Sports teams are entering the news business. Good. Let them have it.


There’s an illuminating story over at the Washington Post today about how sports leagues and clubs are, ever so slowly, trying to squeeze out the traditional media when it comes to breaking news about them:

For sports journalists these days, the playing field isn’t always level. As the Iowa incident suggests, teams and leagues can break their own news, over and around the independent news media that cover them. Professional and big-time college teams aren’t just news sources now; they’re in the news business, too, with their own radio, TV and Internet operations.

Meanwhile, the Post notes, the leagues and teams are getting increasingly strict with unaffiliated media outlets in terms of how many pictures they can use, how much game footage, and how much one can tweet or blog while events are in progress.

To which I say: good. Let them monopolize the propaganda business. Because that’s what we’re really talking about here.

For the most part, the content the teams and leagues are moving is the sort of “commodity news” we’ve discussed here in the past. Things that everyone was going to get anyway and, as such, provide no real value to the reporters who pass it along nor any unique value to the readers and viewers who consume it.  That day’s lineup.  The player’s “I’m just happy to be here” press conference after joining the team. The coach’s appearance at the local YMCA.

The stuff they do that isn’t pure commodity news — team-sanctioned coach and player press availabilities and the like — are so controlled to begin with and the subjects so conditioned to say nothing interesting anyway, they’re quickly approaching the realm of the worthless too. At least, worthless beyond drumming up generalized buzz, excitement and season ticket sales which shouldn’t be the business of the sporting press.

Indeed, the faster newspapers and other unaffiliated media get out of the shallow-quote-snagging, photo-op creating and press-release distributing business the better.  And it’s actually not that hard for them to get out of it.  There’s a pretty broad swath of content in which to traffic that avoids those areas in their entirety.

Specifically, there are three main areas where the content is simultaneously interesting to the fans and valuable and unique to the media organization that disseminates it:  opinion writing, in-depth and/or investigative reporting and gossip.  There may be a couple of others — suggestions requested — but those are the areas where I think the sports media can still make money and still make a difference. These are also the areas the teams and leagues will never get into because being credible in these arenas require that actual criticism be made or negative information come to light, and teams hate that.

If you’re in the sports writing business and you’re not either (a) helping your readers put the day’s news and/or game action in some kind of intelligent context; (b) digging deep to tell them things about the personalities or the events they’re not going to get from reading the team’s website; or (c) spilling information from inside sources that the teams would prefer not get out into the open, you’re basically competing against the team’s PR department,not other journalists. And you will lose that competition, because the PR department has access to everything and everyone.

The best work out there doesn’t require official access to official events. It requires a brain and an angle for the opinion stuff. It requires some good reporting chops for the investigative/in-depth stuff. It requires Daulerioan-sized cajones for the gossip. If you have one of those things you have a niche.  If you have two of those things you’re going to be a superstar. If you have three, you’re a media empire.

Royals clinch home field advantage, best record in the American League

Lorenzo Cain
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With a 6-1 win over the Twins in Sunday’s season finale, the Royals clinched the best record in the American League, which nets them home field advantage in the ALDS and ALCS. The Royals stand at 95-67 while the Blue Jays, who lost on Sunday, finish at 93-69.

95-67 is the Royals’ best record since finishing 97-65 in 1980, when they lost the World Series to the Phillies. Their division title is their first since 1985.

In the ALDS, which starts on Thursday, the Royals will host the winner of the AL Wild Card game between the Astros and Yankees. They are looking to avenge last year’s World Series loss, in seven games, to the Giants. The Blue Jays will host the Rangers in the other ALDS series.

Yankees to host AL Wild Card Game after Astros lose to D’Backs

Jacoby Ellsbury, Tony Pena
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Both the Astros’ and the Yankees’ fates were decided before their own games had completed on Sunday. The Rangers defeated the Angels, which clinched a Wild Card spot for the Astros. Then the Astros dropped Sunday’s season finale to the Diamondbacks, which clinched the first AL Wild Card slot for the Yankees. The Yankees are on their way to a loss against the Orioles as of this writing, but that will not affect anything now.

The Astros were in a 3-3 tie with the Diamondbacks in the seventh inning, but reliever Chad Qualls served up a two-run home run to Paul Goldschmidt. That would prove to be the deciding factor in a 5-3 loss.

The Yankees are losing 7-4 to the Orioles behind a subpar start by Michael Pineda and a shaky performance by the bullpen.

The MLB postseason opens up with the Yankees hosting the Astros on Tuesday in the AL Wild Card game. The winner moves on to face the Royals in Kansas City in the ALDS.