Press

Sports teams are entering the news business. Good. Let them have it.

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There’s an illuminating story over at the Washington Post today about how sports leagues and clubs are, ever so slowly, trying to squeeze out the traditional media when it comes to breaking news about them:

For sports journalists these days, the playing field isn’t always level. As the Iowa incident suggests, teams and leagues can break their own news, over and around the independent news media that cover them. Professional and big-time college teams aren’t just news sources now; they’re in the news business, too, with their own radio, TV and Internet operations.

Meanwhile, the Post notes, the leagues and teams are getting increasingly strict with unaffiliated media outlets in terms of how many pictures they can use, how much game footage, and how much one can tweet or blog while events are in progress.

To which I say: good. Let them monopolize the propaganda business. Because that’s what we’re really talking about here.

For the most part, the content the teams and leagues are moving is the sort of “commodity news” we’ve discussed here in the past. Things that everyone was going to get anyway and, as such, provide no real value to the reporters who pass it along nor any unique value to the readers and viewers who consume it.  That day’s lineup.  The player’s “I’m just happy to be here” press conference after joining the team. The coach’s appearance at the local YMCA.

The stuff they do that isn’t pure commodity news — team-sanctioned coach and player press availabilities and the like — are so controlled to begin with and the subjects so conditioned to say nothing interesting anyway, they’re quickly approaching the realm of the worthless too. At least, worthless beyond drumming up generalized buzz, excitement and season ticket sales which shouldn’t be the business of the sporting press.

Indeed, the faster newspapers and other unaffiliated media get out of the shallow-quote-snagging, photo-op creating and press-release distributing business the better.  And it’s actually not that hard for them to get out of it.  There’s a pretty broad swath of content in which to traffic that avoids those areas in their entirety.

Specifically, there are three main areas where the content is simultaneously interesting to the fans and valuable and unique to the media organization that disseminates it:  opinion writing, in-depth and/or investigative reporting and gossip.  There may be a couple of others — suggestions requested — but those are the areas where I think the sports media can still make money and still make a difference. These are also the areas the teams and leagues will never get into because being credible in these arenas require that actual criticism be made or negative information come to light, and teams hate that.

If you’re in the sports writing business and you’re not either (a) helping your readers put the day’s news and/or game action in some kind of intelligent context; (b) digging deep to tell them things about the personalities or the events they’re not going to get from reading the team’s website; or (c) spilling information from inside sources that the teams would prefer not get out into the open, you’re basically competing against the team’s PR department,not other journalists. And you will lose that competition, because the PR department has access to everything and everyone.

The best work out there doesn’t require official access to official events. It requires a brain and an angle for the opinion stuff. It requires some good reporting chops for the investigative/in-depth stuff. It requires Daulerioan-sized cajones for the gossip. If you have one of those things you have a niche.  If you have two of those things you’re going to be a superstar. If you have three, you’re a media empire.

Video: Aledmys Diaz hits a grand slam in remembrance of Jose Fernandez

ST. LOUIS, MO - JULY 21: Aledmys Diaz #36 of the St. Louis Cardinals hits an RBI single against San Diego Padres in the sixth inning at Busch Stadium on July 21, 2016 in St. Louis, Missouri.  (Photo by Dilip Vishwanat/Getty Images)
Dilip Vishwanat/Getty Images
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Cardinals shortstop Aledmys Diaz was childhood friends with Marlins pitcher Jose Fernandez, so it was expected when Diaz took time away from the team on Monday to visit Fernandez’s family in Miami. They grew up on the same street in Cuba and played for the same youth baseball team and both would ultimately wind up playing Major League Baseball in the United States.

In the bottom of the fourth inning of Tuesday night’s game against the Reds, Diaz hit a 2-1 Robert Stephenson fastball out to left-center field for a no-doubt grand slam. Teammate Yadier Molina gave Diaz a tight hug as he crossed home plate.

Before Tuesday’s game, Diaz said that the best way to honor Fernandez was to play with his passion, as MLB.com’s Jenifer Langosch reports. Diaz said, “I only play for [Fernandez’s] family right now.”

Here’s the video.

AL East still mathematically undecided as Red Sox lose, Blue Jays win

NEW YORK, NY - SEPTEMBER 27:  David Price #24 of the Boston Red Sox pitches in the first inning against the New York Yankees at Yankee Stadium on September 27, 2016 in the Bronx borough of New York City.  (Photo by Jim McIsaac/Getty Images)
Jim McIsaac/Getty Images
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The Red Sox would have clinched the AL East if one of two things happened on Tuesday night: the Red Sox themselves beat the Yankees, or the Orioles defeated the Blue Jays. Neither happened.

The Jays soundly took down the Orioles 5-1 behind six strong innings from Aaron Sanchez. Josh Donaldson went 2-for-2 with a two-run home run and a pair of walks and leadoff batter Ezequiel Carrera went 2-for-3 with a solo homer, an RBI single, a walk, and three runs scored.

Meanwhile, at Yankee Stadium, the Yankees outlasted the Red Sox for a 6-4 win, responding to both two-run innings the Sox had in the sixth and seventh with a run in the sixth and two in the seventh. Gary Sanchez hit his 20th homer of the season. Didi Gregorius and Tyler Austin also contributed dingers. Starter Luis Cessa pitched well, limiting the Sox to two runs over six innings on five hits and a walk with two strikeouts. Red Sox starter David Price struggled, yielding six runs in 6 1/3 innings. Yankees reliever Tyler Clippard got into trouble in the ninth inning but was able to wiggle out of trouble to finish out the game.

Once again, the Red Sox will be able to clinch the AL East on Wednesday with a win over the Yankees or a Blue Jays loss to the Orioles.