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For the one thousandth time: NFL and MLB TV ratings are apples and oranges

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Dejan Kovacevic writes this morning:

One argument often heard in Major League Baseball circles is that the best way to get great TV ratings for the World Series is to have two very large markets in the equation.

Oh, really?

The Steelers-Packers Super Bowl, comprised of two markets that are among the smallest in professional sports, drew the largest TV audience for any program in the history of our society, Fox announced yesterday.

He goes on to attribute this television popularity to the fact that the NFL is “fair” and Major League Baseball is not due to its financial structure. He says that unlike in baseball, market size — and Pittsburgh and Green Bay are tiny markets — don’t enter into it at all.

Without even passing on the fairness of baseball’s financial system — I realize it’s flawed; that’s another discussion — why do we continue to see NFL ratings and Major League Baseball ratings compared like this?  Yes, the NFL is more popular, full stop. I don’t dispute that. But the degree of its greater popularity should not be inferred from its television ratings.

The vast, vast majority of baseball games are consumed on a local level. Fans watch their own teams’ games and rarely watch others. Why? Because their team is on TV every day. The couple of national broadcasts a week aren’t at all significant in comparison.

Football, in contrast, is a nationally-televised sport. As in, every NFL football game is carried by a national broadcaster. Yes, there is “regional coverage,” but without looking I bet you that the majority of the nation had access to either a Packers or a Steelers game every week this past season.  Cowboys and Patriots too. The marquee teams are defacto national teams with national fan bases in the habit of watching them on national broadcasts.

That is what leads to gigantic national television ratings for football games. That and a host of other factors such as scarcity of actual games, weather and attractiveness of the sport on a flat screen that naturally makes football a better TV sport than baseball is.  I seriously doubt that the underlying economics of the game enter into your average fan’s decision to tune in the Super Bowl vs., say, the World Series.

Giants acquire Gordon Beckham from the Braves

MINNEAPOLIS, MN - JULY 27: Gordon Beckham #7 of the Atlanta Braves hits an RBI double against the Minnesota Twins during the first inning of the game on July 27, 2016 at Target Field in Minneapolis, Minnesota. (Photo by Hannah Foslien/Getty Images)
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The Giants have acquired infielder Gordon Beckham from the Braves in exchange for cash considerations, David O’Brien of the Atlanta Journal-Constitution reports.

Eduardo Nunez injured his hamstring on Sunday, leaving the Giants with another hole to fill at third base. Beckham isn’t eligible for inclusion on the Giants’ postseason roster.

Beckham, 30, hit .217/.300/.354 with five home runs and 30 RBI in 273 plate appearances with the Braves. He spent most of his time at second base but also spent some time at third base and shortstop. Beckham has nearly 1,500 career innings at third base, so moving back to the hot corner shouldn’t be a big deal.

Steven Matz to undergo “imminent” elbow surgery

NEW YORK, NY - AUGUST 14:  Steven Matz #32 of the New York Mets pitches in the first inning against the San Diego Padres at Citi Field on August 14, 2016 in the Flushing neighborhood of the Queens borough of New York City.  (Photo by Jim McIsaac/Getty Images)
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Mets GM Sandy Alderson addressed the media about the status of starter Steven Matz on Tuesday afternoon. Alderson said that Matz will undergo “imminent” elbow surgery to address a bone spur in the lefty’s elbow, Marc Carig of Newsday reports. That will end Matz’s season.

Matz was expected to return this past Friday, but was scratched due to shoulder soreness. According to Carig, the shoulder doesn’t appear to be a major issue.

Matz, 25, finishes the season with a 9-8 record, a 3.40 ERA, and a 129/31 K/BB ratio in 132 1/3 innings. It was a pretty good showing for his first full season in the majors.

The Mets enter Tuesday’s action a half-game up on the Giants for the first of two National League Wild Card slots. If the Mets can secure one of those slots and then advance to the NLDS, they will likely use a rotation that includes Noah Syndergaard, Bartolo Colon, Seth Lugo, and Robert Gsellman.