How do you market the Royals?

18 Comments

The biggest star on the Kansas City Royals was Zack Greinke. With him gone, James Dornbrook of KC Biz Beat wonders how the team will go about marketing itself.  He asked Royals spokesman Toby Cook. The response:

Cook said that right now, the Royals will focus on marketing the ball park and slowly introduce the minor-league players who are going to make up the core of the team from mid-2011 through the next few years.

“With the fact that we’re about to be named as having the No. 1 minor-league baseball system in all of baseball and that this trade made us even stronger, we feel like we can encourage our fan base and season-ticket holders that things are actually better now with our process of building,”

I don’t know much about marketing so maybe I’m out to lunch, but you’d think that Joakim Soria’s name would be mentioned in this kind of article at least once. I mean, he’s only one of the best closers in baseball.

Report: Orioles re-sign Pedro Alvarez to minors deal

Getty Images
Leave a comment

The Orioles have re-signed infielder Pedro Alvarez to a minor league deal, per a report from Roch Kubatko of MASN Sports. The deal guarantees Alvarez $1 million if he makes the 40-man roster and another $2 million in potential performance bonuses. The team has yet to confirm the deal.

This will be Alvarez’s third year with the Orioles. After posting decent numbers in 2016, the 31-year-old was relegated to the minors for the majority of the 2017 season and saw only 14 games at the big league level. He finished the year with an underwhelming .239/.294/.442 batting line and 26 home runs through 595 plate appearances for Triple-A Norfolk.

Alvarez is expected to split his time between first base and DH this spring, and MLB.com’s Brittany Ghiroli notes that he’s unlikely to experiment with another outfield role. While he isn’t too far removed from his last productive season in the majors, the veteran infielder will function purely as insurance for first baseman Chris Davis and designated hitter Mark Trumbo and will likely begin the season in the minors.