Jonah Keri

HBT Q&A: Jonah Keri, author of The Extra 2%

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Earlier this morning I reviewed Jonah Keri’s new book, The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First. Yesterday he took some time to answer some of my burning questions.  Well, maybe not burning. Just mildly irritating. The kind that go away with a cold compress or by simply not thinking about them for a little while.  Whatever. Here are the questions:

HarballTalk: Why the Rays?  What was it about them and their approach that first attracted you to them as a topic?

Jonah Keri: The short version is the publishing partnership of ESPN Books and Ballantine approached me with an idea, so I said yes. The long version is several factors were in play. Loved the underdog story, how a team with a revenue stream that was so tiny compared to the Yankees and Red Sox could climb that mountain. The dual sports and business angles were a big draw too. Here you had two guys from Goldman Sachs and one from the private equity world who’d come into baseball without a ton of experience (Andrew Friedman played college ball at Tulane, that was about it). So they took the best ideas they’d accumulated in their old careers and brought them to bear in their new gigs. Since I’m both a sports and business writer (I’d covered the stock market for Investor’s Business Daily for about a decade by that point), it seemed like a great fit too.

And yes, there was a little bit of a Montreal Expos connection too (I was a huge Expos fan growing up). I’d already started rooting for the Rays before I got approached for the book. Like the early-to-mid-90s Expos, the Rays were a low-revenue club built on homegrown talent and shrewd player acquisition that had defied the odds and become great.

HBT: The book is obviously filled with countless examples of Sternberg/Silverman/Friedman’s unique approach. If you had to name one thing they did that made the biggest difference — some watershed move — either in terms of changing the tone for the franchise or in terms of a move that led to the greatest measurable improvement for the Rays, what would it be?

JK: The Evan Longoria contract. The seeds had already been sown with the team’s deals for Carl Crawford and James Shields. In those two cases, the team saw a pair of quality pre-arbitration players who could be solid for the next several years, so they offered long-term security in exchange for upside if those players performed as the team hoped. The kicker was tacking on club options — not one, but multiple years of club options — at the end. That way you had all potential reward, no risk for the Rays.

In Longoria’s case, it was taking that model to the extreme. They first approached Longoria when he was still in the minor leagues. They’d tried the same thing with B.J. Upton when he was in the minors too (before Sternberg took over majority control, but after he, Silverman and Friedman had come in) but were unsuccessful. Fortunately for the Rays, Longoria was more receptive to a long-term deal right off the bat, figuring he’d be set for life if he did the deal and invested wisely. So you ended up with the type of contract that had never been done before in that form. Six days into his major league career, Longoria makes it official and signs a nine-year deal worth about $48 million all in. There are not one, not two, but three club options at the end of the contract, worth $7.5M, $11M, and $11.5M. We’re still a few years away, but those look like gigantic future bargains.

HBT: Perhaps the most entertaining/frightening thing in the book is your documenting of the horrors of the Naimoli era. The guy was unconscionably cheap, insanely ego-driven and profoundly tone-deaf when it came to public relations. In your mind, what was the most shocking/hilarious/gobsmacking Naimoli anecdote you uncovered?

JKDeadspin ran a lengthy excerpt from the Vince Naimoli era which encapsulates some of the crazier policies and decisions of that regime. As to which anecdote was the most gobsmacking, I almost feel like you need to separate these into categories, like you would at the Oscars.

For Best Comedy, it’s a tight battle between Naimoli complaining to the city of a “pesky raccoon” terrorizing their property; Naimoli complaining to the city that he doesn’t have his own reserved parking space at the airport; and Naimoli refusing to authorize Internet and email access until 2003.

For Best Drama, Naimoli terrorizing his ushers and ticket takers into snack-prevention supercops who threw out an elderly couple for a bag of cashew nuts; Naimoli making a high school marching band pay for tickets in exchange if they wanted to sing the national anthem at the Trop; and Naimoli pulling copies of one of the local flagship newspapers out of the stadium because they characterized him as a Tony Soprano-like figure.

There are so many more stories, though. Good chance readers might find five other stories they like better.

HBT: Can the Rays’ success last?  Is the “look for the small advantage in everything we do” approach something that, unlike like the A’s and their identification of that which is undervalued in the marketplace, isn’t easy for someone who is just as bright but with greater resources to co-opt?  Put differently: do you think that what has happened in Tampa Bay is a function of unique skills on the part of Sternberg/Silverman/Friedman coming together in a perfect storm, or is it possible for any team to apply the same principles and find success?

