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For the one thousandth time: NFL and MLB TV ratings are apples and oranges


Dejan Kovacevic writes this morning:

One argument often heard in Major League Baseball circles is that the best way to get great TV ratings for the World Series is to have two very large markets in the equation.

Oh, really?

The Steelers-Packers Super Bowl, comprised of two markets that are among the smallest in professional sports, drew the largest TV audience for any program in the history of our society, Fox announced yesterday.

He goes on to attribute this television popularity to the fact that the NFL is “fair” and Major League Baseball is not due to its financial structure. He says that unlike in baseball, market size — and Pittsburgh and Green Bay are tiny markets — don’t enter into it at all.

Without even passing on the fairness of baseball’s financial system — I realize it’s flawed; that’s another discussion — why do we continue to see NFL ratings and Major League Baseball ratings compared like this?  Yes, the NFL is more popular, full stop. I don’t dispute that. But the degree of its greater popularity should not be inferred from its television ratings.

The vast, vast majority of baseball games are consumed on a local level. Fans watch their own teams’ games and rarely watch others. Why? Because their team is on TV every day. The couple of national broadcasts a week aren’t at all significant in comparison.

Football, in contrast, is a nationally-televised sport. As in, every NFL football game is carried by a national broadcaster. Yes, there is “regional coverage,” but without looking I bet you that the majority of the nation had access to either a Packers or a Steelers game every week this past season.  Cowboys and Patriots too. The marquee teams are defacto national teams with national fan bases in the habit of watching them on national broadcasts.

That is what leads to gigantic national television ratings for football games. That and a host of other factors such as scarcity of actual games, weather and attractiveness of the sport on a flat screen that naturally makes football a better TV sport than baseball is.  I seriously doubt that the underlying economics of the game enter into your average fan’s decision to tune in the Super Bowl vs., say, the World Series.

Royals clinch home field advantage, best record in the American League

Lorenzo Cain
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With a 6-1 win over the Twins in Sunday’s season finale, the Royals clinched the best record in the American League, which nets them home field advantage in the ALDS and ALCS. The Royals stand at 95-67 while the Blue Jays, who lost on Sunday, finish at 93-69.

95-67 is the Royals’ best record since finishing 97-65 in 1980, when they lost the World Series to the Phillies. Their division title is their first since 1985.

In the ALDS, which starts on Thursday, the Royals will host the winner of the AL Wild Card game between the Astros and Yankees. They are looking to avenge last year’s World Series loss, in seven games, to the Giants. The Blue Jays will host the Rangers in the other ALDS series.

Yankees to host AL Wild Card Game after Astros lose to D’Backs

Jacoby Ellsbury, Tony Pena
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Both the Astros’ and the Yankees’ fates were decided before their own games had completed on Sunday. The Rangers defeated the Angels, which clinched a Wild Card spot for the Astros. Then the Astros dropped Sunday’s season finale to the Diamondbacks, which clinched the first AL Wild Card slot for the Yankees. The Yankees are on their way to a loss against the Orioles as of this writing, but that will not affect anything now.

The Astros were in a 3-3 tie with the Diamondbacks in the seventh inning, but reliever Chad Qualls served up a two-run home run to Paul Goldschmidt. That would prove to be the deciding factor in a 5-3 loss.

The Yankees are losing 7-4 to the Orioles behind a subpar start by Michael Pineda and a shaky performance by the bullpen.

The MLB postseason opens up with the Yankees hosting the Astros on Tuesday in the AL Wild Card game. The winner moves on to face the Royals in Kansas City in the ALDS.