Maybe I just don’t understand new media

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UPDATE:  Rovell was wrong.  It’s ten bucks on top of the print edition to get the digital edition too, not ten dollars more for the digital edition only.  I don’t see an option for digital-only, however. Is that available? Anyone? Bueller?

Sports Illustrated is apparently coming out with a digital subscription for smart phones and tablet devices.

OK, that’s cool.  If there’s anyone who can sell an online magazine package it’s gotta be SI. They’re a coherent set of goods for the most part. The “illustrated” part works for multimedia platforms.  I can see it.  But this news from CNBC’s Darren Rovell is weird:

Surprised that SI’s new yearly digital subscription is $10 MORE ($48) than what it costs to get the magazine in print.

I understand sports content more than I understand the business behind it, so if someone can explain that to me, I’d appreciate it.

In other news the iPhone and iPad apps for PFT, HBT and the rest of the NBC Sports blogs continue to be free.  Android coming soon.  Not as many swimsuit models, however, so do the math as you see fit.

Felix Hernandez dealing with “dead arm”

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Mariners starter Felix Hernandez is dealing with “dead arm” and will head back to Seattle to have his shoulder examined, Ryan Divish of the Seattle Times reports. Hernandez was reportedly visibly upset and left the clubhouse quickly, declining to speak to the media, Divish adds.

Hernandez wasn’t long for Tuesday’s game against the Tigers, as he lasted just two innings, yielding four runs on six hits and two walks with two strikeouts. The Mariners went on to lose 19-9. Hernandez is now carrying a 4.73 ERA over his first five starts.

Not much else can go wrong for the Mariners, who are now 8-13 in last place in the AL West. Mitch Haniger also suffered an oblique injury on Tuesday, joining what is becoming a lengthy list of dinged-up Mariners.

Video: Chris Coghlan dives home to beat the tag

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Blue Jays pinch-hitter Chris Coghlan found a creative way to beat the tag from Cardinals catcher Yadier Molina in the top of the seventh inning of Tuesday night’s game.

With the score tied 2-2, the Jays had a runner on first base and one out as Kevin Pillar faced reliever Matt Bowman. Pillar drove a 1-1 fastball to deep right field. Stephen Piscotty leaped in an attempt to make the catch, but the ball caromed off the wall and back towards the field. Coghlan, who was on first, made his way around third towards home. Piscotty threw home past the cutoff man and the ball reached Molina on several bounces. As Molina went low to apply the tag, Coghlan went high, leaping into the air and somersaulting into home plate to score the go-ahead run.

The Blue Jays would go on to score two in the inning, but the Cardinals answered with two of their own in the bottom half of the seventh. As of this writing, the score remains tied at four apiece.