JK: Well, first of all the A’s won 87 games or more in eight straight seasons and made the playoffs five times in that stretch, so it took a while for the advantages they’d exploited to be grasped by the competition. That aside, is it possible for other teams to deploy…if not identical methods, at least somewhat similar ones? Sure. But it’s also possible to simply be a little better at a given game, even if everyone tries to use your tricks to win it.

That to me is one of the key takeaways of The Extra 2%. It’s not any one thing with the Rays, and I don’t portray it as such in the book. It’s making seemingly small trades that pay off years later; stockpiling draft picks, then executing on those picks better than other teams; doing a better job of developing players once they come into the system; more roving minor league instructors than most other teams better collaboration between the analytics people and the manager; better contract-negotiating skills; a willingness to be flexible on budget, rather than having hard and fast round numbers for how much to spend in any given season; and a whole bunch of other factors too.

So sure, other teams will try. And the Rays probably won’t spend the next 20 years winning two out of every three AL East titles over and over. But there’s a real foundation for success here, despite the huge disparity in resources. As long as this management stays together, the Rays will have a fighting chance. And even if they take a step back here or there, they’ll still be pointed in the right direction, and be a threat to have a huge season in any given year.

HBT: Finally, the team on the field in 2011: This may be a bit of a transition season for the Rays, but I think people are sleeping on them too much. My gut is that they and the Yankees will battle for the wild card all year. What’s your take?

JK: That sounds about right to me. The biggest move of the Rays’ off-season was the Yankees not getting Cliff Lee. Had that happened, you’d be talking about a potential swing of six-plus wins, which likely would have been too much for the Rays to overcome. Since Lee went to Philly, the Yankees have major uncertainty in the bottom three spots of their rotation (though Bartolo Colon has apparently harnessed the power of hot fudge sundaes into fastball velocity this spring). That makes New York vulnerable.

Then you look at some of the players who’ll be asked to step up this spring with the exodus that occurred this off-season. Reid Brignac and Jeremy Hellickson might be better than Jason Bartlett and Matt Garza right now, leaving aside how much cheaper they’ll be, and that they should get better with experience. Getting Manny Ramirez for $2M is a coup of the highest order; by wOBA and other advanced offensive metrics he’s been better with the bat (on a rate basis) than anyone on the Rays, including Evan Longoria. They’ve gone dynamic, young bullpen arms like Jake McGee and Adam Russell poised to at least pick up some of the slack left behind by a bullpen full of pitchers who almost across the board had career years in 2010.  The Red Sox will be tough to beat for the division title, and I wouldn’t bet on the Rays winning 96 games like they did last season. But they can absolutely compete with the Yankees, as well as the runners-up in the Central and West divisions.

The better news is that they will be very young, very cheap, and only getting better in the next couple years, with 12 of the top 89 picks in this year’s draft to boot. The Rays aren’t going anywhere. If you like underdog stories, they’re a great one.

Darvish wins 1st start since 2014 as Rangers top Pirates 5-2

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ARLINGTON, Texas (AP) Yu Darvish struck out seven in five strong innings in his first start in the majors in almost 22 months, and the Texas Rangers beat the Pittsburgh Pirates 5-2 on Saturday night.

The Japanese right-hander allowed three singles with a walk in his return from last year’s Tommy John surgery, ending Pittsburgh’s five-game winning streak.

Adrian Beltre had a two-run homer in the first inning off Juan Nicasio (3-3) to become the fourth third baseman with at least 1,500 RBIs, finishing with 1,501.

Mitch Moreland snapped a 1-for-27 skid with a solo home run in the fourth.

Four Texas relievers allowed four hits and a run with four strikeouts in four innings.

The “Yuuu” calls from a sellout crowd started early for Darvish, who last pitched in the big leagues on Aug. 9, 2014. He missed the rest of that season with right elbow inflammation, and ended up needing ligament reconstruction surgery after his only spring training appearance last year.

Darvish (1-0) had a 0.90 ERA in five rehab starts this month, culminating with an 87-pitch outing. He threw 81 against the Pirates, hitting 98 mph with his fastball in the first inning and displaying his usual array of breaking pitches, some as slow as 70 mph.

John Jaso had a leadoff single on Darvish’s second pitch before Andrew McCutchen struck out. The Pirates didn’t get another hit until Francisco Cervelli‘s sinking liner in front of rookie right fielder Nomar Mazara in the fifth.

No. 9 hitter Cole Figueroa ended Darvish’s shutout bid by pulling a hanging slider into right-center field for a single that scored Cervelli from second. Darvish then struck out Jaso for the second time to finish his outing.

