home runs away from tying Sammy Sosa for eighth all-time.

Chris Sale’s streak of starts with at least 10 strikeouts ends

Adam Glanzman/Getty Images
1 Comment

Red Sox starter Chris Sale entered Wednesday’s outing against the Rangers with at least 10 strikeouts in eight consecutive starts, tying a record he already shared with Pedro Martinez. He failed do break the record, racking up only six strikeouts in 7 1/3 innings. Fortunately, the Red Sox scored seven runs in the bottom of the seventh to put him in line for the win. Sale gave up four runs (three earned) on six hits and a walk.

After Wednesday’s outing, Sale is sitting on a 2.34 ERA with a 101/14 K/BB ratio in 73 innings. So far, so good for the Red Sox, who acquired Sale from the White Sox in December.

Sale previously racked up 10 strikeouts in eight consecutive games between May 23 and June 30 in 2015 with the White Sox. Pedro Martinez accomplished the feat for the Red Sox between August 19 and September 27 in 1999.