Sports teams are entering the news business. Good. Let them have it.

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There’s an illuminating story over at the Washington Post today about how sports leagues and clubs are, ever so slowly, trying to squeeze out the traditional media when it comes to breaking news about them:

For sports journalists these days, the playing field isn’t always level. As the Iowa incident suggests, teams and leagues can break their own news, over and around the independent news media that cover them. Professional and big-time college teams aren’t just news sources now; they’re in the news business, too, with their own radio, TV and Internet operations.

Meanwhile, the Post notes, the leagues and teams are getting increasingly strict with unaffiliated media outlets in terms of how many pictures they can use, how much game footage, and how much one can tweet or blog while events are in progress.

To which I say: good. Let them monopolize the propaganda business. Because that’s what we’re really talking about here.

For the most part, the content the teams and leagues are moving is the sort of “commodity news” we’ve discussed here in the past. Things that everyone was going to get anyway and, as such, provide no real value to the reporters who pass it along nor any unique value to the readers and viewers who consume it.  That day’s lineup.  The player’s “I’m just happy to be here” press conference after joining the team. The coach’s appearance at the local YMCA.

The stuff they do that isn’t pure commodity news — team-sanctioned coach and player press availabilities and the like — are so controlled to begin with and the subjects so conditioned to say nothing interesting anyway, they’re quickly approaching the realm of the worthless too. At least, worthless beyond drumming up generalized buzz, excitement and season ticket sales which shouldn’t be the business of the sporting press.

Indeed, the faster newspapers and other unaffiliated media get out of the shallow-quote-snagging, photo-op creating and press-release distributing business the better.  And it’s actually not that hard for them to get out of it.  There’s a pretty broad swath of content in which to traffic that avoids those areas in their entirety.

Specifically, there are three main areas where the content is simultaneously interesting to the fans and valuable and unique to the media organization that disseminates it:  opinion writing, in-depth and/or investigative reporting and gossip.  There may be a couple of others — suggestions requested — but those are the areas where I think the sports media can still make money and still make a difference. These are also the areas the teams and leagues will never get into because being credible in these arenas require that actual criticism be made or negative information come to light, and teams hate that.

If you’re in the sports writing business and you’re not either (a) helping your readers put the day’s news and/or game action in some kind of intelligent context; (b) digging deep to tell them things about the personalities or the events they’re not going to get from reading the team’s website; or (c) spilling information from inside sources that the teams would prefer not get out into the open, you’re basically competing against the team’s PR department,not other journalists. And you will lose that competition, because the PR department has access to everything and everyone.

The best work out there doesn’t require official access to official events. It requires a brain and an angle for the opinion stuff. It requires some good reporting chops for the investigative/in-depth stuff. It requires Daulerioan-sized cajones for the gossip. If you have one of those things you have a niche.  If you have two of those things you’re going to be a superstar. If you have three, you’re a media empire.

Aledmys Diaz is trying to improve his defense with strobe glasses

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MLB.com’s Jenifer Langosch reports that Cardinals’ shortstop Aledmys Diaz has been sporting a new look around Busch Stadium with a pair of “strobe glasses,” technology-enhanced specs designed to help athletes focus on the ball. Like a strobe light, the lenses of these glasses affect a player’s vision by rapidly changing opacity, giving its wearers the illusion that the objects they see are moving more slowly than normal. Once a player adjusts to the new speed of play, they gain a greater sense of control and are able to time their actions with more precision.

Diaz isn’t the first MLB player to utilize the technology, just the first Cardinals’ player to do so. It’s been tested by Bryce Harper, Corey Brown, Tommy Joseph, Austin Hedges and Joe Mauer, among others around the league, and has been used for everything from refining a catcher’s reflexes behind the plate to tweaking a hitter’s ability to track a pitch. Per Langosch, Diaz has been using the glasses to hone in on the ball during pregame drills, increasing both his confidence and response time on the field and improving his defense at short.

The shortstop has been the focus of some concern this season after seeing a sizable dip in his production at the plate, and his five fielding errors, 0.6 UZR and 0.6 fWAR haven’t helped matters, either. He sustained a minor thumb injury during an at-bat on Friday night, and was left off of the Cardinals’ starting lineup on Saturday, though manager Mike Matheny didn’t rule out his ability to pinch-hit during the series. While the strobe glasses are a good start, Diaz will need more than a pair of specs to match the spotlight-worthy performance he turned out during his rookie season in 2016.

Eduardo Rodriguez could rejoin the Red Sox rotation in July

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Red Sox’ left-hander Eduardo Rodriguez may finally get a chance at cracking the rotation again, assuming all goes well in Double-A Portland first. Rodriguez took the field prior to the club’s afternoon session with the Angels, firing 68 pitches in a simulated game as he prepared for an upcoming rehab assignment in Portland on Thursday.

The 24-year-old southpaw suffered a right knee subluxation during pregame warmups on June 1, and it’s been a slow path to recovery ever since. It’s not the first time Rodriguez has had issues with his right knee — he sustained a similar injury during spring training last year — and this time around, the Red Sox weren’t about to gamble with their starter’s health. Ian Browne of MLB.com reports that Rodriguez was put in a knee brace and underwent exercises designed to help him regain some mobility and stability while he worked back up to full strength on the mound.

He’ll still need to prove he can throw a 75- to 80-pitch outing in Double-A, and barring any significant setbacks, will likely rejoin the Red Sox’ pitching staff when they visit the Rangers next month. In the meantime, the club will continue to cycle starters through the No. 5 spot, which has seen no fewer than three different pitchers since Rodriguez hit the disabled list. The lefty is 4-2 in 10 starts this season after logging a 3.54 ERA, 3.1 BB/9 and career-high 9.6 SO/9 through his first 61 innings.