Beltre’s homer just cleared the wall in center field after Prince Fielder‘s RBI groundout to score leadoff hitter Jurickson Profar, who had two hits filling in for suspended second baseman Rougned Odor. It was the second game of Odor’s seven-game ban.

SHORT HOPS

Joey Gallo, who had just one at-bat in his five-day stint, was optioned to Triple-A Round Rock to make room on the roster for Darvish. … Pirates lefty reliever Tony Watson came off the paternity list and pitched a perfect eighth.

TRAINER’S ROOM

Pirates: Manager Clint Hurdle planned to give 2B Josh Harrison the night off after he came out of the series opener early. He’s been battling an illness that kept him out of the lineup Thursday as well.

Rangers: C Robinson Chirinos is expected to start a rehab assignment Tuesday with Double-A Frisco. He’s been out since April 10 with a broken right forearm and could be activated as soon as he is eligible to come off the 60-day disabled list on June 9.

UP NEXT

Pirates: LHP Francisco Liriano (4-3, 4.30) has won his last four starts against the Rangers and is 5-1 with a save and a 2.89 ERA in nine career games against them, most of those with Minnesota. His last appearance against Texas was Sept. 10, 2013.

Rangers: LHP Martin Perez (2-4, 3.13) makes his team-high 11th start and has gone 2-2 with a 2.23 ERA in his past six starts. He threw six shutout innings in a 4-1 win over the Angels in his last start

Utley answers with slam, solo HR as Dodgers rout Mets 9-1

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NEW YORK (AP) After the New York Mets missed, Chase Utley connected twice.

Utley hit a grand slam and a solo homer after Noah Syndergaard threw a 99 mph fastball behind his back, and the Los Angeles Dodgers went deep a season-high five times in routing New York 9-1 on Saturday night.

In a scene that seemed inevitable since October, Syndergaard was immediately ejected following the third-inning pitch – which certainly appeared to be his shot at retaliation against Utley for the late takeout slide that broke the right leg of then-Mets shortstop Ruben Tejada in last year’s playoffs.

Plate umpire Adam Hamari tossed Syndergaard, sending Mets manager Terry Collins into a rage, but no trouble ensued between the teams. A longtime New York nemesis, Utley raised one hand slightly in the direction of the Dodgers’ bench to keep teammates calm – and later responded by doing all sorts of damage with his bat.

“I think a loud, energizing environment gets the best out of you. I think it’s fun,” said Utley, who has 19 RBIs this season, nine in the first two games of this series. “It kind of gets the adrenaline going a little bit, makes you kind of dig down deeper.”

Asked if he thought Syndergaard delivered a purpose pitch, Utley said: “Possibly, but I understand it.”

Adrian Gonzalez homered and had four hits for the Dodgers, who spoiled the Mets’ 30th anniversary celebration of their 1986 World Series championship. Howie Kendrick and Corey Seager also connected, all after Syndergaard was gone.

Kenta Maeda (4-3) shook off an early line drive that hit him on the pitching hand and threw five shutout innings. The right-hander yielded two hits, both singles in the first, and stopped his three-game losing streak.

“Pretty impressive. You wouldn’t see too many other pitches staying in the game at that point,” Utley said.

The stoic Utley is playing at Citi Field this weekend for the first time since Tejada was injured. The Mets – and their fans – were incensed by the aggressive slide, which led to a change in baseball rules this season designed to protect infielders in what some call the Utley Rule.

But the Mets had not tried to retaliate until Saturday night; Utley played all four games without incident May 9-12 when the teams split a series in Los Angeles.

With one out and nobody on in the third inning of a scoreless game, Syndergaard’s first pitch to Utley sailed behind the second baseman by a considerable margin.

Hamari immediately ejected Syndergaard, prompting Collins to come storming out of the dugout. Collins also was ejected after screaming at Hamari and pointing in his face during an animated argument. The manager was finally escorted back toward the New York dugout by another umpire.

“The ruling was that he intentionally threw at the batter,” crew chief Tom Hallion told a pool reporter. “We can either warn or eject. And with what happened in that situation, we felt the ejection was warranted.”

Hallion said no warnings were issued before the series.

“We take each game individually,” he said when asked if last year’s playoff series played a role in the ejection. “We have to make a snap decision. We can’t think about, OK, well this guy did this or he did that in Game 6 of whatever. We don’t have enough time to think that way. We make a decision on what happens in the game.”

Collins said he had never before seen a pitcher get ejected without a warning.

“My argument was, nobody got hit,” Collins said. “There was a time when, in this game, where you had a shot and nothing happened, the ball went to the backstop. So that was kind of my argument.”

