There’s a story over at the Wall Street Journal today about how Nick Swisher has enhanced his personal brand, as they say, and is on track to be a bigtime product endorsement dude because of his social media cachet (i.e. he Twitters real good):
Mr. Swisher is a good player but is not on a Cooperstown track. As celebrity endorsements move beyond the superstars, the mid-level player with personality and social-media savvy can reach endorsement and name-recognition levels that were once only the domain of the best of the best, said David Carter, author of the recent book, Money Games, and head of the USC Sports Business Institute.
Good for Swisher, because he seems like a neat guy. And because we West Virginia-raised, Ohio State attendees have to stick together. But really, the best part of this is the inevitable side effects.
Swisher and most of the other athletes who are on Twitter a lot are there because they want to be there. They’re extroverts and over-sharers who naturally gravitate to the medium for the same reasons all of us other deadenders who spend our days glued to social media do. But now that it’s being talked up as a bonafide path to endorsement deals, you just know that agents and handlers are going to push their athlete-clients into getting on the Twitter more and more as a business proposition.
I can’t wait for that to happen. Because the Nick Swishers of the world know the rules and the etiquette of it all and are thus predictable and, it must be said, a tad boring. In contrast, as those who might otherwise avoid social media are forced into it, there will be all kinds of social stumbles, scandals and embarrassment. And that’s exactly the kind of thing we Twitter deadenders absolutely live for.
Angels outfielder Kole Calhoun had three more years of arbitration eligibility left, but he and the Angels decided to settle that future business at once on Wednesday, agreeing to a three-year extension worth $26 million, per SB Nation’s Chris Cotillo. The contract also includes a $14 million club option for the 2020 season.
Calhoun, 29, has been a dependable right fielder for the Angels over the last three seasons, batting an aggregate .266/.327/.436 with 61 home runs and 216 RBI in 1,895 plate appearances. According to FanGraphs, Calhoun has been the ninth-most valuable right fielder in baseball since the start of the 2014 season with 11.4 Wins Above Replacement. He ranks slightly behind Giancarlo Stanton (11.9) and just ahead of J.D. Martinez (10.9).
The Angels only have a handful of players signed beyond the 2017 season — just Albert Pujols, Mike Trout, Andrelton Simmons, and Calhoun. The club has options on Ricky Nolasco and Huston Street, while many others will be eligible for arbitration.
Nothing is happening as the baseball world waits four more hours for the Hall of Fame announcement. Question: why do it at 6pm? For MLB Network ratings? Let’s be real, there are “Golden Girls” reruns on third-tier basic cable that are gonna draw a bigger audience. Why not announce it now so people can get on with their lives? Oh well.
As we wait, let’s take a look in at Twitter, where Jim Bowden of ESPN passes along the rumor that the Washington Nationals are still interested in signing Matt Wieters and Greg Holland:
Great to know that the Nats’ baseball operations budget is dictated by its capital expenditures. Maybe they shoulda been smart like the Braves and suckered — er, I mean negotiated the local government to pay more for it? GO BRAVES!
Anyway, Bryce Harper had a response to that:
I take that to mean that he’d take the money used to construct the team store and give to Wieters and Holland. I haven’t seen the budget breakdown for the new spring training facility, but that would probably mean a major pay cut for Wieters and Holland. And where would we buy our “Make Baseball Great Again” caps? Think ahead, Bryce. Play the long game here.