Sports teams are entering the news business. Good. Let them have it.


There’s an illuminating story over at the Washington Post today about how sports leagues and clubs are, ever so slowly, trying to squeeze out the traditional media when it comes to breaking news about them:

For sports journalists these days, the playing field isn’t always level. As the Iowa incident suggests, teams and leagues can break their own news, over and around the independent news media that cover them. Professional and big-time college teams aren’t just news sources now; they’re in the news business, too, with their own radio, TV and Internet operations.

Meanwhile, the Post notes, the leagues and teams are getting increasingly strict with unaffiliated media outlets in terms of how many pictures they can use, how much game footage, and how much one can tweet or blog while events are in progress.

To which I say: good. Let them monopolize the propaganda business. Because that’s what we’re really talking about here.

For the most part, the content the teams and leagues are moving is the sort of “commodity news” we’ve discussed here in the past. Things that everyone was going to get anyway and, as such, provide no real value to the reporters who pass it along nor any unique value to the readers and viewers who consume it.  That day’s lineup.  The player’s “I’m just happy to be here” press conference after joining the team. The coach’s appearance at the local YMCA.

The stuff they do that isn’t pure commodity news — team-sanctioned coach and player press availabilities and the like — are so controlled to begin with and the subjects so conditioned to say nothing interesting anyway, they’re quickly approaching the realm of the worthless too. At least, worthless beyond drumming up generalized buzz, excitement and season ticket sales which shouldn’t be the business of the sporting press.

Indeed, the faster newspapers and other unaffiliated media get out of the shallow-quote-snagging, photo-op creating and press-release distributing business the better.  And it’s actually not that hard for them to get out of it.  There’s a pretty broad swath of content in which to traffic that avoids those areas in their entirety.

Specifically, there are three main areas where the content is simultaneously interesting to the fans and valuable and unique to the media organization that disseminates it:  opinion writing, in-depth and/or investigative reporting and gossip.  There may be a couple of others — suggestions requested — but those are the areas where I think the sports media can still make money and still make a difference. These are also the areas the teams and leagues will never get into because being credible in these arenas require that actual criticism be made or negative information come to light, and teams hate that.

If you’re in the sports writing business and you’re not either (a) helping your readers put the day’s news and/or game action in some kind of intelligent context; (b) digging deep to tell them things about the personalities or the events they’re not going to get from reading the team’s website; or (c) spilling information from inside sources that the teams would prefer not get out into the open, you’re basically competing against the team’s PR department,not other journalists. And you will lose that competition, because the PR department has access to everything and everyone.

The best work out there doesn’t require official access to official events. It requires a brain and an angle for the opinion stuff. It requires some good reporting chops for the investigative/in-depth stuff. It requires Daulerioan-sized cajones for the gossip. If you have one of those things you have a niche.  If you have two of those things you’re going to be a superstar. If you have three, you’re a media empire.

Marlins have begun extension talks with Dee Gordon

Dee Gordon
AP Photo/Alex Brandon

Barry Jackson of the Miami Herald wrote three weeks ago that the Marlins were probably going to explore an extension this winter with second baseman Dee Gordon. And it sounds like those talks are underway.

Via beat writer Joe Frisaro of

As a guest on MLB Network’s “Hot Stove” show Wednesday morning, Gordon confirmed his camp has been in talks with the Marlins regarding a multiyear deal. A source told that the discussions are preliminary and have just recently started.

“My agent is doing the talking,” Gordon said on the show. “They’re just keeping me in the loop. I think it’s going pretty well right now. We’ll see how that goes. I’m just playing the waiting game. We’re going to do the right thing.”

The 27-year-old carries three more seasons of salary arbitration, so there’s no real rush to get something done before next spring. Gordon carries quite a bit of leverage after posting a career-best .333/.359/.418 slash line in 145 games this past season for the Fish. He led all major leaguers in hits (205) and stolen bases (58).

Braves sign Bud Norris to one-year contract

Bud Norris

Bud Norris has found a home for his attempt at a bounceback season, signing a one-year deal with the Braves. Jon Heyman of says it’s worth $2.5 million, which is a huge cut from his $8.8 million salary this year.

Norris had established himself as a solid mid-rotation starter from 2009-2014, but had a brutal 2015 season split between the Orioles and Padres with a 6.72 ERA in 83 innings and a late-season move to the bullpen.

In announcing the signing the Braves referred to Norris as a starting pitcher, so joining the rotation for a rebuilding team gives him a chance to get his career back on track with an eye on hitting the open market as a free agent again next offseason. And if he fares well, the Braves could use him to add a prospect or two at the trade deadline.

The Cubs acquire Rex Brothers from the Rockies

Rex Brothers Rockies

The number of people who, if you held a gun to their head, would say that “Rex Brothers” was a game show host and/or local TV news personality from the late 1970s or early 80s is not insignificant. But if you’re a Rockies fan or if spend all day thinking about baseball you know that he’s a reliever who has played in Colorado for the past five years. Now you know him as a reliever for the Cubs:

Brothers — a former Best Shape of His Life All-Star — was pretty good until he hit a brick wall in 2014 and spent most of 2015 in Triple-A. He had something of a bounceback after being called up when rosters expanded in September, but that’s not the sort of thing to excite anyone. He could be useful for the Cubs or just spring training cannon fodder and organizational depth.

Cabrera just turned 18 a couple of weeks ago and pitched a grand total of 14 games in the Dominican Summer League. He’s young and was a $250,000 signee from the Dominican as a 16-year-old so, by definition, he’s a project. Worth giving up Rex Brothers for him if you’re the Rockies, worth risking for some depth in the pen if you’re the Cubs.

Diamondbacks hire Dave Magadan as hitting coach

Dave Magadan Rangers
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Steve Gilbert of reports that the Diamondbacks’ new hitting coach is Dave Magadan, who “parted ways” with the Rangers last month after three years filling the same role in Texas.

Magadan also previously was the Red Sox’s hitting coach and his teams have generally done pretty well, including the Rangers scoring the third-most runs in the league this year.

He’ll have plenty of talent to work with in Arizona, as the Diamondbacks scored the second-most runs in the league led by Paul Goldschmidt, A.J. Pollock, and David Peralta. Turner Ward, who had been Arizona’s hitting coach, chose to leave the team two weeks ago.