After waiting near the mound with teammates for some time, Syndergaard walked calmly to the Mets dugout without showing any emotion as the crowd cheered him.

“It was just a pitch that got away from me. That’s all I got,” Syndergaard said. “I can understand why he did what he did. I still think a warning would have been better.”

Collins acknowledged he’s a little concerned Syndergaard might get suspended.

Logan Verrett (3-2) entered for the Mets and, with a vocal contingent in the sellout crowd of 42,227 urging him to hit Utley with a pitch, eventually threw a called third strike past him. But then Utley homered on Verrett’s first pitch of the sixth for a 1-0 lead.

Booed all night, Utley added his sixth career slam off Hansel Robles in the seventh, making it 6-0 with his 38th homer against the Mets.

Pinch-hitter Juan Lagares homered in the eighth for New York, long after the outcome was decided.

In the series opener Friday night, Utley was greeted with loud jeers and derisive chants. He had four RBIs in a 6-5 loss, including a three-run double that tied the score with two outs in the ninth.

“We came together as a group,” Utley said. “We battled, and it was a good win.”

WHERE ARE YOU NOW?

Tejada was released by the Mets during spring training and signed by the St. Louis Cardinals, who designated him for assignment Saturday.

TRAINER’S ROOM

Dodgers: RF Trayce Thompson exited in the fifth with lower back soreness. He was replaced by Yasiel Puig, who hit an RBI single off Verrett in the sixth.

Mets: INF Wilmer Flores (hamstring) went 1 for 2 with a sacrifice fly in his fifth rehab game for Double-A Binghamton. Before the game, Collins said it was reasonable to think Flores could come off the disabled list Sunday.

UP NEXT

Dodgers ace Clayton Kershaw (7-1, 1.48 ERA) starts the series finale Sunday night against 43-year-old Bartolo Colon (4-3, 3.44). Kershaw, coming off a two-hit shutout against Cincinnati, is 7-0 with a 1.17 ERA in 10 starts vs. the Mets. He is 5-0 with a 0.64 ERA in May – including a three-hit shutout of New York on May 12 at Dodger Stadium. The three-time Cy Young Award winner has struck out 55 and walked two this month.

Mets’ Syndergaard ejected after throwing behind Utley

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NEW YORK — In a scene that has seemed inevitable since October, New York Mets pitcher Noah Syndergaard has been ejected for throwing a 99 mph fastball behind Chase Utley of the Los Angeles Dodgers.

Utley is playing at Citi Field this weekend for the first time since his late takeout slide in last year’s playoffs broke the right leg of then-Mets shortstop Ruben Tejada.

New York was incensed by the aggressive slide, which led to a change in baseball rules on slides at bases this season. But the Mets had not attempted to retaliate until Saturday night.

With one out and nobody on in the third inning of a scoreless game, Syndergaard’s first pitch to Utley sailed behind the second baseman’s back by a considerable margin.

Plate umpire Adam Hamari immediately ejected Syndergaard, prompting irate Mets manager Terry Collins to come storming out of the dugout. Collins also was ejected.

Indians’ Brantley unsure of return from shoulder injury

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CLEVELAND — Indians outfielder Michael Brantley has no timetable for his return from the shoulder injury that has sidelined him for the second time this season.

Brantley spoke to reporters Saturday for the first time since being placed on the 15-day disabled list on May 14. He began the season on the DL following surgery for a torn right labrum in November. Brantley hit .231 with seven RBIs in 11 games before being shut down again.

“I wasn’t bouncing back quick enough to keep playing back-to-back games, which is very important,” he said. “I want to be healthy each and every day and I have to play at a high level. This is the major leagues. You have to be at the best of your ability and the highest health-wise you can be.”

Brantley, who received an anti-inflammatory shot in the shoulder two weeks ago, doesn’t think he returned from the surgery too soon.

“I was ready,” he said. “We talked about it. We had a great process laid out. Everything went smoothly. It was just a bump in the road.”

Brantley has been hitting off a tee but isn’t sure when he will begin taking swings in the batting cage. He is playing catch since he throws left-handed but wants to be cautious about resuming a hitting program.

“Surgery is nothing to play with,” he said. “You have to be smart and understand your body.”

Brantley visited Dr. Craig Morgan, who performed the surgery, in Wilmington, Delaware after he returned to the DL. An MRI showed no changes in the shoulder.

“He said everything checks out good, just make sure to take your time and we’ll see what happens from there,” Brantley said.

Brantley finished third in the AL MVP voting in 2014 when he hit .327 with 20 homers and 97 RBIs. He batted .310 with 15 homers and 84 RBIs last season.