Nick Swisher is a social media superstar. And that’s good news for all of us.

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There’s a story over at the Wall Street Journal today about how Nick Swisher has enhanced his personal brand, as they say, and is on track to be a bigtime product endorsement dude because of his social media cachet (i.e. he Twitters real good):

Mr. Swisher is a good player but is not on a Cooperstown track. As celebrity endorsements move beyond the superstars, the mid-level player with personality and social-media savvy can reach endorsement and name-recognition levels that were once only the domain of the best of the best, said David Carter, author of the recent book, Money Games, and head of the USC Sports Business Institute.

Good for Swisher, because he seems like a neat guy. And because we West Virginia-raised, Ohio State attendees have to stick together. But really, the best part of this is the inevitable side effects.

Swisher and most of the other athletes who are on Twitter a lot are there because they want to be there. They’re extroverts and over-sharers who naturally gravitate to the medium for the same reasons all of us other deadenders who spend our days glued to social media do. But now that it’s being talked up as a bonafide path to endorsement deals, you just know that agents and handlers are going to push their athlete-clients into getting on the Twitter more and more as a business proposition.

I can’t wait for that to happen. Because the Nick Swishers of the world know the rules and the etiquette of it all and are thus predictable and, it must be said, a tad boring.  In contrast, as those who might otherwise avoid social media are forced into it, there will be all kinds of social stumbles, scandals and embarrassment. And that’s exactly the kind of thing we Twitter deadenders absolutely live for.

White Sox rookie Nicky Delmonico overcame an Adderall addiction

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There have been a couple of notable instances of players who have dealt with Addrerall addiction in recent years. A few months back we learned that Aubrey Huff suffered from it. Orioles slugger Chris Davis, who has ADD, once had a therapeutic use exemption for Adderall, let it lapse to go off of the drug, but then “in a moment of weakness” returned to it, resulting in a suspension back in 2014.

The latest: White Sox rookie slugger Nicky Delmonico, who has made a splash since his callup, hitting six homers and posting a line of .329/.434/.614 in 20 games. His road here, however, was a difficult one. When he was with the Brewers organization he was suspended for “amphetamine” use. Turns out it was Adderall. And, according to today’s story in the Tribune, it turns out that the circumstances were similar to Davis’:

Delmonico feared the label of drug cheat would impede his path to the majors, his goal since he was a bat boy for the University of Tennessee, where his dad, Rod, coached from 1990-2007. He figured nobody would care to learn the real story; that he became conditioned to taking Adderall, which MLB had approved for medical purposes, but decided to come off the drug before the 2014 season so not to become overly dependent.

“But then I couldn’t not take it,” Delmonico said.

Withdrawal symptoms changed the young man with the infectious personality. His moods swung. Suddenly, Delmonico craved the way he used to feel.

Delmonico was released by the Brewers when he came off suspension and signed by the Sox. They told him to take his time coming back, and as he did, he went to rehab. The rest is history. And just the beginning of history, if his fast start is any indication of how he’ll do in the bigs going forward.

Well done, Delmonico. It’s rare to come back from such adversity, but here’s hoping for your continued success as you enter the prime of your career.

David Wright went 0-for-4 in his rehab debut

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David Wright started at DH and went 0-for-4 with two strikeouts in his rehab debut with High-A St. Lucie last night.

The results are not all that important compared to the fact that Wright actually played in a game. Wright acknowledged as much afterward, saying “There’s still quite a bit to go to where I want to be, but it was a good first step.” Wright said he “felt pretty good,” and that while he’d like to see better results as soon as possible, he’s happy just being out there right now.

Wright is shooting to join the Mets for the final few weeks of the 2017 regular season after being out of action since May of 2016 with back and neck ailments. It’s hard not to root for the guy.